Martech

NOVEMBER 6, 2024

HubSpot’s October 2024 updates cover everything from flexible email editing to new mobile app capabilities, as well as big upgrades for merchants. October 2024 also brought upgrades for anyone using Microsoft Teams and made managing support tickets a whole lot easier. Let’s recap the biggest HubSpot updates for October 2024.

Objectives and Key Results 101

Objectives and Key Results CRM Pipeline Contact 101

Martech

APRIL 19, 2024

Insights into the shifting privacy landscape The recently released IAB State of Data 2024 report (registration required) , titled “How the Digital Ad Industry is Adapting to the Privacy-By-Design Ecosystem,” offers insights into how the industry is responding to privacy changes.

Strategize 115

Strategize Trust Legal Retail 115

Martech

JANUARY 12, 2024

As we slide into 2024, B2B marketing leaders face new challenges: deals are harder to close, budgets are shrinking, and expectations are rising. Is 2024 about doing more of the same? 2024 is the year to consider a different route — not just fine-tuning efficiency but aiming for a significant leap in effectiveness.

B2B 132

B2B Construction Strategize Growth 132

Veloxy

FEBRUARY 15, 2024

These podcasts cover a diverse range of sales topics, including mastering the sales funnel, customer relationship building, sales psychology, leadership, personal growth, and the latest sales trends and innovations. Real Sales Talk is an excellent resource for individuals seeking modern techniques and business growth tips.

Gaming 233

Gaming Sell GTM Technique 233

Martech

JANUARY 11, 2024

In 2024, this channel will grow in importance as marketers deal with the deprecation of third-party cookies and other privacy challenges. In fact, it’s what’s behind the meteoric rise of Substack and The New York Times’ growth to over 9 million digital subscribers. And it’s why every publication you read now has a dozen newsletters.”

Profit margin 129

Profit margin B2B Campaign Retail 129

Martech

JUNE 27, 2024

On June 12 and 13, 2024, Emarsys went live with the Omnichannel and AI Masterclass , a digital event featuring fireside chats and expert-led sessions from digital leaders who are blazing a trail in the world of omnichannel marketing. Who is spreading the word and driving organic growth? The session provided a wealth of ideas.

Strategic partnership 86

Strategic partnership A/B testing Strategize Growth 86

Martech

MAY 3, 2024

The April 2024 HubSpot updates introduce a variety of features designed to streamline your team’s workflows and improve customer interactions through advanced automation and integration capabilities. Here’s what we’re covering today for HubSpot’s April 2024 updates: Flexible meeting allocation with weighted rotation option.

Service 121

Service E-commerce Strategize Campaign 121

Veloxy

DECEMBER 28, 2023

Structuring Your Sales Team for Success Structuring a sales team for success requires a strategic approach that considers the unique strengths and challenges of both inside and outside sales representatives. By fostering a collaborative environment, sales organizations can maximize their sales performance and drive continued business growth.

Outside Sales 242

Outside Sales Cold Call Represent Objectives and Key Results 242

Martech

NOVEMBER 14, 2023

We still hear worries about a potential recession, even though the economy is doing well, at least in the United States, thanks to Gross Domestic Product growth and satisfactory external numbers. As you do, let’s think about some events that shaped decision-making and will likely factor into your planning for 2024.

Retail 131

Retail Niche Objectives and Key Results Technology 131

Veloxy

NOVEMBER 30, 2023

Analyze territories strategically, considering factors like customer density, buying behaviors, and competition. Other sales metrics include: Win Rates Sales Growth Conversion Rates Sales Quotas Attainment Upselling and Cross-selling Metrics Training Effectiveness Measure how many reps complete training programs.

Objectives and Key Results 279

Objectives and Key Results Territory Inside sales Cross-sell 279

Search Engine Land

MARCH 6, 2024

Crafting winning ads is crucial for attracting the right audience, enhancing brand visibility and driving business growth in today’s highly competitive paid search landscape. Paid search in an AI-driven world Effective ads attract the right audience, enhance brand visibility and sustain business growth on platforms like Google and Bing.

A/B testing 120

A/B testing Campaign Networking Engineering 120

Search Engine Land

JANUARY 16, 2024

We entered 2023 talking about GA4 and we’re doing the same thing in 2024. Having said that, I have managed to hone in on a few extremely valuable GA4 reports that I’m using to help my clients set their course for organic growth in 2024. When you’re finished, you’ll clearly see which segments need attention in 2024.

