Sales Hacker

DECEMBER 29, 2023

Just like last week, we’ve got something special for you: a compilation of perspectives from some of the best go-to-market (GTM) leaders out there. 20 GTM leaders answer the question: What is one widely held belief that revenue leaders have that you think is bull$ or no longer serving us? This week, however, is full of hot takes.

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GTM Cold Call UX Price 70

Sales Hacker

SEPTEMBER 8, 2023

Thanks for reading The GTM Newsletter! Share Where SaaS is and Where SaaS Will Be in 2024 This newsletter draws inspiration from one of our favorite talks at SaaStr from David Sacks’s (GP of Craft Ventures) with Jason Lemkin on Where SaaS is and Where SaaS will be in 2024. See more top GTM jobs here.

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GTM Launch Growth Networking 88

Sales Hacker

NOVEMBER 10, 2023

With the end of the year fast-approaching, two inevitable events emerge on the horizon: The dawn of a new calendar year (hello 2024!). A spotlight falls on customer loyalty, an influential force on the revenue secured during contract renewals. Build Customer Loyalty in the First 3 Months 3 ways to build customer loyalty…quickly 1.

GTM 92

GTM Intrinsic Customers Contract 92

Highspot

FEBRUARY 11, 2024

Last week, you may have seen our CEO Robert’s blog about the new Customer Success investments we’re making in 2024 to help all our customers soar to new heights with Highspot. The public and private markets have shifted away from putting a premium on a company’s growth to valuing efficiency and profits over all else.

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GTM Appointment Strategize Sales 59

SaaStr

MAY 25, 2024

Lesson #1: Invest In Customer Support Early Cloudinary strongly believes that customer success and support are enablers of PLG growth and aren’t just a cost center. If you think about Cloudinary’s core audience in the beginning, developers, the fifth employee they hired was the first person in the customer success group.

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Growth GTM Product Consult 99

SaaStr

JUNE 19, 2024

How to Build a Category-Defining Gen AI Company and Scale from 0 to 100 with Cohere’s former VP of Marketing + Salesforce Ventures How top leaders like Cohere have rocketed to a $3B+ valuation — and acquired their customers. #3. Nikhil Triveldi from Footwork VC to share how Nvidia’s GTM and sales strategies.

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GTM Cross-sell Finance Price 93

Sales Hacker

JANUARY 12, 2024

As Arlen Plaister (GTM Operator & Advisor) explains, “Seller authenticity comes through most clearly at the point of sale. The book is about much more than putting yourself in the customer’s shoes. It should be a continuous ongoing process, extending through the customer lifecycle. In short: to sell the way you buy.

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Sell GTM Sales Up-sell 90

Sales Hacker

DECEMBER 8, 2023

The greatest technology does not always win. It forces messaging, ideal customer persona, and go-to-market planning to advance earlier, providing more timing and feedback to nail it. Accordingly, the recruiting of beta customers and roadmap selling happen earlier, providing for customer quotes as part of the launch.

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Launch Product GTM Technology 99

SaaStr

AUGUST 21, 2024

So we’re scaling up the final speakers for 2024 SaaStr Annual, Sep 10-12 in SF Bay! We’re also starting to roll out sign up for 100s and 100s Braindates and Mentorship Sessions now, look for an email in your inbox soon if you are signed up for Annual! We’ll post the top ones soon! May Habib, CEO and Co-Founder @ Writer.ai

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GTM Price User Experience Account management 88

Sales Hacker

JANUARY 27, 2024

In today’s market, where technological moats are declining, this becomes even more crucial, especially for early-stage companies fighting to carve out their niche. They are aimed at automating and enhancing common tasks such as organizing tabs, creating custom themes and writing text on the web. See the difference?

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GTM Niche CRM Account management 88

Martech

MARCH 16, 2023

Between growing consumer concerns, technological changes and mounting data protection legislation, companies that do not address the need for data privacy will inevitably take a hit, especially in terms of user confidence, credibility and reputation. This year will see a renewed emphasis on regulatory compliance as five additional U.S.

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GTM Legal UX User Experience 98

Martech

JUNE 25, 2024

According to research from GTM Partners, 86% of B2B companies are using an outbound strategy, which it defines more broadly as a combination of account-based marketing (ABM) and selling, and the use of content hubs and SDRs. The list could be based on revenue, employee headcount, installed technologies or other attributes.

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GTM Contact B2B Technology 106

Sales Hacker

FEBRUARY 9, 2024

However, a healthy dose of pessimism in the right places can actually be helpful – here a three key places #1 Customer discovery calls In the early stages of solution development, customer interviews are key. More for your eyeballs: Pavilion published their list of 50 CEOs to watch in 2024. That’s sales.

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GTM Real Estate Launch B2B 67

Highspot

FEBRUARY 29, 2024

of 30,000 new products are released into the market for customers to use. In this blog you will gain insight into what a GTM team looks like, helpful tips to boost productivity within your go-to-market process, and technology you can use to align your teams and launch new products successfully. Who is on the GTM Team?

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Go To Market GTM Objectives and Key Results Launch 52

SaaStr

DECEMBER 14, 2023

Pursuing Two Different Segments: The Tale of Startups vs. Enterprise From a marketing perspective, the GTM marketing position and product market messaging differ between Google Workspace and Google Cloud. It was interesting because they got to interview a bunch of customers and sales executives.

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GTM Cross-sell Territory Retail 91

SaaStr

MAY 16, 2022

With over four million new “Salesforce economy” jobs expected by 2024, knowing how to anticipate and avoid these obstacles could make all the difference in a product’s success. But as Prathipati himself is now quick to point out: where is the customer? Result: Low engagement with Salesforce’s GTM teams. Adapt to your customers.

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GTM Pipeline Strategize Represent 85

Highspot

SEPTEMBER 4, 2024

A leader in the Forrester Wave: Highspot combines an exceptional user interface with top-notch customer support. Sales technology is a competitive environment and our position as a Leader is a confirmation of the quality of our product, the strength of our market position, and our reputation as a top-tier vendor in enablement.

GTM 52

GTM Launch Sales Technology 52

SaaStr

DECEMBER 20, 2023

So to serve both segments at the simultaneously, ZoomInfo has been rolling out a Product-led sales motion, that gives the ability for an SMB customer to sign up directly on their website for a free trial and grow into a paid customer, without ever having to talk to an sales rep or go through a demo process.

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GTM Growth Start-ups Clients 97

Sales Hacker

MAY 21, 2024

Daniel Zarick is the Co-Founder and CEO of Arrows, a collaborative customer onboarding tool built specifically for teams using HubSpot. Referenced: The Happy Customer Festival on June 4, 2024. With funding from Gradient Ventures, HubSpot Ventures, and GTMfund, Arrows. It’s flexible, scalable ABM built for you.

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GTM Go To Market B2B Networking 91