SaaStr

DECEMBER 27, 2024

So as we wind down 2024 … what were the most popular SaaStr posts of the year to catch up on? We had 940 posts in 2024 alone! What Are The Odds You Get Acquired Within 5 Years for a Good Price? In 2024/2025. The post The Top 10 SaaStr Posts of 2024! Let’s look at the Top 10 SaaStr Posts of the Year: #1.

Price 102

Price Start-ups Customers Sales 102

Search Engine Land

AUGUST 1, 2024

This will be even more true in 2024, given how rapidly AI and tools like ChatGPT, Gemini and Copilot are building a presence in how people find information and how much they trust it. If you’re about to change your pricing, don’t update product pages with language about saving money.

SQL 98

SQL Engineering Education Start-ups 98

Martech

AUGUST 29, 2024

Salesforce expects the 2024 holiday season to be shorter and more competitive with brands facing the challenge of attracting consumers with less purchasing power. Based on global statistics, around 66% of shoppers plan to buy based on price this year, an increase of 20% since 2020. billion global shoppers across more than 64 countries.

Retail 66

Retail Price Promote Growth 66

Martech

JULY 23, 2024

The latest figure I saw was something like 347,000,000,000 emails sent a day,” Cynthia Price, SVP of Marketing at Litmus, told Martech. No more trying to hide the unsubscribe link or sending people to a landing page that has a phone number on it,” said Price. “I How big is the spam problem? That’s 173,000,000,000 spam emails a day. “The

Price 117

Price Follow-up Start-ups Contact 117

Search Engine Land

JULY 22, 2024

With limited time to publish shopping lists, send email blasts and do social media posts, try increasing your pricing because you have to make up for the lack of quantity this year. By implementing the above strategies and remaining flexible, you can turn the challenges of the 2024 holiday season into opportunities for growth.

Niche 98

Niche Retail Promote Follow-up 98

Martech

JULY 31, 2024

Amazon Sponsored Products, Facebook, Google search and Instagram all saw lower spending growth year-over-year in Q2 2024 than a quarter earlier. Facebook’s share of total Meta ad spend dropped compared to last Q2 but still accounted for 68% in Q2 2024, maintaining its dominance among Meta’s platforms.

Click Through Rate 115

Click Through Rate Retail Sports Growth 115

Martech

JANUARY 7, 2025

The 2024 holidays delivered on, and in fact surpassed, record-breaking projections for ecommerce. Dig deeper: 2024 holiday sales live up to record-breaking projections Inflation. The record-setting holidays were a result of strong consumer spending, not higher prices. off the listed price. consumers spent $241.4

Retail 108

Retail Price Up-sell Sell 108

SaaStr

MARCH 23, 2024

Are we thought the endless price increases we saw in 2023? A stunning 76% of you are raising prices in 2024. Personally, I’m a fan of only raising prices if you’ve earned it, and focusing on raising prices on new customers, not just the base. Apparently not. That’s up from 54% in 2023.

Price 118

Price Customers Product 118

Martech

SEPTEMBER 25, 2024

Cost-conscious marketers are paying close attention to price when they’re considering replacement applications for their martech stack, according to the 2024 MarTech Replacement Survey. Source: 2024 MarTech Replacement Survey. Source: 2024 MarTech Replacement Survey. Source: 2024 MarTech Replacement Survey.

CRM 110

CRM Price B2B Follow-up 110

Martech

NOVEMBER 27, 2024

increase expected for the entire 2024 holiday shopping season. Understanding where your customers fall within these pricing and buying trends will help your brand make the most of this prosperous season. Ecommerce holiday spending is higher than anticipated, according to Adobe Analytics. For the first 24 days of November, U.S.

Sports 121

Sports Retail Start-ups Up-sell 121

Martech

JULY 22, 2024

The lower-priced tier now accounts for over 45% of new signups in markets where it’s available, signaling a potential shift in Netflix’s business model. Netflix reported strong Q2 2024 results, surpassing projections with significant growth in revenue, profits, and subscribers. Why we care. Are you getting the most from your stack?

Growth 106

Growth Territory Price Start-ups 106

Martech

JULY 10, 2024

Below is MarTech’s coverage from May 9, 2024, when HubSpot released its earnings and more reports surfaced of an Alphabet-HubSpot deal: HubSpot’s earnings and revenue beat expectations for the ninth consecutive quarter amid more reports of a sale to Google’s parent company Alphabet. million for the first quarter of 2024.

