Sales Hacker

JANUARY 14, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube There’s a ton of talk about what isn’t working today in go-to-market. In this special episode, Scott Barker is looking at some of the big themes he’s seen in how the top go-to-market leaders are driving growth today.

GTM 108

GTM Growth B2B Pipeline 108

SaaStr

FEBRUARY 2, 2024

Typically on SaaStr.com, we try to focus our content on mistakes to avoid, lessons learned and how to scale faster, but for the CEO Summit, Jason addressed the audience with what’s most top of mind for him at the start of 2024. So what does all that mean for founders and leaders heading into 2024? #1. “2023 was nuts, right?

Growth 126

Growth Start-ups Product Customers 126

Martech

JULY 17, 2024

A marketing VP’s dilemma In 2022, Emma was the confident VP of Marketing for a thriving SaaS analytics platform. Fast-forward to 2024, and Emma’s reality has shifted. While marketing focuses on developing awareness and customer preference, GTM aims to shorten the distance between the product or service and the customer.

GTM 101

GTM Product Strategize Drivers/motivators 101

Sales Hacker

SEPTEMBER 29, 2023

Based on an annual Gartner report on CMO spend for 2023, 71% said that they lack the budget to fully execute their strategies in 2023, predicting that it will remain as restrictive in 2024. The post Where to Allocate Marketing Budgets in 2023/2024 appeared first on GTMnow. Have a fantastic weekend.

GTM 128

GTM Growth B2C Territory 128

Heinz Marketing

NOVEMBER 21, 2023

By Sheena McKinney , Business Operations & Marketing Assistant at Heinz Marketing Whether you’re yet to explore AI or you’re an early adopter, welcome (again) to the AI future of B2B sales and marketing! Embracing Artificial Intelligence (AI) strategically is no longer an option—it’s a necessity.

B2B 123

B2B Strategize Clients Consult 123

SaaStr

FEBRUARY 3, 2025

Going Enterprise Is a Company-Wide Decision The #1 mistake? Thinking enterprise is just a go-to-market play. In 2019, top SaaS companies spent 50-55% of revenue on sales and marketing. You Need Real Signals – Not Just Board Pressure Most founders get the timing wrong on moving upmarket. It’s not.

Hospitality 111

Hospitality Price Manufacturing Engineering 111

Martech

JULY 30, 2024

When it comes to customer engagement, startups prioritize personalized communication through social media, while large corporations use CRM systems and broader awareness marketing for scalable customer retention efforts. Are you getting the most from your stack?

X-functional 110

X-functional Territory Customer Relationship Management CRM 110

Martech

NOVEMBER 21, 2024

In a candid conversation, he shared why traditional metrics fail to address the critical uncertainties of marketing spend and how a shift in mindset is essential for navigating today’s volatile landscape. A CEO’s perspective on investment effectiveness Risk on marketing investment.

GTM 88

GTM Drivers/motivators Legal Finance 88

Martech

DECEMBER 11, 2023

Yes, you’re not building a go-to-market plan at this point. As you start to determine which actions you want your customers to take, you need to link different behaviors to each marketing channel your company plans on using. After all, you just created a work of art that’s built for 2024 — and beyond. In your inbox.

Represent 120

Represent Territory Campaign Strategize 120

Sales Hacker

SEPTEMBER 8, 2023

Share Where SaaS is and Where SaaS Will Be in 2024 This newsletter draws inspiration from one of our favorite talks at SaaStr from David Sacks’s (GP of Craft Ventures) with Jason Lemkin on Where SaaS is and Where SaaS will be in 2024. A very widely used CoPilot is GitHubs CoPilot tool , significantly enhancing the coder experience.

GTM 120

GTM Launch Growth Networking 120

SaaStr

MARCH 5, 2025

Codium is one of the fastest-growing startups in the AI coding assistant space, having scaled its go-to-market team from 3 to 75 in just under a year. Hypergrowth Requires Aggressive but Smart Hiring: Codium scaled from 3 to 75 go-to-market hires in under a year, an astonishing pace for any startup. Their strategy?

Territory 76

Territory Drivers/motivators Quota Pipeline 76

Martech

AUGUST 13, 2024

“Those guys are going to market with a composable CDP as well. Take our brief 2024 MarTech Replacement Survey Email: Business email address Sign me up! .” The aim is to drive the most personalized content possible in the optimum channel, at the right time and with the right frequency, Blank explained. Processing.

Customers 114

Customers GTM Launch Campaign 114

Hubspot

DECEMBER 4, 2024

Table of Contents: Benefits of AI in Business Why Use AI in Business in 2024? Why Use AI in Business in 2024? If you want an honest answer on why your business should be giving AI a chance in 2024, I can tell you this: Every industry is already using it. Marketing , sales, customer service, you name it.

