Martech

JANUARY 18, 2024

Let’s explore how integrating your martech platforms and tools can enhance your marketing strategy and drive meaningful business growth. To manage this complexity, you need an integrated martech stack that boosts efficiency, drives revenue growth, encourages data-driven innovation and aligns with strategic goals.

Strategize 115

Strategize Growth Technology Technology 115

SaaStr

JANUARY 26, 2025

Everyone knew mobile commerce was exploding (from 15% in 2014 to 75% in 2024), but reaching customers on mobile was broken. Turn Your Customers Into Your Marketing Engine The second breakthrough was making customer success the core growth engine. CEO Amit Jhawar joined us at SaaStr Annual for a deep dive: 1.

Education 105

Education Legal Promote Growth 105

Martech

JULY 17, 2024

Fast-forward to 2024, and Emma’s reality has shifted. Despite rapid growth, her team of eight now faces the challenge of achieving more with less due to recent layoffs. In doing so, they’ll become the glue that binds the revenue team together, meets targets and scales growth, and shifts from surviving to thriving.

GTM 101

GTM Product Strategize Drivers/motivators 101

Martech

AUGUST 13, 2024

” The pandemic and subsequent economic challenges forced many companies to focus on short-term survival rather than long-term growth. As a result, marketing roles emphasizing strategic planning are being reduced or eliminated. He transformed a challenging situation into an opportunity for connection and growth.

Strategic partnership 129

Strategic partnership Strategic planning Represent Sports 129

Heinz Marketing

SEPTEMBER 26, 2024

Strategic clarity and focus. Early planning ensures that financial decisions support the company’s strategic initiatives and growth objectives for the upcoming year. Ensure the marketing budget supports broader company goals for growth, brand awareness, customer retention, etc. Here are some of the big ones for us….

Objectives and Key Results 98

Objectives and Key Results Strategize Growth Start-ups 98

Veloxy

DECEMBER 28, 2023

Structuring Your Sales Team for Success Structuring a sales team for success requires a strategic approach that considers the unique strengths and challenges of both inside and outside sales representatives. By fostering a collaborative environment, sales organizations can maximize their sales performance and drive continued business growth.

Outside Sales 242

Outside Sales Cold Call Represent Objectives and Key Results 242

Martech

AUGUST 1, 2024

growth in the U.S. They also offer new customer insights with strategic value.” Take our brief 2024 MarTech Replacement Survey Email: Business email address Sign me up! Additionally, it is designed to find patterns in audience behavior to improve campaign performance. Why we care. RMNs saw 16.3% Processing.

Retail 111

Retail Networking Legal Campaign 111

Search Engine Land

SEPTEMBER 18, 2024

Backlinks are still essential in SEO today, but there’s a stronger focus on their quality and strategic placement. Guillaume Jouvencel of GHA Marketing has innovated with podcast marketing, using it to revolutionize link building and drive organic growth. (In The site is still new, so the growth might seem small now.

Niche 88

Niche Promote Lead generation Growth 88

Martech

JANUARY 2, 2025

Over the last year, the RMN space saw new in-store standards and solid growth. Growing in-store networks While retail media networks have gained some attention [in 2024], I believe their full potential remains largely untapped, said Melanie Babcock, Vice President, Orange Apron Media and monetization at The Home Depot.

Retail 115

Retail Networking Transportation Hospitality 115

Martech

AUGUST 9, 2024

Between 2019 and 2023, Austin’s VC-backed tech startups experienced a 23% growth in their workforces, while big tech firms grew their teams by 44%. How to achieve an Austin-style rebrand Rebranding is a strategic process that requires careful planning and execution. Are you getting the most from your stack?

Territory 112

Territory Transportation Electricity Government 112

Martech

JULY 30, 2024

Every startup begins with the goal of growth. Here are some key takeaways that I believe are most valuable for startups to keep in mind through the growth stages. Identifying variations in strategic approaches Where similarities exist, so do distinctions. Are you getting the most from your stack? Processing.

X-functional 110

X-functional Territory Customer Relationship Management CRM 110

Sales Pop!

MAY 2, 2024

In 2024, the integration of social media marketing strategies into online sales platforms has become increasingly crucial for businesses looking to drive sales and enhance their market presence. Each post was strategically linked to a detailed blog post on their website, which then directed traffic to their Amazon services page.

E-commerce 130

E-commerce Niche Launch Education 130

Martech

AUGUST 14, 2024

Annual Strategic Alignment : At the start of each fiscal year: a) Align your martech capabilities with business, marketing, customer experience, and technology goals; b) Forecast technology needs based on growth projections; and c) Plan major upgrades, migrations or eliminations 7. Whatever you do, don’t be a hyper-consumer.

