Martech

MARCH 26, 2025

A new report found that 41% of brands now use AI for video creation, up from 18% in 2024. Overall, video engagement experienced a four-year low in 2024, with 3 to 5-minute videos seeing the steepest decline (10%). Company goals and objectives (60%) and product/service launches (52%) are the primary factors influencing video production.

Lead generation 114

Lead generation Launch Follow-up Product 114

Veloxy

NOVEMBER 30, 2023

New Product Launches or Updates Offer early access to information and training on new products or updates before their launch. Understand Your Market and Customers Start by learning about the market where you’ll sell your products or services. Create simulated sales scenarios for the team to practice pitching new products.

Objectives and Key Results 279

Objectives and Key Results Territory Inside sales Cross-sell 279

Martech

MAY 3, 2024

The April 2024 HubSpot updates introduce a variety of features designed to streamline your team’s workflows and improve customer interactions through advanced automation and integration capabilities. Here’s what we’re covering today for HubSpot’s April 2024 updates: Flexible meeting allocation with weighted rotation option.

Service 119

Service E-commerce Strategize Campaign 119

Martech

JULY 25, 2024

Taboola , a leader in natve advertising, launched a new AI platform to help publishers attract more readers. Fibr , an AI personalization company, launched a hub for B2C marketers with a pay-as-you-go model. It’s available as self-service or with full creative support. Are you getting the most from your stack?

Click Through Rate 108

Click Through Rate B2C Launch Sports 108

Martech

JULY 24, 2024

The 2024 Summer Olympics open in Paris on Friday. The partnership includes providing products and services in the Olympic Village, including products from Always and Tampax for the needs of women athletes. Coca Gauff and Little Simz in a recent Bose campaign. Image: Bose. In the U.S., What does this mean for marketers?

Sports 113

Sports Gambling Entertainment Hospitality 113

Martech

JANUARY 2, 2025

Growing in-store networks While retail media networks have gained some attention [in 2024], I believe their full potential remains largely untapped, said Melanie Babcock, Vice President, Orange Apron Media and monetization at The Home Depot. If it doesnt, the ads will alienate customers.

Retail 115

Retail Networking Transportation Hospitality 115

Search Engine Land

AUGUST 28, 2024

While ERNIE is a part of Baidu’s broader AI strategy, including applications in search, autonomous driving and cloud computing, in May 2024, Baidu disclosed that around 11% of traditional core search results were generated using AI technology. On July 10, Alibaba’s search engine, Quark, launched its AI-driven “Super Search Box.”

Engineering 93

Engineering X-functional Real Estate Territory 93

Salesforce

SEPTEMBER 12, 2024

Complete the Dreamforce Ready 2024 module on Trailhead. Take the cyber challenge online with our newly launched Bug Catcher Games. Visit security.salesforce.com to learn more about security resources and best practices. Now that you’ve built your perfect #DF24 schedule, remember to learn, connect, but most importantly–have fun!

Government 131

Government Gaming Trust Education 131

Sales Pop!

MAY 2, 2024

In 2024, the integration of social media marketing strategies into online sales platforms has become increasingly crucial for businesses looking to drive sales and enhance their market presence. Each post was strategically linked to a detailed blog post on their website, which then directed traffic to their Amazon services page.

E-commerce 130

E-commerce Niche Launch Education 130

Martech

DECEMBER 5, 2024

Source: Advertiser Perceptions’ report Artificial Intelligence & Machine Learning in Advertising 2024 Previously, advertisers “somewhat trusted” these ad technologies to make investment and optimization decisions without human involvement. At right, orange tabby wrapped in orange slice paper.) AdCreative.ai

Launch 113

Launch Trust Campaign Technology 113

Martech

AUGUST 1, 2024

link] — Jathan Sadowski (@jathansadowski) July 29, 2024 This is happening because scientists ran out of human-created data for training large language models. Using streamr’s genAI technology, allows small and medium-sized businesses to reach audiences on Thinking Media’s free, ad-supported streaming TV service, STIRR.

Technology 108

Technology Technology Campaign Drivers/motivators 108

Martech

FEBRUARY 1, 2024

Here is a roundup of the top social media opportunities where brands will confidently see momentum in 2024. 2024 is poised to be the year of properly putting AI to work , particularly in social media. This is especially important given that 2024 ushers the final death of third-party cookies.

Strategize 142

Strategize Trust Launch Retail 142

Search Engine Land

JANUARY 10, 2024

As we kick off 2024, it’s time to rethink our SEO strategy. Gain clarity on business priorities for 2024 and beyond Before assessing your SEO strategy, you must understand where the business intends to go in 2024 and beyond. Think of how this information might affect the business’ trajectory in 2024, particularly search.

