Martech

DECEMBER 26, 2023

Marketers will improve customer experience in 2024 so brands can remain competitive and demonstrate to customers that they matter. In 2024, keys to customer success will include better personalization delivered at scale by ramped-up automation and generative AI. Every year the bar gets raised.

Customers 142

Customers Retail GTM B2B 142

Highspot

NOVEMBER 4, 2024

As Robert stated, we need to “rise to the opportunity of driving predictable revenue growth,” and to do that we “need a unified approach, a common language – that all can rally behind and operationalize: a GTM initiative that spans all those teams…unified AI, unified analytics and unified experience” That was just the beginning.

GTM 52

GTM User Experience Growth Closing 52

Martech

DECEMBER 2, 2024

Uncovering the “why” behind outcomes enables marketers to select and defend their go-to-market (GTM) investments confidently. Up to 56% of companies missed revenue targets in 2024, according to GTM Partners. Causal AI helps us build a GTM framework based on data-driven learning. The result? It’s clear.

GTM 93

GTM Drivers/motivators Pipeline B2B 93

Sales Hacker

SEPTEMBER 29, 2023

Based on an annual Gartner report on CMO spend for 2023, 71% said that they lack the budget to fully execute their strategies in 2023, predicting that it will remain as restrictive in 2024. Thanks for reading The GTM Newsletter! Hottest GTM job of the week: Founding Account Manager at Tavus , more details here.

GTM 107

GTM Growth B2C Territory 107

Martech

SEPTEMBER 14, 2023

Continuing to navigate the “next normal” world, marketing and GTM teams have been under new pressures due to inflation, talent shortages, slowing economic conditions, possible renewed COVID restrictions, and the digital transformation hangover. Price and product are only two of many operational GTM levers.

GTM 110

GTM Market share Growth Technology 110

Sales Hacker

MAY 21, 2024

Referenced: The Happy Customer Festival on June 4, 2024. The GTM Podcast Features conversations with well-known tech executive, VC, and founders – the expert operators in the trenches who have ‘been there, done that’ to build some of the fastest-growing software companies. It’s flexible, scalable ABM built for you.

GTM 99

GTM Go To Market B2B Networking 99

Sales Hacker

SEPTEMBER 8, 2023

Thanks for reading The GTM Newsletter! Share Where SaaS is and Where SaaS Will Be in 2024 This newsletter draws inspiration from one of our favorite talks at SaaStr from David Sacks’s (GP of Craft Ventures) with Jason Lemkin on Where SaaS is and Where SaaS will be in 2024. See more top GTM jobs here.

GTM 95

GTM Launch Growth Networking 95

SaaStr

JULY 11, 2024

To close out SaaStr Europa 2024, Jason Lemkin, SaaStr CEO and Founder took the stage to answer the audience’s most burning questions. Let’s find out what people are asking in H2 2024. Can Early-Stage Startups Run PLG and Enterprise GTM Motions at the Same Time? Not everyone loves meeting customers.

GTM 87

GTM Growth Start-ups Closing 87

Highspot

JULY 3, 2024

Check out the Guide to AI in Sales Enablement and Its Impact in 2024. The post How AI Unlocks a Competitive Advantage in Increasing GTM Performance appeared first on Highspot. Integrating and investing in these tools will allow leaders to see visible, meaningful results while other organizations flounder to stay afloat.

GTM 59

GTM Growth Pipeline Meeting 59

SaaStr

JANUARY 12, 2024

Now, in 2024, we’re in the age of efficiencies, and we’re rethinking whether we should put more people on it or tolerate more churn and issues because we want to be cash flow positive. Now, it’s time to dive into the top five predictions for the future of customer success in 2024. Let’s dive in.

Customers 101

Customers GTM Growth Clients 101

Highspot

FEBRUARY 1, 2024

Enablement technology has become essential At the outset of 2024, it is clear that enablement technology , like the talented, vital enablement teams who use it, has become an essential part of every successful business’ go-to-market strategy. 2023 ︎ The post Taking our customers’ success to new heights in 2024 appeared first on Highspot.

Customers 64

Customers GTM Account management Government 64

Martech

JULY 5, 2024

Without further ado, here are HubSpot’s June 2024 updates that HubSpot admins and managers need to know: Updates HubSpot managers will love Store sensitive data in HubSpot, including data covered by HIPAA. The post HubSpot’s June 2024 updates: New automation options, big sales improvements and more appeared first on MarTech.

CRM 96

CRM Campaign Contact GTM 96

SaaStr

MARCH 20, 2024

At SaaStr Miami, former Founder’s Fund Partner and CRO of Brex Sam Blond — host of the SaaStr CRO Confidential Podcast — sat down with SaaStr CEO and founder Jason Lemkin for a fireside chat about finding success as a SaaS company in 2024. What works well from the classic playbook in 2024, and what should we walk back or modify?

