Martech

DECEMBER 2, 2024

However, for marketers, success lies in understanding the interrelationships within programs that drive outcomes. Uncovering the “why” behind outcomes enables marketers to select and defend their go-to-market (GTM) investments confidently. Marketing takes the blame. This is where causal AI performs.

GTM 130

GTM Drivers/motivators Pipeline B2B 130

SaaStr

MARCH 3, 2024

SaaStr 726: How to Build Out Your SDR Function in 2024 with Sam Blond, Partner at Founders Fund   2. SaaStr 727: High-Velocity Techniques to Maximize Sales with Gusto’s CRO and Head of Go-to-Market   3. SaaStr 725: Mastering High-Volume, Low-CAC Marketing: Strategies from Gorgias, Vercel, and Hypergrowth Partners     4.

Technique 111

Technique Go To Market Price Growth 111

SaaStr

DECEMBER 24, 2023

What the Future of SaaS Holds for 2024 with David Sacks, Founder & General Partner, Craft Ventures #4. Go to Market Strategies That Led To Divvy’s $2.5B CRO Confidential: Guild Education SVP, Go To Market Strategy, Operations & Enablement Cherishma Shah #10.

Pitch 118

Pitch Education Go To Market Growth 118

SaaStr

DECEMBER 3, 2023

SaaStr 703: Who Will Win the Go-to-Market AI Race — Startups or Incumbents? Who Will Win the Go-To-Market AI Race? What the Future of SaaS Holds for 2024 with David Sacks, Founder & General Partner, Craft Ventures 5. Top Podcasts This Week: 1. with Stage 2 Capital Co-founder Mark Roberge 4.

Pitch 111

Pitch Go To Market Sales Growth 111

Sales Hacker

SEPTEMBER 24, 2024

He launched RB2B in March of 2024 to help SaaS companies identify anonymous website visitors and see their LinkedIn profiles in Slack for free! The power of a founder’s personal brand and thought leadership to drive growth, especially in the early stages. 56:17) One thing that is working for Adam in go-to-market right now.

GTM 75

GTM Growth Launch B2B 75

SaaStr

DECEMBER 10, 2023

It’s Not Just You 15 Ways to Help Your Sales Team in 2024 Carta: Startup Shutdowns Are Up 237% 5 Ways To Leverage AI in Tech with Freshworks Top Podcasts This Week: 1. SaaStr 703: Who Will Win the Go-to-Market AI Race — Startups or Incumbents? with Stage 2 Capital’s Managing Director and Co-Founder Mark Roberge  5.

Pitch 111

Pitch Go To Market Growth Sales 111

SaaStr

DECEMBER 5, 2024

T he good news is that G2’s data shows that more people are going to be buying software in 2025 than in 2024 , with only 6% saying they are going to buy less. So between sales and marketing, let’s dissect first why Sales teams have been early adopters. What’s driving this purchasing behavior?

GTM 111

GTM Cold Call Follow-up Technology 111

Highspot

FEBRUARY 1, 2024

Enablement technology has become essential At the outset of 2024, it is clear that enablement technology , like the talented, vital enablement teams who use it, has become an essential part of every successful business’ go-to-market strategy. in 2022, after growth of 19.7% in 2022, after growth of 19.7%

Customers 64

Customers GTM Account management Government 64

Martech

JULY 17, 2024

A marketing VP’s dilemma In 2022, Emma was the confident VP of Marketing for a thriving SaaS analytics platform. Fast-forward to 2024, and Emma’s reality has shifted. Despite rapid growth, her team of eight now faces the challenge of achieving more with less due to recent layoffs. Sound familiar?

GTM 105

GTM Product Strategize Drivers/motivators 105

SaaStr

NOVEMBER 26, 2023

ARR On Average Per SaaSomomics Pilot: 57% of Venture Startups Will Need to Raise More In 2024 5 Ways To Leverage AI in Tech with Freshworks Top Podcasts This Week: 1. SaaStr 698: How to Navigate Strategic Change for Growth with SaaStr CEO and Founder Jason Lemkin         Top Videos This Week: 1.

Pitch 108

Pitch Strategize Growth Go To Market 108

Martech

JULY 30, 2024

Every startup begins with the goal of growth. Achieving success, especially when competing against large corporations, hinges on implementing effective marketing strategies that provide a competitive advantage. Here are some key takeaways that I believe are most valuable for startups to keep in mind through the growth stages.

X-functional 120

X-functional Territory Customer Relationship Management CRM 120

Martech

NOVEMBER 21, 2024

In a candid conversation, he shared why traditional metrics fail to address the critical uncertainties of marketing spend and how a shift in mindset is essential for navigating today’s volatile landscape. A CEO’s perspective on investment effectiveness Risk on marketing investment.

