SaaStr

AUGUST 9, 2024

This 2024 SaaStr Annual Sep 10-12 in SF Bay is ending up with our highest concentration of Product leaders ever. It will be an epic line-up for us all to learn how to build the best of the best products in SaaS and Cloud! The post 50+ of The Best Chief Product Officers, VPs of Product and More at 2024 SaaStr Annual!!

Product 120

Product UX Price Presentation 120

Martech

JANUARY 5, 2024

In recent years, many retailers have built out retail media networks (RMNs) to attract advertisers and improve customer experience with favorite brands and products. This maturation took some big steps last year and will continue in 2024 as advertisers will test and integrate RMNs into their media strategy. But RMNs need to mature.

Retail 129

Retail Networking B2C Campaign 129

Martech

AUGUST 15, 2024

While revenue growth is prime currency, there’s a deeper truth. That’s the “secret” for sustainable growth, not a fleeting sales spike. Through clear communication, marketing ensures the product features land as promised, maximizing its value.” Accelerate revenue growth. The challenge doesn’t stop there.

Growth 127

Growth Entertainment Sports Strategize 127

Martech

JULY 18, 2024

retail sites across 18 product categories. Dig deeper: Amazon Prime Big Deal Days in October Mobile boost Much of the Prime Day growth was driven by mobile. Turnaround for big-ticket items Economic headwinds hit growth on big purchases in the first half of 2024. billion in U.S. online sales this year.

Retail 130

Retail Promote Growth Launch 130

Martech

DECEMBER 29, 2023

Making every order option available for retail shoppers As is the case with customer experience , 2024 will find marketers leveraging AI to create a more robust ecommerce presence. In 2024, advancements in AI and automation will address this issue. In 2024, we don’t see this slowing down,” Scott said.

Retail 128

Retail B2C Manufacturing B2B 128

Martech

JANUARY 16, 2024

You’ll learn: AI-forward approach for 2024 : Discover why marketers are enthusiastically adopting AI solutions to boost productivity, unlock new insight, and supercharge campaign performance. Learn more by registering and attending “AI-Forward Marketing: Your Roadmap to Revenue Growth in 2024,” presented by Invoca.

Growth 121

Growth Campaign Presentation Conversion 121

Search Engine Land

JANUARY 16, 2024

2024 is all about strategic growth marketing focused on building real customer loyalty. What is growth marketing? Growth marketing is a type of marketing aimed at growing and scaling a business through customer loyalty and advocacy. Pirate Metrics ) is the most popular growth marketing framework. His philosophy?

Growth 93

Growth Customers Referrals SQL 93

Martech

JANUARY 11, 2024

In 2024, this channel will grow in importance as marketers deal with the deprecation of third-party cookies and other privacy challenges. In fact, it’s what’s behind the meteoric rise of Substack and The New York Times’ growth to over 9 million digital subscribers. And it’s why every publication you read now has a dozen newsletters.”

Profit margin 135

Profit margin B2B Campaign Retail 135

SaaStr

NOVEMBER 18, 2023

SaaS products and services like Pilot track the finances of 1,000s of SaaS and other startup so they’re an interesting source of hard data. Something that’s both not surprising but also pretty impactful: 57% of venture-backed startups will have to go “back to market” in 2024 to raise more capital. Carpe Diem.

Finance 142

Finance Growth Service Product 142

SaaStr

JANUARY 26, 2024

Dear SaaStr: What Are Some of the Biggest Changes for SaaS Founders and Startups in 2024? The Rise of One-and-Done Fundraising as a Vibe Founders will get back to only planning to raise one round to truly get to product-market fit for real. Slower Growth in SaaS is Internalized. A few I’m watching: #1.

Growth 118

Growth Product 118

Veloxy

FEBRUARY 1, 2024

Measuring the right sales productivity metrics is crucial for any sales team looking to boost its performance. CRM tools are essential for measuring a variety of sales productivity metrics, fostering alignment between sales and marketing teams, overcoming tracking challenges, and setting targeted goals to motivate the salesforce.

Product 130

Product Quota Objectives and Key Results CRM 130

SaaStr

FEBRUARY 2, 2024

Typically on SaaStr.com, we try to focus our content on mistakes to avoid, lessons learned and how to scale faster, but for the CEO Summit, Jason addressed the audience with what’s most top of mind for him at the start of 2024. So what does all that mean for founders and leaders heading into 2024? #1. “2023 was nuts, right?

