SaaStr

MARCH 20, 2024

At SaaStr Miami, former Founder’s Fund Partner and CRO of Brex Sam Blond — host of the SaaStr CRO Confidential Podcast — sat down with SaaStr CEO and founder Jason Lemkin for a fireside chat about finding success as a SaaS company in 2024. What works well from the classic playbook in 2024, and what should we walk back or modify?

Quota 122

Quota Finance Drivers/motivators Growth 122

Sales Hacker

SEPTEMBER 8, 2023

Thanks for reading The GTM Newsletter! Share Where SaaS is and Where SaaS Will Be in 2024 This newsletter draws inspiration from one of our favorite talks at SaaStr from David Sacks’s (GP of Craft Ventures) with Jason Lemkin on Where SaaS is and Where SaaS will be in 2024. See more top GTM jobs here.

GTM 99

GTM Launch Growth Networking 99

Martech

SEPTEMBER 5, 2024

Regardless of the complexity of the product or process, it’s safe to say most B2B SaaS buyers want to see the product in action before they invest. Demos, for example, are typically the gateway to a traditional sales-led GTM strategy. Processing. Free trials: Users try the software for a limited number of days.

B2B 131

B2B Non-Profits CTR GTM 131

Martech

JULY 17, 2024

Fast-forward to 2024, and Emma’s reality has shifted. As Emma’s company navigates from problem-market fit to product-market fit, understanding the differences between marketing and go-to-market (GTM) strategy becomes vital. Here’s why it matters and how it can be done.

GTM 105

GTM Product Strategize Drivers/motivators 105

Search Engine Land

MARCH 1, 2023

However, the deprecation of Universal Analytics has forced many marketers to relearn their favorite analytics platform, using a dramatically different interface and walking through a new setup process. GTM makes setting up this tag as simple as a few clicks and pasting in an account ID. How to set up the main GA4 code The gtag.js

GTM 128

GTM Start-ups Conversion Engineering 128

Martech

JUNE 10, 2024

Improving data quality is the top priority of B2B marketers wanting to upgrade their go-to-market (GTM) strategies, according to a study from Ascend2 and Anteriad. Two-thirds (66%) of B2B and B2B2C marketers surveyed cited improving data quality among their top three priorities for improving their GTM strategy.

B2B 101

B2B GTM Niche Represent 101

Martech

NOVEMBER 21, 2024

Our company is spending a bit more than a billion dollars in 2024 on our go-to-market. It’s a C-suite perspective that’s not limited to GTM. Dig deeper: What are marketers’ investment priorities as 2024 winds down? Processing. Some substantial part of that number is necessary. That would be bad.

GTM 115

GTM Drivers/motivators Legal Finance 115

SaaStr

DECEMBER 5, 2024

T he good news is that G2’s data shows that more people are going to be buying software in 2025 than in 2024 , with only 6% saying they are going to buy less. 81% of sales teams are either experimenting with or have fully implemented AI ( Source: *Salesforce’s July 2024 “State of Sales” Report.) The promise of AI.

GTM 111

GTM Cold Call Follow-up Technology 111

Sales Hacker

OCTOBER 15, 2024

Cliff Simon is the CRO of Carabiner Group, a part of SBI Growth, an advisor, and fractional executive for several high-growth start-ups, where he utilizes his expertise in all things GTM and RevOps. He is an active leader in multiple GTM communities. 27:34) Identifying potential acquirers and navigating the acquisition process. (33:00)

GTM 93

GTM Growth E-commerce Pipeline 93

SaaStr

JUNE 19, 2024

Pricing AI Service-as-Software with Ununsual VC Sandhya Hegde, General Partner @ Unusual VC “Enterprise adoption of generative AI has hit an inflection point in 2024 with many successful tools productizing parts of professional services. Nikhil Triveldi from Footwork VC to share how Nvidia’s GTM and sales strategies.

GTM 121

GTM Cross-sell Finance Price 121

Martech

DECEMBER 3, 2024

Hopping had recently attended an event hosted by GTM Partners (where Vajre is now CEO). One of the slides shown read: “Is GTM the new ABM?” “We’ve talked about account-based GTM [at Demandbase],” said Hopping. “Really I think it’s all about the automation and efficiency and insights of GTM.

B2B 126

B2B GTM Pipeline B2C 126

Martech

OCTOBER 22, 2024

As we approach 2025, B2B marketers increasingly adopt data-driven strategies to refine their lead management processes and ensure they deliver sales-ready leads optimally. Dig deeper: A scoring model your GTM team will fall in love with 3. Processing. Conversely, lower points should be given to leads outside your service area.

