Search Engine Land

AUGUST 19, 2024

The evolution of video production and creation for advertisers To create such impactful, fast-moving change, a collection of advancements is needed: Technology needs to move quickly. Brands will need to expand their creative across multiple agencies as the continual testing of content will help garner interest and conversion.

User Experience 102

User Experience Technology Technology Product 102

Martech

JULY 29, 2024

Additionally, AI is too broad a term to focus on, with generative AI taking much of the oxygen in conversations, yet with other forms of artificial intelligence, such as predictive analytics and robotic process automation (RPA), having a larger existing footprint. Unlike other recently hyped technologies (e.g.,

Technology 139

Technology Technology Education Follow-up 139

Martech

JANUARY 9, 2025

The good news is that as more AI agents come to market, the use of this technology to improve engagement and drive revenue will become clearer. During the 2024 holidays , traffic to retail sites from genAI-powered chatbots increased 13X over the previous year. Adoption is already underway.

Drivers/motivators 127

Drivers/motivators Represent Contact Campaign 127

Search Engine Land

JULY 17, 2024

Wunderkind’s 2024 Consumer Insights Report is a survey of over 1,503 consumers across the United States and United Kingdom about several topics from personalization to online shopping habits, advertising and more. Personalization has always been a buzzword in marketing, but not every brand does it the way consumers want.

E-commerce 73

E-commerce Drivers/motivators Networking Technology 73

Veloxy

NOVEMBER 30, 2023

This includes having up-to-date info about what they’re selling and being equipped with technology that aids their sales pitches. On the other hand, inside sales teams leverage technology-driven solutions. With Veloxy, your team can focus more on engaging with prospects and increasing their conversion rate.

Objectives and Key Results 279

Objectives and Key Results Territory Inside sales Cross-sell 279

Martech

SEPTEMBER 30, 2024

2024 has brought us into the “trough of disillusionment” for generative AI. Improvements to agile marketing If we look in the rearview mirror, companies with process excellence and advanced use of technology always perform better. And doesn’t this also affect SEO and conversion rates? Does one plus one equal three?

Engineering 139

Engineering Management Consulting Start-ups Conversion 139

Martech

JULY 10, 2024

No marketing technology series would be complete without discussing the ever-important measurement of success or KPIs. In both cases, brand-new technology caught on like wildfire, affording marketers the opportunity to reach audiences in new ways. Sentiment analysis of conversations with PIA. Number of hours saved weekly (i.e.,

Clients 128

Clients Strategize Launch Technology 128

Martech

JANUARY 7, 2025

Since its launch at the Dreamforce conference in September 2024, Salesforce Agentforce changed the conversation around AI, customer experience and customer service. 25, 2024, with pricing starting at $2 per conversation, with discounts available to large users Salesforce also announced the Agentforce Partner Network at the launch.

Launch 125

Launch Represent Engineering CRM 125

Martech

AUGUST 6, 2024

This has happened at a perfect time for their competitors because you’ve got OpenAI, you’ve got Microsoft and the fundamentally different conversational search underpinned by AI, which I think completely transforms the consumer experience,” Amelia Waddington, chief product officer for search intelligence vendor Captify, told MarTech.

Non-Profits 132

Non-Profits Engineering Price Market share 132

Martech

AUGUST 8, 2024

Underutilization of existing tools: Marketers use only 33% of their martech stack’s capabilities, down from 58% in 2020, according to Gartner’s 2023 Marketing Technology Survey. Adapting to emerging technologies: Keeping pace with rapidly evolving technologies like AI and predictive analytics is an ongoing challenge.

Objectives and Key Results 120

Objectives and Key Results Strategize Technology Technology 120

Martech

AUGUST 15, 2024

Within marketing, there should be more focus on brand awareness versus driving immediate conversions. Marketing provides content that educates and equips teams with key talking points to drive client conversations. This facilitates the sales process, promotes broader adoption, and maximizes the return on technology investments.”

Growth 119

Growth Entertainment Sports Strategize 119

Martech

AUGUST 12, 2024

I am the first generative AI chatbot for marketing technology professionals. Prompt: How might a marketer for a large B2C company incorporate a CDP into their martech stack to improve the customer experience, increase customer engagement, and increase conversion rates? I am trained with MarTech content.

