Martech

NOVEMBER 6, 2024

HubSpot’s October 2024 updates cover everything from flexible email editing to new mobile app capabilities, as well as big upgrades for merchants. October 2024 also brought upgrades for anyone using Microsoft Teams and made managing support tickets a whole lot easier. Let’s recap the biggest HubSpot updates for October 2024.

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Objectives and Key Results CRM Pipeline Contact 124

Martech

MAY 3, 2024

The April 2024 HubSpot updates introduce a variety of features designed to streamline your team’s workflows and improve customer interactions through advanced automation and integration capabilities. Here’s what we’re covering today for HubSpot’s April 2024 updates: Flexible meeting allocation with weighted rotation option.

Service 130

Service E-commerce Strategize Campaign 130

Martech

SEPTEMBER 6, 2024

HubSpot’s August 2024 updates focus on helping your teams work more efficiently, connect with customers in a more personalized wa, and make better decisions backed by solid data. It identifies target companies and contacts within your CRM, researches their business needs, detects intent signals, and crafts personalized emails.

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Martech

MARCH 7, 2024

Salesforce’s Spring 2024 release brings new features to help brands elevate performance built on the foundation of data, AI, CRM and trust. Read the full Salesforce Spring 2024 release notes here. The post Salesforce’s Spring 2024 release includes Einstein-powered AI features appeared first on MarTech.

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Martech

DECEMBER 11, 2023

I am the first generative AI chatbot for marketing technology professionals. Prompt How should marketing integrate with technology efforts? Answer Marketing should integrate with technology efforts by ensuring that the chosen marketing technology aligns with the existing martech stack. I am trained with MarTech content.

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Martech

DECEMBER 6, 2023

Channel99, the B2B performance marketing platform, has launched its new “view-through” technology for digital campaigns. The technology uses a universal, cookie-free impression pixel that customers can add to digital campaign content to track reach, engagement and impact. We’d like to know how it’s been for you.

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Martech

MARCH 21, 2024

Dig deeper: CRM and marketing automation: The challenges and benefits of integration Account Insight browser plug-in deprecation Due to low adoption rates, the Target Account Management Account Insight browser plug-in was removed from the Chrome Web Store on March 18, 2024. Get MarTech! In your inbox.

Conversion 114

Conversion Account management CRM Campaign 114

Veloxy

JULY 23, 2024

Start for free The Role of Technology in Predictive Sales Analytics The technology behind Predictive Sales AI is sophisticated yet accessible. These tools also integrate seamlessly with your existing CRM systems. Benefits of Predictive Sales AI Predictive Sales AI is more than just a technological upgrade.

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Martech

JUNE 27, 2024

On June 12 and 13, 2024, Emarsys went live with the Omnichannel and AI Masterclass , a digital event featuring fireside chats and expert-led sessions from digital leaders who are blazing a trail in the world of omnichannel marketing. The post Emarsys Omnichannel & AI Masterclass 2024 recap – and now available on-demand!

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Martech

OCTOBER 9, 2024

How it helps you This new feature helps you turbocharge your data management by combining more than 40 firmographic, demographic and technographic attributes to keep CRM records accurate and up to date. How it helps you App cards simplify the integration of your favorite tools, allowing teams to work more efficiently without leaving HubSpot.

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Search Engine Land

DECEMBER 21, 2023

We expect to see its full potential unleashed on Google Search in 2024. Bottom line: futureproofing digital presence for AI search should be a major priority for all brands in 2024. Read on to discover seven key trends that should influence your roadmap in 2024, as well as three must-haves for success. Web stories.

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Real Estate UX Customer Relationship Management Relationship Management 119

Martech

FEBRUARY 8, 2024

Kicking off 2024 with a bang, HubSpot’s January updates are all about enhancing your team’s capabilities in lead management, content strategy, and data analysis. Here are the January 2024 updates managers should take note of: Fast and easy compliance for new email requirements.

Commission 121

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Search Engine Land

FEBRUARY 19, 2024

This article discusses the top areas location-based businesses need to focus on in 2024 and key metrics to measure performance and success. Local is more about experiences than listings management Below are the top five areas that location-based businesses need to focus on in 2024. Reviews on the Google Business Profile.

