Search Engine Land

APRIL 26, 2024

Google’s March 2024 core update is now done rolling out, it started on March 5, 2024 and completed 45 days later on April 19, 2024. Google also rolled out the March 2024 spam update that started on March 5 and was completed on March 20. More on the March 2024 core update. 45% reduction. Overlapping updates.

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Search Engine Land

JANUARY 10, 2024

As we kick off 2024, it’s time to rethink our SEO strategy. Gain clarity on business priorities for 2024 and beyond Before assessing your SEO strategy, you must understand where the business intends to go in 2024 and beyond. Think of how this information might affect the business’ trajectory in 2024, particularly search.

Strategize 132

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Martech

MAY 28, 2024

We’ll look back at 2024 as the year AI made its way into the martech stack. In fact, as the martech landscape grew to more than 14,000 new applications in 2024, 77% of the 3,068 new tools introduced this year are based on genAI. Against this backdrop, we’re launching the 2024 MarTech Replacement Survey.

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Search Engine Land

JULY 2, 2024

Some context: Google launched AI Overviews in May – which was followed shortly thereafter by numerous bad examples of AIO giving dangerous and wrong answers. The data was collected by Datos’ US & EU panel between September 2022 and May 2024 and represents “a diverse and statistically significant sample of users.”

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Martech

JANUARY 24, 2024

Pega, the CRM and BPM software company, announced the launch of GenAI Knowledge Buddy, to generate answers for employees and customers based on a synthesis of content distributed across enterprise knowledge bases. It will be available in the first half of 2024.

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Martech

JULY 17, 2024

Digital experience platform Optimizely has launched a new SaaS CMS while vowing continued support for its PaaS CMS. Take our brief 2024 MarTech Replacement Survey Email: Business email address Sign up now Processing. The post Optimizely launches new SaaS CMS appeared first on MarTech. Are you getting the most from your stack?

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Martech

JUNE 11, 2024

Google launched a new connected TV advertising network Monday. Take our brief 2024 MarTech Replacement Survey Why it matters. Dig deeper: 3 reasons why digital video and CTV are booming in 2024 Why we care. The post Google launches Google TV advertising network appeared first on MarTech. Google TV What it is.

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Martech

JULY 18, 2024

Turnaround for big-ticket items Economic headwinds hit growth on big purchases in the first half of 2024. The electronics, apparel, and furniture categories make up nearly half of ecommerce spend but have seen low single-digit growth in the first half of 2024,” said Vivek Pandya, lead analyst, Adobe Digital Insights, in a release. “It’s

Retail 130

Retail Promote Growth Launch 130

Search Engine Land

NOVEMBER 15, 2023

Yahoo Search is expected to start rolling out aspects of its new search engine in the first weeks of 2024. Brian Provost, the Senior VP and General Manager of Yahoo Search, said Yahoo Search will be launching in the very early days of 2024. But then more of the AI and advanced features to continue to roll out in the future.

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Martech

JULY 16, 2024

Pipeline 360, Integrate’s B2B media business, today launched a purpose-built display advertising platform which will combine with its “write once, publish often” content syndication solution for an integrated “branded demand” offering, where demand generation is wrapped together with building brand awareness.

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Search Engine Land

MARCH 5, 2024

Google is releasing the March 2024 core update and a number of spam updates (aka March 2024 spam update). March 2024 core update – bigger than before Today, Google started to roll out its first core update of the year and its first algorithm update of the year – the March 2024 core update.

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Martech

JUNE 7, 2024

Google launched the “Summer of AI Essentials” program to demystify AI and educate marketers about how it can be used in advertising. Take our brief 2024 MarTech Replacement Survey Brand Recommendations What it does. The post Google launches marketer resource center and AI recommendation tool appeared first on MarTech.

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Martech

MAY 3, 2024

The April 2024 HubSpot updates introduce a variety of features designed to streamline your team’s workflows and improve customer interactions through advanced automation and integration capabilities. Here’s what we’re covering today for HubSpot’s April 2024 updates: Flexible meeting allocation with weighted rotation option.

