Martech

JUNE 3, 2024

As companies prioritize “efficient growth,” vertical software has gained prominence due to its lower customer acquisition costs, higher expansion sales and stronger gross retention than its horizontal counterparts. In 2024, under the banner of “efficient growth,” vertical software is gaining prominence.

Growth 133

Growth Pharmaceutical B2C Construction 133

Sales Hacker

SEPTEMBER 8, 2023

Share Where SaaS is and Where SaaS Will Be in 2024 This newsletter draws inspiration from one of our favorite talks at SaaStr from David Sacks’s (GP of Craft Ventures) with Jason Lemkin on Where SaaS is and Where SaaS will be in 2024. See photo below that Databricks released on the growth trajectory of LLMs over the last year.

GTM 122

GTM Launch Growth Networking 122

SaaStr

MARCH 5, 2025

Codium is one of the fastest-growing startups in the AI coding assistant space, having scaled its go-to-market team from 3 to 75 in just under a year. Hypergrowth Requires Aggressive but Smart Hiring: Codium scaled from 3 to 75 go-to-market hires in under a year, an astonishing pace for any startup. Key Growth Drivers 1.

Territory 74

Territory Drivers/motivators Quota Pipeline 74

Sales Hacker

SEPTEMBER 18, 2024

This is a special edition of The GTM Newsletter by GTMnow – read by over 52,000 revenue professionals weekly to stay up-to-date on go-to-market and scale their companies and careers. The TL;DR: Sales role hiring is rebounding in 2024 after a difficult 2023. to 2 years). Details below – let’s get into it.

GTM 125

GTM Sales Growth Represent 125

SaaStr

FEBRUARY 18, 2024

Check out this week’s top blog posts, podcasts, and videos: Top Blog Posts This Week: 11 Things That Set The Best Sales Teams Apart From The Rest 7 Things to Do When You’re Struggling Bringing Product-Led and Sales-Led Growth Together with Zapier 2024 Is The Year to Think About Buying Someone. Or Merging. Everything Else?

Pitch 113

Pitch Growth Go To Market Product 113

Sales Hacker

DECEMBER 15, 2023

The adoption of an ecosystem-led approach to growth is integrating into the go-to-market environment as an entire motion. Today, we’ll look at how ecosystem-led growth specifically manifests in marketing. ELM “In The Wild”: Marketing with this ecosystem-led approach has been snowballing with momentum.

GTM 125

GTM Growth Campaign B2B 125

Sales Hacker

SEPTEMBER 24, 2024

He launched RB2B in March of 2024 to help SaaS companies identify anonymous website visitors and see their LinkedIn profiles in Slack for free! The power of a founder’s personal brand and thought leadership to drive growth, especially in the early stages. 56:17) One thing that is working for Adam in go-to-market right now.

GTM 78

GTM Growth Launch B2B 78

SaaStr

FEBRUARY 25, 2024

SaaStr 725: Mastering High-Volume, Low-CAC Marketing: Strategies from Gorgias, Vercel, and Hypergrowth Partners   2. SaaStr 726: How to Build Out Your SDR Function in 2024 with Sam Blond, Partner at Founders Fund   3. Mastering Partner Marketing: What NOT to Do and How to Excel with Drata CMO Sydney Sloan 2.

Growth 109

Growth Go To Market Product Customers 109

SaaStr

DECEMBER 3, 2023

SaaStr 703: Who Will Win the Go-to-Market AI Race — Startups or Incumbents? Who Will Win the Go-To-Market AI Race? What the Future of SaaS Holds for 2024 with David Sacks, Founder & General Partner, Craft Ventures 5. Top Podcasts This Week: 1. with Stage 2 Capital Co-founder Mark Roberge 4.

Pitch 109

Pitch Go To Market Sales Growth 109

SaaStr

DECEMBER 10, 2023

It’s Not Just You 15 Ways to Help Your Sales Team in 2024 Carta: Startup Shutdowns Are Up 237% 5 Ways To Leverage AI in Tech with Freshworks Top Podcasts This Week: 1. SaaStr 703: Who Will Win the Go-to-Market AI Race — Startups or Incumbents? with Stage 2 Capital’s Managing Director and Co-Founder Mark Roberge  5.

Pitch 111

Pitch Go To Market Growth Sales 111

SaaStr

MARCH 3, 2024

SaaStr 726: How to Build Out Your SDR Function in 2024 with Sam Blond, Partner at Founders Fund   2. SaaStr 727: High-Velocity Techniques to Maximize Sales with Gusto’s CRO and Head of Go-to-Market   3. SaaStr 725: Mastering High-Volume, Low-CAC Marketing: Strategies from Gorgias, Vercel, and Hypergrowth Partners     4.

Technique 109

Technique Go To Market Price Growth 109

SaaStr

DECEMBER 24, 2023

What the Future of SaaS Holds for 2024 with David Sacks, Founder & General Partner, Craft Ventures #4. Go to Market Strategies That Led To Divvy’s $2.5B CRO Confidential: Guild Education SVP, Go To Market Strategy, Operations & Enablement Cherishma Shah #10.