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Objectives and Key Results Territory Real Estate Hospitality 111

Salesforce

MAY 9, 2024

You can get started by checking out Einstein Copilot, the conversational AI assistant for CRM. Say hello to Einstein Copilot Your trusted conversational AI assistant for CRM gives everyone the power to get work done faster. Plus, you’ll be entered for a chance to win* a Dreamforce 2024 pass or #BuiltWithEinstein T-shirt.

CRM 144

CRM Technology Technology Start-ups 144

Martech

APRIL 4, 2024

The March 2024 HubSpot updates include tools that will help your team leverage AI for better email marketing, along with better ways to visualize and understand your data. All told, the March 2024 update aims to make your interactions more insightful and your strategies more impactful. Improved file management within the CRM.

CRM 60

CRM Objectives and Key Results Contract Strategic planning 60

Martech

AUGUST 8, 2024

Underutilization of existing tools: Marketers use only 33% of their martech stack’s capabilities, down from 58% in 2020, according to Gartner’s 2023 Marketing Technology Survey. Adapting to emerging technologies: Keeping pace with rapidly evolving technologies like AI and predictive analytics is an ongoing challenge.

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Martech

JULY 29, 2024

I am the first generative AI chatbot for marketing technology professionals. What are other technology options? Digital asset management (DAM) and content management systems (CMS) are two essential components of a marketing technology stack, especially for a high-end jewelry brand like ours. I am trained with MarTech content.

Objectives and Key Results 125

Objectives and Key Results Customer Relationship Management CRM Technology 125

Martech

JULY 26, 2024

As the marketing technology landscape expands , martech managers will find themselves in a vulnerable position when faced with potential budget cuts. Take CRM as an example. CRM plays a very different role across industries. For example, many reports show high failure rates for CRM implementations. B2C, B2B and B2B2C).

Pharmaceutical 122

Pharmaceutical CRM B2C Technology 122

Martech

DECEMBER 28, 2023

In their “Martech for 2024” report , Scott Brinker and Frans Riemersma compared AI’s adoption to a compressed version of Gartner’s Hype Cycle. To accommodate growth, the business plans to deploy a CRM/MAP for customer marketing and customer service outreach. It’s a game changer for basic users of technology.

CRM 119

CRM Government Customer Relationship Management Relationship Management 119

Martech

SEPTEMBER 25, 2024

Cost-conscious marketers are paying close attention to price when they’re considering replacement applications for their martech stack, according to the 2024 MarTech Replacement Survey. Source: 2024 MarTech Replacement Survey. Source: 2024 MarTech Replacement Survey. Source: 2024 MarTech Replacement Survey. Processing.

CRM 110

CRM Price B2B Follow-up 110

Martech

AUGUST 12, 2024

I am the first generative AI chatbot for marketing technology professionals. website interactions, social media, email campaigns, and CRM systems) to create comprehensive customer profiles. Let’s break down how a CDP contributes to each area, the additional technologies that may be needed, and the metrics we should track for success.

Customers 116

Customers A/B testing B2C Cross-sell 116

Veloxy

APRIL 12, 2023

The solar industry is growing rapidly, and by 2024, it’s estimated that 2.5% Be prepared to answer common questions about the technology, financing options, and the installation process. Use Sales Technology As a solar salesperson, you can leverage sales technology to help you close more deals. of all U.S.

Referrals 246

Referrals Finance Objectives and Key Results Sales 246

Search Engine Land

NOVEMBER 28, 2023

The directive is to end 2023 strong and prepare for 2024 long before it’s started. To make budgeting more difficult, CMOs face challenges going into 2024, including: Higher inflation rates than in the recent past and economic uncertainty. Urgency to realize the productivity gains promised by AI and other new technologies.

Launch 89

Launch Campaign CRM Start-ups 89

Martech

OCTOBER 1, 2024

In other words, we can claim agency (control) to use these technologies to benefit customers AND our business processes. The first file had CRM contacts in the following format: Sample data set generated from ChatGPT. Let’s dive into how we claim agency over AI agents. Are agents just re-packaged versions of automation?

Construction 126

Construction CRM Contact Follow-up 126

Martech

DECEMBER 18, 2023

Most major customer relationship management (CRM) and marketing platforms are already introducing AI functionality into their products, with more releases planned in 2024. As a marketing leader, you must focus on these areas to fully leverage one of the most disruptive technologies in recent memory. AI can help solve this issue.

