Martech

OCTOBER 22, 2024

As we approach 2025, B2B marketers increasingly adopt data-driven strategies to refine their lead management processes and ensure they deliver sales-ready leads optimally. Dig deeper: A scoring model your GTM team will fall in love with 3. Processing. Conversely, lower points should be given to leads outside your service area.

Cross-sell 116

Cross-sell Lead generation GTM Territory 116

Martech

DECEMBER 26, 2023

Marketers will improve customer experience in 2024 so brands can remain competitive and demonstrate to customers that they matter. In 2024, keys to customer success will include better personalization delivered at scale by ramped-up automation and generative AI. Every year the bar gets raised.

Customers 145

Customers Retail GTM B2B 145

Martech

SEPTEMBER 14, 2023

Continuing to navigate the “next normal” world, marketing and GTM teams have been under new pressures due to inflation, talent shortages, slowing economic conditions, possible renewed COVID restrictions, and the digital transformation hangover. Price and product are only two of many operational GTM levers.

GTM 128

GTM Market share Growth Technology 128

Martech

NOVEMBER 21, 2024

Our company is spending a bit more than a billion dollars in 2024 on our go-to-market. It’s a C-suite perspective that’s not limited to GTM. Dig deeper: What are marketers’ investment priorities as 2024 winds down? Processing. Some substantial part of that number is necessary. That would be bad.

GTM 89

GTM Drivers/motivators Legal Finance 89

Sales Hacker

MAY 21, 2024

Referenced: The Happy Customer Festival on June 4, 2024. The GTM Podcast Features conversations with well-known tech executive, VC, and founders – the expert operators in the trenches who have ‘been there, done that’ to build some of the fastest-growing software companies. It’s flexible, scalable ABM built for you.

GTM 122

GTM Go To Market B2B Networking 122

Sales Hacker

SEPTEMBER 8, 2023

Thanks for reading The GTM Newsletter! Share Where SaaS is and Where SaaS Will Be in 2024 This newsletter draws inspiration from one of our favorite talks at SaaStr from David Sacks’s (GP of Craft Ventures) with Jason Lemkin on Where SaaS is and Where SaaS will be in 2024. See more top GTM jobs here.

GTM 120

GTM Launch Growth Networking 120

SaaStr

JANUARY 12, 2024

Now, in 2024, we’re in the age of efficiencies, and we’re rethinking whether we should put more people on it or tolerate more churn and issues because we want to be cash flow positive. Now, it’s time to dive into the top five predictions for the future of customer success in 2024. Let’s dive in.

Customers 129

Customers GTM Growth Clients 129

Martech

AUGUST 13, 2024

That’s the view of Heather Blank, SVP GTM strategy and partnerships at Iterable. Take our brief 2024 MarTech Replacement Survey Email: Business email address Sign me up! Processing. ” In the next article in this series: What the composability revolution means for the martech stack itself.

Customers 113

Customers GTM Launch Campaign 113

SaaStr

JULY 11, 2024

To close out SaaStr Europa 2024, Jason Lemkin, SaaStr CEO and Founder took the stage to answer the audience’s most burning questions. Let’s find out what people are asking in H2 2024. Can Early-Stage Startups Run PLG and Enterprise GTM Motions at the Same Time? Don’t play any games or artificially constrain the process.

GTM 116

GTM Growth Start-ups Closing 116

Sales Hacker

DECEMBER 29, 2023

Just like last week, we’ve got something special for you: a compilation of perspectives from some of the best go-to-market (GTM) leaders out there. 20 GTM leaders answer the question: What is one widely held belief that revenue leaders have that you think is bull$ or no longer serving us? This week, however, is full of hot takes.

GTM 98

GTM Cold Call UX Price 98

SaaStr

MARCH 20, 2024

At SaaStr Miami, former Founder’s Fund Partner and CRO of Brex Sam Blond — host of the SaaStr CRO Confidential Podcast — sat down with SaaStr CEO and founder Jason Lemkin for a fireside chat about finding success as a SaaS company in 2024. What works well from the classic playbook in 2024, and what should we walk back or modify?

Quota 122

Quota Finance Drivers/motivators Growth 122

Sales Hacker

JANUARY 5, 2024

2024, we’re officially here. There is room for combinations in different parts of your GTM motion. People are generally going to want to talk to somebody before they go through that process to understand all the different factors there. On the strategic side, 2024 predictions have been flowing for the past two weeks.

