Martech

JANUARY 12, 2024

As we slide into 2024, B2B marketing leaders face new challenges: deals are harder to close, budgets are shrinking, and expectations are rising. Is 2024 about doing more of the same? 2024 is the year to consider a different route — not just fine-tuning efficiency but aiming for a significant leap in effectiveness.

B2B 137

B2B Construction Strategize Growth 137

Martech

JANUARY 11, 2024

In 2024, this channel will grow in importance as marketers deal with the deprecation of third-party cookies and other privacy challenges. In fact, it’s what’s behind the meteoric rise of Substack and The New York Times’ growth to over 9 million digital subscribers. And it’s why every publication you read now has a dozen newsletters.”

Profit margin 135

Profit margin B2B Campaign Retail 135

Martech

NOVEMBER 13, 2024

He emphasized the importance of stepping into a role that aligns with the organization’s growth and profitability objectives. In his words, marketing leaders must evolve into strategic contributors whose insights drive core business results. Instead, it should be positioned as a strategic driver of growth and long-term value.

Drivers/motivators 136

Drivers/motivators Growth Objectives and Key Results Strategize 136

Martech

APRIL 19, 2024

Insights into the shifting privacy landscape The recently released IAB State of Data 2024 report (registration required) , titled “How the Digital Ad Industry is Adapting to the Privacy-By-Design Ecosystem,” offers insights into how the industry is responding to privacy changes.

Strategize 130

Strategize Trust Legal Retail 130

Search Engine Land

JANUARY 16, 2024

2024 is all about strategic growth marketing focused on building real customer loyalty. What is growth marketing? Growth marketing is a type of marketing aimed at growing and scaling a business through customer loyalty and advocacy. Pirate Metrics ) is the most popular growth marketing framework.

Growth 93

Growth Customers Referrals SQL 93

SaaStr

OCTOBER 27, 2023

Catch up on part one here , where he deep dives into what he really thinks about AI, Sales and lead Gen for SaaS in 2024. Jason re-takes the stage in Part 2 of the series to answer questions about the right time is to invest in a new product line, building vertical vs. horizontal, multiples in 2024, and much more.

Strategize 111

Strategize Growth Niche Quota 111

Martech

MAY 3, 2024

The April 2024 HubSpot updates introduce a variety of features designed to streamline your team’s workflows and improve customer interactions through advanced automation and integration capabilities. Here’s what we’re covering today for HubSpot’s April 2024 updates: Flexible meeting allocation with weighted rotation option.

Service 130

Service E-commerce Strategize Campaign 130

Martech

NOVEMBER 14, 2023

We still hear worries about a potential recession, even though the economy is doing well, at least in the United States, thanks to Gross Domestic Product growth and satisfactory external numbers. As you do, let’s think about some events that shaped decision-making and will likely factor into your planning for 2024.

Retail 137

Retail Niche Objectives and Key Results Technology 137

Martech

NOVEMBER 6, 2024

HubSpot’s October 2024 updates cover everything from flexible email editing to new mobile app capabilities, as well as big upgrades for merchants. October 2024 also brought upgrades for anyone using Microsoft Teams and made managing support tickets a whole lot easier. Let’s recap the biggest HubSpot updates for October 2024.

Objectives and Key Results 124

Objectives and Key Results CRM Pipeline Contact 124

Martech

JUNE 27, 2024

On June 12 and 13, 2024, Emarsys went live with the Omnichannel and AI Masterclass , a digital event featuring fireside chats and expert-led sessions from digital leaders who are blazing a trail in the world of omnichannel marketing. Who is spreading the word and driving organic growth? The session provided a wealth of ideas.

Strategic partnership 109

Strategic partnership A/B testing Strategize Growth 109

SaaStr

JANUARY 12, 2024

Now, in 2024, we’re in the age of efficiencies, and we’re rethinking whether we should put more people on it or tolerate more churn and issues because we want to be cash flow positive. We still want to drive retention and growth and make money. People weren’t adding as many seats or pre-buying at higher tiers for predicted growth.

Customers 127

Customers GTM Growth Clients 127

Veloxy

JANUARY 2, 2024

As a sales leader, your efforts directly impact the company’s stability and growth. Download Now: The Big Blue Book of Field Sales Field Sales Reps & Managers — flip to Chapter 3 to discover the top strategies for successfully improving your sales productivity in 2024! Get Your Free Ebook What Is Sales Productivity?

Product 246

Product Territory Objectives and Key Results Sales 246

Search Engine Land

MARCH 6, 2024

Crafting winning ads is crucial for attracting the right audience, enhancing brand visibility and driving business growth in today’s highly competitive paid search landscape. Paid search in an AI-driven world Effective ads attract the right audience, enhance brand visibility and sustain business growth on platforms like Google and Bing.