X-functional 130

X-functional Customer Relationship Management CRM Relationship Management 130

Martech

JANUARY 18, 2024

Integrating your martech tools isn’t just about technology — it’s crucial for long-term business success. A global software firm migrated to an integrated cloud-based CRM platform to improve marketing performance, experiencing a notable uplift in lead generation and conversion rates. It’s early 2024. You can do this.

Strategize 126

Strategize Growth Technology Technology 126

Martech

JULY 30, 2024

While startups often kick off with agile, cost-effective tactics, large corporations typically have extensive resources and cutting-edge technologies. Once your business reaches the scale-up phase, it’s important to adapt by implementing customer relationship management (CRM) systems and marketing automation platforms.

X-functional 120

X-functional Territory Customer Relationship Management CRM 120

Martech

AUGUST 19, 2024

Dig deeper: 22 must-have reports for measuring CRM health The 6 high-churn personas marketers need to watch closely There are at least six high-churn personas marketers and sales teams need to watch closely. Everyone was eager to adopt new technology and had high expectations for what that technology would do.

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B2B Contract Consult Price 126

Martech

JUNE 20, 2024

Make sure marketing and sales teams are connected The most crucial part of implementing a MAP is ensuring alignment across all the stakeholders in the business who will use the new technology. The marketing automation program driven by Marketo Engage will depend on the customer data sitting in the organization’s CRM.

Healthcare 115

Healthcare CRM Technology Technology 115

Martech

JULY 1, 2024

I am the first generative AI chatbot for marketing technology professionals. Identify your data sources: Determine the various touchpoints where you collect customer data, such as your website, mobile app, CRM system, email marketing platform, social media platforms, and any other relevant sources. I am trained with MarTech content.

Territory 117

Territory CRM Customer Relationship Management Campaign 117

Martech

DECEMBER 14, 2023

The company also announced improved AI search capabilities through Einstein Copilot Search, available February 2024. Some genAI capabilities are currently available or in beta, while others will be rolled out in 2024. Einstein 1 Platform provides conversational AI to every cloud, including sales, service, marketing and commerce.

CRM 119

CRM Service Clients Technology 119

Salesforce

AUGUST 6, 2024

One is a new lineup of products and services for homeowners: smart home technology, sustainable living solutions like solar panels, and predictive maintenance on big-ticket systems like internet-connected HVACs. Smart home technology is just what homeowners are looking for. The other is its push into commercial real estate maintenance.

Real Estate 124

Real Estate Non-Profits Click Through Rate CRM 124

Hubspot

DECEMBER 12, 2023

But salespeople also had to work against a backdrop of economic uncertainty, which will likely carry into 2024. To help you stay ahead of the curve, I spoke with top sales professionals to get their tips for selling in 2024. Back to You There you have it: seven sales tips to carry with you into 2024. Let's dive in.

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Objectives and Key Results Pipeline Sales Trust 88

Martech

SEPTEMBER 6, 2024

The Own acquisition is a reminder that CRM users are trusting their most valuable data to clouds managed and secured by SaaS vendors. The Tenyx acquisition is expected to close in the third quarter of Salesforce’s fiscal year 2025, which ends Oct. Why we care. As the U.S.

CRM 119

CRM Trust Service Closing 119

Martech

AUGUST 19, 2024

New technologies and changing buyer behaviors demand that marketers stay adaptable and innovative. Real-time optimization : Leveraging technology and data analytics, ABM enables real-time tracking and optimization of campaigns, boosting effectiveness in a competitive landscape.

B2B 124

B2B Objectives and Key Results Campaign Contact 124

Martech

SEPTEMBER 6, 2023

This will launch in early 2024. Dig deeper: How to prepare for the GPT age in CRM and email One example is the ChatSpot feature. Now in public beta, ChatSpot combines the capabilities of ChatGPT with other data sources, including a HubSpot customer’s Smart CRM.

CRM 128

CRM Sales Launch Prospecting 128

Salesforce

DECEMBER 19, 2023

What can you say about a technology that, in under a year, captured the world’s imagination, became the #1 tech spending priority , spawned countless news articles, drew the attention of the White House, and was featured on “Last Week Tonight with John Oliver,” “60 Minutes,” “Saturday Night Live,” and “South Park”?

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