GTM 115

GTM Drivers/motivators Legal Finance 115

Highspot

FEBRUARY 29, 2024

Go to market launches are critical for most companies. of 30,000 new products are released into the market for customers to use. By putting together an all-star go-to-market team, you can ensure that you are set up for success. What is a Go-to-Market Strategy? Who is on the GTM Team?

Go To Market 52

Go To Market GTM Objectives and Key Results Launch 52

Sales Hacker

OCTOBER 15, 2024

Cliff Simon is the CRO of Carabiner Group, a part of SBI Growth, an advisor, and fractional executive for several high-growth start-ups, where he utilizes his expertise in all things GTM and RevOps. Cliff is a recipient of the 2024 Modern Sales Leader award from HubSpot and a 2024Top 50 CRO to Watch by Pavilion.

GTM 93

GTM Growth E-commerce Pipeline 93

SaaStr

JULY 18, 2023

Our Secrets to Scaling and Growth in an Unpredictable Market with monday.com ‘s Co-founder and Co-CEO. David & Jason: SaaS in 2024 with Craft Ventures Founder David Sacks and Jason Lemkin David Sacks and Jason take the stage together to do a deep dive on just where SaaS is right now. Is it all about AI?

GTM 98

GTM Growth Go To Market Conversion 98

Highspot

JULY 18, 2024

But while expectations mount, our survey of nearly 400 go-to-market professionals found that the majority (65%) of reps are only somewhat effective at consistently executing and achieving their sales goals. TIP: Infuse AI into your go-to-market efforts to power efficiencies in your organization.

Objectives and Key Results 52

Objectives and Key Results Quota Go To Market Strategize 52

Hubspot

APRIL 1, 2024

Some companies with explosive growth over the past few years. It means sales and go-to-market motions are going to have to evolve. Marketing is going to have to evolve, too, but that's a whole other topic.) Fewer prospects are going to just hit your lead form in 2024. 20 different sales orgs.

Cross-sell 80

Cross-sell CRM Referrals Up-sell 80

Sales Hacker

OCTOBER 2, 2024

This is a special Wednesday edition of The GTM Newsletter by GTMnow – read by over 52,000 revenue professionals weekly to stay up-to-date on go-to-market and scale their companies and careers. Just between 2023 and 2024, the field grew by 28%. Despite the growth, GenAI adoption is still low overall, with only 1.4%

GTM 101

GTM Sales Pipeline Growth 101

SaaStr

DECEMBER 20, 2023

The key for them has been stacking the right account loads for the highest potential growth companies with the right account team. The real conflict is around trying to serve both sets of messaging and marketing at the same time since how you market to SMBs is very different than Enterprise customers.

GTM 126

GTM Growth Start-ups Clients 126

Search Engine Land

AUGUST 14, 2024

Businesses committed to growth need agencies more than ever before – not only to do the work and get results, but to help them navigate evolving platforms based on their years of experience. Let’s go over what campaign management looks like today using AI and automation. This couldn’t be further from the truth. What keeps them busy.

CRM 116

CRM Campaign Niche Negotiate 116

Highspot

AUGUST 27, 2024

27, 2024 — Highspot , the only unified sales enablement platform that provides a system of record for go-to-market initiatives, today announced it has been named a Leader by Forrester Research in The Forrester Wave : Revenue Enablement Platforms, Q3 2024 report.

Customers 52

Customers Go To Market Growth Sell 52

SaaStr

AUGUST 3, 2023

David Sacks, Founder, Craft Ventures + Jason Lemkin: “What SaaStr Will Be Like in 2024” David and Jason do a 1-on-1 deep dive on how 2024 will look for SaaS, from IPOs to Unicorns to Funding to Growth Rates and Efficiency. ” Always a fan favorite, Mark is back! Nick Mehta.

Represent 95

Represent Growth Go To Market Product 95

Martech

SEPTEMBER 14, 2023

4 Defend marketing efficiency and effectiveness above budget In challenging times , CEOs and boards can look to scale back go-to-market efforts, leaving marketing in a defensive stance when it comes to budget. A note on the martech front 2023 marketing budgets grew at a 72% slower rate (from 10.4%

GTM 136

GTM Market share Growth Technology 136

Martech

NOVEMBER 21, 2024

In a candid conversation, he shared why traditional metrics fail to address the critical uncertainties of marketing spend and how a shift in mindset is essential for navigating today’s volatile landscape. A CEO’s perspective on investment effectiveness Risk on marketing investment.

GTM 95

GTM Drivers/motivators Legal Finance 95

Sales Hacker

DECEMBER 8, 2023

Rather, how you go-to-market is a significant determinant of success. Instead, how you launch them into the market is a huge factor in success. Today, we’re diving straight into the details with product marketing leaders. We’re not going anywhere though. The greatest technology does not always win.