Customers 113

Customers A/B testing B2C Cross-sell 113

Martech

NOVEMBER 14, 2024

Ninety-four percent of marketers say AI technologies positively impacted revenue in 2024, and 95% plan to increase AI investment in the year ahead, according to a new study of 600 U.S. marketers by research firm Sago and conversation analytics software company Invoca. AI adoption. Shifts in perception. 7% said they were novices.

Growth 129

Growth Technology Technology Follow-up 129

Martech

JULY 24, 2024

The 2024 Summer Olympics open in Paris on Friday. Leverage digital channels to create unique fan experiences Engaging sports fans in 2024 goes far beyond the site of the competition. Listen to the fans and expand the conversation Marketers should also consider how sports activations invite fans to share more about themselves.

Sports 115

Sports Gambling Entertainment Hospitality 115

Search Engine Land

AUGUST 22, 2024

The advent of large language models (LLMs) marks the most significant shift in the search experience since the rise of mobile technology. 1, 2022 to May 31, 2024, which resulted in 41 million search queries and over 83 million impressions. 2024 YTD (Jan. 1, 2024–May 31, 2024): Gemini launched on Dec. 1, 2022–Nov.

Click Through Rate 90

Click Through Rate CTR Launch Start-ups 90

Martech

JULY 19, 2024

Marketing leaders must consider productivity gains and technology as well as the entire marketing system, including the impact on people, processes and roles. As the marketing team starts to flatten, skill sets become broader, and marketers will need to upskill their data and technology skills. Workflows become automated.

Manufacturing 127

Manufacturing Assembly Line Technology Technology 127

Martech

AUGUST 1, 2024

It is 2024, and we’ve all heard how AI can improve our email marketing efforts. Yet, it’s important to recognize AI’s proper role — a technology that saves you time and grows the business by enhancing your work, not entirely replacing it. They are both fast food companies using AI technology during the food ordering process.

Campaign 131

Campaign Launch Gaming Sports 131

Martech

AUGUST 9, 2024

” Solutions have included manual review of customer conversations and then pre-deep learning natural language processing models. ” Improvements in deep learning technology and the development of generative AI have enabled a deeper dive. Echo AI was able to shine a light on those conversations.

Technology 113

Technology Technology Clients Campaign 113

Martech

SEPTEMBER 24, 2024

Much of this goes back to the conversation I began in my previous MarTech column, “ How to gear up email for a strong finish to 2024 ,” in which I gave several tactics for increasing or at least preserving, budget for 2025 email marketing programs. The average marketing budget is 7.7%

Promote 125

Promote Represent Technology Technology 125

Martech

AUGUST 19, 2024

New technologies and changing buyer behaviors demand that marketers stay adaptable and innovative. Personalized engagement : Using tailored messaging addresses specific challenges, increasing the likelihood of conversion. They also reveal shifts in market demand and highlight key topics in conversations with target accounts.

B2B 115

B2B Objectives and Key Results Campaign Contact 115

Martech

JANUARY 8, 2025

The conclusions are based on a Forrester survey of 325 marketers in Q4 2024 supported by TruAudience from TransUnion. Conversely, utilizing identity resolution tools to connect fragmented data in the stack seems to be helpful with 93% of those marketers saying they are reaching their customer experience and understanding goals.

Retail 107

Retail Technology Technology Networking 107

Martech

AUGUST 9, 2024

These urban centers are leveraging technology to modernize their infrastructure, preserve their rich histories and rebrand themselves for the future. Take our brief 2024 MarTech Replacement Survey Atlanta, facing rapid population growth, expects to add nearly 2 million more residents by 2050. Are you getting the most from your stack?

Territory 113

Territory Transportation Electricity Government 113

Veloxy

FEBRUARY 15, 2024

It is hosted by sales veterans Scott Barker and Sam Jacobs, who bring a wealth of knowledge to the conversation, making it an invaluable resource. The ‘Conversations with Women in Sales’ podcast spotlights the experiences of female sales professionals, offering practical sales tips for career growth.

Gaming 233

Gaming Sell GTM Technique 233

Martech

JANUARY 2, 2025

Growing in-store networks While retail media networks have gained some attention [in 2024], I believe their full potential remains largely untapped, said Melanie Babcock, Vice President, Orange Apron Media and monetization at The Home Depot. These models mix in-house technology with third-party solutions. This is likely to continue.

Retail 117

Retail Networking Transportation Hospitality 117

SaaStr

JANUARY 26, 2025

Everyone knew mobile commerce was exploding (from 15% in 2014 to 75% in 2024), but reaching customers on mobile was broken. The traditional “Text WHY to 12345” SMS opt-in process was clunky and killed conversion rates. Attentive spent months with brands, consumers, and regulators to crack this. The result?

