Martech

NOVEMBER 6, 2024

HubSpot’s October 2024 updates cover everything from flexible email editing to new mobile app capabilities, as well as big upgrades for merchants. October 2024 also brought upgrades for anyone using Microsoft Teams and made managing support tickets a whole lot easier. Let’s recap the biggest HubSpot updates for October 2024.

Objectives and Key Results 112

Objectives and Key Results CRM Contact Pipeline 112

Martech

SEPTEMBER 6, 2024

HubSpot’s August 2024 updates focus on helping your teams work more efficiently, connect with customers in a more personalized wa, and make better decisions backed by solid data. By creating different variations of CTAs you can increase their relevance, leading to higher engagement and conversion rates.

User Experience 110

User Experience Campaign Contact CRM 110

Martech

OCTOBER 16, 2024

The protocol is aimed at enabling advertisers and publishers to share and measure conversion data without exposing user-specific information. ADMaP uses identity mapping and attribution computation with secure, encrypted, private data handling, to bring exposure data and conversion data together. For more information, go here.

Conversion 115

Conversion Technique Trust Launch 115

Martech

DECEMBER 30, 2024

As 2024 comes to a close, its impossible to ignore the central theme that has shaped marketing and technology this year: artificial intelligence. The year of AI: hype and hope Its no exaggeration to say that 2024 will be remembered as a watershed moment for AI. Iterative innovation in action Take Zara as an example. Processing.

Strategize 119

Strategize Trust Technology Technology 119

Search Engine Land

AUGUST 19, 2024

Brands will need to expand their creative across multiple agencies as the continual testing of content will help garner interest and conversion. Speaking their language is key to making an impact and driving conversion. Thus, analytics play a vital role in video creation, optimization, and production.

User Experience 102

User Experience Technology Technology Product 102

Search Engine Land

AUGUST 1, 2024

This will be even more true in 2024, given how rapidly AI and tools like ChatGPT, Gemini and Copilot are building a presence in how people find information and how much they trust it. Enterprise SEO will always be a unique challenge for those who are in the field and doing the work.

SQL 98

SQL Engineering Education Start-ups 98

Search Engine Land

JULY 22, 2024

By targeting a similar buyer base and including products they want, rather than relying on big brand budgets, you can achieve more conversions with affiliate and paid sponsorship links, encouraging them to make another media purchase. Get the newsletter search marketers rely on. Business email address Sign me up!

Niche 98

Niche Retail Promote Follow-up 98

Hubspot

JULY 31, 2024

Poor mobile conversion rate 4 Major B2B Checkout Challenges 1. Use auto-fill and a straightforward CTA to maximize conversion. Single-page checkout experience: A single-page checkout experience boosts conversion by making it easier to complete a purchase by minimizing tabs and windows. 4 Major B2B Checkout Challenges 1.

B2B 83

B2B E-commerce Real Estate B2C 83

Martech

JULY 29, 2024

Additionally, AI is too broad a term to focus on, with generative AI taking much of the oxygen in conversations, yet with other forms of artificial intelligence, such as predictive analytics and robotic process automation (RPA), having a larger existing footprint. of revenue in 2024 compared to 9.1%

Technology 137

Technology Technology Education Follow-up 137

Salesforce

AUGUST 15, 2024

The data suggests that there is a risk versus reward conversation to be had before heading into your peak sending season. Then we give a few tips on how you can incorporate those learnings into the 2024 holiday season. Your odds of conversion increase drastically with highly personalized content that will stand out in the crowd.

Follow-up 115

Follow-up Campaign Start-ups Retail 115

Search Engine Land

JULY 17, 2024

Wunderkind’s 2024 Consumer Insights Report is a survey of over 1,503 consumers across the United States and United Kingdom about several topics from personalization to online shopping habits, advertising and more. Personalization has always been a buzzword in marketing, but not every brand does it the way consumers want.

E-commerce 73

E-commerce Drivers/motivators Networking Technology 73

Martech

JANUARY 7, 2025

Since its launch at the Dreamforce conference in September 2024, Salesforce Agentforce changed the conversation around AI, customer experience and customer service. 25, 2024, with pricing starting at $2 per conversation, with discounts available to large users Salesforce also announced the Agentforce Partner Network at the launch.

Launch 123

Launch Represent Engineering CRM 123

Veloxy

NOVEMBER 30, 2023

Other sales metrics include: Win Rates Sales Growth Conversion Rates Sales Quotas Attainment Upselling and Cross-selling Metrics Training Effectiveness Measure how many reps complete training programs. With Veloxy, your team can focus more on engaging with prospects and increasing their conversion rate.

