Search Engine Land

JULY 30, 2024

At SMX Advanced 2024, I highlighted the biggest pitfalls marketers face with RSAs, which make a difficult task even harder. The average CTR is up 5% year-over-year , while the average conversion rate is down -1%. Last year, conversion rates fell by -10% , despite an increase in CTR.

CTR 77

CTR Click Through Rate Strategize Campaign 77

Search Engine Land

MAY 14, 2024

Here’s a rundown of everything you should know about RSAs in 2024. After much online discussion, in April 2024, Google’s Ginny Marvin confirmed that Ad Strength is not used by Ad Rank, meaning that a low-scoring ad could still perform well. However, there have been updates to RSAs you must be aware of.

CTR 100

CTR Campaign Legal Launch 100

Martech

DECEMBER 19, 2024

For example, instead of Download our guide, use Dont miss the trends shaping 2024. Track metrics like click-through rates (CTR), conversions and time to action to evaluate success. CTAs that highlight what users might miss can prompt quicker decisions. Replace Subscribe with Secure your spot for expert updates.

A/B testing 118

A/B testing Drivers/motivators CTR Click Through Rate 118

Search Engine Land

JANUARY 16, 2024

2024 is all about strategic growth marketing focused on building real customer loyalty. Dig deeper: SEO KPIs to track and measure SEO success Growth marketing experiments to try in 2024 Acquisition: Cross-platform lead generation content marketing Question: How do I attract the most ideal customers?

Growth 93

Growth Customers Referrals SQL 93

Search Engine Land

APRIL 16, 2024

From high-CTR ad copy to surging keyword volume to insight on the audiences performing best, paid media insights can be incredibly valuable in optimizing organic search strategies and priorities.

CTR 101

CTR Growth Campaign Service 101

Search Engine Land

JUNE 12, 2024

In March 2024, SparkToro and Datos published a study revealing insights about “where users spent time vs. where traffic referrals originate.” This following created a short-lived interest that started to decline heavily in 2024. ” It has been seen by over 250,000 people since being released. 300,000 monthly searches.

CTR 98

CTR Referrals Contact Engineering 98

Search Engine Land

DECEMBER 7, 2023

6 steps to future-proof your SERPs in 2024 As the digital landscape evolves with technologies like SGE, it is crucial to adapt your SEO and content strategies accordingly. Focus on these key areas to future-proof your SERPs in 2024. Anticipate a significant drop in traffic and click-through rates (CTR) with the introduction of SGE.

Niche 123

Niche User Experience Real Estate CTR 123

Search Engine Land

MAY 14, 2024

It was opt-in within the Google Search Labs , until Google began testing AI Overviews in the wild for a subset of users in March 2024. That the clicks and CTR from these AI powered answers may not generate a healthy click through rate to publishers. AI Overviews was introduced as part of the Search Generative Experience last May 2023.

Click Through Rate 142

Click Through Rate CTR Launch User Experience 142

Search Engine Land

APRIL 6, 2023

Because your traffic doesn't just grow 10% if you go from >5 to <5, each small position increase at that point increases the SERP CTR exponentially – and traffic as a result. For the SEO nerds, we're using position CTR estimates from Advanced Web Ranking.) While the results in 2024 and 2025 and 2026 are from your efforts today.

CTR 121

CTR Start-ups Clients Follow-up 121

Search Engine Land

MAY 7, 2024

Figure 1: Brand and non-brand keywords overview (Source: Semrush) Figure 2: Organic traffic growth (Source: Semrush) Figure 3: Brand search and traffic (Source: Semrush) Non-brand keyword CTR Ranking in the top three positions in Google generates the vast majority of clicks (Figure 4). Thus, ranking in the top positions is still a good goal.

CTR 83

CTR Electricity Real Estate X-functional 83

Search Engine Land

JUNE 26, 2024

Here’s a ballpark estimate: AI results in 6x searches per day AI leads to a 60% decrease in average CTR This could lead to a 30% reduction in organic traffic Every single website is going to feel the pain. CTRs targeting informational queries will continue to decrease CTR for informational queries has been declining for years.

CTR 99

CTR Click Through Rate Education Referrals 99

Search Engine Land

MARCH 13, 2024

Screenshot by author, March 2024. Efficiency metrics : Search terms with the best clicks-to-impressions ratio (CTR) and conversions-to-clicks ratio (conversion rate). Via the Google Ads API. Using a Google Ads script that leverages the API report. Search terms for Performance Max can be found in the Google Ads UI.

