Search Engine Land

SEPTEMBER 19, 2024

89% of consumers want to see more videos from brands in 2024, according to a Wyzowl study. Time and cost are big challenges when it comes to creating good quality video content for campaigns. These AI-powered tools address these key challenges. By the numbers. Businesses cite lack of time and cost as the top barriers to video marketing.

Launch 85

Launch Campaign Technology Technology 85

Search Engine Land

JULY 25, 2024

SearchGPT is a “temporary prototype” and limited to just 10,000 users and publishers at launch. Here’s a search for [music festivals in Boone, NC in August 2024]: Here’s a search for [best tomatoes to grow in Minnesota]: For publishers. OpenAI today announced SearchGPT, its long-awaited search product.

Launch 128

Launch Start-ups Closing Product 128

Search Engine Land

OCTOBER 3, 2024

We first learned Google would start testing this new AI Overview ad format five months ago (it was one of the big announcements at Google Marketing Live 2024 in May). The long-awaited and much-anticipated Google AI Overview Ads are going live and will begin showing to mobile U.S. users, Google announced today. What AI Overview Ads look like.

Launch 114

Launch Angle Engineering Campaign 114

Martech

JANUARY 7, 2025

Since its launch at the Dreamforce conference in September 2024, Salesforce Agentforce changed the conversation around AI, customer experience and customer service. Shortly after the launch, Salesforce announced it was hiring more than 1,000 employees to meet the demand for Agentforce. Table of contents What is Agentforce?

Launch 123

Launch Represent Engineering CRM 123

Martech

AUGUST 15, 2024

The news follows the IAB’s launch earlier this week of IAB Diligence Platform, a third-party privacy compliance solution available for digital advertisers, agencies, adtech companies and publishers. Take our brief 2024 MarTech Replacement Survey Email: Business email address Sign me up! National Section. Why we care. Processing.

Launch 124

Launch Follow-up Process 124

Salesforce

SEPTEMBER 19, 2024

Earlier this year, Salesforce launched the Marketing Cloud Growth Edition , a version of our product that is designed with the challenges and goals of small businesses in mind. At Dreamforce 2024, we took another step forward with the launch of Marketing Cloud Advanced Edition, which will be available in November 2024.

Territory 126

Territory Launch Growth Contract 126

Veloxy

NOVEMBER 30, 2023

New Product Launches or Updates Offer early access to information and training on new products or updates before their launch. The post Field Sales Enablement: What Is It & How to Measure Success in 2024 appeared first on Veloxy. Create simulated sales scenarios for the team to practice pitching new products.

Objectives and Key Results 279

Objectives and Key Results Territory Inside sales Cross-sell 279

Martech

JULY 10, 2024

Below is MarTech’s coverage from May 9, 2024, when HubSpot released its earnings and more reports surfaced of an Alphabet-HubSpot deal: HubSpot’s earnings and revenue beat expectations for the ninth consecutive quarter amid more reports of a sale to Google’s parent company Alphabet. million for the first quarter of 2024.

Negotiate 114

Negotiate Launch Price Follow-up 114

Martech

MARCH 19, 2025

Salesforce attracted significant attention when it introduced its Agentforce agentic AI platform at its Dreamforce event in the fall of 2024, and everyone knew it was not the last we’d hear about agentic AI.

Launch 70

Launch Conversion Product Process 70

Martech

AUGUST 1, 2024

It is 2024, and we’ve all heard how AI can improve our email marketing efforts. Order now and enjoy a special launch discount of 15%! Of course, since you’re on our email list, you are getting first dibs on the ProX Paddle with a special launch discount of 15%! Dig deeper: 3 keys for email marketing in 2024: AI, change, learn 3.

Campaign 130

Campaign Launch Gaming Sports 130

Search Engine Land

AUGUST 22, 2024

1, 2022 to May 31, 2024, which resulted in 41 million search queries and over 83 million impressions. 2024 YTD (Jan. 1, 2024–May 31, 2024): Gemini launched on Dec. Search term length has increased since the launch of ChatGPT, but it has been slow. I pulled every search query from Jan. 1, 2022–Nov.

Click Through Rate 90

Click Through Rate CTR Launch Start-ups 90

Martech

JULY 26, 2024

Influencer marketing platforms are the shortcut that makes it faster to find creators and then plan, launch and monitor campaigns. billion in 2024 and expects it to grow at a compound annual growth rate of 38% from 2024 to 2030. Influential and IMAI aren’t the first influencer platforms to be acquired.

