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What is opportunity management — and why should you care? Opportunity management is an approach that focuses on identifying and managing business opportunities for client acquisition, market expansion , strategicpartnerships, and more. What strategic goals can it help me achieve?
of overall company revenue in 2024, down from 9.1% The current state of martech: A saturated market The martech industry has exploded over the past decade, ballooning from a few hundred solutions to over 14,000 products in 2024, according to Scott Brinker and Frans Riemersma’s 2024 State of Martech Report.
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