Cross-sell 128

Cross-sell Lead generation GTM Territory 128

Sales Hacker

NOVEMBER 10, 2023

With the end of the year fast-approaching, two inevitable events emerge on the horizon: The dawn of a new calendar year (hello 2024!). Whether it’s a convoluted sign-up process, unclear feature exploration, or a steep learning curve, measuring this metric pinpoints areas that may need optimization. Contract renewal dates.

GTM 103

GTM Intrinsic Customers Contract 103

SaaStr

DECEMBER 20, 2023

They’ve built a dedicated enterprise team and a repeatable process where they can just grow a Fortune 50 company at $100k a year to $1M – $3M annually. So, in 2024, there should be a more normalized customer base from a retention perspective as you transition past Q1 and those customers are transitioning with you.

GTM 126

GTM Growth Start-ups Clients 126

Highspot

FEBRUARY 1, 2024

Enablement technology has become essential At the outset of 2024, it is clear that enablement technology , like the talented, vital enablement teams who use it, has become an essential part of every successful business’ go-to-market strategy. 2023 ︎ The post Taking our customers’ success to new heights in 2024 appeared first on Highspot.

Customers 64

Customers GTM Account management Government 64

Sales Hacker

JANUARY 12, 2024

This principle has stood the test of time and continues to be a significant factor in the sales decision-making process. As Arlen Plaister (GTM Operator & Advisor) explains, “Seller authenticity comes through most clearly at the point of sale. Do they provide guidance that makes the buying process easier?

Sell 101

Sell GTM Sales Up-sell 101

Sales Hacker

SEPTEMBER 13, 2024

Hello and welcome to The GTM Newsletter – read by over 52,000 revenue professionals weekly to stay up-to-date and scale their companies and careers. At a certain scale this doesn’t make sense, but once your company hits around 100 people, considering formalizing this process can.

GTM 97

GTM Pipeline Finance Growth 97

Highspot

JULY 3, 2024

Creating a competitive advantage through new technology is imperative in that process. AI can optimize and automate processes that drive better productivity. AI can harness teams’ critical skills by streamlining other processes that either require less focus from a seller or can be automated altogether. AI can handle that.

GTM 59

GTM Growth Pipeline Meeting 59

Martech

DECEMBER 21, 2023

They are the basis of a powerful GTM plan that builds unmatched market impact and unlimited revenue potential. There are two things to do before starting this process. The most common and biggest mistake with GTM plans is keeping them hidden in the upper echelons of a company. Business email address Subscribe Processing.

Launch 116

Launch Product GTM Education 116

Highspot

OCTOBER 23, 2024

Highspot also announced new capabilities for its generative artificial intelligence (AI) digital assistant, Highspot Copilot, which help sellers and sales managers successfully execute GTM initiatives through personalized coaching recommendations, skill and competency assessments, and learning reinforcement at every stage in the revenue lifecycle.

GTM 52

GTM Launch Cross-sell Quota 52

Martech

NOVEMBER 21, 2024

Our company is spending a bit more than a billion dollars in 2024 on our go-to-market. It’s a C-suite perspective that’s not limited to GTM. Dig deeper: What are marketers’ investment priorities as 2024 winds down? Processing. Some substantial part of that number is necessary. That would be bad.

GTM 95

GTM Drivers/motivators Legal Finance 95

Sales Hacker

DECEMBER 8, 2023

They have a rigorous process to activate the employees with a social kit, which helps tremendously with getting more content impressions and engagements on LinkedIn. Subscribe now More for your eyeballs: TechCrunch released an article detailing the most important metrics for SaaS funding in 2024. Message amplification.

Launch 111

Launch Product GTM Technology 111

Search Engine Land

APRIL 18, 2024

Business email address Subscribe Processing. Implement initiatives like server-side GTM and start researching CDP (customer data platform) options like Segment and Tealium to take at least partial ownership of your data and analytics. Get the daily newsletter search marketers rely on. See terms.

GTM 86

GTM CRM Campaign Conversion 86

Sales Hacker

NOVEMBER 3, 2023

This week, I’m breaking down what we’re seeing and hearing in the market and what candidates can do to differentiate in the hiring process. Nailing the interview process: Here’s one way to nail the interview process once the interview is landed: 1. See more top GTM jobs here. Let’s get into it. Next up: London and Dublin!

GTM 98

GTM Represent Growth CRM 98

Martech

JUNE 25, 2024

According to research from GTM Partners, 86% of B2B companies are using an outbound strategy, which it defines more broadly as a combination of account-based marketing (ABM) and selling, and the use of content hubs and SDRs. Protect their email domains and sender reputations in the process. Scale their outreach.