Objectives and Key Results 279

Objectives and Key Results Territory Inside sales Cross-sell 279

Iannarino

JULY 18, 2024

Unlock the true potential of your sales strategy by focusing on sales conversations that drive results and impact instead.

Conversion 263

Conversion Pipeline Sales 263

Martech

JANUARY 9, 2025

During the 2024 holidays , traffic to retail sites from genAI-powered chatbots increased 13X over the previous year. Salesforce introduced Agentforce in September 2024, and most recently, SAP announced shopping assistant agents for later in 2025. Using AI agents to gain customer insights AI agents engage customers in conversations.

Drivers/motivators 125

Drivers/motivators Represent Contact Campaign 125

Martech

SEPTEMBER 30, 2024

2024 has brought us into the “trough of disillusionment” for generative AI. And doesn’t this also affect SEO and conversion rates? Better conversion rates across personas, segments, channels, industries and products. To support a lower CAC, conversion rates can go up across every channel, all based on hyper-personalization.

Engineering 137

Engineering Management Consulting Start-ups Conversion 137

Martech

SEPTEMBER 20, 2024

I’ve just returned from MAICON 2024, one of the best, if not the best, conferences focused on AI and marketing. According to the 2024 State of Marketing Report , 99% of respondents say they use AI in some fashion. MAICON didn’t disappoint: I’m full of ideas to help our clients improve their marketing by applying AI. Let me explain.

Profit margin 125

Profit margin Objectives and Key Results Strategize Legal 125

Martech

SEPTEMBER 11, 2024

BDRs/SDRs used industry case studies or solution-specific use cases to build credibility early in the conversation. In interviews, the cynical side of me also picked up that perhaps prospects were requesting they end the conversation — but that might just be me. Events Content related to user events received considerable attention.

B2B 132

B2B Campaign Represent Presentation 132

Search Engine Land

APRIL 26, 2024

Google’s March 2024 core update is now done rolling out, it started on March 5, 2024 and completed 45 days later on April 19, 2024. Google also rolled out the March 2024 spam update that started on March 5 and was completed on March 20. More on the March 2024 core update. Overlapping updates.

Engineering 144

Engineering User Experience Launch Start-ups 144

Martech

SEPTEMBER 5, 2024

The experiment The Obility team looked at 11,286 responsive paid search ads that ran between January 2023 and August 2024. The results Among the findings: A demo CTA generally drew a higher conversion rate, but the free trial call to action drove a higher click-through rate (CTR). The ads offered either a free trial or a demo.

B2B 121

B2B Non-Profits CTR Click Through Rate 121

Salesforce

SEPTEMBER 19, 2024

At Dreamforce 2024, we took another step forward with the launch of Marketing Cloud Advanced Edition, which will be available in November 2024. Earlier this year, Salesforce launched the Marketing Cloud Growth Edition , a version of our product that is designed with the challenges and goals of small businesses in mind.

Territory 126

Territory Launch Growth Contract 126

Martech

MARCH 26, 2025

A new report found that 41% of brands now use AI for video creation, up from 18% in 2024. Overall, video engagement experienced a four-year low in 2024, with 3 to 5-minute videos seeing the steepest decline (10%). Wistias 2025 State of Video Report data comes from over 14 million videos and surveys of 1,300 professionals.

Lead generation 108

Lead generation Launch Follow-up Product 108

Veloxy

FEBRUARY 15, 2024

It is hosted by sales veterans Scott Barker and Sam Jacobs, who bring a wealth of knowledge to the conversation, making it an invaluable resource. The ‘Conversations with Women in Sales’ podcast spotlights the experiences of female sales professionals, offering practical sales tips for career growth.

Gaming 233

Gaming Sell GTM Technique 233

Search Engine Land

AUGUST 14, 2024

Lead generation advertisers today have access to tools like broad match keywords and offline conversions – powerful when used right, but chaotic and expensive if left unchecked. We might call these conversions, but it’s important to remember that no actual sale is being made. I love the challenge of learning something new.

CRM 116

CRM Campaign Niche Negotiate 116

Search Engine Land

AUGUST 1, 2024

Digital advertising spend increased across retail media, paid search, and paid social in Q2 2024, despite rising ad prices, according to new data from Skai. Yes, but: Despite higher prices, key performance metrics like conversion rates have largely kept pace, suggesting improved ad efficiency. Paid search spend increased 6% YoY.

