Martech

NOVEMBER 6, 2024

HubSpot’s October 2024 updates cover everything from flexible email editing to new mobile app capabilities, as well as big upgrades for merchants. October 2024 also brought upgrades for anyone using Microsoft Teams and made managing support tickets a whole lot easier. Let’s recap the biggest HubSpot updates for October 2024.

Objectives and Key Results 114

Objectives and Key Results CRM Contact Pipeline 114

Martech

NOVEMBER 13, 2024

He emphasized the importance of stepping into a role that aligns with the organization’s growth and profitability objectives. A similar sentiment was echoed at another industry gathering — the 2024 MASB (Marketing Accountability Standards Board) Summer Summit.

Drivers/motivators 131

Drivers/motivators Growth Objectives and Key Results Strategize 131

Sales Hacker

JANUARY 14, 2025

In this special episode, Scott Barker is looking at some of the big themes he’s seen in how the top go-to-market leaders are driving growth today. Taking a customer-centric approach in your go-to-market strategy. 10:38) The third theme: Taking a customer-centric approach in your go-to-market strategy. (16:04) That is wild.

GTM 109

GTM Growth B2B Pipeline 109

Martech

NOVEMBER 14, 2024

Ninety-four percent of marketers say AI technologies positively impacted revenue in 2024, and 95% plan to increase AI investment in the year ahead, according to a new study of 600 U.S. The post Marketers link AI to revenue growth and plan to increase 2025 investments appeared first on MarTech. Processing.

Growth 129

Growth Technology Technology Follow-up 129

Martech

AUGUST 12, 2024

Prompt: How might a marketer for a large B2C company incorporate a CDP into their martech stack to improve the customer experience, increase customer engagement, and increase conversion rates? Centralized customer data management Unified customer profiles: A CDP aggregates data from various sources (e.g.,

Customers 113

Customers A/B testing B2C Cross-sell 113

Martech

JULY 19, 2024

The good news for martech vendors is the SaaS business model revolves around recurring revenue from subscriptions, so there’s a steady flow of cash coming from the customers. The bad news is that growth in a mature market becomes more focused on a few strategies, including cross-sell, upsell and competitive displacement.

Cross-sell 114

Cross-sell Growth CRM Up-sell 114

Salesforce

OCTOBER 3, 2024

Any disruptions in the supply chain can have a ripple effect, impacting production schedules and customer satisfaction. The customer journey doesn’t end at the “Buy” button Here’s how to optimize the post-purchase experience and keep customers happy. This can lead to lost sales and dissatisfied customers.

Manufacturing 111

Manufacturing Transportation Technique Meeting 111

Martech

SEPTEMBER 3, 2024

the world’s highest-ranking country in advertiser volume, saw modest growth over the last year. mobile gaming ad spend increased 0.46%, according to Mintegral’s new report, “State of Media Buying in H1 2024.” In nearly every gaming app category, campaign length increased during the first half of 2024, according to the Mintegral study.

Gaming 117

Gaming Campaign Sports Promote 117

Martech

AUGUST 29, 2024

Salesforce expects the 2024 holiday season to be shorter and more competitive with brands facing the challenge of attracting consumers with less purchasing power. Salesforce is predicting 2% growth, both globally and for the United States. Prime Day in July saw meaningful discounts generate 3% more sales and a growth in sales volume.

Retail 68

Retail Price Promote Growth 68

Hubspot

JULY 31, 2024

But over the past several years, digital checkout for B2B has seen an explosion in growth. A great B2B checkout experience can drive up lifetime value and retention, leading to substantial growth. For customers who opt for traditional user registration, make the format as quick and simple as possible—only asking for the essentials.

B2B 83

B2B E-commerce Real Estate B2C 83

Search Engine Land

JULY 22, 2024

Your email campaigns apply to all holiday customers, so there is less design work, split testing and fewer deadlines. You want to meet the potential customer in their current mental state.) Look at the top counties and, ideally, ZIP codes your customers live in and segment out the top 30 to 100 or more if you can.

Niche 98

Niche Retail Promote Follow-up 98

Salesforce

SEPTEMBER 19, 2024

Earlier this year, Salesforce launched the Marketing Cloud Growth Edition , a version of our product that is designed with the challenges and goals of small businesses in mind. At Dreamforce 2024, we took another step forward with the launch of Marketing Cloud Advanced Edition, which will be available in November 2024.