Product 125

Product GTM Sales CRM 125

Search Engine Land

AUGUST 6, 2024

I got the opportunity to present at SMX Advanced 2024 on a topic I live and breathe every week with my agency’s clients: advanced PPC analytics and measurement. Processing. Then, you would: Create a proxy metric in GTM. Business email address Sign me up! See terms.

Technique 74

Technique SQL GTM Campaign 74

Sales Hacker

DECEMBER 15, 2023

How this impacts marketing specifically What this means: Ecosystem-led marketing is defined as “a strategy in which two or more companies collaborate on GTM motions using second-party data to generate leads and create highly targeted, personalized, and effective customer experiences. That’s it, that’s all. Final push of the year!

GTM 123

GTM Growth Campaign B2B 123

Search Engine Land

MARCH 1, 2023

However, the deprecation of Universal Analytics has forced many marketers to relearn their favorite analytics platform, using a dramatically different interface and walking through a new setup process. GTM makes setting up this tag as simple as a few clicks and pasting in an account ID. How to set up the main GA4 code The gtag.js

GTM 128

GTM Start-ups Conversion Engineering 128

Sales Hacker

NOVEMBER 10, 2023

With the end of the year fast-approaching, two inevitable events emerge on the horizon: The dawn of a new calendar year (hello 2024!). Whether it’s a convoluted sign-up process, unclear feature exploration, or a steep learning curve, measuring this metric pinpoints areas that may need optimization. Contract renewal dates.

GTM 125

GTM Intrinsic Customers Contract 125

Sales Hacker

SEPTEMBER 13, 2024

Hello and welcome to The GTM Newsletter – read by over 52,000 revenue professionals weekly to stay up-to-date and scale their companies and careers. At a certain scale this doesn’t make sense, but once your company hits around 100 people, considering formalizing this process can.

GTM 119

GTM Pipeline Finance Growth 119

Martech

JUNE 10, 2024

Improving data quality is the top priority of B2B marketers wanting to upgrade their go-to-market (GTM) strategies, according to a study from Ascend2 and Anteriad. Two-thirds (66%) of B2B and B2B2C marketers surveyed cited improving data quality among their top three priorities for improving their GTM strategy.

B2B 92

B2B GTM Niche Represent 92

Sales Hacker

JANUARY 12, 2024

This principle has stood the test of time and continues to be a significant factor in the sales decision-making process. As Arlen Plaister (GTM Operator & Advisor) explains, “Seller authenticity comes through most clearly at the point of sale. Do they provide guidance that makes the buying process easier?

Sell 123

Sell GTM Sales Up-sell 123

SaaStr

JUNE 19, 2024

Pricing AI Service-as-Software with Ununsual VC Sandhya Hegde, General Partner @ Unusual VC “Enterprise adoption of generative AI has hit an inflection point in 2024 with many successful tools productizing parts of professional services. Nikhil Triveldi from Footwork VC to share how Nvidia’s GTM and sales strategies.

GTM 122

GTM Cross-sell Finance Price 122

Sales Hacker

NOVEMBER 3, 2023

This week, I’m breaking down what we’re seeing and hearing in the market and what candidates can do to differentiate in the hiring process. Nailing the interview process: Here’s one way to nail the interview process once the interview is landed: 1. See more top GTM jobs here. Let’s get into it. Next up: London and Dublin!

GTM 120

GTM Represent Growth CRM 120

SaaStr

DECEMBER 20, 2023

They’ve built a dedicated enterprise team and a repeatable process where they can just grow a Fortune 50 company at $100k a year to $1M – $3M annually. So, in 2024, there should be a more normalized customer base from a retention perspective as you transition past Q1 and those customers are transitioning with you.

GTM 126

GTM Growth Start-ups Clients 126

Sales Hacker

DECEMBER 8, 2023

They have a rigorous process to activate the employees with a social kit, which helps tremendously with getting more content impressions and engagements on LinkedIn. Subscribe now More for your eyeballs: TechCrunch released an article detailing the most important metrics for SaaS funding in 2024. Message amplification.

Launch 125

Launch Product GTM Technology 125

Highspot

JULY 3, 2024

Creating a competitive advantage through new technology is imperative in that process. AI can optimize and automate processes that drive better productivity. AI can harness teams’ critical skills by streamlining other processes that either require less focus from a seller or can be automated altogether. AI can handle that.

GTM 59

GTM Growth Pipeline Meeting 59

Highspot

FEBRUARY 1, 2024

Enablement technology has become essential At the outset of 2024, it is clear that enablement technology , like the talented, vital enablement teams who use it, has become an essential part of every successful business’ go-to-market strategy. 2023 ︎ The post Taking our customers’ success to new heights in 2024 appeared first on Highspot.