Growth 126

Growth Start-ups Product Customers 126

SaaStr

MAY 25, 2024

Lesson #1: Invest In Customer Support Early Cloudinary strongly believes that customer success and support are enablers of PLG growth and aren’t just a cost center. The developers they hire into CS are engaging as peers with customers and people using the product. That’s huge! Today, it’s the majority of their business.

Growth 126

Growth GTM Product Consult 126

Martech

NOVEMBER 6, 2024

HubSpot’s October 2024 updates cover everything from flexible email editing to new mobile app capabilities, as well as big upgrades for merchants. October 2024 also brought upgrades for anyone using Microsoft Teams and made managing support tickets a whole lot easier. Let’s recap the biggest HubSpot updates for October 2024.

Objectives and Key Results 124

Objectives and Key Results CRM Pipeline Contact 124

SaaStr

DECEMBER 14, 2023

Five perhaps somewhat obvious predictions for 2024: 1. Even if a contraction in buying more SaaS products really was a far bigger issue than interest rates in reality the past 18-24 months. Industry leaders, from Outreach to Gong, to Zoominfo and Box, should see a boost in 2024. And putting my money on. It’s just math.

Contract 126

Contract Growth B2B Contact 126

Martech

MAY 29, 2024

The consumer caution exhibited in 2022 and 2023 will continue through 2024. As far as ecommerce goes, this doesn’t mean it’s not showing YoY growth; it’s just that the growth is very modest so far — just 2% in Q1. They wanted the product fast and were willing to pay for it. Order volume declined by 2%.

Non-Profits 122

Non-Profits Retail Price Promote 122

SaaStr

JANUARY 12, 2024

Now, in 2024, we’re in the age of efficiencies, and we’re rethinking whether we should put more people on it or tolerate more churn and issues because we want to be cash flow positive. We still want to drive retention and growth and make money. People weren’t adding as many seats or pre-buying at higher tiers for predicted growth.

Customers 127

Customers GTM Growth Clients 127

SaaStr

FEBRUARY 13, 2024

2024 is the year every founder think about an acquisition That doesn’t mean do one, but it does mean think about doing 1 that could move the needle. 2024 isn’t easy for everyone. 2024 isn’t easy for everyone. E.g., one of you at $40m and the other at $40m with so-so growth might be meh. In 2021, no one wanted to sell.

Growth 115

Growth Up-sell Closing Conversion 115

SaaStr

FEBRUARY 28, 2023

While Zoom Enterprise is growing at a healthy clip, churn is over 3% a month for its SMB customers As a result, it’s now predicting 1% growth next year 1% pic.twitter.com/i2k2W9QbVX — Jason Be Kind Lemkin  (@jasonlk) February 27, 2023 So Zoom has just been the craziest story of all time in SaaS.

Growth 111

Growth Contract Engineering Customers 111

SaaStr

APRIL 20, 2024

Marketing hackers, sales hackers, product hackers. " @searchbrat @zapier @kippbodnar @HubSpot @jasonlk pic.twitter.com/dUudpe9s2Q — SaaStr (@saastr) April 16, 2024 HubSpot and Zapier’s CMO had us on their “Marketing Against the Grain” pod / videocast. "We all need more hackers on our team.

Drivers/motivators 122

Drivers/motivators Growth Product Technology 122

Search Engine Land

MARCH 6, 2024

Crafting winning ads is crucial for attracting the right audience, enhancing brand visibility and driving business growth in today’s highly competitive paid search landscape. Paid search in an AI-driven world Effective ads attract the right audience, enhance brand visibility and sustain business growth on platforms like Google and Bing.

A/B testing 120

A/B testing Campaign Networking Engineering 120

Martech

JUNE 3, 2024

As companies prioritize “efficient growth,” vertical software has gained prominence due to its lower customer acquisition costs, higher expansion sales and stronger gross retention than its horizontal counterparts. In 2024, under the banner of “efficient growth,” vertical software is gaining prominence.

Growth 136

Growth Pharmaceutical B2C Construction 136

Martech

DECEMBER 13, 2023

Across the industry, the rate and complexity of adopting AI tools will drive SEO growth and push advantage for audiences that have grown to expect innovation every day. Within the products we consume and how we create and manage content, AI has become an expectation rather than an exception in our lives.

