Martech

SEPTEMBER 14, 2023

Continuing to navigate the “next normal” world, marketing and GTM teams have been under new pressures due to inflation, talent shortages, slowing economic conditions, possible renewed COVID restrictions, and the digital transformation hangover. Price and product are only two of many operational GTM levers.

GTM 124

GTM Market share Growth Technology 124

Sales Hacker

SEPTEMBER 29, 2023

Based on an annual Gartner report on CMO spend for 2023, 71% said that they lack the budget to fully execute their strategies in 2023, predicting that it will remain as restrictive in 2024. 75% percent of CMOs are facing increased pressure to do more with less and to deliver profitable growth in 2023. There is no one-size-fits-all!

GTM 106

GTM Growth B2C Territory 106

Highspot

JULY 3, 2024

Most people do not understand the critical need for business growth and strong revenue-generating performance better than Sales and Revenue Operations (RevOps) teams. That increased productivity allows enablement, RevOps, and sales teams to focus on the cornerstone of revenue growth: consistent sales performance.

GTM 59

GTM Growth Pipeline Meeting 59

Sales Hacker

SEPTEMBER 8, 2023

Thanks for reading The GTM Newsletter! Share Where SaaS is and Where SaaS Will Be in 2024 This newsletter draws inspiration from one of our favorite talks at SaaStr from David Sacks’s (GP of Craft Ventures) with Jason Lemkin on Where SaaS is and Where SaaS will be in 2024. See more top GTM jobs here.

GTM 94

GTM Launch Growth Networking 94

SaaStr

MAY 25, 2024

Lesson #1: Invest In Customer Support Early Cloudinary strongly believes that customer success and support are enablers of PLG growth and aren’t just a cost center. A couple of months ago, someone in their Discord channel asked a question, and someone else referred them to a blog post written nine years ago that was relevant in 2024.

Growth 99

Growth GTM Product Consult 99

SaaStr

JULY 11, 2024

To close out SaaStr Europa 2024, Jason Lemkin, SaaStr CEO and Founder took the stage to answer the audience’s most burning questions. Let’s find out what people are asking in H2 2024. Can Early-Stage Startups Run PLG and Enterprise GTM Motions at the Same Time? But to be tactical, many VCs still care about top-line growth.

GTM 80

GTM Growth Start-ups Closing 80

SaaStr

JANUARY 12, 2024

Now, in 2024, we’re in the age of efficiencies, and we’re rethinking whether we should put more people on it or tolerate more churn and issues because we want to be cash flow positive. We still want to drive retention and growth and make money. People weren’t adding as many seats or pre-buying at higher tiers for predicted growth.

Customers 96

Customers GTM Growth Clients 96

Martech

NOVEMBER 21, 2024

Our company is spending a bit more than a billion dollars in 2024 on our go-to-market. It’s a C-suite perspective that’s not limited to GTM. Dig deeper: What are marketers’ investment priorities as 2024 winds down? Some substantial part of that number is necessary. They talk about other functions in much the same way.

GTM 87

GTM Drivers/motivators Legal Finance 87

Highspot

FEBRUARY 1, 2024

Enablement technology has become essential At the outset of 2024, it is clear that enablement technology , like the talented, vital enablement teams who use it, has become an essential part of every successful business’ go-to-market strategy. in 2022, after growth of 19.7% in 2022, after growth of 19.7%

Customers 64

Customers GTM Account management Government 64

SaaStr

MARCH 20, 2024

At SaaStr Miami, former Founder’s Fund Partner and CRO of Brex Sam Blond — host of the SaaStr CRO Confidential Podcast — sat down with SaaStr CEO and founder Jason Lemkin for a fireside chat about finding success as a SaaS company in 2024. What works well from the classic playbook in 2024, and what should we walk back or modify?

Quota 98

Quota Finance Drivers/motivators Growth 98

Martech

JULY 17, 2024

Fast-forward to 2024, and Emma’s reality has shifted. Despite rapid growth, her team of eight now faces the challenge of achieving more with less due to recent layoffs. While marketing focuses on developing awareness and customer preference, GTM aims to shorten the distance between the product or service and the customer.

GTM 95

GTM Product Strategize Drivers/motivators 95

SaaStr

OCTOBER 27, 2023

Catch up on part one here , where he deep dives into what he really thinks about AI, Sales and lead Gen for SaaS in 2024. Jason re-takes the stage in Part 2 of the series to answer questions about the right time is to invest in a new product line, building vertical vs. horizontal, multiples in 2024, and much more.