Negotiate 111

Negotiate Objectives and Key Results Technology Technology 111

SaaStr

JANUARY 7, 2025

It ended up being the #1 podcast of the Pavilion series in 2024 : What was pretty good about it was perhaps the first deep dive for how a CRO should think about working with VCs and investors. Have open conversations with your CEO about the companys growth trajectory and how your role might evolve.

Strategize 109

Strategize Networking Trust Presentation 109

Salesforce

SEPTEMBER 9, 2024

The Mulesoft Connectivity Benchmark Report 2024 found that 88% of IT decision makers across FSIs agree that data silos create challenges. Doing so will help you deliver better experiences for your clients and drive growth for your business. But many FSIs are held back by data silos and integration challenges. Back to top.)

Service 97

Service Customer Relationship Management Clients Relationship Management 97

Search Engine Land

JULY 16, 2024

Provide strategies for reassessing digital businesses in the AI era to achieve long-term sustainable growth through ethical AI practices. SparkToro’s 2024 Zero-Click Search Study found that: In the EU, out of every 1,000 Google searches, only 374 lead to clicks on websites outside of Google’s platforms. In the U.S.,

Click Through Rate 110

Click Through Rate User Experience Promote Technology 110

Search Engine Land

FEBRUARY 26, 2024

A new report released this month by Intero Digital ( disclosure: I previously worked with Intero ), “Revolutionizing Reach: The 2024 Digital Marketing Landscape You Can’t Ignore,” checks the yearly pulse for the digital spending and marketing activities of its SMB client list. Top digital marketing goals for 2024. Influencer marketing.

Lead generation 125

Lead generation B2C Niche Growth 125

SaaStr

OCTOBER 27, 2023

Catch up on part one here , where he deep dives into what he really thinks about AI, Sales and lead Gen for SaaS in 2024. Jason re-takes the stage in Part 2 of the series to answer questions about the right time is to invest in a new product line, building vertical vs. horizontal, multiples in 2024, and much more.

Strategize 109

Strategize Growth Niche Quota 109

Martech

FEBRUARY 3, 2025

Dig deeper: 5 Super Bowl LVIII (2024) takeaways for marketers Super Bowl viewership growth Super Bowl viewership has also seen significant growth. Heres a brief overview of the price changes: 1967: Approximately $40,000 1980s: Prices began to rise significantly, reaching around $100,000 by the mid-1980s. million in 2005.

Entertainment 110

Entertainment Price Gaming Campaign 110

Martech

AUGUST 12, 2024

Companies with no owner by target account : Identifies target accounts without assigned ownership, crucial for strategic account management. Companies with no associated contacts, by target account : Shows target accounts without linked contacts, which may indicate data entry gaps. Are you getting the most from your stack?

CRM 117

CRM Contact Account management Follow-up 117

Martech

NOVEMBER 21, 2024

Our company is spending a bit more than a billion dollars in 2024 on our go-to-market. Dig deeper: What are marketers’ investment priorities as 2024 winds down? From demand gen to brand trust: A strategic shift In another part of the interview, I asked the CEO how he thinks about brand in the context of customer decision risk.

GTM 104

GTM Drivers/motivators Legal Finance 104

Martech

JANUARY 12, 2024

As we slide into 2024, B2B marketing leaders face new challenges: deals are harder to close, budgets are shrinking, and expectations are rising. Is 2024 about doing more of the same? 2024 is the year to consider a different route — not just fine-tuning efficiency but aiming for a significant leap in effectiveness.

B2B 132

B2B Construction Strategize Growth 132

Martech

APRIL 19, 2024

Insights into the shifting privacy landscape The recently released IAB State of Data 2024 report (registration required) , titled “How the Digital Ad Industry is Adapting to the Privacy-By-Design Ecosystem,” offers insights into how the industry is responding to privacy changes.

Strategize 119

Strategize Trust Legal Retail 119

Martech

JANUARY 11, 2024

In 2024, this channel will grow in importance as marketers deal with the deprecation of third-party cookies and other privacy challenges. In fact, it’s what’s behind the meteoric rise of Substack and The New York Times’ growth to over 9 million digital subscribers. And it’s why every publication you read now has a dozen newsletters.”

Profit margin 128

Profit margin B2B Campaign Retail 128

Search Engine Land

JANUARY 16, 2024

2024 is all about strategic growth marketing focused on building real customer loyalty. What is growth marketing? Growth marketing is a type of marketing aimed at growing and scaling a business through customer loyalty and advocacy. Pirate Metrics ) is the most popular growth marketing framework.