UX 107

UX Represent Niche Clients 107

Martech

FEBRUARY 27, 2024

2024 is the year to prepare 2024 is going to be a preparatory year for the marketing evolution and innovation to come. The following characteristics will separate the enterprise winners and losers at the end of 2024. Who will win and who will lose in this endeavor? Dig deeper: Marketing leaders, are you actually ready for AI?

Technology 109

Technology Technology Consult Strategize 109

Search Engine Land

JUNE 27, 2024

On June 12 and 13, 2024, Emarsys went live with the Omnichannel and AI Masterclass , a digital event featuring fireside chats and expert-led sessions from digital leaders who are blazing a trail in the world of omnichannel marketing. Who is spreading the word and driving organic growth? The session provided a wealth of ideas.

Strategic partnership 67

Strategic partnership A/B testing Strategize Growth 67

Search Engine Land

SEPTEMBER 27, 2023

Strategize ways to develop trustworthiness with an audience and establish topical authority. Envision different paths for the search landscape and strategize how to position your brand in this evolving environment. More than just a means to pool resources, strategic collaborations can: Bring a fresh perspective. Add credibility.

Strategize 129

Strategize Entertainment Engineering Trust 129

Highspot

JULY 18, 2024

The newly-released State of Sales Enablement Report 2024 reveals strategies to enable your reps to drive your go-to-market initiatives and achieve your revenue goals this year. By doing so, you empower your teams to land your strategic initiatives and achieve your desired results. We’d love to hear from you.

Objectives and Key Results 52

Objectives and Key Results Quota Go To Market Strategize 52

Sales Pop!

MAY 2, 2024

In 2024, the integration of social media marketing strategies into online sales platforms has become increasingly crucial for businesses looking to drive sales and enhance their market presence. Each post was strategically linked to a detailed blog post on their website, which then directed traffic to their Amazon services page.

E-commerce 52

E-commerce Niche Launch Education 52

Search Engine Land

OCTOBER 31, 2023

However, as we approach 2024, examining where generative AI content falls short is equally important as where it goes right. Dig deeper: SEO scalability: We have a problem Finding machine balance in 2024: Humans in the loop A harmonious balance between humans and machines is key to a successful content strategy.

Objectives and Key Results 120

Objectives and Key Results A/B testing Strategize Angle 120

Search Engine Land

MARCH 8, 2024

Trends and hurdles are already taking shape for all PPC marketers in 2024. And with the new Demand Gen campaign type giving Performance Max a run for its money in the favorite Google child category of late, the growth of campaign types with limited targeting input and insight grows.

Campaign 100

Campaign Retail Manufacturing Clients 100

Highspot

JANUARY 4, 2024

Ready or not, 2024 is in full swing, and there’s no time to waste in such a competitive market. GUIDE: Introduction to the Strategic Enablement Framework : This guide will help you turn enablement strategy into execution, achieve your enablement goals, and equip, train, and coach your sales team to adjust to buyer demands.

Sales 52

Sales Strategize Growth Product 52

SaaStr

JANUARY 12, 2024

Now, in 2024, we’re in the age of efficiencies, and we’re rethinking whether we should put more people on it or tolerate more churn and issues because we want to be cash flow positive. We still want to drive retention and growth and make money. People weren’t adding as many seats or pre-buying at higher tiers for predicted growth.

Customers 96

Customers GTM Growth Clients 96

Search Engine Land

NOVEMBER 30, 2023

As an accidental entrepreneur who started a digital marketing agency seven years ago, I’ve learned first-hand what it takes to achieve longevity while navigating periods of rapid growth and economic uncertainty. The small accounts should ideally be strategic. A lot of mid-size clients.

Contract 92

Contract Clients Pitch Growth 92

Veloxy

FEBRUARY 1, 2024

From tracking the performance of individual sales reps to measuring progress towards sales goals, these metrics play an instrumental role in enhancing efficiency, fostering growth, and improving customer satisfaction. Boosting email open rates requires a strategic approach. What is sales productivity index? Keep pushing forward!

Product 130

Product Quota Objectives and Key Results CRM 130

Martech

SEPTEMBER 9, 2024

Buyers increased their 2024 ad spend projections to +11.8%, up from +9.5% The report, “The 2024 Outlook Study: August Update,” finds that the resilient economy, marked by a 2.3% rise in consumer spending in Q2 2024, has eased buyers’ concerns about economic instability. Source: IAB “The 2024 Outlook Study: August Update.”

Retail 100

Retail Strategize Follow-up Growth 100

Search Engine Land

SEPTEMBER 12, 2024

Their year-over-year revenue was up 21% in Q1 of 2024, while growth in large customers paying $10,000 annually is also up 32% YoY. In this article, Semrush’s Managing Editor, Alex Lindley , shares how his three S approach – structure, skimmability and search intent – can fuel SEO growth, plus helpful examples and takeaways.

