Martech

SEPTEMBER 14, 2023

Continuing to navigate the “next normal” world, marketing and GTM teams have been under new pressures due to inflation, talent shortages, slowing economic conditions, possible renewed COVID restrictions, and the digital transformation hangover. Price and product are only two of many operational GTM levers.

GTM 128

GTM Market share Growth Technology 128

Sales Hacker

MAY 21, 2024

Referenced: The Happy Customer Festival on June 4, 2024. Their account-based technology unites sales and marketing teams around insights that you can understand and facilitates quick actions across systems and channels to deliver big wins. 16:32 – The role of agencies and solutions partners in Arrows’ go-to-market approach.

GTM 122

GTM Go To Market B2B Networking 122

Sales Hacker

SEPTEMBER 8, 2023

Thanks for reading The GTM Newsletter! Share Where SaaS is and Where SaaS Will Be in 2024 This newsletter draws inspiration from one of our favorite talks at SaaStr from David Sacks’s (GP of Craft Ventures) with Jason Lemkin on Where SaaS is and Where SaaS will be in 2024. See more top GTM jobs here.

GTM 120

GTM Launch Growth Networking 120

Sales Hacker

DECEMBER 29, 2023

Just like last week, we’ve got something special for you: a compilation of perspectives from some of the best go-to-market (GTM) leaders out there. 20 GTM leaders answer the question: What is one widely held belief that revenue leaders have that you think is bull$ or no longer serving us? This week, however, is full of hot takes.

GTM 98

GTM Cold Call UX Price 98

Sales Hacker

NOVEMBER 10, 2023

With the end of the year fast-approaching, two inevitable events emerge on the horizon: The dawn of a new calendar year (hello 2024!). This is something that strong operators such as Farlan Dowell (GTM / Sales Coach / Advisor) suggest. GTM Total Compensation and Rewards Manager at Vanta – more details here.

GTM 125

GTM Intrinsic Customers Contract 125

SaaStr

MAY 25, 2024

A couple of months ago, someone in their Discord channel asked a question, and someone else referred them to a blog post written nine years ago that was relevant in 2024. The Technology Side of Things Now, let’s look at this from the technology side. They’ll be a great asset as you model GTM motions. That’s huge!

Growth 126

Growth GTM Product Consult 126

Martech

JUNE 10, 2024

Improving data quality is the top priority of B2B marketers wanting to upgrade their go-to-market (GTM) strategies, according to a study from Ascend2 and Anteriad. Two-thirds (66%) of B2B and B2B2C marketers surveyed cited improving data quality among their top three priorities for improving their GTM strategy.

B2B 92

B2B GTM Niche Represent 92

SaaStr

JUNE 19, 2024

Pricing AI Service-as-Software with Ununsual VC Sandhya Hegde, General Partner @ Unusual VC “Enterprise adoption of generative AI has hit an inflection point in 2024 with many successful tools productizing parts of professional services. Nikhil Triveldi from Footwork VC to share how Nvidia’s GTM and sales strategies.

GTM 122

GTM Cross-sell Finance Price 122

Sales Hacker

JANUARY 12, 2024

As Arlen Plaister (GTM Operator & Advisor) explains, “Seller authenticity comes through most clearly at the point of sale. Ways / tools to help sellers do this: Technology: Alignment starts with knowing what you’re expressing, in order to recognize what “ authenticity commitments” your’ve made. It doesn’t stop – at all.

Sell 123

Sell GTM Sales Up-sell 123

Sales Hacker

DECEMBER 8, 2023

The greatest technology does not always win. Double-clicking on this with a Zendesk example: Find opportunities to give people the ability to directly engage with the technology as part of the launch. This made it super easy for people to try the technology. Rather, how you go-to-market is a significant determinant of success.

Launch 125

Launch Product GTM Technology 125

Sales Hacker

OCTOBER 2, 2024

This is a special Wednesday edition of The GTM Newsletter by GTMnow – read by over 52,000 revenue professionals weekly to stay up-to-date on go-to-market and scale their companies and careers. Over the past decade, sales and marketing has seen an explosion of new technologies, growing by 9,304% since 2011 to over 14,000 MarTech apps.