CTR 117

CTR Campaign Conversion Process 117

Search Engine Land

JUNE 6, 2024

I attended Google Marketing Live (GML) 2024 at Google’s Mountain View headquarters, and it was quite an experience. From short-term solutions to long-term innovations The GML 2024 keynote covered two crucial aspects: the long-term and the short-term. GML 2024 offered a preview of this future. Microsoft Ads recently reported a 1.8x

CTR 96

CTR Click Through Rate Drivers/motivators Technology 96

Search Engine Land

OCTOBER 26, 2023

Google will optimize its RSA copy to get the best CTR, but sometimes, that CTR doesn’t mean a higher conversion rate or ROAS. The little brother is growing up fast, and 2024 could be a big year for them, so don’t miss out on the opportunity it brings.

Campaign 100

Campaign A/B testing Objectives and Key Results CTR 100

Martech

OCTOBER 19, 2022

companies are expected to be losing to advertising fraud in 2024, an increase of 125% since 2018. Click-through Rate (CTR): Put the sites delivering good CTR on a preferred list and increase the amount you are willing to bid for their inventory. Just look at these numbers: $23 billion: Expected U.S.

Retail 118

Retail CTR Networking Campaign 118

Search Engine Land

JUNE 25, 2024

In 2024, LinkedIn allows the ability to leverage its first-party data to reach your target audience in a large-screen environment. Before average dwell time, our best estimate for a single image was CTR. Let’s delve into the latest releases from LinkedIn Ads – including the ones you may have missed.

Objectives and Key Results 86

Objectives and Key Results Non-Profits CTR Campaign 86

Search Engine Land

OCTOBER 6, 2022

and poised to surpass Walmart as the number one retailer overall by 2024. You should look at other factors such as impressions, click-through rates (CTR) and conversions to determine your target ACoS. Boasting a 37.8% share of the ecommerce market, Amazon is far and away the biggest online retailer in the U.S. –

Real Estate 80

Real Estate CTR Retail Click Through Rate 80

Hubspot

OCTOBER 9, 2019

of their marketing budget to social media by 2024. CTR optimization. Your click through rate (CTR) measures who clicked on your post and read it against the number of people who viewed the link to your post (e.g., A great tool to measure your organic CTR is Google Search Console. Learn more about it here.

A/B testing 78

A/B testing CTR Engineering Referrals 78

Search Engine Land

JUNE 10, 2024

Now, Google has incorporated helpfulness signals into the March 2024 core update. This particular meta description is already decreasing CTR! Since the August 2022 helpful content update, Google has been emphasizing “helpfulness” for ranking content on SERPs. It’s now a huge part of search. So, what exactly is helpful content?

Angle 102

Angle User Experience CTR Technique 102

Search Engine Land

AUGUST 13, 2024

Each ranking position in the SERPs has an average expected click-through rate (CTR), serving as a performance benchmark. If a snippet’s actual CTR significantly falls short of the expected rate, the NavBoost system registers this discrepancy and adjusts the ranking of the DocIDs accordingly. and Plaintiff States v.

CTR 139

CTR Click Through Rate Networking Start-ups 139

Search Engine Land

OCTOBER 2, 2024

Dig deeper: Search everywhere optimization: 7 platforms SEOs need to optimize for beyond Google Closely measuring AIO and rethinking SEO KPIs Our client already ranks in AIO for some terms, but we can’t measure the impact on CTR since it’s not trackable in GSC or GA4 – and likely never will be.

Clients 91

Clients CTR Conversion Closing 91

Search Engine Land

JULY 30, 2024

At SMX Advanced 2024, I highlighted the biggest pitfalls marketers face with RSAs, which make a difficult task even harder. The average CTR is up 5% year-over-year , while the average conversion rate is down -1%. Last year, conversion rates fell by -10% , despite an increase in CTR.

CTR 77

CTR Click Through Rate Strategize Campaign 77

Search Engine Land

SEPTEMBER 17, 2024

Key metrics like cost per acquisition (CPA), click-through rates (CTR), and ROAS were studied. Over one million ads, across Responsive Search Ads (RSAs), Expanded Text Ads (ETAs), and Demand Gen, were reviewed. Key questions analyzed: Is there a link between Ad Strength and performance? How does pinning assets impact outcomes?

Real Estate 120

Real Estate CTR Click Through Rate Trust 120

Martech

FEBRUARY 28, 2025

In Q1 2024, 22% of U.S. Creators analyze watch time, audience retention graphs and click-through rates (CTR) like Wall Street traders watch stock trends. The gatekeepers weren’t just disrupted; they were steam rolled. Want proof? Look at Netflix. subscribers watched ads a 65% jump in a quarter. The cycle has come full circle.

Gaming 73

Gaming CTR Networking Angle 73