Search Engine Land

JANUARY 16, 2024

2024 is all about strategic growth marketing focused on building real customer loyalty. Here’s how to structure marketing experiments that move users through the AARRR funnel, from acquisition to revenue and beyond. Activation : User experiences product or service. Forget flashy ads and vanity metrics.

Growth 93

Growth Customers Referrals SQL 93

Search Engine Land

SEPTEMBER 17, 2024

Why is The Verge ranking high with a spammy, sarcastic and seemingly AI-generated article stuffed with keywords like “best printer 2024”? The Verge article was doing well when it was first published in April 2024 but started dropping in rank by mid-May. ‘Best printer 2024’: What’s ranking?

CTR 78

CTR Click Through Rate Niche Legal 78

Search Engine Land

DECEMBER 7, 2023

6 steps to future-proof your SERPs in 2024 As the digital landscape evolves with technologies like SGE, it is crucial to adapt your SEO and content strategies accordingly. Brands need to build a site for user experience, not to win awards, according to Bill Hunt , president of Back Azimuth Consulting. See terms.

Niche 123

Niche User Experience Real Estate CTR 123

Search Engine Land

OCTOBER 2, 2024

Dig deeper: Search everywhere optimization: 7 platforms SEOs need to optimize for beyond Google Closely measuring AIO and rethinking SEO KPIs Our client already ranks in AIO for some terms, but we can’t measure the impact on CTR since it’s not trackable in GSC or GA4 – and likely never will be. This may or may not be true overall.

Clients 91

Clients CTR Conversion Closing 91

Search Engine Land

MAY 7, 2024

Figure 1: Brand and non-brand keywords overview (Source: Semrush) Figure 2: Organic traffic growth (Source: Semrush) Figure 3: Brand search and traffic (Source: Semrush) Non-brand keyword CTR Ranking in the top three positions in Google generates the vast majority of clicks (Figure 4). Thus, ranking in the top positions is still a good goal.

CTR 83

CTR Electricity Real Estate X-functional 83

Search Engine Land

JUNE 10, 2024

Now, Google has incorporated helpfulness signals into the March 2024 core update. This particular meta description is already decreasing CTR! Focus on creating people-first content that demonstrates real expertise and provides an exceptional user experience. It’s now a huge part of search. Not bad, right? See terms.

Angle 102

Angle User Experience CTR Technique 102

Search Engine Land

MAY 14, 2024

AI Overviews was introduced as part of the Search Generative Experience last May 2023. It was opt-in within the Google Search Labs , until Google began testing AI Overviews in the wild for a subset of users in March 2024. AI Overviews gives answers to queries using generative AI technology powered by Google Gemini.

Click Through Rate 142

Click Through Rate CTR Launch User Experience 142