Remove 2024 Remove Go To Market Remove Strategize
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The Best Sales Podcasts to Elevate Your Selling Game in 2024

Veloxy

Listening to these top sales podcasts can help professionals enhance their skills, stay informed about new developments in the field, and gain strategic advice from seasoned sales experts for career advancement and sales success. The post The Best Sales Podcasts to Elevate Your Selling Game in 2024 appeared first on Veloxy.

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Top tips for building a successful brand strategy in 2024 and beyond: Part 2

Martech

As part of the strategic brand-building process, you must map desired behaviors across each channel you plan to use. Yes, you’re not building a go-to-market plan at this point. Understanding emotions and feelings Almost every marketer discusses creating an emotional connection between the brand and the customer.

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AI in B2B: Navigating 2024 with experts Matt Heinz and Nicole Leffer

Heinz Marketing

In a recent chat with our President & Founder, Matt Heinz and CMO AI Advisor Nicole Leffer , we uncovered some timely insights as we gear up for 2024. Embracing Artificial Intelligence (AI) strategically is no longer an option—it’s a necessity. So, let’s dive into the highlights of an incredible conversation.

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Why causal AI is the answer for smarter marketing

Martech

However, for marketers, success lies in understanding the interrelationships within programs that drive outcomes. Uncovering the “why” behind outcomes enables marketers to select and defend their go-to-market (GTM) investments confidently. Marketing takes the blame. This is where causal AI performs.

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52% of You Are Buying More Software Next Year. The Latest Data on How AI Impacts the SaaS Buyer Landscape with G2’s CMO

SaaStr

T he good news is that G2’s data shows that more people are going to be buying software in 2025 than in 2024 , with only 6% saying they are going to buy less. So between sales and marketing, let’s dissect first why Sales teams have been early adopters. What’s driving this purchasing behavior?

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How marketing fuels the shift from problem-market fit to product-market fit

Martech

A marketing VP’s dilemma In 2022, Emma was the confident VP of Marketing for a thriving SaaS analytics platform. Fast-forward to 2024, and Emma’s reality has shifted. While marketing focuses on developing awareness and customer preference, GTM aims to shorten the distance between the product or service and the customer.

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Why ‘risk on marketing investment’ is the new ROMI

Martech

In a candid conversation, he shared why traditional metrics fail to address the critical uncertainties of marketing spend and how a shift in mindset is essential for navigating today’s volatile landscape. A CEO’s perspective on investment effectiveness Risk on marketing investment.

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