Service 64

Service Manufacturing Prospecting Campaign 64

SaaStr

DECEMBER 3, 2023

SaaStr 703: Who Will Win the Go-to-Market AI Race — Startups or Incumbents? Who Will Win the Go-To-Market AI Race? What the Future of SaaS Holds for 2024 with David Sacks, Founder & General Partner, Craft Ventures 5. Top Podcasts This Week: 1. with Stage 2 Capital Co-founder Mark Roberge 4.

Pitch 111

Pitch Go To Market Sales Growth 111

SaaStr

DECEMBER 10, 2023

It’s Not Just You 15 Ways to Help Your Sales Team in 2024 Carta: Startup Shutdowns Are Up 237% 5 Ways To Leverage AI in Tech with Freshworks Top Podcasts This Week: 1. SaaStr 703: Who Will Win the Go-to-Market AI Race — Startups or Incumbents? with Stage 2 Capital’s Managing Director and Co-Founder Mark Roberge  5.

Pitch 113

Pitch Go To Market Growth Sales 113

SaaStr

FEBRUARY 25, 2024

SaaStr 725: Mastering High-Volume, Low-CAC Marketing: Strategies from Gorgias, Vercel, and Hypergrowth Partners   2. SaaStr 726: How to Build Out Your SDR Function in 2024 with Sam Blond, Partner at Founders Fund   3. Mastering Partner Marketing: What NOT to Do and How to Excel with Drata CMO Sydney Sloan 2.

Growth 111

Growth Go To Market Product Customers 111

SaaStr

FEBRUARY 18, 2024

Check out this week’s top blog posts, podcasts, and videos: Top Blog Posts This Week: 11 Things That Set The Best Sales Teams Apart From The Rest 7 Things to Do When You’re Struggling Bringing Product-Led and Sales-Led Growth Together with Zapier 2024 Is The Year to Think About Buying Someone. Or Merging. At Least Think About It.

Pitch 115

Pitch Growth Go To Market Product 115

SaaStr

MARCH 3, 2024

SaaStr 726: How to Build Out Your SDR Function in 2024 with Sam Blond, Partner at Founders Fund   2. SaaStr 727: High-Velocity Techniques to Maximize Sales with Gusto’s CRO and Head of Go-to-Market   3. SaaStr 725: Mastering High-Volume, Low-CAC Marketing: Strategies from Gorgias, Vercel, and Hypergrowth Partners     4.

Technique 111

Technique Go To Market Price Growth 111

Highspot

JULY 18, 2024

But while expectations mount, our survey of nearly 400 go-to-market professionals found that the majority (65%) of reps are only somewhat effective at consistently executing and achieving their sales goals. TIP: Infuse AI into your go-to-market efforts to power efficiencies in your organization.

Objectives and Key Results 52

Objectives and Key Results Quota Go To Market Strategize 52

SaaStr

DECEMBER 24, 2023

What the Future of SaaS Holds for 2024 with David Sacks, Founder & General Partner, Craft Ventures #4. Go to Market Strategies That Led To Divvy’s $2.5B Go to Market Strategies That Led To Divvy’s $2.5B Exit with Divvy’s Former CRO, Sterling Snow #7.Scaling

Pitch 120

Pitch Education Go To Market Growth 120

Hubspot

APRIL 1, 2024

It means sales and go-to-market motions are going to have to evolve. Marketing is going to have to evolve, too, but that's a whole other topic.) Fewer prospects are going to just hit your lead form in 2024. What It Means for Sales Reps So, what exactly does that mean for you?

Cross-sell 80

Cross-sell CRM Referrals Up-sell 80

Highspot

FEBRUARY 1, 2024

Enablement technology has become essential At the outset of 2024, it is clear that enablement technology , like the talented, vital enablement teams who use it, has become an essential part of every successful business’ go-to-market strategy. in 2022, after growth of 19.7%

Customers 64

Customers GTM Account management Government 64

SaaStr

NOVEMBER 26, 2023

ARR On Average Per SaaSomomics Pilot: 57% of Venture Startups Will Need to Raise More In 2024 5 Ways To Leverage AI in Tech with Freshworks Top Podcasts This Week: 1. Who Will Win the Go-To-Market AI Race? What the Future of SaaS Holds for 2024 with David Sacks, Founder & General Partner, Craft Ventures 4.

Pitch 111

Pitch Strategize Growth Go To Market 111

Highspot

FEBRUARY 29, 2024

Go to market launches are critical for most companies. of 30,000 new products are released into the market for customers to use. By putting together an all-star go-to-market team, you can ensure that you are set up for success. What is a Go-to-Market Strategy? Who is on the GTM Team?

Go To Market 52

Go To Market GTM Objectives and Key Results Launch 52

Sales Hacker

OCTOBER 2, 2024

This is a special Wednesday edition of The GTM Newsletter by GTMnow – read by over 52,000 revenue professionals weekly to stay up-to-date on go-to-market and scale their companies and careers. Just between 2023 and 2024, the field grew by 28%. increase in new technologies between 2023 and 2024 alone.