Education 103

Education Legal Promote Growth 103

Martech

JANUARY 10, 2025

A Gartner consumer survey of 2,001 respondents in April and May 2024 revealed that 63% acknowledge that brands are good at guessing what they might be interested in buying, indicating progress in personalization efforts. This contributes to the perception that devices and apps monitor consumers offline audio conversations.

Manufacturing 125

Manufacturing Legal Retail Trust 125

Martech

DECEMBER 26, 2023

Marketers will improve customer experience in 2024 so brands can remain competitive and demonstrate to customers that they matter. In 2024, keys to customer success will include better personalization delivered at scale by ramped-up automation and generative AI. Every year the bar gets raised.

Customers 145

Customers Retail GTM B2B 145

Martech

DECEMBER 12, 2024

As the economic landscape remains uncertain, marketing leaders face a challenging dilemma: how to invest in technology that drives results while navigating frozen or reduced budgets. Why conservative budgeting makes sense for martech in 2025 Is your technology budget frozen or reduced for next year? The answer? You’re not alone.

Government 110

Government Technology Technology B2C 110

Martech

AUGUST 19, 2024

Everyone was eager to adopt new technology and had high expectations for what that technology would do. Dig deeper: How to measure what matters in account-based marketing The free trial user There are certain categories of technology where many vendors use a product-led growth (PLG) strategy. The possibilities seemed limitless.

B2B 117

B2B Contract Consult Price 117

Iannarino

FEBRUARY 28, 2024

Many of these distractions are technological, and others are fads that have no ability to improve your sales team’s effectiveness. You may also cause your team to be more transactional by having them prioritize their solution as the centerpiece of the sales conversation.

B2B 222

B2B Objectives and Key Results Pipeline Sales 222

Martech

OCTOBER 22, 2024

About 50% of marketers prioritize lead generation in their campaigns and 65% cite generating traffic and leads as their biggest marketing challenge, per HubSpot’s 2024 State of Marketing Report. Conversely, lower points should be given to leads outside your service area. Growth trajectory Companies on a growth trajectory (e.g.,

Cross-sell 119

Cross-sell Lead generation GTM Territory 119

Martech

OCTOBER 24, 2024

Personalization, powered by genAI, allows marketers to create tailored interactions that increase conversions, customer loyalty and revenue. GenAI tailors experiences based on customer behavior, increasing conversion rates. 2024 Out of 64 unique use cases across these 2,324 tools, the top 14 account for 73% of all use cases.

Niche 123

Niche Pipeline Growth CRM 123

Martech

NOVEMBER 13, 2024

A similar sentiment was echoed at another industry gathering — the 2024 MASB (Marketing Accountability Standards Board) Summer Summit. This underscores a critical insight: from an investor’s standpoint, marketing has the potential to create long-term value akin to infrastructure or technology investments.

Drivers/motivators 131

Drivers/motivators Growth Objectives and Key Results Strategize 131

Martech

AUGUST 15, 2024

The merging of roles will most likely follow the trajectory set by technology. As new technologies emerge, the temptation to buy and implement the latest AI software will be great. Have coaching conversations with marketers to understand career goals and help people connect the dots to new roles. But buyer beware. Processing.

Pipeline 122

Pipeline Follow-up Technology Technology 122

Martech

OCTOBER 2, 2024

Pinterest Performance+ is adding a new bidding option to the platform’s traditional abilities to optimize for clicks and conversions. Dig deeper: 2024 online holiday spending set for record year with $240 billion in sales Email: Business email address Sign me up! Promotions. Processing.

Campaign 119

Campaign Promote Price Conversion 119

Martech

AUGUST 13, 2024

The essentials of operational maturity involve management practices, process improvement, technology and how it’s used, and staff capabilities, including existing skill sets, training opportunities, and identifying personnel or skill gaps. Are your technology tools integrated? Are you getting the most from your stack? Processing.

Objectives and Key Results 110

Objectives and Key Results Strategize Follow-up Technology 110

Martech

DECEMBER 5, 2024

Source: Advertiser Perceptions’ report Artificial Intelligence & Machine Learning in Advertising 2024 Previously, advertisers “somewhat trusted” these ad technologies to make investment and optimization decisions without human involvement. AdCreative.ai It considers brand guidelines and audience data for optimal impact.

Launch 114

Launch Campaign Trust Technology 114