Martech

JANUARY 9, 2025

During the 2024 holidays , traffic to retail sites from genAI-powered chatbots increased 13X over the previous year. Salesforce introduced Agentforce in September 2024, and most recently, SAP announced shopping assistant agents for later in 2025. Using AI agents to gain customer insights AI agents engage customers in conversations.

Drivers/motivators 127

Drivers/motivators Represent Contact Campaign 127

Martech

JULY 10, 2024

Today, you would get no argument on the importance of building relationships with influencers across social platforms, as social media marketing ROI and KPIs have become well-established within strategic frameworks. Sentiment analysis of conversations with PIA. I wish it were that simple when it comes to AI.

Clients 128

Clients Strategize Launch Technology 128

Veloxy

NOVEMBER 30, 2023

Analyze territories strategically, considering factors like customer density, buying behaviors, and competition. Other sales metrics include: Win Rates Sales Growth Conversion Rates Sales Quotas Attainment Upselling and Cross-selling Metrics Training Effectiveness Measure how many reps complete training programs.

Objectives and Key Results 279

Objectives and Key Results Territory Inside sales Cross-sell 279

Martech

NOVEMBER 13, 2024

In his words, marketing leaders must evolve into strategic contributors whose insights drive core business results. A similar sentiment was echoed at another industry gathering — the 2024 MASB (Marketing Accountability Standards Board) Summer Summit. Instead, it should be positioned as a strategic driver of growth and long-term value.

Drivers/motivators 131

Drivers/motivators Growth Objectives and Key Results Strategize 131

Martech

JULY 25, 2024

In marketing, understanding what drives consumer behavior separates the strategic from the box-checkers. By understanding how and why people make decisions, you can craft strategies that resonate deeply with their audience, leading to better engagement and increased conversions. Are you getting the most from your stack?

Drivers/motivators 123

Drivers/motivators Technique Price Trust 123

Martech

AUGUST 8, 2024

Addressing these challenges requires a strategic approach, improving integration, enhancing team capabilities, managing costs and staying current with technological advancements. This is where the Pareto principle can become a powerful strategic tool for you and your team. Are you getting the most from your stack?

Objectives and Key Results 120

Objectives and Key Results Strategize Technology Technology 120

Martech

AUGUST 13, 2024

Begin by evaluating your strategic objectives through the lens of data, considering the following questions: 1. For example: Strategic performance measures. Discovering your KPIs You’ve determined your strategic direction — now what? Identify the metrics that move the needle and directly influence your strategic goal.

Objectives and Key Results 110

Objectives and Key Results Strategize Follow-up Technology 110

Martech

JULY 24, 2024

The 2024 Summer Olympics open in Paris on Friday. Leverage digital channels to create unique fan experiences Engaging sports fans in 2024 goes far beyond the site of the competition. Strategic use of social media allows brands to boost engagement and drive awareness within a new segment of fans.” Image: Bose. In the U.S.,

Sports 115

Sports Gambling Entertainment Hospitality 115

Veloxy

FEBRUARY 15, 2024

Listening to these top sales podcasts can help professionals enhance their skills, stay informed about new developments in the field, and gain strategic advice from seasoned sales experts for career advancement and sales success. This podcast provides in-depth insights into modern B2B sales along with tangible, practical advice.

Gaming 233

Gaming Sell GTM Technique 233

Martech

AUGUST 1, 2024

Identity solutions can help tie conversions to ads, which is essential to proving their value. They also offer new customer insights with strategic value.” Take our brief 2024 MarTech Replacement Survey Email: Business email address Sign me up! Are you getting the most from your stack? Processing.

Retail 113

Retail Networking Legal Campaign 113

SaaStr

JANUARY 26, 2025

Everyone knew mobile commerce was exploding (from 15% in 2014 to 75% in 2024), but reaching customers on mobile was broken. The traditional “Text WHY to 12345” SMS opt-in process was clunky and killed conversion rates. Solve The Hard Problem First And Patent It The first key insight? The result?

Education 103

Education Legal Promote Growth 103

Martech

SEPTEMBER 24, 2024

Much of this goes back to the conversation I began in my previous MarTech column, “ How to gear up email for a strong finish to 2024 ,” in which I gave several tactics for increasing or at least preserving, budget for 2025 email marketing programs. The average marketing budget is 7.7%

Promote 125

Promote Represent Technology Technology 125

Martech

DECEMBER 26, 2023

Marketers will improve customer experience in 2024 so brands can remain competitive and demonstrate to customers that they matter. In 2024, keys to customer success will include better personalization delivered at scale by ramped-up automation and generative AI. Every year the bar gets raised.