GTM 115

GTM Sales Pipeline Growth 115

Sales Hacker

JANUARY 27, 2024

In today’s market, where technological moats are declining, this becomes even more crucial, especially for early-stage companies fighting to carve out their niche. In this episode, you’ll hear a recap of 2023 at GTMfund and Max’s predictions for 2024 – from M&A, to remote work, to the role of the SDR.

GTM 121

GTM Niche CRM Account management 121

Highspot

FEBRUARY 1, 2024

Enablement technology has become essential At the outset of 2024, it is clear that enablement technology , like the talented, vital enablement teams who use it, has become an essential part of every successful business’ go-to-market strategy. in 2022, after growth of 19.7% in 2022, after growth of 19.7%

Customers 64

Customers GTM Account management Government 64

SaaStr

DECEMBER 20, 2023

So what they did is shift their PR team to position articles with Forbes or Fortune where they market what they’re doing with an Enterprise customer and how they modernized their GTM with ZoomInfo. What technologies do they use? Just how are they doing that since these two motions are in complete opposition? What size company?

GTM 126

GTM Growth Start-ups Clients 126

Martech

MARCH 16, 2023

Between growing consumer concerns, technological changes and mounting data protection legislation, companies that do not address the need for data privacy will inevitably take a hit, especially in terms of user confidence, credibility and reputation. This year will see a renewed emphasis on regulatory compliance as five additional U.S.

GTM 98

GTM Legal UX User Experience 98

Highspot

JULY 3, 2024

Creating a competitive advantage through new technology is imperative in that process. Check out the Guide to AI in Sales Enablement and Its Impact in 2024. The post How AI Unlocks a Competitive Advantage in Increasing GTM Performance appeared first on Highspot.

GTM 59

GTM Growth Pipeline Meeting 59

SaaStr

AUGUST 21, 2024

So we’re scaling up the final speakers for 2024 SaaStr Annual, Sep 10-12 in SF Bay! We’re also starting to roll out sign up for 100s and 100s Braindates and Mentorship Sessions now, look for an email in your inbox soon if you are signed up for Annual! We’ll post the top ones soon! May Habib, CEO and Co-Founder @ Writer.ai

GTM 115

GTM Price User Experience Account management 115

Martech

JUNE 25, 2024

According to research from GTM Partners, 86% of B2B companies are using an outbound strategy, which it defines more broadly as a combination of account-based marketing (ABM) and selling, and the use of content hubs and SDRs. The list could be based on revenue, employee headcount, installed technologies or other attributes.

GTM 103

GTM Contact B2B Technology 103

SaaStr

DECEMBER 14, 2023

Pursuing Two Different Segments: The Tale of Startups vs. Enterprise From a marketing perspective, the GTM marketing position and product market messaging differ between Google Workspace and Google Cloud. For Google Workspace, they invested in expanding and building Google Meet and the rest of the workspace during 2020.

GTM 125

GTM Cross-sell Territory Retail 125

Highspot

FEBRUARY 11, 2024

Last week, you may have seen our CEO Robert’s blog about the new Customer Success investments we’re making in 2024 to help all our customers soar to new heights with Highspot. He’ll build on our reutation for unmatched sales experiences to help GTM leaders across North America make the best sales technology decisions for their businesses.

GTM 59

GTM Appointment Sales Strategize 59

Highspot

SEPTEMBER 4, 2024

We were cited for our ability “to deliver a unified content management and learning and development platform with impressive results” and were named a Leader by Forrester Research in The Forrester Wave : Revenue Enablement Platforms, Q3 2024. A unified approach A winning GTM strategy stays ahead of the competition.

GTM 52

GTM Launch Sales Technology 52

SaaStr

MAY 16, 2022

With over four million new “Salesforce economy” jobs expected by 2024, knowing how to anticipate and avoid these obstacles could make all the difference in a product’s success. We pounded the pavement for three years building technology and we were just blinded by how little true customer demand there was.” — Vasu Prathipati .

GTM 98

GTM Pipeline Strategize Represent 98

Sales Hacker

FEBRUARY 9, 2024

More for your eyeballs: Pavilion published their list of 50 CEOs to watch in 2024. Andy co-Chairs the CMO group for Pavilion (6000+ GTM leaders) and is active in several marketing communities. Currently, he operates his own consultancy helping leaders with marketing strategy and AI in GTM. Read about their funding round (TC).

