Martech

OCTOBER 5, 2023

The Salesforce Winter 2024 release brings many enhancements designed to improve user experience and streamline business operations in content management, customer engagement and marketing strategy. This edition highlights enhancements in personalization, data optimization and the evolution of the Marketing Cloud. Get MarTech!

Cross-sell 119

Cross-sell B2B User Experience Represent 119

Sales Hacker

SEPTEMBER 8, 2023

Share Where SaaS is and Where SaaS Will Be in 2024 This newsletter draws inspiration from one of our favorite talks at SaaStr from David Sacks’s (GP of Craft Ventures) with Jason Lemkin on Where SaaS is and Where SaaS will be in 2024. A very widely used CoPilot is GitHubs CoPilot tool , significantly enhancing the coder experience.

GTM 120

GTM Launch Growth Networking 120

Hubspot

DECEMBER 4, 2024

Table of Contents: Benefits of AI in Business Why Use AI in Business in 2024? As I mentioned previously, once AI learns everything it can about your business, it’ll be able to detect when something isn’t right … or when something is about to go terribly wrong. Why Use AI in Business in 2024? Check out my thoughts below: 1.

Service 64

Service Manufacturing Prospecting Campaign 64

Sales Hacker

SEPTEMBER 18, 2024

This is a special edition of The GTM Newsletter by GTMnow – read by over 52,000 revenue professionals weekly to stay up-to-date on go-to-market and scale their companies and careers. The TL;DR: Sales role hiring is rebounding in 2024 after a difficult 2023. to 2 years). We’ll see how this sticks through to 2025.

GTM 123

GTM Sales Growth Represent 123

Sales Hacker

OCTOBER 2, 2024

This is a special Wednesday edition of The GTM Newsletter by GTMnow – read by over 52,000 revenue professionals weekly to stay up-to-date on go-to-market and scale their companies and careers. Just between 2023 and 2024, the field grew by 28%. increase in new technologies between 2023 and 2024 alone.

GTM 115

GTM Sales Pipeline Growth 115

Highspot

FEBRUARY 1, 2024

Enablement technology has become essential At the outset of 2024, it is clear that enablement technology , like the talented, vital enablement teams who use it, has become an essential part of every successful business’ go-to-market strategy. in 2022, after growth of 19.7% in 2022, after growth of 19.7%

Customers 64

Customers GTM Account management Government 64

Highspot

JULY 18, 2024

But while expectations mount, our survey of nearly 400 go-to-market professionals found that the majority (65%) of reps are only somewhat effective at consistently executing and achieving their sales goals. TIP: Infuse AI into your go-to-market efforts to power efficiencies in your organization.

Objectives and Key Results 52

Objectives and Key Results Quota Go To Market Strategize 52

Sales Hacker

DECEMBER 8, 2023

The greatest technology does not always win. Rather, how you go-to-market is a significant determinant of success. Instead, how you launch them into the market is a huge factor in success. Today, we’re diving straight into the details with product marketing leaders. We’re not going anywhere though.

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Launch Product GTM Technology 125

Martech

JUNE 10, 2024

Improving data quality is the top priority of B2B marketers wanting to upgrade their go-to-market (GTM) strategies, according to a study from Ascend2 and Anteriad. Two-thirds (66%) of B2B and B2B2C marketers surveyed cited improving data quality among their top three priorities for improving their GTM strategy.

B2B 92

B2B GTM Niche Represent 92

Highspot

FEBRUARY 29, 2024

Go to market launches are critical for most companies. of 30,000 new products are released into the market for customers to use. By putting together an all-star go-to-market team, you can ensure that you are set up for success. What is a Go-to-Market Strategy? Who is on the GTM Team?

Go To Market 52

Go To Market GTM Objectives and Key Results Launch 52

SaaStr

SEPTEMBER 8, 2024

And we’ll have 200+ sessions like this at 2024 SaaStr Annual, Sep 10-12 in SF Bay!! Make sure you know how your customers buy and tailor your go to market strategy and messaging to that. Get great at list building. Most companies don’t have that luxury. Pricing is always evolving.

Non-Profits 130

Non-Profits Price Contract Start-ups 130

SaaStr

DECEMBER 20, 2023

The real conflict is around trying to serve both sets of messaging and marketing at the same time since how you market to SMBs is very different than Enterprise customers. So, that’s where the battle happens of going to market for Enterprise customers without neglecting SMBs. What technologies do they use?