Pitch 118

Pitch Education Go To Market Growth 118

Sales Hacker

JANUARY 5, 2024

2024, we’re officially here. Factors to Consider for Product-Led Sales There are important factors that make a purely product-led growth motion easier. On the strategic side, 2024 predictions have been flowing for the past two weeks. Alex Poulos (CMO at Crossbeam): “Efficient growth is reimagined. Happy New Year!

Product 126

Product GTM Sales CRM 126

SaaStr

NOVEMBER 26, 2023

ARR On Average Per SaaSomomics Pilot: 57% of Venture Startups Will Need to Raise More In 2024 5 Ways To Leverage AI in Tech with Freshworks Top Podcasts This Week: 1. SaaStr 698: How to Navigate Strategic Change for Growth with SaaStr CEO and Founder Jason Lemkin         Top Videos This Week: 1.

Pitch 109

Pitch Strategize Growth Go To Market 109

Sales Hacker

OCTOBER 2, 2024

This is a special Wednesday edition of The GTM Newsletter by GTMnow – read by over 52,000 revenue professionals weekly to stay up-to-date on go-to-market and scale their companies and careers. Just between 2023 and 2024, the field grew by 28%. Despite the growth, GenAI adoption is still low overall, with only 1.4%

GTM 117

GTM Sales Pipeline Growth 117

Highspot

FEBRUARY 1, 2024

Enablement technology has become essential At the outset of 2024, it is clear that enablement technology , like the talented, vital enablement teams who use it, has become an essential part of every successful business’ go-to-market strategy. in 2022, after growth of 19.7% in 2022, after growth of 19.7%

Customers 64

Customers GTM Account management Government 64

Highspot

JULY 18, 2024

But while expectations mount, our survey of nearly 400 go-to-market professionals found that the majority (65%) of reps are only somewhat effective at consistently executing and achieving their sales goals. TIP: Infuse AI into your go-to-market efforts to power efficiencies in your organization.

Objectives and Key Results 52

Objectives and Key Results Quota Go To Market Strategize 52

SaaStr

JULY 18, 2023

Our Secrets to Scaling and Growth in an Unpredictable Market with monday.com ‘s Co-founder and Co-CEO. David & Jason: SaaS in 2024 with Craft Ventures Founder David Sacks and Jason Lemkin David Sacks and Jason take the stage together to do a deep dive on just where SaaS is right now. Is it all about AI?

GTM 98

GTM Growth Go To Market Conversion 98

Sales Hacker

SEPTEMBER 13, 2024

GTMnow is the media brand of GTMfund – sharing go-to-market advice from the top 1% of revenue operators including the 350 executives behind the fund, news, and our viewpoints from working with hundreds of portfolio companies. Ensure their compensation and career growth reflect their contribution. Brought to you by Apollo.

GTM 121

GTM Pipeline Finance Growth 121

Highspot

FEBRUARY 29, 2024

Go to market launches are critical for most companies. of 30,000 new products are released into the market for customers to use. By putting together an all-star go-to-market team, you can ensure that you are set up for success. What is a Go-to-Market Strategy? Who is on the GTM Team?

Go To Market 52

Go To Market GTM Objectives and Key Results Launch 52

SaaStr

DECEMBER 20, 2023

The key for them has been stacking the right account loads for the highest potential growth companies with the right account team. The real conflict is around trying to serve both sets of messaging and marketing at the same time since how you market to SMBs is very different than Enterprise customers.

GTM 124

GTM Growth Start-ups Clients 124

Hubspot

APRIL 1, 2024

Some companies with explosive growth over the past few years. It means sales and go-to-market motions are going to have to evolve. Marketing is going to have to evolve, too, but that's a whole other topic.) Fewer prospects are going to just hit your lead form in 2024. 20 different sales orgs.

Cross-sell 80

Cross-sell CRM Referrals Up-sell 80

Sales Hacker

DECEMBER 8, 2023

Rather, how you go-to-market is a significant determinant of success. Instead, how you launch them into the market is a huge factor in success. Today, we’re diving straight into the details with product marketing leaders. We’re not going anywhere though. The greatest technology does not always win.

Launch 126

Launch Product GTM Technology 126

SaaStr

AUGUST 3, 2023

David Sacks, Founder, Craft Ventures + Jason Lemkin: “What SaaStr Will Be Like in 2024” David and Jason do a 1-on-1 deep dive on how 2024 will look for SaaS, from IPOs to Unicorns to Funding to Growth Rates and Efficiency. ” Always a fan favorite, Mark is back! Nick Mehta.

Represent 96

Represent Growth Go To Market Product 96

Highspot

AUGUST 27, 2024

27, 2024 — Highspot , the only unified sales enablement platform that provides a system of record for go-to-market initiatives, today announced it has been named a Leader by Forrester Research in The Forrester Wave : Revenue Enablement Platforms, Q3 2024 report.