GTM 111

GTM Contact B2B Technology 111

Martech

MARCH 16, 2023

Edge limits some third-party cookies, and Google is working to phase them out in Chrome by 2024. For example, server-side tagging in Google Tag Manager (GTM) allows for data collection in a server container in Google Cloud. Setting up server-side tagging in GTM can help you easily deploy Facebook’s Conversions API on top.

GTM 98

GTM Legal UX User Experience 98

SaaStr

OCTOBER 27, 2023

Catch up on part one here , where he deep dives into what he really thinks about AI, Sales and lead Gen for SaaS in 2024. Jason re-takes the stage in Part 2 of the series to answer questions about the right time is to invest in a new product line, building vertical vs. horizontal, multiples in 2024, and much more.

Strategize 111

Strategize Growth Niche Quota 111

SaaStr

FEBRUARY 13, 2024

Sam Blond, Partner at Founders Fund and host of SaaStr’s CRO Confidential shares his advice for building an SDR function in 2024 based on his experience as CRO at Brex. Ashley’s initial job at Brex was to take the existing successful outbound process, improve it, and specialize the function of SDR.

E-commerce 75

E-commerce Networking A/B testing Closing 75

Highspot

FEBRUARY 11, 2024

Last week, you may have seen our CEO Robert’s blog about the new Customer Success investments we’re making in 2024 to help all our customers soar to new heights with Highspot. We must deeply understand our prospects’ challenges and give them a holistic, consultative process to consider a Highspot investment.

GTM 59

GTM Appointment Strategize Sales 59

Martech

AUGUST 13, 2024

That’s the view of Heather Blank, SVP GTM strategy and partnerships at Iterable. Take our brief 2024 MarTech Replacement Survey Email: Business email address Sign me up! Processing. ” In the next article in this series: What the composability revolution means for the martech stack itself.

Customers 125

Customers GTM Launch Campaign 125

Sales Hacker

FEBRUARY 9, 2024

More for your eyeballs: Pavilion published their list of 50 CEOs to watch in 2024. Event: Demo Day by Demostack on Tuesday, February 20th – this event is tailored to CROs, VP Sales and Presales leaders and offers strategies for a more efficient demo process. Share The GTM Newsletter That’s it, that’s all.

GTM 75

GTM Real Estate Launch B2B 75

Search Engine Land

AUGUST 6, 2024

I got the opportunity to present at SMX Advanced 2024 on a topic I live and breathe every week with my agency’s clients: advanced PPC analytics and measurement. Processing. Then, you would: Create a proxy metric in GTM. Business email address Sign me up! See terms.

Technique 74

Technique SQL GTM Campaign 74

Highspot

FEBRUARY 29, 2024

In this blog you will gain insight into what a GTM team looks like, helpful tips to boost productivity within your go-to-market process, and technology you can use to align your teams and launch new products successfully. Who is on the GTM Team? A GTM team has a lot of moving parts. What is a Go-to-Market Strategy?

Go To Market 52

Go To Market GTM Objectives and Key Results Launch 52

Martech

JUNE 4, 2024

It is like an entire… I don’t know… GTM attribution, but we can literally now track everything. And there was more than $100 million in ad spend, and we analyze half a billion in pipeline and $70 million in revenue from Q4 2023 and Q1 2024. It needs to be a gradual process. There were, like, 260,000 MQLs in the data set.

SQL 126

SQL Lead generation Education Pipeline 126

Sales Hacker

DECEMBER 29, 2023

Just like last week, we’ve got something special for you: a compilation of perspectives from some of the best go-to-market (GTM) leaders out there. 20 GTM leaders answer the question: What is one widely held belief that revenue leaders have that you think is bull$ or no longer serving us? This week, however, is full of hot takes.

GTM 79

GTM Cold Call UX Price 79

Sales Hacker

OCTOBER 18, 2024

Hello and welcome to The GTM Newslettr by GTMnow – read by 50,000+ revenue professionals weekly to stay up-to-date and scale their companies and careers. Takeaways from Pavilion’s GTM Summit Austin was buzzing with Pavilion ’s GTM Summit this week. GTM 117: From 0 to Acquisition in 3.5 Link to GPT. Link to slides.

GTM 84

GTM E-commerce Real Estate Networking 84

Sales Hacker

JANUARY 5, 2024

2024, we’re officially here. There is room for combinations in different parts of your GTM motion. People are generally going to want to talk to somebody before they go through that process to understand all the different factors there. On the strategic side, 2024 predictions have been flowing for the past two weeks.

Product 108

Product GTM Sales CRM 108