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Content length, depth and SEO: Everything you need to know in 2025

Search Engine Land

Backlinko’s 2024 study on first-page rankings found that while longer content tends to attract more backlinks, the average length of pages on Google’s first page was about 1,500 words. Does longer content always mean better content?

Intrinsic 116
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How to Create a Data-Driven Security Awareness Campaign and Measure Impact

Salesforce

According to Verizon’s 2024 Data Breach Investigations Report , 68% of breaches involved a nonmalicious human element, such as social engineering attacks or simple human error. Keeping our customers’ data secure is intrinsically linked to keeping our employees’ data secure. Why are data-driven security awareness programs important?

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3 Ways to Build Customer Loyalty in the First 3 Months

Sales Hacker

With the end of the year fast-approaching, two inevitable events emerge on the horizon: The dawn of a new calendar year (hello 2024!). External to the product While intrinsic product value is crucial, adding external value enhances customer loyalty. We’ve been looking past the end of the year into 2024 this week with a team offsite.

GTM 125
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5 practical marketing tactics to accommodate new technologies and AI

Martech

We are all operating on the cusp of transformational opportunity – embrace it I know we are surrounded by AI hype, but it is true that traditional metrics of marketing success are being questioned, including the intrinsic value of creative work.

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The State of SaaS: Stalled Growth is Starting to Rebound with Altimeter Capital Partner Jamin Ball

SaaStr

PST, Jamin Ball, Partner at Altimeter Capital and author of Clouded Judgement , took us through the current state of SaaS and what we should expect in 2024. You can look at a business and think the best way to measure intrinsic value is free cash flow. 2024 could be an exciting year for reacceleration.

Growth 112
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Doubling Down: Nina Achadijian, Partner at Index Ventures

SaaStr

2024 looks like it will be a busy year; there are over 400 growth stage companies in the US who haven’t fundraised in over 2 years. We are an “entrepreneur-first” investor – we partner with exceptional founders with unique insight who are intrinsically driven to make their vision a reality.

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Google Ads for lead generation: A 6-step framework for success

Search Engine Land

Google can drive an increased volume of leads, but the quality and the intrinsic value of those leads will differ. The key to profitable, sustainable growth for lead gen is what I call the High Quality Leads (HQL) framework. Why is lead quality so important? Not all leads are created equal. Google is becoming less about the minutiae.