Launch 111

Launch Product GTM Technology 111

Sales Hacker

SEPTEMBER 13, 2024

GTMnow is the media brand of GTMfund – sharing go-to-market advice from the top 1% of revenue operators including the 350 executives behind the fund, news, and our viewpoints from working with hundreds of portfolio companies. Ensure their compensation and career growth reflect their contribution. Brought to you by Apollo.

GTM 97

GTM Pipeline Finance Growth 97

SaaStr

MARCH 10, 2024

SaaStr 728: How to Double Your Magic Number and Increase Your Go-to-Market Efficiency with Sapphire Ventures   2. SaaStr 727: High-Velocity Techniques to Maximize Sales with Gusto’s CRO and Head of Go-to-Market   3. How to Double Your Magic Number and Increase Your Go-to-Market Efficiency with Sapphire Ventures 4.

Technique 64

Technique Price Go To Market Growth 64

Search Engine Land

OCTOBER 1, 2024

What publications should I use to test product positioning for a new go-to-market strategy? These questions just scratch the surface of ways to apply this analysis to strategic search marketing, new category design or general product management. Identify growth patterns (e.g., What is driving brand search? Random changes.

Electricity 95

Electricity Growth Strategize Launch 95

Martech

JANUARY 22, 2024

It helps you meet your clients’ specific needs in their industry and the current market, enabling you to track performance properly, collect the right first-party data and improve the revenue-generating potential of your campaigns. Dig deeper: Will marketing and sales finally align around RevOps and agile go-to-market strategies?

Clients 119

Clients Closing Objectives and Key Results SQL 119

SaaStr

NOVEMBER 5, 2023

The 2 Hour Rule The 6 Must-Have Go-To-Market Models Divvy Used to Its $2.5B SaaStr 697: What SaaStr CEO and Founder Jason Lemkin Really Thinks About AI, Sales & Lead Gen In 2024   2. SaaStr 696: The Chat GPT Growth Story: How AI is Changing the Way We Work with OpenAI’s Head of Sales, Aliisa Rosenthal     3.

GTM 64

GTM Pitch Growth Go To Market 64

SaaStr

NOVEMBER 19, 2023

SaaStr 699: CRO Confidential: The Proven Customer Acquisition Strategies Behind Toast’s Record-Breaking Growth with Toast’s CRO, Jonathan Vassil and Founders Fund Partner Sam Blond  4. SaaStr 698: How to Navigate Strategic Change for Growth with SaaStr CEO and Founder Jason Lemkin  5.

GTM 72

GTM Pitch Strategize Growth 72

Highspot

FEBRUARY 11, 2024

Last week, you may have seen our CEO Robert’s blog about the new Customer Success investments we’re making in 2024 to help all our customers soar to new heights with Highspot. The public and private markets have shifted away from putting a premium on a company’s growth to valuing efficiency and profits over all else.

GTM 59

GTM Appointment Strategize Sales 59

SaaStr

MAY 16, 2022

With over four million new “Salesforce economy” jobs expected by 2024, knowing how to anticipate and avoid these obstacles could make all the difference in a product’s success. Those early days are a classic example of having launched an application before developing a proper go-to-market strategy. Partners are not vendors.

GTM 98

GTM Pipeline Strategize Represent 98

Sales Hacker

JANUARY 27, 2024

In this episode, you’ll hear a recap of 2023 at GTMfund and Max’s predictions for 2024 – from M&A, to remote work, to the role of the SDR. As an incredible go-to-market leader expresses: “since adding Roam, I’ve eliminated 90% of my recurring meetings and my average meeting is roughly 7 minutes.

GTM 99

GTM Niche CRM Account management 99

Sales Hacker

FEBRUARY 9, 2024

But the perspective of realizing just how much you don’t know and how there are different ways of doing things is what will enable company growth to flourish. #3 More for your eyeballs: Pavilion published their list of 50 CEOs to watch in 2024. Levelling Up: Cohort Course: Growth Marketing Strategy for B2B SaaS by Holly Chen.

GTM 75

GTM Real Estate Launch B2B 75

Highspot

SEPTEMBER 4, 2024

We were cited for our ability “to deliver a unified content management and learning and development platform with impressive results” and were named a Leader by Forrester Research in The Forrester Wave : Revenue Enablement Platforms, Q3 2024. We’re going beyond what’s been possible in enablement until now. Will you join us?

GTM 52

GTM Launch Sales Technology 52

PandaDoc

MAY 13, 2024

This should be built around factors like revenue goals and a business’ go-to-market strategy. Most significantly, sales enablement should work towards aligning marketing and sales departments. Work for continuous growth Enablement should mean more than a single training session. The post What is sales enablement?

Objectives and Key Results 52

Objectives and Key Results Legal Cross-sell Sales 52