Martech

FEBRUARY 1, 2024

Here is a roundup of the top social media opportunities where brands will confidently see momentum in 2024. 2024 is poised to be the year of properly putting AI to work , particularly in social media. This is especially important given that 2024 ushers the final death of third-party cookies. Generate custom, branded visuals.

Strategize 142

Strategize Trust Launch Retail 142

Martech

JANUARY 9, 2025

For many marketers, handing over customer interactions to an automated genAI-powered process requires a leap of faith. During the 2024 holidays , traffic to retail sites from genAI-powered chatbots increased 13X over the previous year. Adoption is already underway. According to Adobe, chatbot use peaked on Cyber Monday, up 1,950% YoY.

Drivers/motivators 127

Drivers/motivators Represent Contact Campaign 127

Martech

DECEMBER 26, 2023

Marketers will improve customer experience in 2024 so brands can remain competitive and demonstrate to customers that they matter. In 2024, keys to customer success will include better personalization delivered at scale by ramped-up automation and generative AI. Every year the bar gets raised.

Customers 145

Customers Retail GTM B2B 145

Martech

AUGUST 15, 2024

It’s building a brand story that resonates — forging connections that turn customers into loyal referrals and delivering an experience beyond the solution. It’s a strategic powerhouse intersecting with every aspect of the business. Marketing is pivotal in identifying emerging trends and customer needs.

Growth 119

Growth Entertainment Sports Strategize 119

Veloxy

NOVEMBER 30, 2023

Digital Sales Enablement The primary difference lies in the sales environment and customer interactions. This direct interaction allows for a deeper understanding of customer needs. It ensures they have the right information at the right time to engage customers and drive sales. Get to know your customers really well.

Objectives and Key Results 279

Objectives and Key Results Territory Inside sales Cross-sell 279

Martech

SEPTEMBER 11, 2024

We also found that attendee-to-lead conversion was increasingly more difficult in late 2023 and 2024. The same can be said for buyers and customers. Dig deeper: B2B content marketing: Driving success through strategic content creation Email: Business email address Sign me up! Even so, here’s the point. Processing.

B2B 133

B2B Campaign Represent Presentation 133

Martech

NOVEMBER 13, 2024

In his words, marketing leaders must evolve into strategic contributors whose insights drive core business results. A similar sentiment was echoed at another industry gathering — the 2024 MASB (Marketing Accountability Standards Board) Summer Summit. Instead, it should be positioned as a strategic driver of growth and long-term value.

Drivers/motivators 131

Drivers/motivators Growth Objectives and Key Results Strategize 131

Martech

JULY 24, 2024

The 2024 Summer Olympics open in Paris on Friday. Leverage digital channels to create unique fan experiences Engaging sports fans in 2024 goes far beyond the site of the competition. Strategic use of social media allows brands to boost engagement and drive awareness within a new segment of fans.” Image: Bose. In the U.S.,

Sports 115

Sports Gambling Entertainment Hospitality 115

Martech

AUGUST 13, 2024

Begin by evaluating your strategic objectives through the lens of data, considering the following questions: 1. For example: Strategic performance measures. Customer interaction data 2. Discovering your KPIs You’ve determined your strategic direction — now what? What type of data does your organization gather?

Objectives and Key Results 110

Objectives and Key Results Strategize Follow-up Technology 110

Martech

JULY 25, 2024

In marketing, understanding what drives consumer behavior separates the strategic from the box-checkers. Loss aversion Highlight what customers stand to lose if they don’t act. Customer reviews, testimonials and user-generated content showcase real experiences, helping potential customers feel more confident in their choices.

Drivers/motivators 123

Drivers/motivators Technique Price Trust 123

Martech

AUGUST 8, 2024

This lack of integration hampers the development of a unified customer view, making it challenging to gather and extract actionable insights. Addressing these challenges requires a strategic approach, improving integration, enhancing team capabilities, managing costs and staying current with technological advancements.

Objectives and Key Results 120

Objectives and Key Results Strategize Technology Technology 120

Veloxy

DECEMBER 28, 2023

Successful outside sales requires strong communication and problem solving skills as well as flexibility to navigate autonomy, build customer relationships and execute the sales process. The effectiveness of outside sales representatives is deeply rooted in their skill to create and uphold direct relationships with potential customers.

