2024 Customer Relationship Management Strategize 
Search Engine Land
DECEMBER 21, 2023
We expect to see its full potential unleashed on Google Search in 2024. Bottom line: futureproofing digital presence for AI search should be a major priority for all brands in 2024. Read on to discover seven key trends that should influence your roadmap in 2024, as well as three must-haves for success. Web stories.
Martech
JULY 16, 2024
AI can help identify patterns and predict outcomes based on historical data, but these insights must be aligned with clear, strategic goals. However, CMOs must ensure that their teams are trained to interpret and act on AI-generated insights, bridging the gap between technical data analysis and strategic decision-making.
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Martech
JUNE 21, 2024
Effective customer relationship management (CRM) is a cornerstone of marketing success. At the core of this is the CRM product owner — a pivotal role that orchestrates the intersection of technology, customer insights and strategy. Your company just bought a shiny new CRM. Now, who drives it?
Martech
FEBRUARY 27, 2024
Less than a quarter (24%) of global brands are mapping customer behavior and sentiment, according to Braze’s 2024 Customer Engagement Review. What’s worse, only 6% apply customer insights to their product and brand approach. “At Source: Braze 2024 Global Customer Engagement Review “Why are we still talking about this?”
Martech
JULY 30, 2024
However, as they grow, they must shift toward more structured, data-driven strategies and employ suitable tools to monitor customer behavior and campaign performance. Once your business reaches the scale-up phase, it’s important to adapt by implementing customer relationship management (CRM) systems and marketing automation platforms.
Salesforce
SEPTEMBER 9, 2024
The Mulesoft Connectivity Benchmark Report 2024 found that 88% of IT decision makers across FSIs agree that data silos create challenges. 2024 continues to be a landmark year in financial services, marked by significant changes in digital transformation. But many FSIs are held back by data silos and integration challenges.
Martech
AUGUST 12, 2024
Companies with no owner by target account : Identifies target accounts without assigned ownership, crucial for strategic account management. Companies assigned to deactivated users by target account : Highlights target accounts managed by deactivated users, risking follow-up and engagement.
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