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Urban digital transformation: Insights for marketers from global smart cities

Martech

This project aims to save $100 million in electricity costs in its first 10 years. Take our brief 2024 MarTech Replacement Survey Atlanta, facing rapid population growth, expects to add nearly 2 million more residents by 2050. Are you getting the most from your stack?

Territory 111
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Top tips for building a successful brand strategy in 2024 and beyond

Martech

Tesla’s vision is “to create the most compelling car company of the 21st century by driving the world’s transition to electric vehicles.” The post Top tips for building a successful brand strategy in 2024 and beyond appeared first on MarTech. As you create your mission statement, you also want to think about tomorrow.

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20 Solar Sales Tips to Win More Business in 2023

Veloxy

The solar industry is growing rapidly, and by 2024, it’s estimated that 2.5% Team up with an electrician to offer a package deal on solar panel installation and electrical work. An example of a sales rep using humor could be a solar panel sales rep saying, “ Are you tired of seeing your electricity bill go up every year?

Referrals 246
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Navigating new spam policies: A guide to effective cold email outreach

Martech

To tailor our outreach, we used Google Earth to assess rooftops, calculating the average monthly electricity bill. Emphasize that energy-efficient buildings not only benefit the planet but also the wallet: “After installing solar panels on your roof, you can cut your electricity bill by at least half and save at least $10,000 annually.

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How an ecommerce site increased commercial monthly organic traffic from 37K to 210K

Search Engine Land

Top Google rankings: Secured top three positions for competitive terms like “electric bike” (246,000 searches) and “eBike” (90,500 searches), boosted by strategic digital PR and a focus on the online audience journey. This is not the case with Lectric eBike, an electric bike ecommerce company.

CTR 83
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Google CEO on the evolution of Search and SGE

Search Engine Land

That’s according to Alphabet/Google CEO Sundar Pichai, who recently spoke about AI, Search and more at the 2024 Business, Government & Society Forum at Stanford University. Pichai has long said AI is more profound than fire or electricity. Google Search will continue to evolve in the direction of Search Generative Experience.

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Milton Hwang: Spotlight on the expert

Martech

We spoke about his circuitous path to marketing through electrical engineering and the early days of ecommerce at GE Healthcare, where he worked for many years, reporting to both the CMO and CIO. I’m a non-traditional marketer in that I actually started in electrical engineering. He’s also spoken at The MarTech Conference.