Negotiate 113

Negotiate Launch Price Follow-up 113

Martech

JULY 25, 2024

Anchoring Presenting a higher-priced option first can make subsequent options seem more affordable. This technique is often used in pricing strategies, such as tiered pricing models where the most expensive option sets a reference point. Transparency and honesty are always the best path to success in the long run.

Drivers/motivators 121

Drivers/motivators Technique Price Trust 121

Martech

JULY 30, 2024

Although pricing details are not available, this looks like a move to make improved CX available to small and medium businesses as well as the enterprise. Take our brief 2024 MarTech Replacement Survey Email: Business email address Sign me up! Why we care. Are you getting the most from your stack? Processing.

Launch 113

Launch Promote Price Customers 113

Search Engine Land

OCTOBER 1, 2024

January 2024: Now, they show five product grid results instead of four. September 2024: They began to integrate product results in AI Overviews. By displaying products, filters, reviews, pricing and more, Google is creating an Amazon-like experience without the need to visit a third-party site. Third-party retailers. Dimensions.

Retail 124

Retail E-commerce Price Engineering 124

Martech

JANUARY 7, 2025

Since its launch at the Dreamforce conference in September 2024, Salesforce Agentforce changed the conversation around AI, customer experience and customer service. 25, 2024, with pricing starting at $2 per conversation, with discounts available to large users Salesforce also announced the Agentforce Partner Network at the launch.

Launch 123

Launch Represent Engineering CRM 123

Martech

AUGUST 6, 2024

It could result in a big hit to parent company Alphabet’s bottom line; more and better search choices for people; and lower-priced, more effective advertising. And the prices that Google can charge for their search-based advertising, that’s entirely based on the percentage of market share they have. We won’t know until U.S.

Non-Profits 131

Non-Profits Engineering Price Market share 131

Martech

OCTOBER 2, 2024

Promoting discounts will also be a helpful tool for holiday campaigns, as price is a top factor for this year’s holiday shoppers. Dig deeper: 2024 online holiday spending set for record year with $240 billion in sales Email: Business email address Sign me up! Processing.

Campaign 117

Campaign Promote Price Conversion 117

SaaStr

DECEMBER 9, 2024

” and the post not only took off, it summarized a zeitgeist, a malaise, a feeling across much of B2B at the start of 2024. Let’s take a look at the market cap / stock price of some SaaS leaders: That would anyone feel more bullish. Overall, public SaaS stocks still lagged the S&P for 2024. That SaaS was Dead.

Growth 120

Growth Up-sell Pipeline Start-ups 120

Hubspot

SEPTEMBER 12, 2024

I bought a new car in 2021, when the pandemic had virtually eliminated the gap between new and used prices. A 2024 HubSpot Blog Survey of 422 B2B professionals in the U.S. who make purchasing decisions for their teams (hereafter the 2024 B2B Buyer survey) found that half of them find the B2B buying experience outdated.

B2B 81

B2B B2C Tradeshows Contract 81

Adaptive Business Services

NOVEMBER 6, 2024

What I do not know is pricing and how integrated this new feature will be with Nimble itself. My best guess is that Nimble will continue to follow the same pricing model that it uses with its existing message sequencing and group messaging features. I do not believe that this will be an entirely home-grown addition.

CRM 62

CRM Contact Price Campaign 62

Martech

AUGUST 19, 2024

There are always leaders who prioritize low prices over the value products provide. The churn for this persona is high because they are likely to switch to lower-priced providers. When businesses are trying to build a customer base, they often undercut the existing players in price. Are you getting the most from your stack?

B2B 115

B2B Contract Consult Price 115

SaaStr

FEBRUARY 3, 2025

On the other hand, the classic leaders in SaaS have rebounded from 2024 lows both in terms of growth and market caps. There have been so many price increases since 2021, many apps are 40% or more expensive than they were in 2021. To raise prices even more? And in Classic B2B you are raising my prices this quarter again ?

Price 117

Price Contact B2B Growth 117

Hubspot

SEPTEMBER 4, 2024

For example, a lead who frequently visits your pricing page and opens multiple emails gets a higher score than one who only visits your homepage. The most common complaint I hear from HubSpot users is about the significant price jump between our starter and professional plans. Pricing structure. This concern is valid.

CRM 73

CRM Price Contact Pipeline 73

Search Engine Land

AUGUST 7, 2024

Let’s dive into this topic and see if buying backlinks is a viable strategy in 2024. Paid sites (June 2023): 44,276 Paid sites with 200 server response (April 2024): 31,388 Paid sites with 3XX, 4XX, 5XX server responses: 12,888 Dead paid sites: 29% Among the remaining 31,388 sites, 11,000 have less than 100 pages in the Google index.