Growth 86

Growth Start-ups Follow-up Referrals 86

Search Engine Land

JUNE 26, 2024

If you’re ready to realize the full potential of links for your brand or business, this guide will show you the best link building services to watch in 2024. Link building companies mentioned in this article specialize in securing valuable, long-lasting links through ethical and strategic methods. So let’s get to it!

Service 73

Service Real Estate Strategic partnership Niche 73

Search Engine Land

JULY 22, 2024

Navigating a compressed holiday shopping season With just 27 days between Thanksgiving and Christmas and the added complexity of multiple overlapping holidays, this year’s compressed timeline demands a strategic approach to SEO and marketing.

Niche 98

Niche Retail Promote Follow-up 98

Highspot

JUNE 1, 2022

The Strategic Enablement Framework is the definitive model to drive rep behavior change at scale and accelerate business growth. “With the Strategic Enablement Framework, and our technology that supports it, enablement leaders have a powerful combination to unlock rep success in any selling environment.”

Strategize 98

Strategize Government Pitch Territory 98

Salesforce

JANUARY 29, 2024

Using insights from market analysis and customer conversations, here are what I think will be the top education trends in 2024. According to Tom Green, industry advisor for strategic enrollment management at Salesforce, many are looking at key enrollment indicators (KEI). Want to strengthen institution-student connections?

Education 59

Education Government Strategize Technology 59

Martech

JULY 3, 2024

The industry’s growth, once fueled by a relentless drive for innovation and differentiation, now sputters as most companies have what they need (and if they don’t, they’re making do). of overall company revenue in 2024, down from 9.1% of the budget in 2024, spending fell across martech, labor and agencies.

Strategic partnership 117

Strategic partnership Cross-sell Niche Customer Relationship Management 117

PandaDoc

AUGUST 22, 2024

Are you looking to enhance enterprise SaaS sales, scale up a medium-sized business, or boost your startup growth? Understand the SaaS sales process and lifecycle Selling SaaS products, your sales team blends strategic actions with tools to enhance engagement and retention. Where does your SaaS business fit?

Contract 52

Contract Cross-sell Legal CRM 52

Veloxy

JANUARY 2, 2024

As a sales leader, your efforts directly impact the company’s stability and growth. Download Now: The Big Blue Book of Field Sales Field Sales Reps & Managers — flip to Chapter 3 to discover the top strategies for successfully improving your sales productivity in 2024! Get Your Free Ebook What Is Sales Productivity?

Product 246

Product Territory Objectives and Key Results Sales 246

Martech

NOVEMBER 21, 2024

Our company is spending a bit more than a billion dollars in 2024 on our go-to-market. Dig deeper: What are marketers’ investment priorities as 2024 winds down? From demand gen to brand trust: A strategic shift In another part of the interview, I asked the CEO how he thinks about brand in the context of customer decision risk.

GTM 87

GTM Drivers/motivators Legal Finance 87

Search Engine Land

OCTOBER 1, 2024

By analyzing these patterns, you can answer very strategic digital marketing , PR and SEO questions: What types of media placements drove these search patterns? These questions just scratch the surface of ways to apply this analysis to strategic search marketing, new category design or general product management. Random changes.

Electricity 95

Electricity Growth Strategize Launch 95

Search Engine Land

FEBRUARY 16, 2024

Ad clicks for the year experienced a year-over-year growth of 5%, while the average cost per click (CPC) increased by 9%. The Home Services category stood out in particular with a rise of 20% year-on-year in annual revenue growth. Services sector. Restaurants, Retail and Other sectors. Restaurants, Retail and Other sectors.

Retail 111

Retail Growth Strategize Service 111

TrackStreet

OCTOBER 30, 2024

MikMak and TrackStreet Ink Partnership Deal Delivering Unprecedented Profitability and Growth for Multichannel Brands Worldwide Strategic Partnership Combines Commerce Enablement and Analytics with Brand Protection for Accelerated Global Growth NEW YORK , Oct.

E-commerce 52

E-commerce Strategic partnership Retail Manufacturing 52

Search Engine Land

SEPTEMBER 18, 2024

Backlinks are still essential in SEO today, but there’s a stronger focus on their quality and strategic placement. Guillaume Jouvencel of GHA Marketing has innovated with podcast marketing, using it to revolutionize link building and drive organic growth. (In The site is still new, so the growth might seem small now.

Niche 88

Niche Lead generation Promote Growth 88