Launch 112

Launch B2B Campaign Follow-up 112

Martech

AUGUST 2, 2024

billion in digital advertising revenue for the second quarter of 2024 — up 20% year-over-year. Take our brief 2024 MarTech Replacement Survey Email: Business email address Sign me up! Adding ads to Prime Video helped Amazon bring in $12.77 Nonetheless, analysts managed to be disappointed about it. billion for the same period last year.

Launch 111

Launch Growth Start-ups Process 111

Search Engine Land

SEPTEMBER 18, 2024

Google will launch campaign-level negative keywords in Performance Max (PMax) later this year. This will start rolling out before the end of 2024. This will help brands better fine-tune ad targeting on Search. In addition, Demand Gen campaigns are getting omnichannel bidding and increased flexibility. Why we care.

Campaign 109

Campaign Account management Launch Conversion 109

Martech

JULY 23, 2024

Launch campaigns to help your audience spot the real deal. Partnerships with anti-counterfeiting technology providers, IP law specialists and R&D tax credit consultants can empower and support your brand’s innovation efforts from inception to market launch and beyond. Swift action can prevent significant damage to your brand.

E-commerce 120

E-commerce Legal Pharmaceutical Trust 120

Search Engine Land

APRIL 26, 2024

Google’s March 2024 core update is now done rolling out, it started on March 5, 2024 and completed 45 days later on April 19, 2024. Google also rolled out the March 2024 spam update that started on March 5 and was completed on March 20. More on the March 2024 core update. 45% reduction. Overlapping updates.

Engineering 144

Engineering User Experience Launch Start-ups 144

Search Engine Land

OCTOBER 1, 2024

March 2022 : They launched product grids that show products directly. January 2024: Now, they show five product grid results instead of four. September 2024: They began to integrate product results in AI Overviews. June 2022 : They started testing search filters on the left sidebar.

Retail 124

Retail E-commerce Price Engineering 124

Martech

OCTOBER 16, 2024

The protocol is launched in an environment where traditional identifiers and traditional attribution techniques are increasingly stressed. Industry feedback is welcome; deadline November 14, 2024. It’s an attempt to secure measurement for digital advertising in an increasingly uncertain future. For more information, go here.

Conversion 116

Conversion Technique Trust Launch 116

Martech

JULY 24, 2024

Channel99 today launched a new solution for scoring the performance of digital campaigns by channel providing insights into performance and opportunities for optimization. Dig deeper: Channel99 launches “view-through” pixel technology for digital B2B Performance by target audience. Can I make it work by making changes?”

B2B 112

B2B Launch Pipeline Technology 112

Search Engine Land

JULY 16, 2024

The ranking team makes changes, tests those, evaluates those and eventually we get a launch date. The last core update we had was the largest core update, according to Google, and was named the March 2024 core update , which started on March 5, 2024 and completed 45 days later on April 19, 2024. Other updates.

Launch 103

Launch Engineering 103

Martech

JULY 24, 2024

The 2024 Summer Olympics open in Paris on Friday. Leverage digital channels to create unique fan experiences Engaging sports fans in 2024 goes far beyond the site of the competition. Take our brief 2024 MarTech Replacement Survey Email: Business email address Sign me up! Coca Gauff and Little Simz in a recent Bose campaign.

Sports 114

Sports Gambling Entertainment Hospitality 114

Martech

JULY 25, 2024

Taboola , a leader in natve advertising, launched a new AI platform to help publishers attract more readers. Fibr , an AI personalization company, launched a hub for B2C marketers with a pay-as-you-go model. Mobile Insight , a retail solutions company, launched VIBA AI, an AI-powered conversational sales platform.

Click Through Rate 109

Click Through Rate B2C Launch Sports 109

Martech

JULY 10, 2024

Take our brief 2024 MarTech Replacement Survey If you have been following this entire series of articles , you are aware that generative AI can be used across all areas of marketing and impacts every task we do daily. This tool has recently launched, so stay tuned for a full case study outlining PIA’s performance in the coming months.

Clients 127

Clients Strategize Launch Technology 127

Martech

JANUARY 3, 2024

Here are some ways that marketers will leverage social media in 2024. Dig deeper: 2024 Predictions: Advertising and digital media Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year. For the modern marketer, recognizing and harnessing this shift in 2024 is paramount.”

Entertainment 139

Entertainment Sports Niche Retail 139

Search Engine Land

MARCH 20, 2024

Google’s March 2024 spam update rollout is now complete. The March 2024 core update is still rolling out and will likely continue to roll out for the next couple of weeks. Google wrote this morning, “The rollout was complete as of March 20, 2024.” ” March 2024 spam update.