Customers 52

Customers Go To Market Growth Sell 52

Sales Hacker

SEPTEMBER 27, 2024

GTMnow is the media brand of GTMfund – sharing go-to-market advice from the top 1% of revenue operators including the 350 executives behind the fund, news, and our viewpoints from working with hundreds of portfolio companies. This is no longer news to go-to-market leaders. Product : Apollo.

GTM 114

GTM Strategize Launch Pipeline 114

Martech

SEPTEMBER 14, 2023

4 Defend marketing efficiency and effectiveness above budget In challenging times , CEOs and boards can look to scale back go-to-market efforts, leaving marketing in a defensive stance when it comes to budget. A note on the martech front 2023 marketing budgets grew at a 72% slower rate (from 10.4%

GTM 133

GTM Market share Growth Technology 133

Sales Hacker

JANUARY 27, 2024

In this episode, you’ll hear a recap of 2023 at GTMfund and Max’s predictions for 2024 – from M&A, to remote work, to the role of the SDR. As an incredible go-to-market leader expresses: “since adding Roam, I’ve eliminated 90% of my recurring meetings and my average meeting is roughly 7 minutes.

GTM 123

GTM Niche CRM Account management 123

SaaStr

NOVEMBER 5, 2023

The 2 Hour Rule The 6 Must-Have Go-To-Market Models Divvy Used to Its $2.5B SaaStr 697: What SaaStr CEO and Founder Jason Lemkin Really Thinks About AI, Sales & Lead Gen In 2024   2. SaaStr 696: The Chat GPT Growth Story: How AI is Changing the Way We Work with OpenAI’s Head of Sales, Aliisa Rosenthal     3.

GTM 62

GTM Pitch Growth Go To Market 62

SaaStr

MARCH 10, 2024

SaaStr 728: How to Double Your Magic Number and Increase Your Go-to-Market Efficiency with Sapphire Ventures   2. SaaStr 727: High-Velocity Techniques to Maximize Sales with Gusto’s CRO and Head of Go-to-Market   3. How to Double Your Magic Number and Increase Your Go-to-Market Efficiency with Sapphire Ventures 4.

Technique 62

Technique Price Go To Market Growth 62

SaaStr

NOVEMBER 19, 2023

SaaStr 699: CRO Confidential: The Proven Customer Acquisition Strategies Behind Toast’s Record-Breaking Growth with Toast’s CRO, Jonathan Vassil and Founders Fund Partner Sam Blond  4. SaaStr 698: How to Navigate Strategic Change for Growth with SaaStr CEO and Founder Jason Lemkin  5.

GTM 70

GTM Pitch Strategize Growth 70

Martech

JANUARY 22, 2024

It helps you meet your clients’ specific needs in their industry and the current market, enabling you to track performance properly, collect the right first-party data and improve the revenue-generating potential of your campaigns. Dig deeper: Will marketing and sales finally align around RevOps and agile go-to-market strategies?

Clients 112

Clients Closing Objectives and Key Results SQL 112

SaaStr

MAY 16, 2022

With over four million new “Salesforce economy” jobs expected by 2024, knowing how to anticipate and avoid these obstacles could make all the difference in a product’s success. Those early days are a classic example of having launched an application before developing a proper go-to-market strategy. Partners are not vendors.

GTM 98

GTM Pipeline Strategize Represent 98

Highspot

FEBRUARY 11, 2024

Last week, you may have seen our CEO Robert’s blog about the new Customer Success investments we’re making in 2024 to help all our customers soar to new heights with Highspot. The public and private markets have shifted away from putting a premium on a company’s growth to valuing efficiency and profits over all else.

GTM 59

GTM Appointment Sales Strategize 59

Sales Hacker

FEBRUARY 9, 2024

But the perspective of realizing just how much you don’t know and how there are different ways of doing things is what will enable company growth to flourish. #3 More for your eyeballs: Pavilion published their list of 50 CEOs to watch in 2024. Levelling Up: Cohort Course: Growth Marketing Strategy for B2B SaaS by Holly Chen.

GTM 78

GTM Real Estate Launch Contact 78

Highspot

SEPTEMBER 4, 2024

We were cited for our ability “to deliver a unified content management and learning and development platform with impressive results” and were named a Leader by Forrester Research in The Forrester Wave : Revenue Enablement Platforms, Q3 2024. We’re going beyond what’s been possible in enablement until now. Will you join us?

GTM 52

GTM Launch Sales Technology 52

PandaDoc

MAY 13, 2024

This should be built around factors like revenue goals and a business’ go-to-market strategy. Most significantly, sales enablement should work towards aligning marketing and sales departments. Work for continuous growth Enablement should mean more than a single training session. The post What is sales enablement?

Objectives and Key Results 52

Objectives and Key Results Legal Cross-sell Sales 52