Quota 106

Quota Finance Drivers/motivators Growth 106

Martech

NOVEMBER 21, 2024

Our company is spending a bit more than a billion dollars in 2024 on our go-to-market. It’s a C-suite perspective that’s not limited to GTM. Dig deeper: What are marketers’ investment priorities as 2024 winds down? Some substantial part of that number is necessary. They talk about other functions in much the same way.

GTM 76

GTM Drivers/motivators Legal Finance 76

Martech

JUNE 10, 2024

Improving data quality is the top priority of B2B marketers wanting to upgrade their go-to-market (GTM) strategies, according to a study from Ascend2 and Anteriad. Two-thirds (66%) of B2B and B2B2C marketers surveyed cited improving data quality among their top three priorities for improving their GTM strategy.

B2B 85

B2B GTM Niche Represent 85

Highspot

SEPTEMBER 4, 2024

We were cited for our ability “to deliver a unified content management and learning and development platform with impressive results” and were named a Leader by Forrester Research in The Forrester Wave : Revenue Enablement Platforms, Q3 2024. A unified approach A winning GTM strategy stays ahead of the competition.

GTM 52

GTM Launch Sales Technology 52

SaaStr

DECEMBER 6, 2023

SaaStr founder and CEO Jason Lemkin chats with Box CEO and Co-Founder Aaron Levie to talk about what’s new at Box, SaaS fatigue, hiring a new COO, operating margins and efficiency, the future of AI, and what to expect for 2024. The future of Box and SaaS in 2024: As always, Box is focused on being as interoperable as possible.

X-functional 88

X-functional Non-Profits GTM Price 88

Sales Hacker

SEPTEMBER 13, 2024

Hello and welcome to The GTM Newsletter – read by over 52,000 revenue professionals weekly to stay up-to-date and scale their companies and careers. More for your eyeballs How to build more pipeline in 2024: tactical ideas from revenue leaders at Carta, G2, Jellyfish, Miro and more. Well, Operator.ai

GTM 93

GTM Pipeline Finance Growth 93

Martech

JULY 17, 2024

Fast-forward to 2024, and Emma’s reality has shifted. As Emma’s company navigates from problem-market fit to product-market fit, understanding the differences between marketing and go-to-market (GTM) strategy becomes vital. Here’s why it matters and how it can be done.

GTM 86

GTM Product Strategize Drivers/motivators 86

Martech

NOVEMBER 21, 2024

Our company is spending a bit more than a billion dollars in 2024 on our go-to-market. It’s a C-suite perspective that’s not limited to GTM. Dig deeper: What are marketers’ investment priorities as 2024 winds down? Some substantial part of that number is necessary. They talk about other functions in much the same way.

GTM 61

GTM Drivers/motivators Legal Finance 61

Highspot

FEBRUARY 11, 2024

Last week, you may have seen our CEO Robert’s blog about the new Customer Success investments we’re making in 2024 to help all our customers soar to new heights with Highspot. He’ll build on our reutation for unmatched sales experiences to help GTM leaders across North America make the best sales technology decisions for their businesses.

GTM 59

GTM Appointment Strategize Sales 59

Search Engine Land

MARCH 1, 2023

Thankfully, Google Tag Manager (GTM) can ease the process of setting up GA4 on your site and reduce the dependency on needing to customize code. This article will show you how to deploy the basic GA4 tracking code through GTM, along with how to create custom events for more comprehensive data.

GTM 128

GTM Start-ups Conversion Engineering 128

Sales Hacker

OCTOBER 2, 2024

This is a special Wednesday edition of The GTM Newsletter by GTMnow – read by over 52,000 revenue professionals weekly to stay up-to-date on go-to-market and scale their companies and careers. Just between 2023 and 2024, the field grew by 28%. increase in new technologies between 2023 and 2024 alone.

GTM 97

GTM Sales Pipeline Growth 97

Sales Hacker

NOVEMBER 10, 2023

With the end of the year fast-approaching, two inevitable events emerge on the horizon: The dawn of a new calendar year (hello 2024!). This is something that strong operators such as Farlan Dowell (GTM / Sales Coach / Advisor) suggest. GTM Total Compensation and Rewards Manager at Vanta – more details here.

GTM 100

GTM Intrinsic Customers Contract 100

Search Engine Land

APRIL 18, 2024

Implement initiatives like server-side GTM and start researching CDP (customer data platform) options like Segment and Tealium to take at least partial ownership of your data and analytics.

