Martech

MARCH 19, 2025

Salesforce attracted significant attention when it introduced its Agentforce agentic AI platform at its Dreamforce event in the fall of 2024, and everyone knew it was not the last we’d hear about agentic AI. Adobe Brand Concierge Adobe also announced Brand Concierge at Adobe Summit.

Launch 69

Launch Conversion Product Process 69

Search Engine Land

SEPTEMBER 18, 2024

Google will launch campaign-level negative keywords in Performance Max (PMax) later this year. This will start rolling out before the end of 2024. This will let you optimize for both online and in-store conversions. This will help brands better fine-tune ad targeting on Search. Why we care. It’s finally here!

Campaign 109

Campaign Account management Launch Conversion 109

Martech

AUGUST 1, 2024

It is 2024, and we’ve all heard how AI can improve our email marketing efforts. Order now and enjoy a special launch discount of 15%! Of course, since you’re on our email list, you are getting first dibs on the ProX Paddle with a special launch discount of 15%! Dig deeper: 3 keys for email marketing in 2024: AI, change, learn 3.

Campaign 128

Campaign Launch Gaming Sports 128

Martech

JULY 25, 2024

Taboola , a leader in natve advertising, launched a new AI platform to help publishers attract more readers. Fibr , an AI personalization company, launched a hub for B2C marketers with a pay-as-you-go model. It personalizes ads based on individual customer data, leading to increased ad relevance, click-through rates, and conversions.

Click Through Rate 108

Click Through Rate B2C Launch Sports 108

Martech

JULY 10, 2024

During the social era’s boom, these clients insisted on seeing a direct sale or a direct conversion to find value in social media campaigns. This tool has recently launched, so stay tuned for a full case study outlining PIA’s performance in the coming months. Sentiment analysis of conversations with PIA.

Clients 125

Clients Strategize Launch Technology 125

Martech

AUGUST 15, 2024

Within marketing, there should be more focus on brand awareness versus driving immediate conversions. Marketing provides content that educates and equips teams with key talking points to drive client conversations. This ensures alignment with market demands, leading to successful launches and sustained growth. Processing.

Growth 116

Growth Entertainment Sports Strategize 116

Martech

JANUARY 2, 2025

Growing in-store networks While retail media networks have gained some attention [in 2024], I believe their full potential remains largely untapped, said Melanie Babcock, Vice President, Orange Apron Media and monetization at The Home Depot. While I think its an important metric, it should not be the only one.

Retail 114

Retail Networking Transportation Hospitality 114

Martech

JULY 24, 2024

The 2024 Summer Olympics open in Paris on Friday. Leverage digital channels to create unique fan experiences Engaging sports fans in 2024 goes far beyond the site of the competition. Listen to the fans and expand the conversation Marketers should also consider how sports activations invite fans to share more about themselves.

Sports 112

Sports Gambling Entertainment Hospitality 112

SaaStr

JANUARY 26, 2025

Everyone knew mobile commerce was exploding (from 15% in 2014 to 75% in 2024), but reaching customers on mobile was broken. The traditional “Text WHY to 12345” SMS opt-in process was clunky and killed conversion rates. Solve The Hard Problem First And Patent It The first key insight? The result?

Education 107

Education Legal Promote Growth 107

Search Engine Land

APRIL 26, 2024

Google’s March 2024 core update is now done rolling out, it started on March 5, 2024 and completed 45 days later on April 19, 2024. Google also rolled out the March 2024 spam update that started on March 5 and was completed on March 20. More on the March 2024 core update. 45% reduction. Overlapping updates.

Engineering 144

Engineering User Experience Launch Start-ups 144

Martech

DECEMBER 5, 2024

Source: Advertiser Perceptions’ report Artificial Intelligence & Machine Learning in Advertising 2024 Previously, advertisers “somewhat trusted” these ad technologies to make investment and optimization decisions without human involvement. At right, orange tabby wrapped in orange slice paper.) AdCreative.ai

Launch 112

Launch Campaign Trust Technology 112

Martech

AUGUST 19, 2024

Personalized engagement : Using tailored messaging addresses specific challenges, increasing the likelihood of conversion. Understand your total addressable market and ICP Before launching your ABM campaign, you must understand your total addressable market (TAM) and establish a clear ideal customer profile (ICP).

B2B 112

B2B Objectives and Key Results Campaign Contact 112

Martech

MARCH 26, 2025

A new report found that 41% of brands now use AI for video creation, up from 18% in 2024. Overall, video engagement experienced a four-year low in 2024, with 3 to 5-minute videos seeing the steepest decline (10%). Company goals and objectives (60%) and product/service launches (52%) are the primary factors influencing video production.

