Remove 2024 Remove Go To Market Remove Strategize
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How marketing fuels the shift from problem-market fit to product-market fit

Martech

A marketing VP’s dilemma In 2022, Emma was the confident VP of Marketing for a thriving SaaS analytics platform. Fast-forward to 2024, and Emma’s reality has shifted. While marketing focuses on developing awareness and customer preference, GTM aims to shorten the distance between the product or service and the customer.

GTM 102
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Why ‘risk on marketing investment’ is the new ROMI

Martech

In a candid conversation, he shared why traditional metrics fail to address the critical uncertainties of marketing spend and how a shift in mindset is essential for navigating today’s volatile landscape. A CEO’s perspective on investment effectiveness Risk on marketing investment.

GTM 108
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Key marketing lessons from startup to scale-up

Martech

Identifying variations in strategic approaches Where similarities exist, so do distinctions. The marketing strategies of startups and large corporations vary significantly in several areas, notably in technology and data usage, scale and outreach and customer relationships and engagement. Are you getting the most from your stack?

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Why ‘risk on marketing investment’ is the new ROI

Martech

In a candid conversation, he shared why traditional metrics fail to address the critical uncertainties of marketing spend and how a shift in mindset is essential for navigating today’s volatile landscape. A CEO’s perspective on investment effectiveness Risk on marketing investment.

GTM 98
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AI in B2B: Navigating 2024 with experts Matt Heinz and Nicole Leffer

Heinz Marketing

In a recent chat with our President & Founder, Matt Heinz and CMO AI Advisor Nicole Leffer , we uncovered some timely insights as we gear up for 2024. Embracing Artificial Intelligence (AI) strategically is no longer an option—it’s a necessity. So, let’s dive into the highlights of an incredible conversation.

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Top tips for building a successful brand strategy in 2024 and beyond: Part 2

Martech

As part of the strategic brand-building process, you must map desired behaviors across each channel you plan to use. Yes, you’re not building a go-to-market plan at this point. Understanding emotions and feelings Almost every marketer discusses creating an emotional connection between the brand and the customer.

Represent 124
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CRO Confidential: How Codium Built A Billion-Dollar AI Company and a Winning Sales Machine with VP of Worldwide Sales, Graham Moreno

SaaStr

Codium is one of the fastest-growing startups in the AI coding assistant space, having scaled its go-to-market team from 3 to 75 in just under a year. Hypergrowth Requires Aggressive but Smart Hiring: Codium scaled from 3 to 75 go-to-market hires in under a year, an astonishing pace for any startup. Their strategy?