GTM 126

GTM Growth Start-ups Clients 126

Martech

SEPTEMBER 14, 2023

4 Defend marketing efficiency and effectiveness above budget In challenging times , CEOs and boards can look to scale back go-to-market efforts, leaving marketing in a defensive stance when it comes to budget. Winning marketing organizations self-regulate. ” Here’s the problem with that mindset.

GTM 128

GTM Market share Growth Technology 128

Martech

DECEMBER 7, 2023

” Right now, Cardii’s target audience is B2B marketers. “The primary use cases we are thinking about are right across the go-to-market spectrum,” said Steele. ” Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year. . 3D, dynamic.”

B2C 112

B2C Sports B2B Gaming 112

Sales Hacker

JANUARY 27, 2024

In today’s market, where technological moats are declining, this becomes even more crucial, especially for early-stage companies fighting to carve out their niche. In this episode, you’ll hear a recap of 2023 at GTMfund and Max’s predictions for 2024 – from M&A, to remote work, to the role of the SDR.

GTM 121

GTM Niche CRM Account management 121

Sales Hacker

DECEMBER 29, 2023

Just like last week, we’ve got something special for you: a compilation of perspectives from some of the best go-to-market (GTM) leaders out there. You’ve read the spicy perspectives of some go-to-market leaders. 2024 is a weekend away now, so I’ll catch you on the other side. Happy New Year!

GTM 98

GTM Cold Call UX Price 98

Heinz Marketing

NOVEMBER 22, 2024

By Lisa Heay , Director of Business Operations at Heinz Marketing We’re nearing the end of 2024, and planning for 2025 is in full swing. If you want to elevate your B2B marketing game, dive into a recent conversation with Matt Heinz , Heinz Marketing’s President and Founder, and Katie Hollar , VP of Marketing at Clutch.

B2B 52

B2B Objectives and Key Results Niche Gaming 52

Highspot

FEBRUARY 11, 2024

Last week, you may have seen our CEO Robert’s blog about the new Customer Success investments we’re making in 2024 to help all our customers soar to new heights with Highspot. The public and private markets have shifted away from putting a premium on a company’s growth to valuing efficiency and profits over all else.

GTM 59

GTM Appointment Sales Strategize 59

SaaStr

MAY 16, 2022

With over four million new “Salesforce economy” jobs expected by 2024, knowing how to anticipate and avoid these obstacles could make all the difference in a product’s success. Those early days are a classic example of having launched an application before developing a proper go-to-market strategy.

GTM 98

GTM Pipeline Strategize Represent 98

Martech

JANUARY 22, 2024

What technology the client is using to enrich their data. Bridging these domains creates a seamless flow where marketing efforts translate into tangible revenue based on the unique parameters set by each client. Dig deeper: Will marketing and sales finally align around RevOps and agile go-to-market strategies?

Clients 108

Clients Closing Objectives and Key Results SQL 108

PandaDoc

MAY 13, 2024

See also Sales spiff – an easy guide to motivating your teams with examples & ideas Technology Sales enablement is about creating an environment where your sales team can be effective and efficient. An important element of this is aligning technology strategy with your sales objectives. The post What is sales enablement?

Objectives and Key Results 52

Objectives and Key Results Cross-sell Legal Sales 52

Highspot

SEPTEMBER 4, 2024

We were cited for our ability “to deliver a unified content management and learning and development platform with impressive results” and were named a Leader by Forrester Research in The Forrester Wave : Revenue Enablement Platforms, Q3 2024. We’re the only enablement provider offering a unified approach to eliminate those silos.

GTM 52

GTM Launch Sales Technology 52

Sales Hacker

FEBRUARY 9, 2024

More for your eyeballs: Pavilion published their list of 50 CEOs to watch in 2024. In this episode, you’ll get insight on how to leverage AI with tactical use case examples, a three-step framework for leveraging AI in go-to-market, and career growth advice. We’re proud that 10 of the 50 CEOs are GTMfund founders!

GTM 77

GTM Real Estate Launch Contact 77

SaaStr

JANUARY 3, 2024

Especially as you then try to move into the mid and upper markets, security becomes table stakes for the buying committee. Shrav added that if you want to close bigger deals, not just Enterprise, but mid-market and SMB as well, that the moment you’re ready to Go-To-Market, you need to become compliant.

