Search Engine Land

JANUARY 16, 2024

2024 is all about strategic growth marketing focused on building real customer loyalty. Dig deeper: SEO KPIs to track and measure SEO success Growth marketing experiments to try in 2024 Acquisition: Cross-platform lead generation content marketing Question: How do I attract the most ideal customers? Reducing steps to purchase.

Growth 93

Growth Customers Referrals SQL 93

Search Engine Land

APRIL 16, 2024

But in my experience, it’s rare for SEOs to take a comprehensive approach to customer understanding that involves conversations across teams and fluency with different tools. Customer research You’re undoubtedly doing some version of customer research (right?) to determine intent, needs, pain points, etc.

CTR 101

CTR Growth Campaign Service 101

Search Engine Land

JUNE 12, 2024

In March 2024, SparkToro and Datos published a study revealing insights about “where users spent time vs. where traffic referrals originate.” This following created a short-lived interest that started to decline heavily in 2024. Last-click conversion rate of 5%. 300,000 monthly searches. 120,000 monthly clicks.

CTR 98

CTR Referrals Contact Engineering 98

Search Engine Land

DECEMBER 7, 2023

6 steps to future-proof your SERPs in 2024 As the digital landscape evolves with technologies like SGE, it is crucial to adapt your SEO and content strategies accordingly. Focus on these key areas to future-proof your SERPs in 2024. Track conversions through calls, leads, transactions, and form submissions. See terms.

Niche 123

Niche User Experience Real Estate CTR 123

Search Engine Land

MARCH 13, 2024

Screenshot by author, March 2024. Find high-performing search terms that drive conversions. It automatically used the openAI Code Interpreter capability to scan the file, and it suggested four data segments for further investigation: High-conversion terms : Search terms leading to the most conversions.

CTR 117

CTR Campaign Conversion Process 117

Search Engine Land

JUNE 6, 2024

I attended Google Marketing Live (GML) 2024 at Google’s Mountain View headquarters, and it was quite an experience. From short-term solutions to long-term innovations The GML 2024 keynote covered two crucial aspects: the long-term and the short-term. GML 2024 offered a preview of this future. Microsoft Ads recently reported a 1.8x

CTR 96

CTR Click Through Rate Drivers/motivators Technology 96

Search Engine Land

OCTOBER 26, 2023

Enable Google Ads conversion tracking In the age of AI and automation, accurate data tracking is more important than ever. Dig deeper: PPC Guide: Conversion tracking and what you can measure 3. Google boasts it can increase your conversion coverage by 15% (I’ve seen a few numbers here, so I’m going for average).

Campaign 100

Campaign A/B testing Objectives and Key Results CTR 100

Search Engine Land

JUNE 26, 2024

Here’s a ballpark estimate: AI results in 6x searches per day AI leads to a 60% decrease in average CTR This could lead to a 30% reduction in organic traffic Every single website is going to feel the pain. CTRs targeting informational queries will continue to decrease CTR for informational queries has been declining for years.

CTR 99

CTR Click Through Rate Education Launch 99

Search Engine Land

MAY 7, 2024

Figure 1: Brand and non-brand keywords overview (Source: Semrush) Figure 2: Organic traffic growth (Source: Semrush) Figure 3: Brand search and traffic (Source: Semrush) Non-brand keyword CTR Ranking in the top three positions in Google generates the vast majority of clicks (Figure 4). Thus, ranking in the top positions is still a good goal.

CTR 83

CTR Electricity Real Estate X-functional 83

Search Engine Land

JUNE 25, 2024

In 2024, LinkedIn allows the ability to leverage its first-party data to reach your target audience in a large-screen environment. Conversions API I know you don’t want to hear this, but yes, LinkedIn also launched a Conversions API , also known as CAPI, just like all the other advertising platforms.

Objectives and Key Results 86

Objectives and Key Results Non-Profits CTR Campaign 86

Martech

OCTOBER 19, 2022

companies are expected to be losing to advertising fraud in 2024, an increase of 125% since 2018. This will get you the higher conversion rates and better ROI which define success. Click-through Rate (CTR): Put the sites delivering good CTR on a preferred list and increase the amount you are willing to bid for their inventory.

Retail 119

Retail CTR Networking Campaign 119

Search Engine Land

OCTOBER 6, 2022

and poised to surpass Walmart as the number one retailer overall by 2024. You should look at other factors such as impressions, click-through rates (CTR) and conversions to determine your target ACoS. Boasting a 37.8% share of the ecommerce market, Amazon is far and away the biggest online retailer in the U.S. –

Real Estate 80

Real Estate CTR Retail Click Through Rate 80

Hubspot

OCTOBER 9, 2019

of their marketing budget to social media by 2024. With content-heavy websites, having repeat readership is helpful for traffic goals, conversions, and lead generation. Pillar and cluster pages link back and forth, which boosts your site's credibility on search engines, while also increasing the likelihood of a conversion.

A/B testing 78

A/B testing CTR Engineering Referrals 78

Search Engine Land

AUGUST 13, 2024

Nevertheless, it is important to familiarize yourself with the structure of the search engine to understand why well-optimized pages do not rank or, conversely, why seemingly short and non-optimized results sometimes appear at the top of the rankings. Google LLC) Since our pencil document is still new, there are no available CTR values yet.

CTR 139

CTR Click Through Rate Networking Start-ups 139

Search Engine Land

OCTOBER 2, 2024

For this, we looked at: Traffic and conversion trends. Traffic and conversion trends Two of the main KPIs for our client were traffic and conversions, which made it clear that our analysis needed to begin in these areas. We noticed a slight decrease in sessions overall and no impact on conversions. Overall content health.

Clients 91

Clients CTR Conversion Closing 91

Search Engine Land

JULY 30, 2024

At SMX Advanced 2024, I highlighted the biggest pitfalls marketers face with RSAs, which make a difficult task even harder. The reality is that there’s often an inverse relationship between click volume and conversions. The average CTR is up 5% year-over-year , while the average conversion rate is down -1%.

CTR 77

CTR Click Through Rate Strategize Campaign 77

Martech

FEBRUARY 28, 2025

In Q1 2024, 22% of U.S. Creators analyze watch time, audience retention graphs and click-through rates (CTR) like Wall Street traders watch stock trends. The gatekeepers weren’t just disrupted; they were steam rolled. Want proof? Look at Netflix. subscribers watched ads a 65% jump in a quarter. The cycle has come full circle.

Gaming 76

Gaming CTR Networking Angle 76

Search Engine Land

SEPTEMBER 17, 2024

Lately the conversation has been on the importance of Ad strength. Key metrics like cost per acquisition (CPA), click-through rates (CTR), and ROAS were studied. Findings: RSAs with an “average” Ad Strength had better CPA, conversion rates, and ROAS than those with “excellent” Ad Strength.

Real Estate 120

Real Estate CTR Click Through Rate Trust 120