Price 100

Price Retail Campaign Growth 100

Martech

OCTOBER 24, 2024

Personalization, powered by genAI, allows marketers to create tailored interactions that increase conversions, customer loyalty and revenue. GenAI tailors experiences based on customer behavior, increasing conversion rates. 2024 Out of 64 unique use cases across these 2,324 tools, the top 14 account for 73% of all use cases.

Niche 121

Niche Pipeline Growth CRM 121

Adaptive Business Services

OCTOBER 16, 2024

I don’t care if you open the email, well I guess that’s better than ignoring it … I want to see you reply so that we can move our conversation to 1 to 1. The post Nimble CRM Tips & Updates – October 16 2024 – Sequencing! Food for thought. All about bounces and email unsubcribes!

CRM 71

CRM Construction Contact Service 71

Martech

DECEMBER 26, 2023

Marketers will improve customer experience in 2024 so brands can remain competitive and demonstrate to customers that they matter. In 2024, keys to customer success will include better personalization delivered at scale by ramped-up automation and generative AI. Every year the bar gets raised.

Customers 145

Customers Retail GTM B2B 145

Search Engine Land

AUGUST 22, 2024

With LLMs capable of providing detailed answers, consumers are likely to move away from simple queries (e.g., “car insurance,” “running shoes”) toward more complex, conversational searches (e.g., “How much is car insurance for a 2022 Accord?”). 2024 YTD (Jan. I pulled every search query from Jan.

Click Through Rate 90

Click Through Rate CTR Launch Start-ups 90

Martech

JULY 24, 2024

The 2024 Summer Olympics open in Paris on Friday. Leverage digital channels to create unique fan experiences Engaging sports fans in 2024 goes far beyond the site of the competition. Listen to the fans and expand the conversation Marketers should also consider how sports activations invite fans to share more about themselves.

Sports 113

Sports Gambling Entertainment Hospitality 113

Search Engine Land

SEPTEMBER 18, 2024

This will start rolling out before the end of 2024. This will let you optimize for both online and in-store conversions. The power to refine ad targeting by excluding specific search queries on campaign levels will be in your hands. Omnichannel bidding in Demand Gen campaigns. This will exit beta soon.

Campaign 109

Campaign Account management Launch Conversion 109

Understanding the Sales Force

NOVEMBER 1, 2024

In Central Massachusetts, the 2024 Foliage season was dramatically different from a year ago when the leaves turned late in the fall, without much color, and they didn’t drop until the second half of November. Your chance of having a conversation with the decision maker is much greater (because of urgency). Long Foliage Cycle.

Objectives and Key Results 140

Objectives and Key Results Consult Sales Government 140

Martech

OCTOBER 2, 2024

Pinterest Performance+ is adding a new bidding option to the platform’s traditional abilities to optimize for clicks and conversions. Dig deeper: 2024 online holiday spending set for record year with $240 billion in sales Email: Business email address Sign me up! Promotions. Processing.

Campaign 117

Campaign Promote Price Conversion 117

Search Engine Land

JANUARY 10, 2024

As we kick off 2024, it’s time to rethink our SEO strategy. Gain clarity on business priorities for 2024 and beyond Before assessing your SEO strategy, you must understand where the business intends to go in 2024 and beyond. Think of how this information might affect the business’ trajectory in 2024, particularly search.

Strategize 132

Strategize Launch Start-ups Engineering 132

Iannarino

FEBRUARY 28, 2024

You may also cause your team to be more transactional by having them prioritize their solution as the centerpiece of the sales conversation. But trying to go faster than your client increases your odds of losing.

B2B 218

B2B Objectives and Key Results Pipeline Sales 218

Iannarino

FEBRUARY 27, 2024

There are several potential failure points in B2B sales conversations , and sales leaders pursuing net new revenue will need to address them to reach their sales goals and targets. Every salesperson may have different failure points that require development through B2B sales training or coaching.

B2B 226

B2B Conversion Sales 226

Martech

SEPTEMBER 6, 2024

Salesforce acquires Tenyx Earlier this week, Salesforce also announced a definitive agreement to acquire Tenyx, which develops AI-powered conversational voice agents for customer service. Dig deeper: What does ‘better data quality’ mean for marketers? And how do we get there? Why we care. As the U.S.

CRM 108

CRM Trust Service Closing 108