A/B testing 120

A/B testing Campaign Networking Engineering 120

Martech

FEBRUARY 27, 2024

2024 is the year to prepare 2024 is going to be a preparatory year for the marketing evolution and innovation to come. The following characteristics will separate the enterprise winners and losers at the end of 2024. Who will win and who will lose in this endeavor? Dig deeper: Marketing leaders, are you actually ready for AI?

Technology 119

Technology Technology Consult Strategize 119

Search Engine Land

SEPTEMBER 27, 2023

Strategize ways to develop trustworthiness with an audience and establish topical authority. Envision different paths for the search landscape and strategize how to position your brand in this evolving environment. More than just a means to pool resources, strategic collaborations can: Bring a fresh perspective. Add credibility.

Strategize 129

Strategize Entertainment Engineering Trust 129

Search Engine Land

JANUARY 16, 2024

We entered 2023 talking about GA4 and we’re doing the same thing in 2024. Having said that, I have managed to hone in on a few extremely valuable GA4 reports that I’m using to help my clients set their course for organic growth in 2024. When you’re finished, you’ll clearly see which segments need attention in 2024.

UX 107

UX Represent Niche Clients 107

Martech

SEPTEMBER 9, 2024

Buyers increased their 2024 ad spend projections to +11.8%, up from +9.5% The report, “The 2024 Outlook Study: August Update,” finds that the resilient economy, marked by a 2.3% rise in consumer spending in Q2 2024, has eased buyers’ concerns about economic instability. Source: IAB “The 2024 Outlook Study: August Update.”

Retail 124

Retail Strategize Follow-up Growth 124

Search Engine Land

OCTOBER 31, 2023

However, as we approach 2024, examining where generative AI content falls short is equally important as where it goes right. Dig deeper: SEO scalability: We have a problem Finding machine balance in 2024: Humans in the loop A harmonious balance between humans and machines is key to a successful content strategy.

Objectives and Key Results 120

Objectives and Key Results A/B testing Strategize Angle 120

Search Engine Land

MARCH 8, 2024

Trends and hurdles are already taking shape for all PPC marketers in 2024. And with the new Demand Gen campaign type giving Performance Max a run for its money in the favorite Google child category of late, the growth of campaign types with limited targeting input and insight grows.

Campaign 100

Campaign Retail Manufacturing Clients 100

Veloxy

FEBRUARY 1, 2024

From tracking the performance of individual sales reps to measuring progress towards sales goals, these metrics play an instrumental role in enhancing efficiency, fostering growth, and improving customer satisfaction. Boosting email open rates requires a strategic approach. What is sales productivity index? Keep pushing forward!

Product 130

Product Quota Objectives and Key Results CRM 130

Highspot

JUNE 1, 2022

The Strategic Enablement Framework is the definitive model to drive rep behavior change at scale and accelerate business growth. “With the Strategic Enablement Framework, and our technology that supports it, enablement leaders have a powerful combination to unlock rep success in any selling environment.”

Strategize 98

Strategize Government Pitch Territory 98

Search Engine Land

JULY 22, 2024

Navigating a compressed holiday shopping season With just 27 days between Thanksgiving and Christmas and the added complexity of multiple overlapping holidays, this year’s compressed timeline demands a strategic approach to SEO and marketing.

Niche 98

Niche Retail Promote Follow-up 98

Martech

DECEMBER 2, 2024

Up to 56% of companies missed revenue targets in 2024, according to GTM Partners. Its ability to uncover the why behind outcomes allows for smarter GTM decisions that drive pipeline efficiency, revenue growth and customer success. The result? Marketing takes the blame. It’s clear.

GTM 130

GTM Drivers/motivators Pipeline B2B 130

Search Engine Land

SEPTEMBER 12, 2024

Their year-over-year revenue was up 21% in Q1 of 2024, while growth in large customers paying $10,000 annually is also up 32% YoY. In this article, Semrush’s Managing Editor, Alex Lindley , shares how his three S approach – structure, skimmability and search intent – can fuel SEO growth, plus helpful examples and takeaways.

Growth 86

Growth Start-ups Follow-up Referrals 86

Martech

JANUARY 23, 2024

Annual growth is projected to climb to a steady 13.3% Much of the growth is driven by large consumer brands. This represents a turnaround from 2023, when growth slowed after coming out of a sharp pandemic-era acceleration. In 2022, annual growth peaked at 16.7%, according to Forrester. over the coming years. B2C budgets.

