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Urban digital transformation: Insights for marketers from global smart cities

Martech

Infrastructure modernization: A city’s new story Just as a product marketer plans a campaign around a new feature or function, cities are using infrastructure improvements to modernize their brands. This project aims to save $100 million in electricity costs in its first 10 years. Are you getting the most from your stack?

Territory 113
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Top tips for building a successful brand strategy in 2024 and beyond

Martech

If you’re goal is to capture the largest market share for your product, for example, you need to identify objectives that help establish your company as the industry leader. Tesla’s vision is “to create the most compelling car company of the 21st century by driving the world’s transition to electric vehicles.”

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20 Solar Sales Tips to Win More Business in 2023

Veloxy

The solar industry is growing rapidly, and by 2024, it’s estimated that 2.5% Educate the Customer As a solar salesperson, you are not only selling a product but also educating your customers about solar energy. Team up with an electrician to offer a package deal on solar panel installation and electrical work. of all U.S.

Referrals 246
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Navigating new spam policies: A guide to effective cold email outreach

Martech

To tailor our outreach, we used Google Earth to assess rooftops, calculating the average monthly electricity bill. Let’s imagine you’re targeting a prospect with your renewable energy product. The aim of renewable energy firms is twofold: eco-friendly production and financial gains.

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Milton Hwang: Spotlight on the expert

Martech

We spoke about his circuitous path to marketing through electrical engineering and the early days of ecommerce at GE Healthcare, where he worked for many years, reporting to both the CMO and CIO. I’m a non-traditional marketer in that I actually started in electrical engineering. He’s also spoken at The MarTech Conference.

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How an ecommerce site increased commercial monthly organic traffic from 37K to 210K

Search Engine Land

Top Google rankings: Secured top three positions for competitive terms like “electric bike” (246,000 searches) and “eBike” (90,500 searches), boosted by strategic digital PR and a focus on the online audience journey. This is not the case with Lectric eBike, an electric bike ecommerce company.

CTR 83
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Episode 33: How Solutions Based Manufacturing Helped MAC Products Grow

Spiro Technologies

On this podcast, I talk with company leaders about how they’re modernizing the business of making, moving and selling products, and of course, having fun along the way. Instead, today, we’re talking with the president of MAC Products, Inc., We had our own product line, which we still do to this day. Eddie Russnow.