Growth 93

Growth Customers Referrals SQL 93

Martech

MAY 3, 2024

The April 2024 HubSpot updates introduce a variety of features designed to streamline your team’s workflows and improve customer interactions through advanced automation and integration capabilities. Here’s what we’re covering today for HubSpot’s April 2024 updates: Flexible meeting allocation with weighted rotation option.

Service 119

Service E-commerce Strategize Campaign 119

Martech

NOVEMBER 14, 2023

We still hear worries about a potential recession, even though the economy is doing well, at least in the United States, thanks to Gross Domestic Product growth and satisfactory external numbers. As you do, let’s think about some events that shaped decision-making and will likely factor into your planning for 2024.

Retail 131

Retail Niche Objectives and Key Results Technology 131

Martech

DECEMBER 12, 2024

2025 is not the year for bold leaps into expensive platforms but a time for strategic caution. Here’s how to make 2025 the year of smart, strategic martech decisions. Pratt writes : Consider some figures from the 2024 report “Scaling AI Initiatives Responsibly,” published by research firm IDC.

Government 108

Government Technology Technology B2C 108

Search Engine Land

JULY 25, 2024

In 2024, it is estimated that overall advertising spending growth in the U.S. Compare this to an average growth of 23.3% Despite its limitations, TAM can be a helpful metric for investors to assess a company’s growth potential. Optimizing your budget and being strategic about your priorities is essential.

Campaign 108

Campaign Objectives and Key Results Price Finance 108

Martech

JUNE 27, 2024

On June 12 and 13, 2024, Emarsys went live with the Omnichannel and AI Masterclass , a digital event featuring fireside chats and expert-led sessions from digital leaders who are blazing a trail in the world of omnichannel marketing. Who is spreading the word and driving organic growth? The session provided a wealth of ideas.

Strategic partnership 101

Strategic partnership A/B testing Strategize Growth 101

Search Engine Land

SEPTEMBER 27, 2023

Strategize ways to develop trustworthiness with an audience and establish topical authority. Envision different paths for the search landscape and strategize how to position your brand in this evolving environment. More than just a means to pool resources, strategic collaborations can: Bring a fresh perspective. Add credibility.

Strategize 129

Strategize Entertainment Engineering Trust 129

SaaStr

JANUARY 12, 2024

Now, in 2024, we’re in the age of efficiencies, and we’re rethinking whether we should put more people on it or tolerate more churn and issues because we want to be cash flow positive. We still want to drive retention and growth and make money. People weren’t adding as many seats or pre-buying at higher tiers for predicted growth.

Customers 128

Customers GTM Growth Clients 128

Martech

NOVEMBER 21, 2024

Our company is spending a bit more than a billion dollars in 2024 on our go-to-market. Dig deeper: What are marketers’ investment priorities as 2024 winds down? From demand gen to brand trust: A strategic shift In another part of the interview, I asked the CEO how he thinks about brand in the context of customer decision risk.

GTM 92

GTM Drivers/motivators Legal Finance 92

Veloxy

JANUARY 2, 2024

As a sales leader, your efforts directly impact the company’s stability and growth. Download Now: The Big Blue Book of Field Sales Field Sales Reps & Managers — flip to Chapter 3 to discover the top strategies for successfully improving your sales productivity in 2024! Get Your Free Ebook What Is Sales Productivity?

Product 246

Product Territory Objectives and Key Results Sales 246

Martech

JULY 26, 2024

Paid search specialist Sarah Stemen said the delay in phasing out third-party cookies by Google is probably strategic: “As the dominant browser owner, Google is under scrutiny for antitrust behaviors. Mixed feelings/need for adaptation John Gbemileke Adeoti , growth marketing lead, Expedier, said the news was both annoying and a relief.

Non-Profits 124

Non-Profits Drivers/motivators Strategize Launch 124

Search Engine Land

MARCH 6, 2024

Crafting winning ads is crucial for attracting the right audience, enhancing brand visibility and driving business growth in today’s highly competitive paid search landscape. Paid search in an AI-driven world Effective ads attract the right audience, enhance brand visibility and sustain business growth on platforms like Google and Bing.

A/B testing 120

A/B testing Campaign Networking Engineering 120

Search Engine Land

JULY 30, 2024

At SMX Advanced 2024, I highlighted the biggest pitfalls marketers face with RSAs, which make a difficult task even harder. Mistake 2: You aren’t using a brief In the “golden age of advertising,” successful ad campaigns always started with a strategic brief. Isn’t the job of the ad to get the click, not to drive sales?” Processing.

CTR 77

CTR Click Through Rate Strategize Campaign 77