Martech

AUGUST 29, 2024

Salesforce expects the 2024 holiday season to be shorter and more competitive with brands facing the challenge of attracting consumers with less purchasing power. Based on global statistics, around 66% of shoppers plan to buy based on price this year, an increase of 20% since 2020. billion global shoppers across more than 64 countries.

Retail 66

Retail Price Promote Growth 66

Search Engine Land

JULY 22, 2024

With limited time to publish shopping lists, send email blasts and do social media posts, try increasing your pricing because you have to make up for the lack of quantity this year. By implementing the above strategies and remaining flexible, you can turn the challenges of the 2024 holiday season into opportunities for growth.

Niche 98

Niche Retail Promote Follow-up 98

Martech

NOVEMBER 27, 2024

increase expected for the entire 2024 holiday shopping season. Understanding where your customers fall within these pricing and buying trends will help your brand make the most of this prosperous season. Here’s the breakdown for top-selling and high-growth categories ahead of Black Friday. For the first 24 days of November, U.S.

Sports 120

Sports Retail Start-ups Up-sell 120

SaaStr

DECEMBER 9, 2024

” and the post not only took off, it summarized a zeitgeist, a malaise, a feeling across much of B2B at the start of 2024. Many top SaaS and Cloud leaders have seen growth re-accelerate. Even folks that were struggling to rebound from pandemic-fueled growth like Twilio have bounced back, to an extent at least.

Growth 122

Growth Up-sell Pipeline Start-ups 122

Martech

AUGUST 1, 2024

billion, its fourth straight quarter with +20% growth. Dig deeper: Netflix leans into ad-supported tier as subscriber growth surges Ad impressions across all its apps grew 10% year-over-year. The average price per ad was also up 10%. The company expects revenue growth next quarter to be between $38.5 Meta reported 3.27

Retail 112

Retail Represent Growth Price 112

Martech

SEPTEMBER 4, 2024

Brands are forecasting growth and consumers anticipate increased spending. Fifty-nine percent of brands increased discounts over the last year (57% also raised prices) and 54% experienced higher costs. Certainly, there are predictions of lower growth this year than last year — but growth is still growth.

Price 103

Price Growth Conversion Product 103

Martech

AUGUST 26, 2024

They’re using chatbots for top-of-funnel conversations, digital tools for custom price quotes, marketplaces for placing orders—the list goes on and on. Video just gets bigger and bigger Video’s growth as a highly effective tool in the B2B marcom kit continues, for a number of reasons: Its versatility and flexibility.

B2B 131

B2B X-functional Cross-sell B2C 131

SaaStr

FEBRUARY 3, 2025

On the other hand, the classic leaders in SaaS have rebounded from 2024 lows both in terms of growth and market caps. There have been so many price increases since 2021, many apps are 40% or more expensive than they were in 2021. To raise prices even more? On top of a fairly expensive base price. Driving up ACVs.

Price 119

Price Contact B2B Growth 119

Martech

AUGUST 19, 2024

There are always leaders who prioritize low prices over the value products provide. The churn for this persona is high because they are likely to switch to lower-priced providers. When businesses are trying to build a customer base, they often undercut the existing players in price. Project management tools come to mind.

B2B 114

B2B Contract Consult Price 114

Hubspot

SEPTEMBER 4, 2024

While effective to an extent, these methods have limitations that make them unsuitable for startups with big growth ambitions. For example, a lead who frequently visits your pricing page and opens multiple emails gets a higher score than one who only visits your homepage. Pricing structure. This concern is valid.

CRM 73

CRM Price Contact Pipeline 73

Martech

FEBRUARY 3, 2025

Changes in Super Bowl commercial pricing The cost of a 30-second commercial during the Super Bowl has skyrocketed over the decades. Heres a brief overview of the price changes: 1967: Approximately $40,000 1980s: Prices began to rise significantly, reaching around $100,000 by the mid-1980s. million in 2005. million in 2005.

Entertainment 110

Entertainment Price Gaming Campaign 110

Martech

OCTOBER 22, 2024

About 50% of marketers prioritize lead generation in their campaigns and 65% cite generating traffic and leads as their biggest marketing challenge, per HubSpot’s 2024 State of Marketing Report. The more in-depth and relevant the page (like pricing or case studies), the higher the score.

Cross-sell 116

Cross-sell Lead generation GTM Territory 116

SaaStr

JANUARY 12, 2024

So a question I get a lot from folks is “How Will 2024 Be?” ZoomInfo saw it’s non-tech customers grow 20%, but overall growth slowed to 9%. Second, the top public SaaS companies had a great year in their stock prices, even in growth slowed. So for them, will 2024 be any better? More on that here.