Territory 126

Territory Launch Growth Contract 126

Martech

NOVEMBER 27, 2024

increase expected for the entire 2024 holiday shopping season. Understanding where your customers fall within these pricing and buying trends will help your brand make the most of this prosperous season. Here’s the breakdown for top-selling and high-growth categories ahead of Black Friday. For the first 24 days of November, U.S.

Sports 123

Sports Retail Start-ups Up-sell 123

Search Engine Land

SEPTEMBER 12, 2024

Their year-over-year revenue was up 21% in Q1 of 2024, while growth in large customers paying $10,000 annually is also up 32% YoY. In this article, Semrush’s Managing Editor, Alex Lindley , shares how his three S approach – structure, skimmability and search intent – can fuel SEO growth, plus helpful examples and takeaways.

Growth 87

Growth Start-ups Follow-up Referrals 87

Martech

JANUARY 9, 2025

Since this fall 2024 survey does not ask the exact same questions as the spring edition, this analysis wont be able to make a direct, question-by-question comparison between the two. in Fall 2024 from a three-year high of 13.8% in spring 2024 to 7.7% in Fall 2024, the lowest level in over three years. from spring 2024.

Government 118

Government CRM Technology Technology 118

Salesforce

AUGUST 15, 2024

Every year our customers gear up for what is typically their busiest sending season of the year: Black Friday and Cyber Monday (or as it has become known in recent years, Cyber Week). From November 21 through 27 our customers sent a record-breaking 54 billion messages on the Marketing Cloud platform. Last year was no exception.

Follow-up 115

Follow-up Campaign Start-ups Retail 115

Veloxy

NOVEMBER 30, 2023

Digital Sales Enablement The primary difference lies in the sales environment and customer interactions. This direct interaction allows for a deeper understanding of customer needs. It ensures they have the right information at the right time to engage customers and drive sales. Get to know your customers really well.

Objectives and Key Results 279

Objectives and Key Results Territory Inside sales Cross-sell 279

Martech

AUGUST 26, 2024

They’re using chatbots for top-of-funnel conversations, digital tools for custom price quotes, marketplaces for placing orders—the list goes on and on. Statistical models can predict customer challenges that are likely to surface, giving sales teams “reasons to call” into their accounts and offer help.

B2B 134

B2B X-functional Cross-sell B2C 134

Martech

JULY 10, 2024

“Together, [BlueConic and Jebbit are] combining our strengths to offer an unmatched range of capabilities that empower our customers to glean deeper insights, take decisive actions and accelerate growth,” said BlueConic CEO Cory Munchbach, in a release. Customer base. Dig deeper: The CDP market Experience creator.

Growth 108

Growth Customers Process Product 108

Martech

SEPTEMBER 30, 2024

2024 has brought us into the “trough of disillusionment” for generative AI. It also interacts with a ton of prospects and customers. It also lowers customer acquisition costs (CAC), which is every CMO’s golden ticket to “doing more with less.” Better marketing productivity should lead to more revenue and growth, right?

Engineering 139

Engineering Management Consulting Start-ups Conversion 139

Veloxy

FEBRUARY 15, 2024

These podcasts cover a diverse range of sales topics, including mastering the sales funnel, customer relationship building, sales psychology, leadership, personal growth, and the latest sales trends and innovations. Real Sales Talk is an excellent resource for individuals seeking modern techniques and business growth tips.

Gaming 233

Gaming Sell GTM Technique 233

Martech

SEPTEMBER 5, 2024

The customer journey for B2B software is long and complex for everything but the most basic, inexpensive products. However, an increasing number of small and mid-market B2B SaaS vendors are trying product-led growth (PLG) and product-led marketing (PLM). Free trials: Users try the software for a limited number of days. Processing.

B2B 123

B2B Non-Profits CTR Click Through Rate 123

Martech

OCTOBER 24, 2024

The real impact of genAI lies in its ability to drive both cost savings and revenue growth. Sales reps might save time on creating presentations with SlidesAI and spend more time on customer visits. Automating processes ensures uniformity and accuracy across tasks like data analysis and customer service. Scalability.

Niche 123

Niche Pipeline Growth CRM 123

Martech

AUGUST 1, 2024

billion, its fourth straight quarter with +20% growth. Dig deeper: Netflix leans into ad-supported tier as subscriber growth surges Ad impressions across all its apps grew 10% year-over-year. The company expects revenue growth next quarter to be between $38.5 Facebook and Instagram parent Meta ad revenue was up 22% last quarter.