B2C 124

B2C Drivers/motivators Growth Technology 124

Martech

JULY 16, 2024

AI can help identify patterns and predict outcomes based on historical data, but these insights must be aligned with clear, strategic goals. However, CMOs must ensure that their teams are trained to interpret and act on AI-generated insights, bridging the gap between technical data analysis and strategic decision-making.

Finance 130

Finance Non-Profits Click Through Rate Strategize 130

Search Engine Land

NOVEMBER 30, 2023

As an accidental entrepreneur who started a digital marketing agency seven years ago, I’ve learned first-hand what it takes to achieve longevity while navigating periods of rapid growth and economic uncertainty. The small accounts should ideally be strategic. A lot of mid-size clients.

Contract 92

Contract Clients Pitch Growth 92

Search Engine Land

FEBRUARY 16, 2024

Ad clicks for the year experienced a year-over-year growth of 5%, while the average cost per click (CPC) increased by 9%. The Home Services category stood out in particular with a rise of 20% year-on-year in annual revenue growth. Services sector. Restaurants, Retail and Other sectors. Restaurants, Retail and Other sectors.

Retail 111

Retail Growth Strategize Service 111

Martech

AUGUST 1, 2024

growth in the U.S. They also offer new customer insights with strategic value.” Take our brief 2024 MarTech Replacement Survey Email: Business email address Sign me up! Additionally, it is designed to find patterns in audience behavior to improve campaign performance. Why we care. RMNs saw 16.3% Processing.

Retail 123

Retail Networking Legal Campaign 123

ClickFunnels

SEPTEMBER 28, 2021

Talk about explosive growth! It’s estimated to hit 164 million in 2024. That’s a growth of 218% in just 6 years! We mean strategic, consistent, focused effort over a span of at least a year. It has four stages: Bait. You offer the potential customer a lead magnet in exchange for their email address. Podcasters.

Campaign 256

Campaign Product Niche Promote 256

Martech

AUGUST 13, 2024

” The pandemic and subsequent economic challenges forced many companies to focus on short-term survival rather than long-term growth. As a result, marketing roles emphasizing strategic planning are being reduced or eliminated. He transformed a challenging situation into an opportunity for connection and growth.

Strategic partnership 136

Strategic partnership Strategic planning Represent Sports 136

Martech

JULY 17, 2024

Fast-forward to 2024, and Emma’s reality has shifted. Despite rapid growth, her team of eight now faces the challenge of achieving more with less due to recent layoffs. In doing so, they’ll become the glue that binds the revenue team together, meets targets and scales growth, and shifts from surviving to thriving.

GTM 105

GTM Product Strategize Drivers/motivators 105

Iannarino

MAY 2, 2024

Understanding the strategic outcomes they desire allows you to address their genuine needs. Consistent client visits foster loyalty and growth. Understand Client Needs : Beyond the surface, clients seek solutions, not just products. The gesture surprised the contact, highlighting the rarity and value of personal engagement.

Clients 199

Clients B2B Contact Follow-up 199

Martech

AUGUST 9, 2024

Between 2019 and 2023, Austin’s VC-backed tech startups experienced a 23% growth in their workforces, while big tech firms grew their teams by 44%. How to achieve an Austin-style rebrand Rebranding is a strategic process that requires careful planning and execution. Are you getting the most from your stack?

Territory 121

Territory Transportation Electricity Government 121

Search Engine Land

JUNE 27, 2024

On June 12 and 13, 2024, Emarsys went live with the Omnichannel and AI Masterclass , a digital event featuring fireside chats and expert-led sessions from digital leaders who are blazing a trail in the world of omnichannel marketing. Who is spreading the word and driving organic growth? The session provided a wealth of ideas.

Strategic partnership 67

Strategic partnership A/B testing Strategize Growth 67

SaaStr

NOVEMBER 26, 2023

ARR On Average Per SaaSomomics Pilot: 57% of Venture Startups Will Need to Raise More In 2024 5 Ways To Leverage AI in Tech with Freshworks Top Podcasts This Week: 1. SaaStr 698: How to Navigate Strategic Change for Growth with SaaStr CEO and Founder Jason Lemkin         Top Videos This Week: 1.

Pitch 108

Pitch Strategize Growth Go To Market 108

Martech

AUGUST 14, 2024

Annual Strategic Alignment : At the start of each fiscal year: a) Align your martech capabilities with business, marketing, customer experience, and technology goals; b) Forecast technology needs based on growth projections; and c) Plan major upgrades, migrations or eliminations 7. Whatever you do, don’t be a hyper-consumer.

Negotiate 122

Negotiate Objectives and Key Results Technology Technology 122