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How martech vendors can navigate the slow death of net-new deals

Martech

of overall company revenue in 2024, down from 9.1% The current state of martech: A saturated market The martech industry has exploded over the past decade, ballooning from a few hundred solutions to over 14,000 products in 2024, according to Scott Brinker and Frans Riemersma’s 2024 State of Martech Report.

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Unlock Financial Services Data and Scale Impact

Salesforce

The Mulesoft Connectivity Benchmark Report 2024 found that 88% of IT decision makers across FSIs agree that data silos create challenges. 2024 continues to be a landmark year in financial services, marked by significant changes in digital transformation. Automated processes ensure data is consistent and accurate. Back to top.)

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Google Ads rolls out new tool for centralized access to all first-party data

Search Engine Land

Google Ads Data Manager simplifies access to this data, making it more seamless to integrate into your marketing strategy, enhancing your ability to drive incremental revenue, generate more leads and achieve better outcomes for your business. Google Ads Data Manager will become generally available in Google Ads in early 2024.

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How AI’s ‘describe and done’ can revolutionize your work

Martech

In their “Martech for 2024” report , Scott Brinker and Frans Riemersma compared AI’s adoption to a compressed version of Gartner’s Hype Cycle. These integrations typically involve data management capabilities. Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year.

CRM 101
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5 ways CRMs are leveraging AI to automate marketing today

Martech

Leading customer relationship management (CRM) and other marketing platforms are integrating sophisticated AI capabilities that promise to assist with key functions like gauging customer sentiment, training employees, making product recommendations, enriching data and even auto-generating targeted campaigns.

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3 traits of an effective marketing CRM product owner

Martech

Effective customer relationship management (CRM) is a cornerstone of marketing success. At the core of this is the CRM product owner — a pivotal role that orchestrates the intersection of technology, customer insights and strategy. Your company just bought a shiny new CRM. Now, who drives it?

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Sourcing first-party data for a CDP: Best of the MarTechBot

Martech

Integrate with your CRM system: Connect your CDP with your Customer Relationship Management (CRM) system to import customer data, including contact information, purchase history, customer preferences, and any other relevant data points. Remove duplicate records, correct any errors, and update outdated information.