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Local search in 2024: Key trends and tactics for marketers

Search Engine Land

This article discusses the top areas location-based businesses need to focus on in 2024 and key metrics to measure performance and success. Local is more about experiences than listings management Below are the top five areas that location-based businesses need to focus on in 2024. Reviews on the Google Business Profile.

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Case study: August 2024 Google core update and a recovery plan

Search Engine Land

While it would have been easy to dive into auditing this market for rankings, we recognized that the devil is in the details. In 2023, Android had a 95.17% market share, while iOS only had 3.98%. Since our client’s solution only works with iOS, India is not the right market to focus on.

Clients 91
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Can’t keep up? 3 timeless ways to future-proof SEO

Search Engine Land

If anything, all of the changes we’ve seen in 2024 have just reinforced this for me.” ” “SEO has its place in the marketing spectrum, it is not THE place – it has to come at the right moment in the site’s maturity – volatility and whatnot just reinforces that idea.” Kisielewska said.

Gaming 97
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A technical guide to video SEO

Search Engine Land

They take away portions of search market share to self-hosted proprietary videos businesses have always used on their websites. Around February this year, we could observe videos showing up on the search results page through multiple formats, including carousels and social media platforms such as Facebook or TikTok.

UX 125
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PPC 2023 in review: UA sunsets, Google antitrust trial, X’s downfall and more

Search Engine Land

Merchant Center Next Google officially unveiled a new, simplified version of Merchant Center, called Merchant Center Next (MCN), at Google Marketing Live 2023. MCN will officially replace Google Merchant Center in early 2024. The new Bing failed to take any market share from Google after six months. What a year it’s been.

Retail 116
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What Is Ecommerce and How Is It Changing (Waves Hand) Everything?

Salesforce

Spurred by the influence of smartphones and the convenience of online shopping, mobile commerce sales make up almost 75% of ecommerce market share. Check out these stats: Ecommerce sales are projected to reach 57% of retail sales by 2024. There are 2.6 billion digital shoppers in the world. Were products easy to find?

B2C 59