Retail 115

Retail Represent Growth Price 115

Veloxy

DECEMBER 28, 2023

Successful outside sales requires strong communication and problem solving skills as well as flexibility to navigate autonomy, build customer relationships and execute the sales process. The effectiveness of outside sales representatives is deeply rooted in their skill to create and uphold direct relationships with potential customers.

Outside Sales 242

Outside Sales Cold Call Represent Objectives and Key Results 242

Martech

SEPTEMBER 6, 2024

Own, which provides data protection and data management solutions, will help Salesforce accelerate the growth of its Platform Data Security, Privacy, and Compliance products, the company said in a release. Customers want to see that data protected, but they also want it available for analysis, which is a tricky balancing act.

CRM 110

CRM Trust Service Closing 110

Martech

JANUARY 2, 2025

Over the last year, the RMN space saw new in-store standards and solid growth. Growing in-store networks While retail media networks have gained some attention [in 2024], I believe their full potential remains largely untapped, said Melanie Babcock, Vice President, Orange Apron Media and monetization at The Home Depot.

Retail 117

Retail Networking Transportation Hospitality 117

Martech

OCTOBER 22, 2024

About 50% of marketers prioritize lead generation in their campaigns and 65% cite generating traffic and leads as their biggest marketing challenge, per HubSpot’s 2024 State of Marketing Report. By using persona information for lead scoring, you can ensure that you’re focusing on leads that fit your ideal customer profile.

Cross-sell 119

Cross-sell Lead generation GTM Territory 119

Martech

AUGUST 1, 2024

It is 2024, and we’ve all heard how AI can improve our email marketing efforts. ” McDonald’s encourages customers to interact less with their staff. Customers can place their orders even without entering the restaurant. This approach enhances the customer experience with AI. Customers that need to be re-engaged.

Campaign 131

Campaign Launch Gaming Sports 131

SaaStr

JANUARY 26, 2025

Here’s what it really took for Attentive to go from $0 to $500M ARR in just 7 years, sending over 32B text messages and generating $20B+ in revenue for their 8,000+ customers. Everyone knew mobile commerce was exploding (from 15% in 2014 to 75% in 2024), but reaching customers on mobile was broken. The result?

Education 104

Education Legal Promote Growth 104

Sales Pop!

AUGUST 20, 2024

300% growth in businesses using AI in 5 years [ Social Shepard ] 7. Click here to read 5 Artificial Intelligence Sales Myths Debunked You will also learn about Pipeliner CRM’s AI, called Voyager, which continually navigates and explores customer and prospect data captured in CRM. billion: Worldwide chatbot market revenue [ WebFX ] 9.

Pipeline 130

Pipeline CRM B2B Presentation 130

Martech

JULY 30, 2024

Every startup begins with the goal of growth. Here are some key takeaways that I believe are most valuable for startups to keep in mind through the growth stages. However, as they grow, they must shift toward more structured, data-driven strategies and employ suitable tools to monitor customer behavior and campaign performance.

X-functional 111

X-functional Territory Customer Relationship Management CRM 111

Martech

JULY 23, 2024

The rapid growth of CTV and other cookieless channels is driving industry growth overall.” ” Jamie Domenici, CMO at Klaviyo: ““Google’s cookie reversal today shouldn’t change how marketers interact with customers. Take our brief 2024 MarTech Replacement Survey Email: Business email address Sign me up!

Growth 125

Growth Campaign Market share Start-ups 125

Salesforce

SEPTEMBER 9, 2024

The Mulesoft Connectivity Benchmark Report 2024 found that 88% of IT decision makers across FSIs agree that data silos create challenges. Doing so will help you deliver better experiences for your clients and drive growth for your business. But many FSIs are held back by data silos and integration challenges. Back to top.)

Service 97

Service Customer Relationship Management Clients Relationship Management 97

Partners in Excellence

SEPTEMBER 17, 2024

Alternatively, we can chase higher growth rates and more aggressive revenue goals. To win more deals, improving win rates, we have to think about: Are we chasing the right deals with the right customers? Is there something the customer needs, as opposed to wants, to change? How do we improve our win rates?

Pipeline 143

Pipeline Prospecting Growth Sell 143