Launch 143

Launch Start-ups Process 143

Sales Pop!

MAY 2, 2024

In 2024, the integration of social media marketing strategies into online sales platforms has become increasingly crucial for businesses looking to drive sales and enhance their market presence. On YouTube, HomeCraft launched a series of DIY project videos, where they integrated their products into each project.

E-commerce 130

E-commerce Niche Launch Education 130

Martech

FEBRUARY 1, 2024

Here is a roundup of the top social media opportunities where brands will confidently see momentum in 2024. 2024 is poised to be the year of properly putting AI to work , particularly in social media. This is especially important given that 2024 ushers the final death of third-party cookies.

Strategize 142

Strategize Trust Launch Retail 142

Martech

JULY 30, 2024

launched less than two years ago and boasts 19 million registered users. With its launch in 2013, Canva empowered individual users by providing low-cost tools that anybody could use to create professional-level visuals. Take our brief 2024 MarTech Replacement Survey Email: Business email address Sign me up! Processing.

Commission 111

Commission Launch Advertising/ Marketing User Experience 111

Martech

AUGUST 13, 2024

Today, IAB launched the updated IAB Diligence Platform, a third-party privacy compliance solution available for digital advertisers, agencies, adtech companies and publishers. Take our brief 2024 MarTech Replacement Survey Email: Business email address Sign me up! Are you getting the most from your stack? Processing.

Contract 112

Contract Launch Campaign Meeting 112

Search Engine Land

NOVEMBER 15, 2023

Yahoo Search is expected to start rolling out aspects of its new search engine in the first weeks of 2024. Brian Provost, the Senior VP and General Manager of Yahoo Search, said Yahoo Search will be launching in the very early days of 2024. But then more of the AI and advanced features to continue to roll out in the future.

Launch 140

Launch Engineering 140

Martech

MAY 28, 2024

We’ll look back at 2024 as the year AI made its way into the martech stack. In fact, as the martech landscape grew to more than 14,000 new applications in 2024, 77% of the 3,068 new tools introduced this year are based on genAI. Against this backdrop, we’re launching the 2024 MarTech Replacement Survey.

Launch 106

Launch Presentation Process Customers 106

Search Engine Land

JANUARY 10, 2024

As we kick off 2024, it’s time to rethink our SEO strategy. Gain clarity on business priorities for 2024 and beyond Before assessing your SEO strategy, you must understand where the business intends to go in 2024 and beyond. Think of how this information might affect the business’ trajectory in 2024, particularly search.

Strategize 132

Strategize Launch Start-ups Engineering 132

Martech

JANUARY 2, 2025

Growing in-store networks While retail media networks have gained some attention [in 2024], I believe their full potential remains largely untapped, said Melanie Babcock, Vice President, Orange Apron Media and monetization at The Home Depot.

Retail 116

Retail Networking Transportation Hospitality 116

Martech

AUGUST 15, 2024

This ensures alignment with market demands, leading to successful launches and sustained growth. Take our brief 2024 MarTech Replacement Survey The post Measuring marketing’s impact: From metrics to growth appeared first on MarTech. Growth is a universal priority, and marketing is the catalyst that ignites it. Processing.

Growth 117

Growth Entertainment Sports Strategize 117

Martech

MARCH 26, 2025

A new report found that 41% of brands now use AI for video creation, up from 18% in 2024. Overall, video engagement experienced a four-year low in 2024, with 3 to 5-minute videos seeing the steepest decline (10%). Company goals and objectives (60%) and product/service launches (52%) are the primary factors influencing video production.

Lead generation 86

Lead generation Launch Follow-up Product 86

Martech

DECEMBER 5, 2024

Source: Advertiser Perceptions’ report Artificial Intelligence & Machine Learning in Advertising 2024 Previously, advertisers “somewhat trusted” these ad technologies to make investment and optimization decisions without human involvement. At right, orange tabby wrapped in orange slice paper.) AdCreative.ai

Launch 113

Launch Trust Campaign Technology 113

Search Engine Land

AUGUST 28, 2024

While ERNIE is a part of Baidu’s broader AI strategy, including applications in search, autonomous driving and cloud computing, in May 2024, Baidu disclosed that around 11% of traditional core search results were generated using AI technology. On July 10, Alibaba’s search engine, Quark, launched its AI-driven “Super Search Box.”

Engineering 93

Engineering X-functional Real Estate Territory 93