GTM 86

GTM CRM Campaign Conversion 86

Highspot

OCTOBER 23, 2024

Corporate Visions’ Research-Backed “Great 8 ” Competency Map and Skills Coaching Samples Will Be Complementary Content in Highspot’s New Skills and Competency Capabilities SEATTLE, WA – October 23, 2024 – Highspot, the only GTM enablement platform, and Corporate Visions, the leading evidence-based sales skills consulting, training, and coaching solutions (..)

GTM 52

GTM Consult B2B Technology 52

SaaStr

MAY 25, 2024

A couple of months ago, someone in their Discord channel asked a question, and someone else referred them to a blog post written nine years ago that was relevant in 2024. They’ll be a great asset as you model GTM motions. Lesson #5: Understanding Early-Stage vs. Mature GTM Motions This was one of the biggest mistakes Cloudinary made.

Growth 106

Growth GTM Product Consult 106

Martech

SEPTEMBER 5, 2024

Demos, for example, are typically the gateway to a traditional sales-led GTM strategy. The experiment The Obility team looked at 11,286 responsive paid search ads that ran between January 2023 and August 2024. Demos: See the software in action, usually with a product specialist and a seller present.

B2B 108

B2B Non-Profits CTR GTM 108

SaaStr

JUNE 19, 2024

Pricing AI Service-as-Software with Ununsual VC Sandhya Hegde, General Partner @ Unusual VC “Enterprise adoption of generative AI has hit an inflection point in 2024 with many successful tools productizing parts of professional services. Nikhil Triveldi from Footwork VC to share how Nvidia’s GTM and sales strategies.

GTM 100

GTM Cross-sell Finance Price 100

SaaStr

NOVEMBER 12, 2023

in 2024, to Over $1 Trillion For The First Time No, Most “Pretty Good” Sales Reps Can’t Just Sell Any SaaS Product Dear SaaStr: What does a US-Based SaaS company Need to Know Before Expanding into Europe? SaaStr 697: What SaaStr CEO and Founder Jason Lemkin Really Thinks About AI, Sales & Lead Gen In 2024  4.

GTM 71

GTM Pitch Growth Strategize 71

SaaStr

JANUARY 30, 2024

But there’s a trend I want to highlight now that we’ll see all across 2024. In 2024, it’s time to be honest, and get past crisis mode. It took remaking the management team, changing the GTM, and rebooting the product dramatically. So we try to be positive on SaaStr — that’s what helps the most. It’s the “NRR Zombie”.

GTM 93

GTM Finance Growth Gaming 93

Sales Hacker

JANUARY 27, 2024

Common Room supercharges your GTM motion by bringing all of your product usage data, social media signals, community activity, and CRM insights together so you can surface high-intent prospects, convert customers faster, and drive more revenue. Acceleration and accessibility were the primary motivations for me and its been a game changer.”

GTM 95

GTM Niche CRM Account management 95

SaaStr

FEBRUARY 13, 2024

Sam Blond, Partner at Founders Fund and host of SaaStr’s CRO Confidential shares his advice for building an SDR function in 2024 based on his experience as CRO at Brex. The focus of the GTM org was on generating more demand. How do you build out a Sales Development (SDR) function at your SaaS company?

E-commerce 74

E-commerce Networking A/B testing Closing 74

Sales Hacker

JANUARY 12, 2024

As Arlen Plaister (GTM Operator & Advisor) explains, “Seller authenticity comes through most clearly at the point of sale. He oversaw all things GTM there, including G&A and Product. We’ve been doing 2024 planning and in short – I’m excited. That’s it, that’s all. Big things ahead. Enjoy your weekend!

Sell 97

Sell GTM Sales Up-sell 97

SaaStr

OCTOBER 29, 2023

What SaaStr CEO and Founder Jason Lemkin Really Thinks About AI, Sales & Lead Gen In 2024 3. Live Workshop Wednesday: The GTM Models We Used at Divvy To Go From 0 to a $2.5B The Chat GPT Growth Story: How AI is Changing the Way We Work with OpenAI’s Head of Sales 4.

GTM 97

GTM Pitch Growth Sales 97

Iannarino

MARCH 24, 2024

Once they decide how they are going to market (GTM), this will require selling according to the limits of your company’s model. Every company must have a model they believe allows them to win clients. There are two primary models that sales organizations pursue to acquire the clients they intend to.

GTM 175

GTM Clients Go To Market Sell 175

SaaStr

NOVEMBER 5, 2023

SaaStr 697: What SaaStr CEO and Founder Jason Lemkin Really Thinks About AI, Sales & Lead Gen In 2024   2. Workshop Wednesday LIVE: Rethinking Sales Compensation for a Consumption-Based GTM with MongoDB 4. The 2 Hour Rule The 6 Must-Have Go-To-Market Models Divvy Used to Its $2.5B Top Podcasts This Week: 1.

GTM 63

GTM Pitch Growth Go To Market 63