Remove 2024 Remove CRM Remove GTM
article thumbnail

GTM 78: 2024 Predictions with GTMfund’s General Partner, Max Altschuler

Sales Hacker

Max Altschuler is the Founder and General Partner of GTMfund , an early-stage fund focused on B2B SaaS startup backed by the world’s best tech GTM leaders. Max’s 2024 predictions, from topics like remote work to the mergers and acquisitions. 04:30) Predictions for remote work in 2024. (05:15)

GTM 111
article thumbnail

The State of GTM Jobs: Sales

Sales Hacker

This is a special edition of The GTM Newsletter by GTMnow – read by over 52,000 revenue professionals weekly to stay up-to-date on go-to-market and scale their companies and careers. Product : Attention At Attention, call recordings and CRM auto-fill are just the beginning. to 2 years). We’ll see how this sticks through to 2025.

GTM 125
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to revamp your lead scoring strategy for 2025

Martech

About 50% of marketers prioritize lead generation in their campaigns and 65% cite generating traffic and leads as their biggest marketing challenge, per HubSpot’s 2024 State of Marketing Report. Dig deeper: A scoring model your GTM team will fall in love with 3. Growth trajectory Companies on a growth trajectory (e.g.,

article thumbnail

What the composability revolution means for customer engagement

Martech

That’s the view of Heather Blank, SVP GTM strategy and partnerships at Iterable. “We have some customers for whom we are their CRM system. Take our brief 2024 MarTech Replacement Survey Email: Business email address Sign me up! In fact, Iterable does have data repository capabilities. It sort of depends. Processing.

Customers 114
article thumbnail

Advanced analytics techniques to measure PPC

Search Engine Land

I got the opportunity to present at SMX Advanced 2024 on a topic I live and breathe every week with my agency’s clients: advanced PPC analytics and measurement. Whatever your vertical, your CRM should be set up to capture data that allows you to segment your users into buckets with different values. Business email address Sign me up!

article thumbnail

Bull$. 20 GTM Leaders on What Others Believe That They Think is BS.

Sales Hacker

Just like last week, we’ve got something special for you: a compilation of perspectives from some of the best go-to-market (GTM) leaders out there. 20 GTM leaders answer the question: What is one widely held belief that revenue leaders have that you think is bull$ or no longer serving us? This week, however, is full of hot takes.

GTM 99
article thumbnail

How Much ‘Sales’ Should be in Product-Led Sales

Sales Hacker

2024, we’re officially here. There is room for combinations in different parts of your GTM motion. On the strategic side, 2024 predictions have been flowing for the past two weeks. Here are a few of our favorites at GTMfund: Max Altschuler (General Partner at GTMfund): “2024 will be a huge year for M&A.

Product 126