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How strategic martech integration drives business growth

Martech

Let’s explore how integrating your martech platforms and tools can enhance your marketing strategy and drive meaningful business growth. To manage this complexity, you need an integrated martech stack that boosts efficiency, drives revenue growth, encourages data-driven innovation and aligns with strategic goals.

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Growth marketing 2024 playbook: Focus on customer lifetime value

Search Engine Land

2024 is all about strategic growth marketing focused on building real customer loyalty. What is growth marketing? Growth marketing is a type of marketing aimed at growing and scaling a business through customer loyalty and advocacy. Pirate Metrics ) is the most popular growth marketing framework.

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How marketing leaders can transform marketing from a support function to a growth driver

Martech

He emphasized the importance of stepping into a role that aligns with the organization’s growth and profitability objectives. In his words, marketing leaders must evolve into strategic contributors whose insights drive core business results. Instead, it should be positioned as a strategic driver of growth and long-term value.

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How SMBs are approaching digital marketing in 2024

Search Engine Land

A new report released this month by Intero Digital ( disclosure: I previously worked with Intero ), “Revolutionizing Reach: The 2024 Digital Marketing Landscape You Can’t Ignore,” checks the yearly pulse for the digital spending and marketing activities of its SMB client list. Top digital marketing goals for 2024. Influencer marketing.

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How to Navigate Strategic Change for Growth with SaaStr CEO and Founder Jason Lemkin (Video + Podcast)

SaaStr

Catch up on part one here , where he deep dives into what he really thinks about AI, Sales and lead Gen for SaaS in 2024. Jason re-takes the stage in Part 2 of the series to answer questions about the right time is to invest in a new product line, building vertical vs. horizontal, multiples in 2024, and much more.

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How to gear up email for a strong finish to 2024

Martech

This was a refreshing change from the air of pessimism that settled over the entire email marketplace in 2024. But even if you don’t rely on Q4 to hit your numbers, you’re likely getting ready to assemble your budget and strategic plan for 2025. Another third just did that, so they’re learning to use their services.

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Measuring marketing’s impact: From metrics to growth

Martech

While revenue growth is prime currency, there’s a deeper truth. That’s the “secret” for sustainable growth, not a fleeting sales spike. While finance sees marketing’s greatest impact on revenue growth, sales values its ability to deliver leads. Accelerate revenue growth.

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