Martech

SEPTEMBER 14, 2023

Continuing to navigate the “next normal” world, marketing and GTM teams have been under new pressures due to inflation, talent shortages, slowing economic conditions, possible renewed COVID restrictions, and the digital transformation hangover. Price and product are only two of many operational GTM levers.

GTM 129

GTM Market share Growth Technology 129

Sales Hacker

SEPTEMBER 8, 2023

Thanks for reading The GTM Newsletter! Share Where SaaS is and Where SaaS Will Be in 2024 This newsletter draws inspiration from one of our favorite talks at SaaStr from David Sacks’s (GP of Craft Ventures) with Jason Lemkin on Where SaaS is and Where SaaS will be in 2024. See more top GTM jobs here.

GTM 120

GTM Launch Growth Networking 120

SaaStr

JANUARY 12, 2024

Now, in 2024, we’re in the age of efficiencies, and we’re rethinking whether we should put more people on it or tolerate more churn and issues because we want to be cash flow positive. Now, it’s time to dive into the top five predictions for the future of customer success in 2024. Let’s dive in.

Customers 128

Customers GTM Growth Clients 128

SaaStr

JULY 11, 2024

To close out SaaStr Europa 2024, Jason Lemkin, SaaStr CEO and Founder took the stage to answer the audience’s most burning questions. Let’s find out what people are asking in H2 2024. Can Early-Stage Startups Run PLG and Enterprise GTM Motions at the Same Time? Not everyone loves meeting customers.

GTM 114

GTM Growth Start-ups Closing 114

Sales Hacker

DECEMBER 29, 2023

Just like last week, we’ve got something special for you: a compilation of perspectives from some of the best go-to-market (GTM) leaders out there. 20 GTM leaders answer the question: What is one widely held belief that revenue leaders have that you think is bull$ or no longer serving us? This week, however, is full of hot takes.

GTM 98

GTM Cold Call UX Price 98

SaaStr

MAY 25, 2024

Twelve years after hiring their first CS person, customer service is still the number two reason people like Cloudinary and what drives word of mouth in the developer ecosystem. Inbound inquiries were also ramping up from companies that couldn’t use the self-service motions. They’ll be a great asset as you model GTM motions.

Growth 125

Growth GTM Product Consult 125

SaaStr

JUNE 19, 2024

Pricing AI Service-as-Software with Ununsual VC Sandhya Hegde, General Partner @ Unusual VC “Enterprise adoption of generative AI has hit an inflection point in 2024 with many successful tools productizing parts of professional services. Nikhil Triveldi from Footwork VC to share how Nvidia’s GTM and sales strategies.

GTM 120

GTM Cross-sell Finance Price 120

Martech

JUNE 10, 2024

Improving data quality is the top priority of B2B marketers wanting to upgrade their go-to-market (GTM) strategies, according to a study from Ascend2 and Anteriad. Two-thirds (66%) of B2B and B2B2C marketers surveyed cited improving data quality among their top three priorities for improving their GTM strategy.

B2B 93

B2B GTM Niche Represent 93

Sales Hacker

JANUARY 12, 2024

As Arlen Plaister (GTM Operator & Advisor) explains, “Seller authenticity comes through most clearly at the point of sale. He oversaw all things GTM there, including G&A and Product. We’ve been doing 2024 planning and in short – I’m excited. That’s it, that’s all. Big things ahead. Enjoy your weekend!

Sell 123

Sell GTM Sales Up-sell 123

Sales Hacker

JANUARY 27, 2024

Product: These are your end-users who want to know how your product or service can help them achieve specific goals. In this episode, you’ll hear a recap of 2023 at GTMfund and Max’s predictions for 2024 – from M&A, to remote work, to the role of the SDR. Category: These are your decision-makers.

GTM 121

GTM Niche CRM Account management 121

Highspot

FEBRUARY 1, 2024

Enablement technology has become essential At the outset of 2024, it is clear that enablement technology , like the talented, vital enablement teams who use it, has become an essential part of every successful business’ go-to-market strategy. 2023 ︎ The post Taking our customers’ success to new heights in 2024 appeared first on Highspot.

Customers 64

Customers GTM Account management Government 64

Martech

MARCH 16, 2023

Edge limits some third-party cookies, and Google is working to phase them out in Chrome by 2024. For example, server-side tagging in Google Tag Manager (GTM) allows for data collection in a server container in Google Cloud. Setting up server-side tagging in GTM can help you easily deploy Facebook’s Conversions API on top.

GTM 98

GTM Legal UX User Experience 98

Martech

JUNE 25, 2024

According to research from GTM Partners, 86% of B2B companies are using an outbound strategy, which it defines more broadly as a combination of account-based marketing (ABM) and selling, and the use of content hubs and SDRs. Reps need to: Source data on companies and prospects interested in the product or service. Send the messages.