Cross-sell 128

Cross-sell Growth Up-sell Price 128

SaaStr

FEBRUARY 3, 2025

The Enterprise Pricing Journey Is All About Unbundling Stripe learned this the hard way. pricing was brilliant for SMBs but completely wrong for enterprise. The Metrics That Matter Have Changed Dramatically The “growth at all costs” era is dead. You have to go all in.” Their famous 2.9% + $0.30

Hospitality 111

Hospitality Price Manufacturing Engineering 111

Martech

AUGUST 14, 2024

Negotiate better deals Deploy your usage data and business goals to get better pricing from vendors. Take our brief 2024 MarTech Replacement Survey Adapting 80/20 for different resource levels These strategies can be modified to fit teams with different sizes and resource levels. Are you getting the most from your stack?

Negotiate 110

Negotiate Objectives and Key Results Technology Technology 110

Search Engine Land

JULY 25, 2024

When sales decline, businesses begin to reduce expenses, lower prices and delay making new investments. In 2024, it is estimated that overall advertising spending growth in the U.S. Compare this to an average growth of 23.3% Essential products are often price-sensitive during a downturn. prior to 2020.

Campaign 108

Campaign Objectives and Key Results Price Finance 108

SaaStr

OCTOBER 30, 2024

$36K+ Deals Also Increased to 28% of the Base Shopify has seen something somewhat similar, as both have gone upmarket, growth in SMB and smaller customers have still kept up. A Per Seat Model is Key to Expansion at HubSpot Long live per-seat pricing! HubSpot launched CRM at $100m ARR — which in 2024, might be late.

CRM 126

CRM Launch Price Up-sell 126

Salesforce

SEPTEMBER 9, 2024

The Mulesoft Connectivity Benchmark Report 2024 found that 88% of IT decision makers across FSIs agree that data silos create challenges. Doing so will help you deliver better experiences for your clients and drive growth for your business. But many FSIs are held back by data silos and integration challenges. Back to top.)

Service 97

Service Customer Relationship Management Clients Relationship Management 97

Martech

AUGUST 1, 2024

It is 2024, and we’ve all heard how AI can improve our email marketing efforts. In 2020, a report by experience management firm Walker predicted customer experience would overtake price and product as the key brand differentiator. These are essential to growth in this modern, fast-paced/low budget era.

Campaign 128

Campaign Launch Gaming Sports 128

Martech

AUGUST 13, 2024

Companies, faced with rising costs, responded with price hikes, product shrinkage and similar tactics, eroding consumer trust. ” The pandemic and subsequent economic challenges forced many companies to focus on short-term survival rather than long-term growth. Continuous learning is essential. Processing.

Strategic partnership 128

Strategic partnership Strategic planning Represent Sports 128

SaaStr

DECEMBER 11, 2023

We pushed through record price increases. And we saw even folks like Slack that had never done a true price increase do one for the first time. Now it’s time to get back to New Logo Growth. Track that metric religiously in 2024. Track that metric religiously in 2024. Whatever you do, don’t Hide in NRR in 2024.

Gaming 130

Gaming Price Growth Contact 130

Martech

MAY 29, 2024

The consumer caution exhibited in 2022 and 2023 will continue through 2024. As far as ecommerce goes, this doesn’t mean it’s not showing YoY growth; it’s just that the growth is very modest so far — just 2% in Q1. That’s a value play for this price-conscious shopper today.”

Non-Profits 110

Non-Profits Retail Price Promote 110

Sales Hacker

NOVEMBER 29, 2024

According to HighAlpha’s 2024 SaaS Benchmarks Report , 76% of founders are most concerned about go-to-market execution. Particularly with technology moats declining, go-to-market is what drives growth and determines which companies win. Net loss for that period totaled $92 million in 2024, down 12% from a year ago.

GTM 112

GTM Real Estate Represent Territory 112

SaaStr

JANUARY 7, 2025

It ended up being the #1 podcast of the Pavilion series in 2024 : What was pretty good about it was perhaps the first deep dive for how a CRO should think about working with VCs and investors. Have open conversations with your CEO about the companys growth trajectory and how your role might evolve.

Strategize 111

Strategize Networking Trust Presentation 111

SaaStr

APRIL 25, 2024

We’re gearing up for 2024 SaaStrEuropa.com in London on June 4-5, which will be awesome. SaaStrAnnual.com 2024 on Sep 10-12 in SF Bay!! The post Join the CEOs of Bill, Procore, Klaviyo, Apollo, Attentive, Kong and More at 2024 SaaStr Annual!! 3,500+ of the best in SaaS and Cloud together in London! See You There!