Strategize 92

Strategize Growth Niche Quota 92

Sales Hacker

SEPTEMBER 13, 2024

Hello and welcome to The GTM Newsletter – read by over 52,000 revenue professionals weekly to stay up-to-date and scale their companies and careers. Ensure their compensation and career growth reflect their contribution. is one of the fastest-growing companies in SaaS, with 9x ARR growth since 2021 and currently valued at $1.6

GTM 92

GTM Pipeline Finance Growth 92

Martech

NOVEMBER 21, 2024

Our company is spending a bit more than a billion dollars in 2024 on our go-to-market. It’s a C-suite perspective that’s not limited to GTM. Dig deeper: What are marketers’ investment priorities as 2024 winds down? Some substantial part of that number is necessary. They talk about other functions in much the same way.

GTM 59

GTM Drivers/motivators Legal Finance 59

Highspot

SEPTEMBER 4, 2024

We were cited for our ability “to deliver a unified content management and learning and development platform with impressive results” and were named a Leader by Forrester Research in The Forrester Wave : Revenue Enablement Platforms, Q3 2024. A unified approach A winning GTM strategy stays ahead of the competition. Will you join us?

GTM 52

GTM Launch Sales Technology 52

SaaStr

DECEMBER 6, 2023

SaaStr founder and CEO Jason Lemkin chats with Box CEO and Co-Founder Aaron Levie to talk about what’s new at Box, SaaS fatigue, hiring a new COO, operating margins and efficiency, the future of AI, and what to expect for 2024. Eventually, you have to transition to a more sustainable, long-term model of growth.

X-functional 81

X-functional Non-Profits GTM Price 81

Sales Hacker

OCTOBER 2, 2024

This is a special Wednesday edition of The GTM Newsletter by GTMnow – read by over 52,000 revenue professionals weekly to stay up-to-date on go-to-market and scale their companies and careers. Just between 2023 and 2024, the field grew by 28%. Despite the growth, GenAI adoption is still low overall, with only 1.4%

GTM 96

GTM Sales Pipeline Growth 96

Highspot

FEBRUARY 11, 2024

Last week, you may have seen our CEO Robert’s blog about the new Customer Success investments we’re making in 2024 to help all our customers soar to new heights with Highspot. The public and private markets have shifted away from putting a premium on a company’s growth to valuing efficiency and profits over all else.

GTM 59

GTM Appointment Strategize Sales 59

Martech

SEPTEMBER 5, 2024

Demos, for example, are typically the gateway to a traditional sales-led GTM strategy. However, an increasing number of small and mid-market B2B SaaS vendors are trying product-led growth (PLG) and product-led marketing (PLM). Each puts the product at the forefront of the experience but in slightly different ways. Processing.

B2B 120

B2B Non-Profits CTR GTM 120

Sales Hacker

NOVEMBER 10, 2023

With the end of the year fast-approaching, two inevitable events emerge on the horizon: The dawn of a new calendar year (hello 2024!). Wes Yee (Head of Growth at Flex ) provides examples: If they mention a recent trip to NYC – send them Levain cookies. GTM Total Compensation and Rewards Manager at Vanta – more details here.

GTM 99

GTM Intrinsic Customers Contract 99

Highspot

OCTOBER 23, 2024

This new integration will help our customers instantly enrich their enablement programs and, ultimately, drive more predictable revenue growth with an out-of-the-box combination of leading technology and intellectual property.”

GTM 52

GTM Consult B2B Technology 52

SaaStr

NOVEMBER 12, 2023

in 2024, to Over $1 Trillion For The First Time No, Most “Pretty Good” Sales Reps Can’t Just Sell Any SaaS Product Dear SaaStr: What does a US-Based SaaS company Need to Know Before Expanding into Europe? SaaStr 698: How to Navigate Strategic Change for Growth with SaaStr CEO and Founder Jason Lemkin   2.

GTM 67

GTM Pitch Growth Strategize 67

SaaStr

JANUARY 30, 2024

But there’s a trend I want to highlight now that we’ll see all across 2024. There was so much panic and fear about not running out of money, and cutting the burn, and overfunded unicorns, that almost everyone got a pass on growth as long as the burn was low. In 2024, it’s time to be honest, and get past crisis mode. What’s that?

GTM 86

GTM Finance Growth Gaming 86

SaaStr

OCTOBER 29, 2023

10+ Actionable Things You Can Do To Scale Faster In The Early Days The Chat GPT Growth Story: How AI is Changing the Way We Work The Challenge with SMB SaaS: High Growth Can Only Mask High Churn For Just So Long (Updated) Dear SaaStr: My Top Sales Rep Made $600,000 a Year — And Just Quit! What Happened?