Strategize 132

Strategize Launch Start-ups Engineering 132

Martech

AUGUST 19, 2024

Understand your total addressable market and ICP Before launching your ABM campaign, you must understand your total addressable market (TAM) and establish a clear ideal customer profile (ICP). This includes factors like industry, company size and location. Are you getting the most from your stack?

B2B 113

B2B Objectives and Key Results Campaign Contact 113

Search Engine Land

JUNE 1, 2024

Brave Search now offers Search Ads on a managed service basis. Rates are negotiated on a fixed basis before paid campaigns launch. The launch follows 18 months of testing, Brave said. Brave launches Search Ads in key markets, after successful test phase with leading brands. Brave Search Ads. ” Testing, testing.

Launch 103

Launch Territory Negotiate Pitch 103

Martech

JANUARY 24, 2024

Pega, the CRM and BPM software company, announced the launch of GenAI Knowledge Buddy, to generate answers for employees and customers based on a synthesis of content distributed across enterprise knowledge bases. It will be available in the first half of 2024. Why we care.

Launch 115

Launch CRM Gaming Service 115

Sales Pop!

JUNE 14, 2024

Keep reading below if you’re an avid foodie or an aspiring entrepreneur looking to launch your startup one day. They employ artificial intelligence (AI) and robots to streamline the preparation processes within the food service and production industry. In this article, we will highlight some of the best newcomers in the industry.

Agriculture 130

Agriculture Manufacturing Technology Technology 130

Sales Hacker

NOVEMBER 29, 2024

We have one in stealth here that’s going to be very exciting to launch in the coming months. According to HighAlpha’s 2024 SaaS Benchmarks Report , 76% of founders are most concerned about go-to-market execution. Net loss for that period totaled $92 million in 2024, down 12% from a year ago.

GTM 112

GTM Real Estate Represent Territory 112

Martech

NOVEMBER 14, 2023

As you do, let’s think about some events that shaped decision-making and will likely factor into your planning for 2024. The race has begun for email service providers to develop plug-ins and advancements. But 2024 will be the year we see more widespread application. These three developments stood out for me this year.

Retail 131

Retail Niche Objectives and Key Results Technology 131

Hubspot

SEPTEMBER 4, 2024

This includes emails read, links opened, service tickets submitted, calls made and recorded, notes taken, and other such activities. Service Hub : Offers tools to delight and retain customers such as live chat, help desk and ticketing, call tracking, and custom surveys. per user/mo Service Bay Free forever 3. Vibrant community.

CRM 73

CRM Price Contact Pipeline 73

Search Engine Land

JULY 17, 2024

In 2024, brands are encountering a variety of challenges that can impact their reputation. Brand reputation issues in 2024 NewsWhip’s report, “ The Biggest Reputation Issues Impacting Brands in 2024 ,” examines four specific types of crises that brands have faced in the first half of 2024: Food inflation.

Drivers/motivators 79

Drivers/motivators Government Legal Price 79

Search Engine Land

MAY 24, 2024

This change coincided with the March 2024 core algorithm update. Within their documentation , Google states that PageRank is: “one of our core ranking systems used when Google first launched. This suggests that links and PageRank are still important in 2024. This doesn’t mean links are unimportant.

Objectives and Key Results 112

Objectives and Key Results Trust Engineering Technique 112

Search Engine Land

JULY 24, 2024

” But what wasn’t mentioned was the nightmarish post-launch that likely contributed to a more conservative starts. ” Alphabet Q2 2024 revenue. Much of the growth came from retail and financial services, Schindler said. Alphabet reported Google Search and other advertising revenues of $48.5

Click Through Rate 91

Click Through Rate Retail Launch Growth 91

Martech

DECEMBER 4, 2023

As we wrap up 2023 and look ahead to 2024, now is the time to evaluate our marketing strategies to ensure we are fully prepared for what’s to come. This article discusses six pivotal areas B2B marketers should focus on to kick off 2024 proactively. Staying ahead of the curve is imperative for long-term success in B2B. Get MarTech!

B2B 111

B2B Represent Campaign Strategize 111

Sales Hacker

SEPTEMBER 8, 2023

Share Where SaaS is and Where SaaS Will Be in 2024 This newsletter draws inspiration from one of our favorite talks at SaaStr from David Sacks’s (GP of Craft Ventures) with Jason Lemkin on Where SaaS is and Where SaaS will be in 2024. A very widely used CoPilot is GitHubs CoPilot tool , significantly enhancing the coder experience.