Objectives and Key Results 122

Objectives and Key Results UX Manufacturing Technology 122

SaaStr

APRIL 25, 2024

We’re gearing up for 2024 SaaStrEuropa.com in London on June 4-5, which will be awesome. SaaStrAnnual.com 2024 on Sep 10-12 in SF Bay!! The post Join the CEOs of Bill, Procore, Klaviyo, Apollo, Attentive, Kong and More at 2024 SaaStr Annual!! 3,500+ of the best in SaaS and Cloud together in London! See You There!

Price 119

Price Networking Technology Technology 119

Martech

NOVEMBER 13, 2024

He emphasized the importance of stepping into a role that aligns with the organization’s growth and profitability objectives. A similar sentiment was echoed at another industry gathering — the 2024 MASB (Marketing Accountability Standards Board) Summer Summit. to seeing it as a core component of business growth.

Drivers/motivators 136

Drivers/motivators Growth Objectives and Key Results Strategize 136

Martech

NOVEMBER 9, 2023

The map, which started in 2011 with only 150 companies listed, now contains over 11,000 companies* — a ridiculous growth rate of over 7,000%! With investments bringing generative AI into every marketing area imaginable, it seems certain that next year’s map will continue on the same growth trajectory. But that may not be the case.

Contract 124

Contract Technology Technology Clients 124

Martech

JULY 31, 2024

Amazon Sponsored Products, Facebook, Google search and Instagram all saw lower spending growth year-over-year in Q2 2024 than a quarter earlier. This deceleration is partly due to a tougher comparison with Q2 of the previous year, where spend growth surged from 0% in Q1 2023 to 9% in Q2 2023.

Click Through Rate 126

Click Through Rate Retail Sports Growth 126

Martech

NOVEMBER 14, 2023

We still hear worries about a potential recession, even though the economy is doing well, at least in the United States, thanks to Gross Domestic Product growth and satisfactory external numbers. As you do, let’s think about some events that shaped decision-making and will likely factor into your planning for 2024.

Retail 137

Retail Niche Objectives and Key Results Technology 137

SaaStr

MARCH 20, 2024

At SaaStr Miami, former Founder’s Fund Partner and CRO of Brex Sam Blond — host of the SaaStr CRO Confidential Podcast — sat down with SaaStr CEO and founder Jason Lemkin for a fireside chat about finding success as a SaaS company in 2024. What works well from the classic playbook in 2024, and what should we walk back or modify?

Quota 122

Quota Finance Drivers/motivators Growth 122

Martech

MAY 3, 2024

The April 2024 HubSpot updates introduce a variety of features designed to streamline your team’s workflows and improve customer interactions through advanced automation and integration capabilities. Here’s what we’re covering today for HubSpot’s April 2024 updates: Flexible meeting allocation with weighted rotation option.

Service 130

Service E-commerce Strategize Campaign 130

Search Engine Land

MARCH 20, 2024

The conference is Google’s annual event for showcasing its latest ad products, formats, developments, and updates. You can register for Google Marketing Live 2024 here. Watch the live keynote and access on-demand sessions to see how to drive next-level growth for your business.” When is Google Marketing Live.

Growth 99

Growth Product Process 99

Martech

FEBRUARY 27, 2024

2024 is the year to prepare 2024 is going to be a preparatory year for the marketing evolution and innovation to come. The following characteristics will separate the enterprise winners and losers at the end of 2024. Products that produce, share, analyze and/or direct a large amount of data in performing their function.

Technology 119

Technology Technology Consult Strategize 119

Martech

JUNE 27, 2024

On June 12 and 13, 2024, Emarsys went live with the Omnichannel and AI Masterclass , a digital event featuring fireside chats and expert-led sessions from digital leaders who are blazing a trail in the world of omnichannel marketing. Customers are not only just buying the products. Who is spreading the word and driving organic growth?

Strategic partnership 109

Strategic partnership A/B testing Strategize Growth 109

Search Engine Land

JANUARY 16, 2024

We entered 2023 talking about GA4 and we’re doing the same thing in 2024. Having said that, I have managed to hone in on a few extremely valuable GA4 reports that I’m using to help my clients set their course for organic growth in 2024. When you’re finished, you’ll clearly see which segments need attention in 2024.

UX 107

UX Represent Niche Clients 107

Martech

AUGUST 8, 2024

We have to put our money where our solutions are,” said Evan Hovorka, VP of product innovation, Albertsons Media Collective. Take our brief 2024 MarTech Replacement Survey Email: Business email address Sign me up! The post Retail media networks and advertisers going from guesswork to growth appeared first on MarTech.

Retail 131

Retail Networking Growth Clients 131