Customers 64

Customers GTM Account management Government 64

Search Engine Land

APRIL 18, 2024

Business email address Subscribe Processing. Implement initiatives like server-side GTM and start researching CDP (customer data platform) options like Segment and Tealium to take at least partial ownership of your data and analytics. Get the daily newsletter search marketers rely on. See terms.

GTM 86

GTM CRM Campaign Conversion 86

Martech

MARCH 16, 2023

Edge limits some third-party cookies, and Google is working to phase them out in Chrome by 2024. For example, server-side tagging in Google Tag Manager (GTM) allows for data collection in a server container in Google Cloud. Setting up server-side tagging in GTM can help you easily deploy Facebook’s Conversions API on top.

GTM 98

GTM Legal UX User Experience 98

SaaStr

OCTOBER 27, 2023

Catch up on part one here , where he deep dives into what he really thinks about AI, Sales and lead Gen for SaaS in 2024. Jason re-takes the stage in Part 2 of the series to answer questions about the right time is to invest in a new product line, building vertical vs. horizontal, multiples in 2024, and much more.

Strategize 111

Strategize Growth Niche Quota 111

Martech

DECEMBER 21, 2023

They are the basis of a powerful GTM plan that builds unmatched market impact and unlimited revenue potential. There are two things to do before starting this process. The most common and biggest mistake with GTM plans is keeping them hidden in the upper echelons of a company. Business email address Subscribe Processing.

Launch 106

Launch Product GTM Education 106

Martech

JUNE 25, 2024

According to research from GTM Partners, 86% of B2B companies are using an outbound strategy, which it defines more broadly as a combination of account-based marketing (ABM) and selling, and the use of content hubs and SDRs. Protect their email domains and sender reputations in the process. Scale their outreach.

GTM 103

GTM Contact B2B Technology 103

SaaStr

FEBRUARY 13, 2024

Sam Blond, Partner at Founders Fund and host of SaaStr’s CRO Confidential shares his advice for building an SDR function in 2024 based on his experience as CRO at Brex. Ashley’s initial job at Brex was to take the existing successful outbound process, improve it, and specialize the function of SDR.

E-commerce 75

E-commerce Networking A/B testing Closing 75

Highspot

FEBRUARY 11, 2024

Last week, you may have seen our CEO Robert’s blog about the new Customer Success investments we’re making in 2024 to help all our customers soar to new heights with Highspot. We must deeply understand our prospects’ challenges and give them a holistic, consultative process to consider a Highspot investment.

GTM 59

GTM Appointment Sales Strategize 59

Sales Hacker

FEBRUARY 9, 2024

More for your eyeballs: Pavilion published their list of 50 CEOs to watch in 2024. Event: Demo Day by Demostack on Tuesday, February 20th – this event is tailored to CROs, VP Sales and Presales leaders and offers strategies for a more efficient demo process. Share The GTM Newsletter That’s it, that’s all.

GTM 77

GTM Real Estate Launch Contact 77

Highspot

FEBRUARY 29, 2024

In this blog you will gain insight into what a GTM team looks like, helpful tips to boost productivity within your go-to-market process, and technology you can use to align your teams and launch new products successfully. Who is on the GTM Team? A GTM team has a lot of moving parts. What is a Go-to-Market Strategy?

Go To Market 52

Go To Market GTM Objectives and Key Results Launch 52

Martech

JUNE 4, 2024

It is like an entire… I don’t know… GTM attribution, but we can literally now track everything. And there was more than $100 million in ad spend, and we analyze half a billion in pipeline and $70 million in revenue from Q4 2023 and Q1 2024. It needs to be a gradual process. There were, like, 260,000 MQLs in the data set.

SQL 114

SQL Lead generation Education Pipeline 114

SaaStr

AUGUST 28, 2024

Right inside our VIP Executive Briefing Center at SaaStr Annual 2024! The post CMOs and VPs of Marketing: Join the Epic SaaStr Annual CMO Brunch on Sep 12!! appeared first on SaaStr.

GTM 119

GTM Pipeline Growth Go To Market 119

Sales Hacker

OCTOBER 18, 2024

Hello and welcome to The GTM Newslettr by GTMnow – read by 50,000+ revenue professionals weekly to stay up-to-date and scale their companies and careers. Takeaways from Pavilion’s GTM Summit Austin was buzzing with Pavilion ’s GTM Summit this week. GTM 117: From 0 to Acquisition in 3.5 Link to GPT. Link to slides.

GTM 107

GTM E-commerce Real Estate Networking 107