Outside Sales 242

Outside Sales Cold Call Represent Objectives and Key Results 242

Sales Pop!

DECEMBER 15, 2023

As we watch our 2023 selling hours swiftly slip away, we look forward to the new year and the blank slate of promise that 2024 offers. But in terms of 2024, I’m hanging my hat on this well-known classic – “No one cares how much you know until they know how much you care”. 1 brings the ultimate reboot.

Manufacturing 147

Manufacturing Clients Strategize Prospecting 147

Martech

JULY 17, 2024

Strategic deployment. Performance should be reliable, transparent and ethical, accelerating productivity and improving customer experience, while adding measurable value to stakeholders.” Take our brief 2024 MarTech Replacement Survey Email: Business email address Sign up now Processing. Technological integration.

Government 144

Government Technique Strategize Process 144

Martech

DECEMBER 9, 2024

Then 2024 was the year of genAIs integration into marketing automation solutions. However, hyper-personalization isnt just about algorithmsits about understanding the emotional and cultural context of customer interactions. Marketers are the stewards of ethical practices, ensuring technology serves both customers and brands.

Strategize 120

Strategize Campaign Technology Technology 120

Martech

AUGUST 1, 2024

This week, Experian announced a solution for retail media networks (RMNs) to improve the ability to identify customers within its network, help advertisers reach these customers and measure a campaign’s impact. They also offer new customer insights with strategic value.” Why we care. RMNs saw 16.3% growth in the U.S.

Retail 113

Retail Networking Legal Campaign 113

Veloxy

FEBRUARY 15, 2024

These podcasts cover a diverse range of sales topics, including mastering the sales funnel, customer relationship building, sales psychology, leadership, personal growth, and the latest sales trends and innovations. Such podcasts are hosted by seasoned sales coaches such as Jeffrey Gitomer of ‘Sell or Die’, Brian G.

Gaming 233

Gaming Sell GTM Technique 233

Salesforce

SEPTEMBER 9, 2024

The Mulesoft Connectivity Benchmark Report 2024 found that 88% of IT decision makers across FSIs agree that data silos create challenges. 2024 continues to be a landmark year in financial services, marked by significant changes in digital transformation. But many FSIs are held back by data silos and integration challenges.

Service 97

Service Customer Relationship Management Clients Relationship Management 97

Martech

AUGUST 13, 2024

For example, Chipotle’s customers used social media to complain about inconsistencies in portion sizes. This went a long way toward earning back customer trust. Frito-Lay is noticing and adjusting to the fact that customers are no longer buying as many $6 chips. No, I am not interested in another trial for a meal kit service.

Strategic partnership 131

Strategic partnership Strategic planning Represent Sports 131

Search Engine Land

JANUARY 10, 2024

As we kick off 2024, it’s time to rethink our SEO strategy. This article outlines key strategic aspects you must review, from high-level business considerations to the specific data, tools, content and technical elements that drive results. Gain insight into potential strategic moves, new products, markets, audiences and pivots.

Strategize 132

Strategize Launch Start-ups Engineering 132

SaaStr

JANUARY 26, 2025

Here’s what it really took for Attentive to go from $0 to $500M ARR in just 7 years, sending over 32B text messages and generating $20B+ in revenue for their 8,000+ customers. Everyone knew mobile commerce was exploding (from 15% in 2014 to 75% in 2024), but reaching customers on mobile was broken. The result?

Education 103

Education Legal Promote Growth 103

Sales Pop!

MAY 2, 2024

In 2024, the integration of social media marketing strategies into online sales platforms has become increasingly crucial for businesses looking to drive sales and enhance their market presence. Each company tailored its strategy to its unique brand identity and customer base, utilizing platforms ranging from Instagram to LinkedIn.

E-commerce 130

E-commerce Niche Launch Education 130

Martech

JANUARY 2, 2025

Growing in-store networks While retail media networks have gained some attention [in 2024], I believe their full potential remains largely untapped, said Melanie Babcock, Vice President, Orange Apron Media and monetization at The Home Depot. If it doesnt, the ads will alienate customers. This is likely to continue.

Retail 117

Retail Networking Transportation Hospitality 117

Martech

SEPTEMBER 24, 2024

This will affect sales and revenue and hurt the downstream effect of email marketing — capturing customers’ data and using it to market to them in highly relevant and convertible ways. Promotional email is great, but the ones that land are hyper-focused emails you have thought through with your strategic vision and approach.