Customers 145

Customers Retail GTM B2B 145

Heinz Marketing

SEPTEMBER 26, 2024

Strategic clarity and focus. Early planning ensures that financial decisions support the company’s strategic initiatives and growth objectives for the upcoming year. Review your metrics from the past few years to identify successful channels and campaigns based on lead engagement and conversions. Informed decision-making.

Objectives and Key Results 98

Objectives and Key Results Strategize Growth Start-ups 98

Search Engine Land

JANUARY 10, 2024

As we kick off 2024, it’s time to rethink our SEO strategy. This article outlines key strategic aspects you must review, from high-level business considerations to the specific data, tools, content and technical elements that drive results. Gain insight into potential strategic moves, new products, markets, audiences and pivots.

Strategize 132

Strategize Launch Start-ups Engineering 132

Sales Pop!

MAY 2, 2024

In 2024, the integration of social media marketing strategies into online sales platforms has become increasingly crucial for businesses looking to drive sales and enhance their market presence. Each post was strategically linked to a detailed blog post on their website, which then directed traffic to their Amazon services page.

E-commerce 130

E-commerce Niche Launch Education 130

Search Engine Land

JULY 17, 2024

In 2024, brands are encountering a variety of challenges that can impact their reputation. Their decisions are under close scrutiny and require strategic foresight to effectively manage these issues. 29 to March 15, 2024. For example, 399 articles about Five Guys’ prices got 285,100 engagements from Feb.

Drivers/motivators 79

Drivers/motivators Government Legal Price 79

SaaStr

JANUARY 7, 2025

It ended up being the #1 podcast of the Pavilion series in 2024 : What was pretty good about it was perhaps the first deep dive for how a CRO should think about working with VCs and investors. Here are eight takeaways from our conversation. Far too many CROs and VP of Sales worry they are going to be fired for the wrong reasons.

Strategize 107

Strategize Networking Trust Presentation 107

Martech

JANUARY 2, 2025

Growing in-store networks While retail media networks have gained some attention [in 2024], I believe their full potential remains largely untapped, said Melanie Babcock, Vice President, Orange Apron Media and monetization at The Home Depot. This is likely to continue. While I think its an important metric, it should not be the only one.

Retail 117

Retail Networking Transportation Hospitality 117

Search Engine Land

SEPTEMBER 18, 2024

Backlinks are still essential in SEO today, but there’s a stronger focus on their quality and strategic placement. This involves recording insightful conversations that provide real value to listeners. Link acquisition The final piece of the puzzle is the strategic acquisition of links through the content created.

Niche 88

Niche Promote Lead generation Growth 88

Martech

AUGUST 9, 2024

How to achieve an Austin-style rebrand Rebranding is a strategic process that requires careful planning and execution. Take our brief 2024 MarTech Replacement Survey Atlanta, facing rapid population growth, expects to add nearly 2 million more residents by 2050. Are you getting the most from your stack?

Territory 113

Territory Transportation Electricity Government 113

Martech

NOVEMBER 21, 2024

In a candid conversation, he shared why traditional metrics fail to address the critical uncertainties of marketing spend and how a shift in mindset is essential for navigating today’s volatile landscape. Our company is spending a bit more than a billion dollars in 2024 on our go-to-market.

GTM 106

GTM Drivers/motivators Legal Finance 106

Martech

DECEMBER 13, 2023

, I want you take a little time to look back at three of the big lessons we learned in 2023 and how they could affect your planning for 2024. From these conversations, I discovered some true approaches to innovation and a humble approach to what they were doing. Mastery of that practice will be instrumental for success in 2024.

A/B testing 122

A/B testing Strategize Retail Clients 122

Martech

DECEMBER 12, 2024

2025 is not the year for bold leaps into expensive platforms but a time for strategic caution. Here’s how to make 2025 the year of smart, strategic martech decisions. Pratt writes : Consider some figures from the 2024 report “Scaling AI Initiatives Responsibly,” published by research firm IDC.

Government 110

Government Technology Technology B2C 110

Hubspot

JANUARY 14, 2025

When it comes to B2B sales, relationships, strategic alignment, and trust determine the success of everything, from initial prospecting to long-term client retention. Instead, they should be recognized as strategic thinkers, relationship builders, and growth drivers. Sales champions take crushing it to a whole new level.

