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Must-Attend Events For Small Business Owners (2024)

Salesforce

The list of the must-attend small-business events of 2024 (and beyond) to help you stay ahead of the curve and connect with other business owners: The Small Business Expo The Small Business Expo is an annual event that brings together small businesses and entrepreneurs to connect and grow.

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How martech vendors can navigate the slow death of net-new deals

Martech

The industry’s growth, once fueled by a relentless drive for innovation and differentiation, now sputters as most companies have what they need (and if they don’t, they’re making do). of overall company revenue in 2024, down from 9.1% of the budget in 2024, spending fell across martech, labor and agencies.

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Unlock Financial Services Data and Scale Impact

Salesforce

The Mulesoft Connectivity Benchmark Report 2024 found that 88% of IT decision makers across FSIs agree that data silos create challenges. We’ll discuss how a unified approach to data management can help you break down data silos, work more efficiently, and make better decisions. Back to top.) Back to top.)

Service 97
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How AI’s ‘describe and done’ can revolutionize your work

Martech

In their “Martech for 2024” report , Scott Brinker and Frans Riemersma compared AI’s adoption to a compressed version of Gartner’s Hype Cycle. These integrations typically involve data management capabilities. To accommodate growth, the business plans to deploy a CRM/MAP for customer marketing and customer service outreach.

CRM 98
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10 Ecommerce Trends That Will Influence Online Shopping in 2024

Salesforce

Businesses collect a lot of it, but they don’t always know how to manage it. That’s where data management and harmonization come in. They bring together data from multiple sources — think your customer relationship management ( CRM ) and order management system s — to provide a holistic view of all your business activities.

Angle 76
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How to clarify marketing metrics to impress the C-suite

Martech

Marketing automation platforms , customer relationship management (CRM) systems and advanced analytics tools can provide the data and insights needed to measure performance accurately. This enhances their ability to measure performance and empowers them to make data-driven decisions that drive business growth.

Finance 107
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Key marketing lessons from startup to scale-up

Martech

Every startup begins with the goal of growth. Here are some key takeaways that I believe are most valuable for startups to keep in mind through the growth stages. Companies that remain vigilant about these trends and incorporate them into their strategies will enhance their ability to engage with audiences and foster growth.