Territory 64

Territory Closing Service Product 64

SaaStr

JULY 15, 2022

Jason Lemkin: I’ll answer it, but are you thinking more on sales or technology or broadly speaking in the question? Ash Bhoopathy (@ashbhoopathy): Probably more around go-to-market and sales. But potentially even technology. They think they can hire these agencies to prove out sales and marketing, they can’t.

Growth 119

Growth Cross-sell Start-ups X-functional 119

SaaStr

JANUARY 28, 2020

You’re going to put less in and you may get less out. Maria : I think for many of our organizations, we’re automation, we are technology. We are what is going to make companies more efficient. So, when I was at Marketo, it was not an easy time in the market but it is part of what caused the growth.

Growth 98

Growth Promote Engineering Up-sell 98

SaaStr

DECEMBER 5, 2024

T he good news is that G2’s data shows that more people are going to be buying software in 2025 than in 2024 , with only 6% saying they are going to buy less. So between sales and marketing, let’s dissect first why Sales teams have been early adopters. What’s driving this purchasing behavior?

GTM 111

GTM Cold Call Follow-up Technology 111

Sales Hacker

OCTOBER 15, 2024

With almost two decades of broad technology experience, he has anchored GTM teams in SaaS & Service industries including consulting, network & communications, software, e-commerce, and supply chain. Cliff is a recipient of the 2024 Modern Sales Leader award from HubSpot and a 2024Top 50 CRO to Watch by Pavilion.

GTM 114

GTM Growth E-commerce Pipeline 114

SaaStr

MARCH 18, 2025

What VCs Are Funding in AI Today The AI funding landscape has evolved rapidly in 2023-2024. If 2023 was the “year of the demo,” 2024 should be the “year of production” – but most companies are still struggling to deploy AI successfully. For new categories, thorough market research is essential.

Growth 77

Growth Government Customers Healthcare 77

Sales Hacker

OCTOBER 18, 2024

GTMnow is the media brand of GTMfund – sharing go-to-market advice from the top 1% of revenue operators including the 350 executives behind the fund, news, and our viewpoints from working with hundreds of portfolio companies. Product : Vanta Your deal is almost closed, and all that’s left is the security review. Link to slides.

GTM 107

GTM E-commerce Real Estate Networking 107

Search Engine Land

OCTOBER 1, 2024

What publications should I use to test product positioning for a new go-to-market strategy? These questions just scratch the surface of ways to apply this analysis to strategic search marketing, new category design or general product management. What media coverage caused YoY growth in brand search in 2024 from 2023 and 2022?

Electricity 95

Electricity Growth Strategize Launch 95

Highspot

DECEMBER 11, 2024

These new developments build on the companys Fall 24 product release, which launched the first unified platform for go-to-market (GTM) productivity and ushered in advancements for its generative artificial intelligence (AI) digital assistant, Highspot Copilot.

GTM 52

GTM CRM Go To Market Launch 52

Sales Hacker

DECEMBER 31, 2024

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube To wrap up 2024, we’ve got a spicy episode! Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth. [00:01:00]

GTM 107

GTM B2B Growth Start-ups 107

Highspot

JANUARY 30, 2025

Only 22% of teams use analytics to measure training effectiveness Source: State of Sales Enablement 2024 Traditional training methods , often focused on broad knowledge acquisition, are being replaced with more targeted, competency-based models that directly align with real-world performance metrics. Did you know?

Objectives and Key Results 52

Objectives and Key Results Negotiate Objection handling Quota 52

Sales Hacker

DECEMBER 6, 2024

GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. Special thanks to Jason Saltzman and Live Data Technologies for sharing access to real-time job change data for over 88 million professionals, revealing critical trends across customer success and go-to-market teams.

GTM 108

GTM Customers Non-Profits Growth 108

Sales Hacker

DECEMBER 6, 2024

Special thanks to Jason Saltzman and Live Data Technologies for sharing access to real-time job change data for over 88 million professionals, revealing critical trends across customer success and go-to-market teams. By late 2023 and into 2024, the earlier volatility stabilizes more than previous years. Why is this?

GTM 113

GTM Customers Non-Profits Growth 113