GTM 103

GTM Contact B2B Technology 103

SaaStr

MAY 16, 2022

With over four million new “Salesforce economy” jobs expected by 2024, knowing how to anticipate and avoid these obstacles could make all the difference in a product’s success. Result: Low engagement with Salesforce’s GTM teams. So what should you look out for? Mistake #1: Not choosing the right team. Partners are not vendors.

GTM 98

GTM Pipeline Strategize Represent 98

Highspot

FEBRUARY 29, 2024

In this blog you will gain insight into what a GTM team looks like, helpful tips to boost productivity within your go-to-market process, and technology you can use to align your teams and launch new products successfully. Who is on the GTM Team? A GTM team has a lot of moving parts. What is a Go-to-Market Strategy?

Go To Market 52

Go To Market GTM Objectives and Key Results Launch 52

Sales Hacker

OCTOBER 15, 2024

Cliff Simon is the CRO of Carabiner Group, a part of SBI Growth, an advisor, and fractional executive for several high-growth start-ups, where he utilizes his expertise in all things GTM and RevOps. He is an active leader in multiple GTM communities. Lessons learned from growing and selling a bootstrapped services business.

GTM 114

GTM Growth E-commerce Pipeline 114

Sales Hacker

OCTOBER 18, 2024

Hello and welcome to The GTM Newslettr by GTMnow – read by 50,000+ revenue professionals weekly to stay up-to-date and scale their companies and careers. Takeaways from Pavilion’s GTM Summit Austin was buzzing with Pavilion ’s GTM Summit this week. GTM 117: From 0 to Acquisition in 3.5 Link to GPT. Link to slides.

GTM 107

GTM E-commerce Real Estate Networking 107

Martech

JULY 5, 2024

Without further ado, here are HubSpot’s June 2024 updates that HubSpot admins and managers need to know: Updates HubSpot managers will love Store sensitive data in HubSpot, including data covered by HIPAA. June’s biggest updates include improvements to enhance your data management, automate more routine tasks and streamline workflows.

CRM 119

CRM Campaign Contact Sales 119

Highspot

OCTOBER 23, 2024

Highspot also announced new capabilities for its generative artificial intelligence (AI) digital assistant, Highspot Copilot, which help sellers and sales managers successfully execute GTM initiatives through personalized coaching recommendations, skill and competency assessments, and learning reinforcement at every stage in the revenue lifecycle.

GTM 52

GTM Launch Cross-sell Quota 52

Martech

FEBRUARY 10, 2025

Since late 2024, a wave of consolidation swept over independent CDP vendors, with Rokt buying mParticle , Contentstack acquiring Lytics and Uniphore picking up ActionIQ. Meta says organizations can run Signals Gateway on Amazon Web Services (AWS) or Google Cloud Platform (GCP) and Meta cant access the data from those platforms.

Launch 92

Launch GTM Trust Process 92

Highspot

FEBRUARY 17, 2025

Paying for 10 or more services is expensive, and those disparate tools make it hard to get a high-level picture of whats going on in your organization. Siloed tools that cant be integrated easily into the larger stack should be left behind in 2024. When youre ready to fly you dont need any unnecessary baggage.

GTM 52

GTM Customer Relationship Management Quota Relationship Management 52

Highspot

DECEMBER 11, 2024

Highspot also announced that it now supports customers running Highspot AI features on customers dedicated Microsoft Azure OpenAI Service environments to meet enterprise security and compliance requirements.

GTM 52

GTM CRM Go To Market Launch 52

Highspot

JANUARY 30, 2025

Our product innovation velocity has doubled in the past 12 months, and we increased the number of engineers working on, and services people supporting, our platform year-over-year. HSBC has increased content findability 83% and content usage 32% with Highspot.

Go To Market 52

Go To Market GTM Quota Launch 52

Sales Hacker

DECEMBER 6, 2024

Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ to scale their companies and careers. GTMnow highlights the strategies, along with the stories from the top 1% of GTM executives, VCs, and founders behind these strategies and companies. This can be seen from hiring trends and also industry prominence.

GTM 108

GTM Customers Non-Profits Growth 108

Sales Hacker

DECEMBER 6, 2024

The State of GTM Jobs: Customer Success At the crossroads of retention and revenue, Customer Success (CS) is a cornerstone for sustainable growth and is growing in both scope and importance. This is the second part of our State of GTM Jobs series (read Part 1 about Sales on GTMnow or Substack ).

GTM 113

GTM Customers Non-Profits Growth 113