GTM 77

GTM Real Estate Launch Contact 77

Highspot

FEBRUARY 29, 2024

In this blog you will gain insight into what a GTM team looks like, helpful tips to boost productivity within your go-to-market process, and technology you can use to align your teams and launch new products successfully. Who is on the GTM Team? A GTM team has a lot of moving parts. What is a Go-to-Market Strategy?

Go To Market 52

Go To Market GTM Objectives and Key Results Launch 52

Sales Hacker

OCTOBER 18, 2024

Hello and welcome to The GTM Newslettr by GTMnow – read by 50,000+ revenue professionals weekly to stay up-to-date and scale their companies and careers. Takeaways from Pavilion’s GTM Summit Austin was buzzing with Pavilion ’s GTM Summit this week. GTM 117: From 0 to Acquisition in 3.5 Link to GPT. Link to slides.

GTM 107

GTM E-commerce Real Estate Networking 107

Sales Hacker

OCTOBER 15, 2024

Cliff Simon is the CRO of Carabiner Group, a part of SBI Growth, an advisor, and fractional executive for several high-growth start-ups, where he utilizes his expertise in all things GTM and RevOps. He is an active leader in multiple GTM communities. The post GTM 117: From 0 to Acquisition in 3.5

GTM 114

GTM Growth E-commerce Pipeline 114

Sales Hacker

DECEMBER 31, 2024

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube To wrap up 2024, we’ve got a spicy episode! And I thought it’d be fun to take a look back at every answer to this question from 2024. The post GTM 127: B2B Bull$ to Avoid appeared first on GTMnow.

GTM 107

GTM B2B Growth Start-ups 107

Martech

JULY 5, 2024

Without further ado, here are HubSpot’s June 2024 updates that HubSpot admins and managers need to know: Updates HubSpot managers will love Store sensitive data in HubSpot, including data covered by HIPAA. The post HubSpot’s June 2024 updates: New automation options, big sales improvements and more appeared first on MarTech.

CRM 118

CRM Campaign Contact Sales 118

SaaStr

DECEMBER 5, 2024

T he good news is that G2’s data shows that more people are going to be buying software in 2025 than in 2024 , with only 6% saying they are going to buy less. 81% of sales teams are either experimenting with or have fully implemented AI ( Source: *Salesforce’s July 2024 “State of Sales” Report.) The promise of AI.

GTM 111

GTM Cold Call Follow-up Technology 111

Martech

FEBRUARY 10, 2025

Since late 2024, a wave of consolidation swept over independent CDP vendors, with Rokt buying mParticle , Contentstack acquiring Lytics and Uniphore picking up ActionIQ. One obvious comparison you can expect to see is how Signals Gateway stacks up to Google Tag Manager (GTM). Processing.

Launch 82

Launch GTM Trust Process 82

Highspot

DECEMBER 11, 2024

These new developments build on the companys Fall 24 product release, which launched the first unified platform for go-to-market (GTM) productivity and ushered in advancements for its generative artificial intelligence (AI) digital assistant, Highspot Copilot.

GTM 52

GTM CRM Go To Market Launch 52

Highspot

OCTOBER 23, 2024

This new integration will help our customers instantly enrich their enablement programs and, ultimately, drive more predictable revenue growth with an out-of-the-box combination of leading technology and intellectual property.”

GTM 52

GTM Consult B2B Technology 52

Highspot

JANUARY 30, 2025

Only 22% of teams use analytics to measure training effectiveness Source: State of Sales Enablement 2024 Traditional training methods , often focused on broad knowledge acquisition, are being replaced with more targeted, competency-based models that directly align with real-world performance metrics. Did you know?

Objectives and Key Results 52

Objectives and Key Results Negotiate Objection handling Quota 52

Sales Hacker

DECEMBER 6, 2024

Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ to scale their companies and careers. GTMnow highlights the strategies, along with the stories from the top 1% of GTM executives, VCs, and founders behind these strategies and companies. This can be seen from hiring trends and also industry prominence.

GTM 108

GTM Customers Non-Profits Growth 108

Sales Hacker

DECEMBER 6, 2024

The State of GTM Jobs: Customer Success At the crossroads of retention and revenue, Customer Success (CS) is a cornerstone for sustainable growth and is growing in both scope and importance. This is the second part of our State of GTM Jobs series (read Part 1 about Sales on GTMnow or Substack ).

GTM 113

GTM Customers Non-Profits Growth 113