GTM 90

GTM Pitch Growth Sales 90

Martech

OCTOBER 22, 2024

About 50% of marketers prioritize lead generation in their campaigns and 65% cite generating traffic and leads as their biggest marketing challenge, per HubSpot’s 2024 State of Marketing Report. Dig deeper: A scoring model your GTM team will fall in love with 3. Growth trajectory Companies on a growth trajectory (e.g.,

Cross-sell 114

Cross-sell Lead generation GTM Territory 114

Sales Hacker

JANUARY 12, 2024

As Arlen Plaister (GTM Operator & Advisor) explains, “Seller authenticity comes through most clearly at the point of sale. He oversaw all things GTM there, including G&A and Product. In this episode, you will learn how to adapt and level up through the different micro-phases within each stage of growth. Big things ahead.

Sell 96

Sell GTM Sales Up-sell 96

SaaStr

NOVEMBER 5, 2023

SaaStr 697: What SaaStr CEO and Founder Jason Lemkin Really Thinks About AI, Sales & Lead Gen In 2024   2. SaaStr 696: The Chat GPT Growth Story: How AI is Changing the Way We Work with OpenAI’s Head of Sales, Aliisa Rosenthal     3. How To Perfectly Pitch Your Seed Stage Startup With Y Combinator’s Michael Seibel 3.

GTM 60

GTM Pitch Growth Go To Market 60

Sales Hacker

FEBRUARY 9, 2024

But the perspective of realizing just how much you don’t know and how there are different ways of doing things is what will enable company growth to flourish. #3 More for your eyeballs: Pavilion published their list of 50 CEOs to watch in 2024. Levelling Up: Cohort Course: Growth Marketing Strategy for B2B SaaS by Holly Chen.

GTM 73

GTM Real Estate Launch B2B 73

SaaStr

JULY 18, 2023

Our Secrets to Scaling and Growth in an Unpredictable Market with monday.com ‘s Co-founder and Co-CEO. David & Jason: SaaS in 2024 with Craft Ventures Founder David Sacks and Jason Lemkin David Sacks and Jason take the stage together to do a deep dive on just where SaaS is right now. But what’s trending right now?

GTM 74

GTM Growth Go To Market Conversion 74

Sales Hacker

JANUARY 27, 2024

Common Room supercharges your GTM motion by bringing all of your product usage data, social media signals, community activity, and CRM insights together so you can surface high-intent prospects, convert customers faster, and drive more revenue. Acceleration and accessibility were the primary motivations for me and its been a game changer.”

GTM 94

GTM Niche CRM Account management 94

SaaStr

NOVEMBER 19, 2023

SaaStr 699: CRO Confidential: The Proven Customer Acquisition Strategies Behind Toast’s Record-Breaking Growth with Toast’s CRO, Jonathan Vassil and Founders Fund Partner Sam Blond  4. SaaStr 698: How to Navigate Strategic Change for Growth with SaaStr CEO and Founder Jason Lemkin  5.

GTM 67

GTM Pitch Strategize Growth 67

Sales Hacker

NOVEMBER 3, 2023

Both should make some concessions to close the expectation gap and get more roles filled which should help with overall market growth. Feeling energized and inspired coming out of these dinners, each of which had 30-40 GTM leaders. Rollfi released some important definitions and the most common terms that everyone should know for 2024.

GTM 93

GTM Represent Growth CRM 93

SaaStr

DECEMBER 20, 2023

The key for them has been stacking the right account loads for the highest potential growth companies with the right account team. So what they did is shift their PR team to position articles with Forbes or Fortune where they market what they’re doing with an Enterprise customer and how they modernized their GTM with ZoomInfo.

GTM 96

GTM Growth Start-ups Clients 96

Sales Hacker

DECEMBER 8, 2023

Subscribe now More for your eyeballs: TechCrunch released an article detailing the most important metrics for SaaS funding in 2024. Writer empowers your entire organization to accelerate growth, increase productivity, and ensure compliance.

Launch 105

Launch Product GTM Technology 105

SaaStr

AUGUST 21, 2024

So we’re scaling up the final speakers for 2024 SaaStr Annual, Sep 10-12 in SF Bay! We’re also starting to roll out sign up for 100s and 100s Braindates and Mentorship Sessions now, look for an email in your inbox soon if you are signed up for Annual! We’ll post the top ones soon! May Habib, CEO and Co-Founder @ Writer.ai

GTM 86

GTM Price User Experience Account management 86

SaaStr

MARCH 7, 2024

The easy answer here these days would be to say, efficient growth. Be that in the early stages when one iterates on product market fit and finding the right ICP or later on when you scale your GTM. Businesses involved in AI, climate, and generally any software ventures that demonstrate efficient growth are experiencing high demand.

E-commerce 78

E-commerce GTM B2B Growth 78

Highspot

FEBRUARY 29, 2024

In this blog you will gain insight into what a GTM team looks like, helpful tips to boost productivity within your go-to-market process, and technology you can use to align your teams and launch new products successfully. Who is on the GTM Team? A GTM team has a lot of moving parts. What is a Go-to-Market Strategy?

Go To Market 52

Go To Market GTM Objectives and Key Results Launch 52