Price 119

Price Networking Technology Technology 119

SaaStr

NOVEMBER 6, 2023

If you’re selling cloud infrastructure, for the most part, growth may be down a smidge but is still strong, e.g., MongoDB. On top of that, inflation and price increases are eating into overall IT budgets. Growth in public cloud services (AWS, Azure, Google Cloud, Snowflake, etc.) So where does this all net out?

Cross-sell 124

Cross-sell Price Growth Gaming 124

G2

JULY 26, 2024

Given the choice between a higher-priced product with quality reviews and a lower-priced product with fewer reviews, which would you prefer?

Conversion 115

Conversion Growth Price Product 115

Search Engine Land

JANUARY 2, 2024

LinkedIn ad prices have soared due to a surge in demand reportedly driven by the advertiser boycott of X. If you’re thinking about moving your ad spend away from platforms like X in 2024, LinkedIn could be a solid alternative to consider. Ad prices soar. How ad prices are calculated. Why we care.

Price 117

Price Campaign B2B Engineering 117

SaaStr

FEBRUARY 2, 2024

Typically on SaaStr.com, we try to focus our content on mistakes to avoid, lessons learned and how to scale faster, but for the CEO Summit, Jason addressed the audience with what’s most top of mind for him at the start of 2024. So what does all that mean for founders and leaders heading into 2024? #1. “2023 was nuts, right?

Growth 126

Growth Start-ups Product Customers 126

Martech

JUNE 3, 2024

As companies prioritize “efficient growth,” vertical software has gained prominence due to its lower customer acquisition costs, higher expansion sales and stronger gross retention than its horizontal counterparts. In 2024, under the banner of “efficient growth,” vertical software is gaining prominence.

Growth 128

Growth Pharmaceutical B2C Construction 128

SaaStr

MARCH 5, 2025

So Snowflake looked immortal in 2021, looked a little more mortal in 2024 … and is now, like many of the best in Cloud and B2B, reacclerating in 2025! Snowflake is on a tear again: $4B ARR (just about) 28% revenue growth 44% free-cash flow last quarter (WOW!), 26% for the year 126% NRR It’s not 2021. ” #3.

Contract 71

Contract Price Growth B2B 71

SaaStr

AUGUST 9, 2024

This 2024 SaaStr Annual Sep 10-12 in SF Bay is ending up with our highest concentration of Product leaders ever. The post 50+ of The Best Chief Product Officers, VPs of Product and More at 2024 SaaStr Annual!! a subset! It will be an epic line-up for us all to learn how to build the best of the best products in SaaS and Cloud!

Product 122

Product UX Price Presentation 122

SaaStr

JULY 30, 2024

So we’re coming up fast on 2024 SaaStr Annual — Sep 10-12 in SF Bay Area in our 40+ Acre Indoor-Outdoor campus: Grab 20% OFF the final tickets here. The post Top 5 SaaStr Annual 2024 Sessions — So Far! It’s early, but we can see some trends in terms of the most popular sessions. That’s just a start!

Legal 111

Legal Price Growth B2B 111

Search Engine Land

APRIL 24, 2024

rose by 17% year-on-year in the first quarter of 2024. Click growth continued to slow, hitting 4% YoY (compared to 8% in Q4 2023). That led to a 21% increase in ad spend year-on-year in Q1 2024, compared to the 13% increase year-on-year in Q1 2024. Google search advertising spend in the U.S. CPC increase. Google Search.

Growth 104

Growth Retail Campaign Represent 104

SaaStr

OCTOBER 16, 2024

For the first time, Salesforce has fallen to single-digit growth, while MongoDB recently announced they’re seeing more pressure on workflows. The New Era of Hyperfunctional SaaS: 2024-2029 So what are the pillars to operating as a Hyperfunctional SaaS company? #1: You don’t get a pass on growth for efficiency.

B2B 128

B2B Legal Cross-sell Growth 128

Hubspot

AUGUST 7, 2024

increase from 2024. To stay competitive, every SaaS company needs CRM software in its corner that helps bring in leads, keep customers happy, and facilitate growth. Growth Potential. SaaS startups need to choose a CRM that meets them where they're at now and can keep up with projected growth over the next five and 10 years.

CRM 81

CRM Price User Experience Customer Relationship Management 81

SaaStr

MARCH 5, 2025

In our most recent episode of CRO Confidential , hosted by Sam Blond , Graham Moreno , VP of Worldwide Sales at Codium, shared invaluable insights on what drove this growth, the challenges they faced, and how other SaaS companies can replicate this success. Key Growth Drivers 1.

Territory 76

Territory Drivers/motivators Quota Pipeline 76