GTM 120

GTM Launch Growth Networking 120

Search Engine Land

FEBRUARY 20, 2024

The SERPs of 2024 are certainly not what they were a few years ago, and they’re due to change even more in the coming months as Google aggressively rolls out SGE. Defining an SEO strategy to capture SERP real estate is increasingly complex due to recent additions like SGE, rich snippets, and other features.

Real Estate 121

Real Estate Campaign Technique Clients 121

Search Engine Land

MARCH 4, 2024

Google confirmed it’s updating the verification process for Local Services Ads. The tech giant begun informing advertisers in specific sectors, like law services, about the update on March 4. This is the first of several steps we’ll take this year to improve protection for consumers and advertisers in Local Services Ads.”

Service 97

Service Process Legal Launch 97

Search Engine Land

DECEMBER 4, 2023

As we wrap up 2023 and look ahead to 2024, now is the time to evaluate our marketing strategies to ensure we are fully prepared for what’s to come. This article discusses six pivotal areas B2B marketers should focus on to kick off 2024 proactively. Staying ahead of the curve is imperative for long-term success in B2B.

B2B 108

B2B Represent Campaign Strategize 108

SaaStr

JULY 11, 2024

To close out SaaStr Europa 2024, Jason Lemkin, SaaStr CEO and Founder took the stage to answer the audience’s most burning questions. Let’s find out what people are asking in H2 2024. It’s only $100,000, and he’d do a big launch around it. AMA’s with Jason are wildly popular for his expertise and no-holds-barred delivery.

GTM 113

GTM Growth Start-ups Closing 113

Martech

DECEMBER 19, 2024

For example, instead of Download our guide, use Dont miss the trends shaping 2024. Blue conveys trust and reliability, which works well for professional services. Final checklist for crafting high-converting CTAs Before launching your CTAs, run through this checklist to maximize their effectiveness.

A/B testing 119

A/B testing Drivers/motivators CTR Click Through Rate 119

Martech

MARCH 5, 2024

HubSpot’s February 2024 releases are paving the way for a transformative leap in digital marketing, sales efficiency and customer service excellence. February brought updates that introduce groundbreaking forecasting tools and service enhancements. Improved customer service management with all-new Help Desk workspace.

Strategize 106

Strategize User Experience Contact Service 106

Martech

MARCH 5, 2025

In May 2024, the company opened its first large-format store in Edens Plaza in Wilmette, Illinois. Experience the brands premium customer service. The store isnt just another place to buy glasses its an extension of the brand experience, serving as a product showroom and an embodiment of Warby Parkers customer-first ethos.

Retail 80

Retail Drivers/motivators Launch Up-sell 80

Martech

SEPTEMBER 19, 2024

That is, unless you ask Google’s Gemini, which told me 2024 is the first time. Yellow.ai’s VoiceX is an AI-powered customer service voice tool. VoiceX aims to enable more natural and effective AI-driven voice interactions for customer service. The word from both events is agents, and that is not a euphemism for bots.

Campaign 59

Campaign Launch Technology Technology 59

Sales Hacker

AUGUST 24, 2021

In this episode of the Sales Hacker podcast, we’re thrilled to welcome Jean Ayoub , the Secretary-General and CEO at International Social Service (ISS). Jean is the Secretary-General and CEO of an organization called ISS, International Social Services. powered by Sounder. This week’s guest is Jean Ayoub. And finally Blueboard.

Service 108

Service Cross-sell Consult Finance 108

Search Engine Land

SEPTEMBER 5, 2023

While an ad-free subscription service is currently under consideration for Europe, it may extend to the US in the future. A Meta subscription service has been suggested in response to the European Union’s Digital Services Act, which comes into effect on 1 January 2024. SUBSCRIBE See terms. What has Meta said?

Territory 132

Territory Launch Campaign Engineering 132

ClickFunnels

JANUARY 27, 2022

billion between 2020 and 2024. What other products/services do they use? The Product Launch Funnel. This funnel is intentionally crafted to build suspense and excitement around your upcoming online course to maximize the number of people who purchase it on launch day. Start Building Your Product Launch Funnel Now!

Launch 215

Launch Sales Up-sell Pitch 215

Salesforce

JANUARY 9, 2025

Once shoppers experience a truly personalized experience, uniting their branded experiences across marketing, commerce, and service, that expectation becomes the bar to clear. In 2024, Commerce Cloud launched Generative Product Descriptions to streamline merchandising within the flow of work. Thats where Agentforce comes in.

Retail 59

Retail Promote Government Trust 59