Search Engine Land

AUGUST 1, 2024

This will be even more true in 2024, given how rapidly AI and tools like ChatGPT, Gemini and Copilot are building a presence in how people find information and how much they trust it. Enterprise SEO will always be a unique challenge for those who are in the field and doing the work. Dig deeper: Why server logs matter for SEO 5.

SQL 98

SQL Engineering Education Start-ups 98

Search Engine Land

AUGUST 6, 2024

I got the opportunity to present at SMX Advanced 2024 on a topic I live and breathe every week with my agency’s clients: advanced PPC analytics and measurement. Part of that initiative is implementing Consent Mode v2 because you’ll have less accurate reporting from limited conversion tracking without it.

Technique 74

Technique SQL GTM Campaign 74

Search Engine Land

JANUARY 16, 2024

2024 is all about strategic growth marketing focused on building real customer loyalty. Dig deeper: SEO KPIs to track and measure SEO success Growth marketing experiments to try in 2024 Acquisition: Cross-platform lead generation content marketing Question: How do I attract the most ideal customers? Reducing steps to purchase.

Growth 93

Growth Customers Referrals SQL 93

Partners in Excellence

APRIL 18, 2024

It reported win rates declining from 2022 to 2024 from 23% to 19%, with win rates for deals with ACV over $100K declining from 18% to 16%. But the conversation related to the post was even more shocking, from too many perspectives. But the conversation around these win rates did not display the alarm that one would expect.

SQL 139

SQL Quota Presentation Prospecting 139

Martech

JUNE 4, 2024

A lightly edited transcript of the conversation is available below. It is generating last-touch conversions. You don’t really focus on your brand, but you really focus on last-touch conversions. And, obviously, the most exciting and most juicy thing to be fair is the conversion rate from MQL to SQL.

SQL 115

SQL Lead generation Education Pipeline 115

Search Engine Land

FEBRUARY 6, 2024

The big cookie crumble of 2024 officially began in January with Google’s initial roll-out of Tracking Protection for Chrome users. Dig deeper: PPC outlook: How advertisers can stay ahead in 2024 Get the daily newsletter search marketers rely on. Business email address Subscribe Processing. See terms. The benefits are huge.

SQL 101

SQL Angle Campaign B2C 101

Martech

APRIL 9, 2024

Don’t follow the pack — be a leader Read the 2024 Gartner® Magic Quadrant for Customer Data Platforms. Segment and activate quickly : You can now compress the weeks it takes to build out segments with legacy SQL-based tools into minutes. Watch the free demo Originally published on Salesforce.com on January 16, 2024.

SQL 111

SQL Cross-sell Campaign Trust 111