Lead generation 85

Lead generation Launch Follow-up Product 85

Sales Pop!

MAY 2, 2024

In 2024, the integration of social media marketing strategies into online sales platforms has become increasingly crucial for businesses looking to drive sales and enhance their market presence. On YouTube, HomeCraft launched a series of DIY project videos, where they integrated their products into each project.

E-commerce 130

E-commerce Niche Launch Education 130

Search Engine Land

AUGUST 28, 2024

While ERNIE is a part of Baidu’s broader AI strategy, including applications in search, autonomous driving and cloud computing, in May 2024, Baidu disclosed that around 11% of traditional core search results were generated using AI technology. On July 10, Alibaba’s search engine, Quark, launched its AI-driven “Super Search Box.”

Engineering 93

Engineering X-functional Real Estate Territory 93

Search Engine Land

JANUARY 10, 2024

As we kick off 2024, it’s time to rethink our SEO strategy. Gain clarity on business priorities for 2024 and beyond Before assessing your SEO strategy, you must understand where the business intends to go in 2024 and beyond. Think of how this information might affect the business’ trajectory in 2024, particularly search.

Strategize 132

Strategize Launch Start-ups Engineering 132

Martech

OCTOBER 1, 2024

Yes Many early agents were legacy products re-launched under an AI banner, with almost everything in tech labeled as “AI” in 2023. Now for the prompts The following are direct excerpts and results from my conversational prompts and testing with Google Gemini Advanced in September 2024. Sample account data.

Construction 114

Construction CRM Contact Follow-up 114

Martech

JULY 15, 2024

The news comes a few weeks after PathFactory’s launch of ChatFactory. Described as an “AI-powered buying agent,” ChatFactory combines AI-generated conversational abilities with content recommendations, extending the possibilities of a self-serve experience for B2B buyers. ” ChatFactory.AI.

B2B 101

B2B Launch Go To Market Start-ups 101

Search Engine Land

SEPTEMBER 18, 2024

Let’s break down the process to give you a clear roadmap for execution: Launching a branded podcast The first step involves setting up a branded podcast tailored to your (or your client’s) industry niche. This involves recording insightful conversations that provide real value to listeners.

Niche 88

Niche Promote Lead generation Growth 88

SaaStr

JANUARY 7, 2025

So Pavilion launched a new Revenue Leader podcast series last year, and we kicked it off with episode #001. It ended up being the #1 podcast of the Pavilion series in 2024 : What was pretty good about it was perhaps the first deep dive for how a CRO should think about working with VCs and investors.

Strategize 111

Strategize Networking Trust Presentation 111

Martech

AUGUST 9, 2024

Take our brief 2024 MarTech Replacement Survey Atlanta, facing rapid population growth, expects to add nearly 2 million more residents by 2050. The 100 MWdc solar plant, a green-energy star for the region, recognized a need for further digital transformation during conversations with FTC Solar. Are you getting the most from your stack?

Territory 110

Territory Transportation Electricity Government 110

Search Engine Land

DECEMBER 11, 2023

Google Ads is testing a conversions account level diagnostic tab in alpha. A spokesperson confirmed to Search Engine Land that the feature is set to launch next year with further details expected to be released soon. Helps to get a robust conversion measurement for 2024.” ” What are conversions?

Conversion 123

Conversion Campaign Engineering Launch 123

Martech

MAY 3, 2024

The April 2024 HubSpot updates introduce a variety of features designed to streamline your team’s workflows and improve customer interactions through advanced automation and integration capabilities. Here’s what we’re covering today for HubSpot’s April 2024 updates: Flexible meeting allocation with weighted rotation option.

Service 119

Service E-commerce Strategize Campaign 119

Search Engine Land

JULY 17, 2024

In 2024, brands are encountering a variety of challenges that can impact their reputation. Brand reputation issues in 2024 NewsWhip’s report, “ The Biggest Reputation Issues Impacting Brands in 2024 ,” examines four specific types of crises that brands have faced in the first half of 2024: Food inflation.

Drivers/motivators 79

Drivers/motivators Government Legal Price 79

SaaStr

FEBRUARY 3, 2025

You need: Detailed funnel math (leads opportunities wins) Conversion rates by stage Average opportunity size assumptions Revenue ramp time models Cost breakdowns by function Build this model by segment. The Metrics That Matter Have Changed Dramatically The “growth at all costs” era is dead. It’s down to 30%.