Promote 125

Promote Represent Technology Technology 125

Search Engine Land

JULY 17, 2024

In 2024, brands are encountering a variety of challenges that can impact their reputation. Their decisions are under close scrutiny and require strategic foresight to effectively manage these issues. 29 to March 15, 2024. For example, 399 articles about Five Guys’ prices got 285,100 engagements from Feb.

Drivers/motivators 79

Drivers/motivators Government Legal Price 79

Martech

JULY 17, 2024

Fast-forward to 2024, and Emma’s reality has shifted. Scaling has become complex, with rising targets and an unclear ideal customer profile. Her budget hasn’t grown enough to keep up with rising costs, and building differentiated customer experiences feels like an insurmountable challenge. Sound familiar?

GTM 101

GTM Product Strategize Drivers/motivators 101

Martech

AUGUST 12, 2024

Worse still, bad data creates huge costs for companies, like wasted labor, lost revenue, and higher customer churn. Knowing where contacts are in their customer journey lets you see whether they should be handed off to sales or further nurtured by Marketing — and how to communicate with them when you do.

CRM 119

CRM Contact Account management Follow-up 119

Martech

DECEMBER 28, 2023

Above all, they want to make sure they’re connecting with customers in meaningful ways. Attention metrics will capture marketers’ attention and meaningful engagement As seen in our 2024 data predictions , the phasing out of third-party cookies is almost certain. If customers are even listening to begin with.

Click Through Rate 131

Click Through Rate Sports Campaign Service 131

Martech

AUGUST 14, 2024

However, effective integration requires technical expertise and may involve custom development, especially for complex use cases or unique business requirements. Analyze your tool usage, engagement metrics and future needs to demonstrate your value to them as a customer. Act like it. Bring data to the table.

Negotiate 112

Negotiate Objectives and Key Results Technology Technology 112

Martech

JULY 10, 2024

However, this approach is complex and requires customer-centric, cross-functional methods and well-orchestrated customer journeys spanning multiple channels based on customer needs, with effectiveness measured across these channels and variables. Each component has a defined purpose (e.g.,

Government 112

Government Legal Pipeline Technology 112

Martech

JANUARY 11, 2024

When done right, email is an effective low-cost channel that speaks directly to the customer. In 2024, this channel will grow in importance as marketers deal with the deprecation of third-party cookies and other privacy challenges. Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year.

Profit margin 130

Profit margin B2B Campaign Retail 130

Martech

JANUARY 25, 2024

Welcome to 2024! 3 words for 2024 Before I signed off on 2023, I shared my views on trends and takeaways from 2023 and how we could use what we learned to inform our 2024 planning. Here are my three words for the email industry in 2024. Having AI as my first word for 2024 also signifies its importance.

Government 136

Government Strategize Start-ups Technique 136

Martech

OCTOBER 1, 2024

My two previous articles on personalized customer experiences focused on the need to embrace AI and the goal of AI that truly understands customer data. In the end, I chose “Agency” because I continue to believe we all have to personally embrace these martech trends in order to drive better customer experiences.

Construction 117

Construction CRM Contact Follow-up 117

Heinz Marketing

SEPTEMBER 26, 2024

Strategic clarity and focus. Early planning ensures that financial decisions support the company’s strategic initiatives and growth objectives for the upcoming year. Ensure the marketing budget supports broader company goals for growth, brand awareness, customer retention, etc. Here are some of the big ones for us….

Objectives and Key Results 98

Objectives and Key Results Strategize Growth Start-ups 98

Martech

JULY 30, 2024

However, as they grow, they must shift toward more structured, data-driven strategies and employ suitable tools to monitor customer behavior and campaign performance. Once your business reaches the scale-up phase, it’s important to adapt by implementing customer relationship management (CRM) systems and marketing automation platforms.

X-functional 111

X-functional Territory Customer Relationship Management CRM 111

Martech

JANUARY 12, 2024

As we slide into 2024, B2B marketing leaders face new challenges: deals are harder to close, budgets are shrinking, and expectations are rising. Is 2024 about doing more of the same? 2024 is the year to consider a different route — not just fine-tuning efficiency but aiming for a significant leap in effectiveness.

B2B 134

B2B Construction Strategize Growth 134