Search Engine Land

AUGUST 1, 2024

This will be even more true in 2024, given how rapidly AI and tools like ChatGPT, Gemini and Copilot are building a presence in how people find information and how much they trust it. For example, if you plan to launch a gaming arm in 18 months, start building relationships and context now. Dig deeper: Why server logs matter for SEO 5.

SQL 98

SQL Engineering Education Start-ups 98

Martech

APRIL 9, 2024

Don’t follow the pack — be a leader Read the 2024 Gartner® Magic Quadrant for Customer Data Platforms. Segment and activate quickly : You can now compress the weeks it takes to build out segments with legacy SQL-based tools into minutes. Watch the free demo Originally published on Salesforce.com on January 16, 2024.

SQL 122

SQL Cross-sell Campaign Trust 122

Martech

JUNE 4, 2024

And back then, I got HockeyStack for Cognism and what they did was to match my LinkedIn impression data with my conversion data, on the MQL level, SQL level and revenue level. And there was more than $100 million in ad spend, and we analyze half a billion in pipeline and $70 million in revenue from Q4 2023 and Q1 2024. We can do that.”

SQL 126

SQL Lead generation Education Pipeline 126

Search Engine Land

APRIL 9, 2024

Don’t follow the pack — be a leader Read the 2024 Gartner® Magic Quadrant for Customer Data Platforms. Segment and activate quickly : You can now compress the weeks it takes to build out segments with legacy SQL-based tools into minutes. Watch the free demo Originally published on Salesforce.com on January 16, 2024.

SQL 72

SQL Cross-sell Campaign Trust 72

Salesforce

OCTOBER 21, 2024

At this year’s Dreamforce, Salesforce launched Agentforce , a set of tools to create and customize agents, as well as the collection of agents we provide across the Customer 360. Agentforce Campaigns is a part of this launch, and I’m already being asked by customers how they can take advantage of it.

Campaign 59

Campaign Launch SQL Strategic planning 59

Salesforce

DECEMBER 14, 2023

Segment and activate quickly : You can now compress the weeks it takes to build out segments with legacy SQL-based tools into minutes. The new Data Cloud integrations allow you to launch ad campaigns that are more relevant(using first-party data) and efficient, through the power of automation. Watch a free demo

SQL 72

SQL Cross-sell Campaign Trust 72

Search Engine Land

SEPTEMBER 21, 2023

In the example above, I would recommend my client to optimize toward SQL with dynamic values based on things like company size or predictive lifetime value (pLTV) if that is viable. For example, in the three months since launching Video, has my conversion volume gone up and CPA gone down? Lead scoring. Dynamic values. Predicted LTV.

Lead generation 103

Lead generation Non-Profits Drivers/motivators Intrinsic 103