Hospitality 111

Hospitality Price Manufacturing Engineering 111

Martech

DECEMBER 20, 2023

Hosted by Louis Grenier, a self-described “moody French guy,” it features conversations with experts and innovators who share insights and tips on doing marketing differently. It includes expert interviews, mini-action plans, and insider secrets from Porterfield’s successful launches and projects. Get MarTech! In your inbox.

Gambling 116

Gambling B2B Drivers/motivators Launch 116

Search Engine Land

JULY 24, 2024

” Search ads have been a reliable source for leads, conversions and revenue for brands for decades – but ads in AI Overviews are a new and unproven format. ” But what wasn’t mentioned was the nightmarish post-launch that likely contributed to a more conservative starts. ” Alphabet Q2 2024 revenue.

Click Through Rate 91

Click Through Rate Retail Launch Growth 91

Search Engine Land

FEBRUARY 21, 2024

This article explores different methodologies and key performance indicators used to evaluate Super Bowl commercials, making the case for metrics like engaged-view conversions that tie advertising directly to customer actions and sales. Perfect 10: The Kia big game commercial featuring the 2024 Kia EV9 ,” (6.36). “ Usher) ,” (6.10).

Gaming 112

Gaming Campaign Clients Represent 112

Hubspot

SEPTEMBER 4, 2024

Conversely, a Zendesk study found that 73% of customers would switch to a competitor after more than one bad experience. But in August 2022, it launched its sales CRM, which has become popular. These automations are table stakes today, but they were uncommon when Salesflare launched in 2014.

CRM 73

CRM Price Contact Pipeline 73

Martech

DECEMBER 19, 2024

Using neuroscience-backed principles like decision fatigue, loss aversion and the psychology of color, you can guide users toward conversion. For example, instead of Download our guide, use Dont miss the trends shaping 2024. Continuous evaluation helps improve performance and increases conversions over time.

A/B testing 118

A/B testing Drivers/motivators CTR Click Through Rate 118

Martech

DECEMBER 4, 2023

As we wrap up 2023 and look ahead to 2024, now is the time to evaluate our marketing strategies to ensure we are fully prepared for what’s to come. This article discusses six pivotal areas B2B marketers should focus on to kick off 2024 proactively. Staying ahead of the curve is imperative for long-term success in B2B. Get MarTech!

B2B 111

B2B Represent Campaign Strategize 111

Search Engine Land

FEBRUARY 20, 2024

The SERPs of 2024 are certainly not what they were a few years ago, and they’re due to change even more in the coming months as Google aggressively rolls out SGE. While the above tactics can help video push people toward purchase, good video campaigns usually lead to more brand searches first, then conversions.

Real Estate 121

Real Estate Campaign Technique Clients 121

Search Engine Land

OCTOBER 4, 2024

“Now, we’re in a situation where search through AI, through these new conversational capabilities, can actually not only understand a very complex query but can give us a meaningful reply that actually answers what we’re looking for. He shared an example – a picture of a rocket launch.

Click Through Rate 102

Click Through Rate Engineering Represent Start-ups 102

Sales Hacker

SEPTEMBER 8, 2023

Share Where SaaS is and Where SaaS Will Be in 2024 This newsletter draws inspiration from one of our favorite talks at SaaStr from David Sacks’s (GP of Craft Ventures) with Jason Lemkin on Where SaaS is and Where SaaS will be in 2024. Looks like no one can get away from it. We’d love to hear them.

GTM 120

GTM Launch Growth Networking 120

Search Engine Land

DECEMBER 4, 2023

As we wrap up 2023 and look ahead to 2024, now is the time to evaluate our marketing strategies to ensure we are fully prepared for what’s to come. This article discusses six pivotal areas B2B marketers should focus on to kick off 2024 proactively. Staying ahead of the curve is imperative for long-term success in B2B.

B2B 108

B2B Represent Campaign Strategize 108

ClickFunnels

SEPTEMBER 28, 2021

It’s important to understand the difference between traditional marketing and agile marketing : The traditional approach to marketing involves creating a marketing campaign in isolation, then launching it and hoping for the best. This type of campaign is sometimes called the “Big Bang” campaign because you go all out with one big launch.

Campaign 256

Campaign Product Niche Promote 256

Search Engine Land

APRIL 29, 2024

With this knowledge, you can create highly targeted campaigns that resonate with prospects personally, driving higher engagement and conversion rates. By investing resources in strategic account targeting and personalized engagement, your B2B organization can drive meaningful conversations and win new business in 2024.

B2B 86

B2B Lead generation Education Campaign 86