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Service E-commerce Strategize Campaign 130

Search Engine Land

SEPTEMBER 15, 2023

Google Ads has launched a new feature to assist advertisers in optimizing their YouTube campaigns Known as Creative Guidance, this innovative tool is now available through Recommendations and has been integrated into Video Analytics within Google Ads. Creative Guidance leverages AI to evaluate your content and offer best-practice feedback.

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Martech

NOVEMBER 14, 2023

As you do, let’s think about some events that shaped decision-making and will likely factor into your planning for 2024. In 2024, I expect select ESPs will launch significant applications that will reduce time and increase sophistication to increase relevance for customer messaging. This will continue In 2024.

Retail 137

Retail Niche Objectives and Key Results Technology 137

Martech

DECEMBER 20, 2023

It includes expert interviews, mini-action plans, and insider secrets from Porterfield’s successful launches and projects. Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year. The post 10 top marketing podcasts for 2024 appeared first on MarTech. Get MarTech! In your inbox.

Gambling 128

Gambling B2B Drivers/motivators Launch 128

Search Engine Land

FEBRUARY 21, 2024

Measuring ad effectiveness: The top 2024 Super Bowl commercials Dome ad agencies may tell their clients that more than 100 million people watched last year’s Super Bowl, so we can expect that even more people may have tuned in to see Taylor Swift kiss her boyfriend, Travis Kelce, after the big game. DON’T FORGET UBER EATS ,” (6.26). “

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Sales Hacker

DECEMBER 8, 2023

Likewise, the new products you launch do not determine your success. Instead, how you launch them into the market is a huge factor in success. On the menu: less ‘obvious’ tactical tips on how these experts have aced the art of nailing a product launch – from pre-launch, to launch-day, to post-launch.

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Launch Product GTM Technology 111

Martech

DECEMBER 6, 2023

Channel99, the B2B performance marketing platform, has launched its new “view-through” technology for digital campaigns. The announcement follows the launch of technology enabling connections to websites, CRM systems and spreadsheets in September. A pixel to track campaign efficiency. Get MarTech! In your inbox.

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Launch Technology Technology Campaign 119

Search Engine Land

MAY 24, 2024

This change coincided with the March 2024 core algorithm update. Within their documentation , Google states that PageRank is: “one of our core ranking systems used when Google first launched. This suggests that links and PageRank are still important in 2024. They have a massive index of over 14 trillion live backlinks.

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Objectives and Key Results Trust Engineering Technique 112

Search Engine Land

FEBRUARY 20, 2024

The SERPs of 2024 are certainly not what they were a few years ago, and they’re due to change even more in the coming months as Google aggressively rolls out SGE. Defining an SEO strategy to capture SERP real estate is increasingly complex due to recent additions like SGE, rich snippets, and other features.

Real Estate 121

Real Estate Campaign Technique Clients 121

Search Engine Land

MAY 14, 2024

Launched in 2018 and originally a beta ad format, RSAs became the default ad format for search campaigns on June 30, 2022, when Google sunsetted Expanded Text Ads (ETAs). Here’s a rundown of everything you should know about RSAs in 2024. Responsive search ads (RSAs) are the bread and butter of Google Ads search campaigns.

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CTR Campaign Legal Launch 100

Martech

DECEMBER 4, 2023

As we wrap up 2023 and look ahead to 2024, now is the time to evaluate our marketing strategies to ensure we are fully prepared for what’s to come. This article discusses six pivotal areas B2B marketers should focus on to kick off 2024 proactively. Staying ahead of the curve is imperative for long-term success in B2B. Get MarTech!

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Search Engine Land

DECEMBER 4, 2023

As we wrap up 2023 and look ahead to 2024, now is the time to evaluate our marketing strategies to ensure we are fully prepared for what’s to come. This article discusses six pivotal areas B2B marketers should focus on to kick off 2024 proactively. Staying ahead of the curve is imperative for long-term success in B2B.

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B2B Represent Campaign Strategize 108

Search Engine Land

APRIL 25, 2024

Meta’s ad revenue increased 27% in Q1 2024, a significant improvement over the 4% growth it saw in the same quarter a year ago. billion in Q1 2024 compared to $28.1 billion in Q1 2024. This is likely why Meta is reportedly looking to launch ads in Threads later this year. Advertising revenue was $35.6 billion in Q1 2023.