Gambling 93

Gambling Niche Finance Sell 93

Martech

AUGUST 1, 2024

The average price per ad was also up 10%. billion and $41 billion and maintains its full-year 2024 total expenses outlook of $96 billion to $99 billion. The DAP figure is the number of people accessing any one of its apps. Source: Meta “Second-quarter earnings exceeded forecasts, rising by $33.1

Retail 113

Retail Represent Growth Price 113

Martech

SEPTEMBER 4, 2024

Fifty-nine percent of brands increased discounts over the last year (57% also raised prices) and 54% experienced higher costs. Consumers may be facing economic pressures, but they are going to open their purse-strings for the right product at the right price. But 67% saw higher profits and 64% higher margins. Why we care. Processing.

Price 104

Price Growth Conversion Product 104

Search Engine Land

JULY 17, 2024

In 2024, brands are encountering a variety of challenges that can impact their reputation. Brand reputation issues in 2024 NewsWhip’s report, “ The Biggest Reputation Issues Impacting Brands in 2024 ,” examines four specific types of crises that brands have faced in the first half of 2024: Food inflation.

Drivers/motivators 79

Drivers/motivators Government Legal Price 79

Martech

AUGUST 26, 2024

They’re using chatbots for top-of-funnel conversations, digital tools for custom price quotes, marketplaces for placing orders—the list goes on and on. These days, marketers are emboldened just as buyers are demanding to place orders through their mobile phones. See my earlier article for useful stats and resources on this subject.

B2B 132

B2B X-functional Cross-sell B2C 132

Martech

DECEMBER 26, 2023

Marketers will improve customer experience in 2024 so brands can remain competitive and demonstrate to customers that they matter. In 2024, keys to customer success will include better personalization delivered at scale by ramped-up automation and generative AI. Every year the bar gets raised.

Customers 145

Customers Retail GTM B2B 145

Martech

DECEMBER 28, 2023

They want to keep budgets down, even as a busy political campaigning season will drive prices up. Attention metrics will capture marketers’ attention and meaningful engagement As seen in our 2024 data predictions , the phasing out of third-party cookies is almost certain. We’d like to know how it’s been for you.

Click Through Rate 129

Click Through Rate Sports Campaign Service 129

SaaStr

NOVEMBER 5, 2024

The answer is probably Yes, if we look at the actual, hard SaaStr data from SaaStr Annual 2024: What you can see above is: As the booth gets bigger, the number, almost linearly Activations are a big deal. The price for a booth is just a small part of the overall soft and hard costs. So should you go small, or go big?

Price 109

Price 109

SaaStr

JANUARY 12, 2024

So a question I get a lot from folks is “How Will 2024 Be?” Second, the top public SaaS companies had a great year in their stock prices, even in growth slowed. The average public SaaS company saw it’s stock price up 40%. So for them, will 2024 be any better? Now let’s be clear. More on that here.

Cross-sell 126

Cross-sell Growth Up-sell Price 126

Martech

AUGUST 15, 2024

How inelastic is demand for your products when you need to raise prices due to sudden increases in cost of goods sold? Take our brief 2024 MarTech Replacement Survey The post Measuring marketing’s impact: From metrics to growth appeared first on MarTech. The answer reveals the value of consistent marketing.” Processing.

Growth 117

Growth Entertainment Sports Strategize 117

Martech

AUGUST 22, 2024

Up to two-thirds of respondents (66%) say AI is either very important or critically important to the success of their marketing over the next 12 months, per the 2024 State of Marketing AI report. Every marketer could test ad copy, images, pricing, special offers and much more against this synthetic persona.

User Experience 136

User Experience Consult Start-ups Price 136

Martech

OCTOBER 29, 2024

Brands that only have a presence in swing states or focus on growing in those states will feel limited volumes and price increases,” said Dan Larkman, CEO and founder of Keynes Digital. Dig deeper: 2024 elections playbook works for brands too Email: Business email address Sign me up! Processing.

Territory 115

Territory Networking Price Up-sell 115

Salesforce

SEPTEMBER 9, 2024

The Mulesoft Connectivity Benchmark Report 2024 found that 88% of IT decision makers across FSIs agree that data silos create challenges. 2024 continues to be a landmark year in financial services, marked by significant changes in digital transformation. But many FSIs are held back by data silos and integration challenges.

Service 97

Service Customer Relationship Management Clients Relationship Management 97