Negotiate 78

Negotiate Cross-sell Drivers/motivators Strategize 78

Martech

JANUARY 18, 2024

To manage this complexity, you need an integrated martech stack that boosts efficiency, drives revenue growth, encourages data-driven innovation and aligns with strategic goals. However, obstacles like misalignment and poor collaboration can slow things down if not handled strategically. Enabling personalized content.

Strategize 117

Strategize Growth Territory Technology 117

Martech

OCTOBER 1, 2024

Now for the prompts The following are direct excerpts and results from my conversational prompts and testing with Google Gemini Advanced in September 2024. With further attention and targeted training, this frees up both resources for more strategic campaign planning. Sample account data.

Construction 117

Construction CRM Contact Follow-up 117

Martech

MAY 3, 2024

The April 2024 HubSpot updates introduce a variety of features designed to streamline your team’s workflows and improve customer interactions through advanced automation and integration capabilities. Here’s what we’re covering today for HubSpot’s April 2024 updates: Flexible meeting allocation with weighted rotation option.

Service 122

Service E-commerce Strategize Campaign 122

Martech

FEBRUARY 3, 2025

Dig deeper: 5 Super Bowl LVIII (2024) takeaways for marketers Super Bowl viewership growth Super Bowl viewership has also seen significant growth. Advertisers leverage this by creating memorable, entertaining commercials that often become part of the cultural conversation. million in 2005. Want to ask your own question of MarTechBot?

Entertainment 112

Entertainment Price Gaming Campaign 112

Search Engine Land

JULY 30, 2024

At SMX Advanced 2024, I highlighted the biggest pitfalls marketers face with RSAs, which make a difficult task even harder. The reality is that there’s often an inverse relationship between click volume and conversions. The average CTR is up 5% year-over-year , while the average conversion rate is down -1%. Processing.

CTR 77

CTR Click Through Rate Strategize Campaign 77

Search Engine Land

FEBRUARY 16, 2024

Here are six marketing strategies to help you grow your sales on Amazon in 2024. You still have to write for shoppers in a way that drives conversions. In 2024, this has become even easier with generative AI. They want customers to continue buying. In general, you should think about strategy, not simply tactics.

Profit margin 124

Profit margin Promote Campaign Price 124

Martech

SEPTEMBER 18, 2024

The 2024 U.S. Unlike in 2020, the flood of political ads across traditional and digital channels in 2024 presents brands with an unprecedented challenge: how to maintain visibility and engagement amid this deluge. Our Optimove research on 2024 holiday shopping shows that 67% of consumers will have “marketing fatigue” by November.

Campaign 71

Campaign Represent Strategize Trust 71

Heinz Marketing

NOVEMBER 21, 2023

In a recent chat with our President & Founder, Matt Heinz and CMO AI Advisor Nicole Leffer , we uncovered some timely insights as we gear up for 2024. Embracing Artificial Intelligence (AI) strategically is no longer an option—it’s a necessity. So, let’s dive into the highlights of an incredible conversation.

B2B 123

B2B Strategize Clients Consult 123

Partners in Excellence

SEPTEMBER 3, 2024

Recently, I had a conversation with an executive. Rather than managing all the accounts in their territories (which could have been hundreds), they were now focused on about 20-30 strategic accounts in each of their territories. The sellers were provided training and tools to help them in focusing on the strategic accounts.

Territory 127

Territory Pipeline Quota Strategize 127

Martech

FEBRUARY 7, 2024

For example, as any HubSpot users reading this are aware, the company has integrated AI into just about every aspect of the platform, most notably with their ChatSpot solution, which exists as a conversational ChatGPT-style chatbot (which can access, summarize, and filter your data however you need).

Technology 128

Technology Technology CRM Finance 128

Martech

DECEMBER 16, 2024

These include large language models, knowledge graphs, and conversational search engines. SEOs must now account for conversational search, generative AI, and their integration into a growing array of products. Craft conversations, not just keywords The concept of keyword has changed in SEO. Large language models (LLMs).

Engineering 113

Engineering Niche Technology Technology 113

Search Engine Land

SEPTEMBER 27, 2023

Strategize ways to develop trustworthiness with an audience and establish topical authority. As Google Perspectives enters the conversation, I anticipate this step getting simpler, as you can leverage Google data to understand the types of queries that carry ample search volume. Add credibility. Remember, adaptability is crucial.

Strategize 129

Strategize Entertainment Engineering Trust 129