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Search Engine Land

JULY 15, 2024

We’ll look back at 2024 as the year AI made its way into the martech stack. In fact, as the martech landscape grew to more than 14,000 new applications in 2024, 77% of the 3,068 new tools introduced this year are based on generative AI. Against this backdrop, we’re launching the 2024 MarTech Replacement Survey.

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Launch Customers 78

Search Engine Land

AUGUST 1, 2024

This will be even more true in 2024, given how rapidly AI and tools like ChatGPT, Gemini and Copilot are building a presence in how people find information and how much they trust it. For example, if you plan to launch a gaming arm in 18 months, start building relationships and context now.

SQL 98

SQL Engineering Education Start-ups 98

SaaStr

JULY 11, 2024

To close out SaaStr Europa 2024, Jason Lemkin, SaaStr CEO and Founder took the stage to answer the audience’s most burning questions. Let’s find out what people are asking in H2 2024. It’s only $100,000, and he’d do a big launch around it. AMA’s with Jason are wildly popular for his expertise and no-holds-barred delivery.

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GTM Growth Start-ups Closing 114

Martech

MARCH 5, 2024

HubSpot’s February 2024 releases are paving the way for a transformative leap in digital marketing, sales efficiency and customer service excellence. The post HubSpot’s February 2024 releases include advanced forecasting with AI, new integrations and more appeared first on MarTech. And they are just the tip of the iceberg.

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Search Engine Land

SEPTEMBER 19, 2024

89% of consumers want to see more videos from brands in 2024, according to a Wyzowl study. Time and cost are big challenges when it comes to creating good quality video content for campaigns. These AI-powered tools address these key challenges. By the numbers. Businesses cite lack of time and cost as the top barriers to video marketing.

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Launch Campaign Technology Technology 85

Search Engine Land

JULY 25, 2024

SearchGPT is a “temporary prototype” and limited to just 10,000 users and publishers at launch. Here’s a search for [music festivals in Boone, NC in August 2024]: Here’s a search for [best tomatoes to grow in Minnesota]: For publishers. OpenAI today announced SearchGPT, its long-awaited search product.

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Search Engine Land

OCTOBER 3, 2024

We first learned Google would start testing this new AI Overview ad format five months ago (it was one of the big announcements at Google Marketing Live 2024 in May). The long-awaited and much-anticipated Google AI Overview Ads are going live and will begin showing to mobile U.S. users, Google announced today. What AI Overview Ads look like.

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Search Engine Land

OCTOBER 16, 2023

Google has been clear about this in recent years, launching their link spam update specifically targeting the tactic and noting these links have zero value in the long term. The importance of links in 2024? The post Top link-building insights heading into 2024 appeared first on Search Engine Land.

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Non-Profits Objectives and Key Results Government Networking 112

Martech

JULY 10, 2024

Below is MarTech’s coverage from May 9, 2024, when HubSpot released its earnings and more reports surfaced of an Alphabet-HubSpot deal: HubSpot’s earnings and revenue beat expectations for the ninth consecutive quarter amid more reports of a sale to Google’s parent company Alphabet. million for the first quarter of 2024.

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Martech

AUGUST 15, 2024

The news follows the IAB’s launch earlier this week of IAB Diligence Platform, a third-party privacy compliance solution available for digital advertisers, agencies, adtech companies and publishers. Take our brief 2024 MarTech Replacement Survey Email: Business email address Sign me up! National Section. Why we care. Processing.

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Martech

DECEMBER 21, 2023

Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year. The post The 4 steps you must take before launching your product appeared first on MarTech. The goal is to engage the audience with new concepts, strategies, and information that add value before they use your product. Get MarTech!

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Launch Product GTM Education 116

Search Engine Land

MARCH 28, 2024

Google has not announced a date for when it will fully launch the Google Search Generative Experience (SGE). There are some rumors circulating that Google may launch SGE, at least in the U.S. I mean, it makes sense to launch SGE at I/O – it is Google’s largest and most notable event of the year. How might SGE launch.

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