GTM 115

GTM Sales Pipeline Growth 115

Martech

JUNE 10, 2024

Improving data quality is the top priority of B2B marketers wanting to upgrade their go-to-market (GTM) strategies, according to a study from Ascend2 and Anteriad. Two-thirds (66%) of B2B and B2B2C marketers surveyed cited improving data quality among their top three priorities for improving their GTM strategy.

B2B 94

B2B GTM Niche Represent 94

Highspot

AUGUST 27, 2024

27, 2024 — Highspot , the only unified sales enablement platform that provides a system of record for go-to-market initiatives, today announced it has been named a Leader by Forrester Research in The Forrester Wave : Revenue Enablement Platforms, Q3 2024 report.

Customers 52

Customers Go To Market Growth Sell 52

SaaStr

JULY 18, 2023

David & Jason: SaaS in 2024 with Craft Ventures Founder David Sacks and Jason Lemkin David Sacks and Jason take the stage together to do a deep dive on just where SaaS is right now. Will a wave of IPOs in 2024 bail everyone out? Who Will Win the Go-to-Market AI Race — Startups or Incumbents? Is it all about AI?

GTM 98

GTM Growth Go To Market Conversion 98

Sales Hacker

DECEMBER 8, 2023

Rather, how you go-to-market is a significant determinant of success. Instead, how you launch them into the market is a huge factor in success. Today, we’re diving straight into the details with product marketing leaders. We’re not going anywhere though. The greatest technology does not always win.

Launch 125

Launch Product GTM Technology 125

SaaStr

FEBRUARY 13, 2024

Sam Blond, Partner at Founders Fund and host of SaaStr’s CRO Confidential shares his advice for building an SDR function in 2024 based on his experience as CRO at Brex. Coordinating with marketing where you’re leveraging things like someone from a certain account visiting your website. That’s a good time for an SDR to reach out.

E-commerce 75

E-commerce Networking A/B testing Closing 75

SaaStr

DECEMBER 20, 2023

The real conflict is around trying to serve both sets of messaging and marketing at the same time since how you market to SMBs is very different than Enterprise customers. So, that’s where the battle happens of going to market for Enterprise customers without neglecting SMBs.

GTM 126

GTM Growth Start-ups Clients 126

SaaStr

AUGUST 3, 2023

David Sacks, Founder, Craft Ventures + Jason Lemkin: “What SaaStr Will Be Like in 2024” David and Jason do a 1-on-1 deep dive on how 2024 will look for SaaS, from IPOs to Unicorns to Funding to Growth Rates and Efficiency. ” Always a fan favorite, Mark is back!

Represent 96

Represent Growth Go To Market Product 96

Martech

JUNE 3, 2024

In 2024, under the banner of “efficient growth,” vertical software is gaining prominence. Dig deeper: SaaS buyers: The process is frustrating How to adapt your horizontal software for vertical markets Horizontal products can succeed in a vertical-focused market by genuinely becoming intensely vertical.

Growth 130

Growth Pharmaceutical B2C Construction 130

Sales Hacker

SEPTEMBER 13, 2024

GTMnow is the media brand of GTMfund – sharing go-to-market advice from the top 1% of revenue operators including the 350 executives behind the fund, news, and our viewpoints from working with hundreds of portfolio companies. Brought to you by Apollo. Leandra brings over 30 years of experience to Apollo.io.

GTM 119

GTM Pipeline Finance Growth 119

SaaStr

SEPTEMBER 8, 2024

And we’ll have 200+ sessions like this at 2024 SaaStr Annual, Sep 10-12 in SF Bay!! Make sure you know how your customers buy and tailor your go to market strategy and messaging to that. Get great at list building.

Non-Profits 130

Non-Profits Price Contract Start-ups 130

Heinz Marketing

NOVEMBER 22, 2024

By Lisa Heay , Director of Business Operations at Heinz Marketing We’re nearing the end of 2024, and planning for 2025 is in full swing. If you want to elevate your B2B marketing game, dive into a recent conversation with Matt Heinz , Heinz Marketing’s President and Founder, and Katie Hollar , VP of Marketing at Clutch.

B2B 52

B2B Objectives and Key Results Niche Gaming 52

SaaStr

DECEMBER 17, 2023

2024 Has to Be The Year of Growing It. SaaStr 705: Decoding the 2024 Market: How to Scale from Go-to-Market Through IPO for the Year Ahead with ICONIQ Growth’s General Partner Doug Pepper and Head of Analytics, Christine Edmonds  5. 10+ Signs of a Mediocre Hire Top Podcasts This Week: 1.

Pitch 72

Pitch Up-sell Go To Market Sell 72