Martech

DECEMBER 30, 2024

As 2024 comes to a close, its impossible to ignore the central theme that has shaped marketing and technology this year: artificial intelligence. The year of AI: hype and hope Its no exaggeration to say that 2024 will be remembered as a watershed moment for AI. Iterative innovation in action Take Zara as an example. Their idea?

Strategize 119

Strategize Trust Technology Technology 119

Search Engine Land

AUGUST 19, 2024

Are you intrigued by the world of video production and creation within advertising and digital media? The evolution of video production and creation for advertisers To create such impactful, fast-moving change, a collection of advancements is needed: Technology needs to move quickly. Who should produce video for these platforms?

User Experience 102

User Experience Technology Technology Product 102

Martech

OCTOBER 23, 2024

The number of new product releases in the martech sector slowed in Q3 2024, while investment shrunk and M&A activity increased. That’s according to CabinetM’ Q3 2024 MarTech Innovation Report. That’s still more product announcements than the report found this time in 2023 (65 in Q3 2023, an 11% increase for 2024).

Product 112

Product Process Technology Technology 112

Search Engine Land

AUGUST 1, 2024

This will be even more true in 2024, given how rapidly AI and tools like ChatGPT, Gemini and Copilot are building a presence in how people find information and how much they trust it. Guiding in the creation of tools to help my own productivity, which I wouldn’t otherwise be able to do myself without a lot more time and effort.

SQL 98

SQL Engineering Education Start-ups 98

Salesforce

OCTOBER 3, 2024

Just-in-time (JIT) inventory management is a streamlined inventory management philosophy that aims to minimize inventory waste and optimize production efficiency. JIT operates on a fundamental principle: Produce goods only when needed to avoid excess inventory and optimize production processes.

Manufacturing 111

Manufacturing Transportation Technique Meeting 111

Search Engine Land

JULY 22, 2024

The ability to share specific products is limited as you only have so many videos that can be filmed and placements to publish without chasing fans away. Which niches or industries take more time to ship, as free shipping is a huge part of the consumer decision process. Processing. Line those up sooner in the season.

Niche 98

Niche Retail Promote Follow-up 98

Martech

JULY 17, 2024

Marketing must drive the transition from problem-market fit to product-market fit. Fast-forward to 2024, and Emma’s reality has shifted. As Emma’s company navigates from problem-market fit to product-market fit, understanding the differences between marketing and go-to-market (GTM) strategy becomes vital.

GTM 101

GTM Product Strategize Drivers/motivators 101

Veloxy

JUNE 20, 2024

Did you know that using mobile CRM apps can boost sales productivity by 14.6% ? But what are your best options in 2024? I’ll look into how these mobile CRM tools can streamline your sales processes, enhance customer interactions, and ultimately drive higher sales efficiency. So that’s a no-brainer, right?

CRM 246

CRM Product Sales Pipeline 246

Martech

JULY 29, 2024

Additionally, AI is too broad a term to focus on, with generative AI taking much of the oxygen in conversations, yet with other forms of artificial intelligence, such as predictive analytics and robotic process automation (RPA), having a larger existing footprint. of revenue in 2024 compared to 9.1% Processing.

Technology 137

Technology Technology Education Follow-up 137

Hubspot

JULY 31, 2024

B2B consumers want the same seamless, product-led experiences they’ve grown to love with their favorite B2C brands. And while this is all great news for small businesses looking for a way to digitize and streamline their sales process—there are major problems looming. Namely, checkout problems.

B2B 83

B2B E-commerce Real Estate B2C 83

Martech

SEPTEMBER 20, 2024

I’ve just returned from MAICON 2024, one of the best, if not the best, conferences focused on AI and marketing. According to the 2024 State of Marketing Report , 99% of respondents say they use AI in some fashion. To avoid random acts of AI, decide which processes are most important to your content strategy. Let me explain.

Profit margin 125

Profit margin Objectives and Key Results Strategize Legal 125

Veloxy

NOVEMBER 30, 2023

Highlighting the enduring significance of in-person interactions in the sales process. Download Now: The Big Blue Book of Field Sales Sales Managers — be sure to read the 3 chapters on sales productivity and sales acceleration! A 2023 study revealed that field sales teams outperformed their inside counterparts by 14%.

Objectives and Key Results 279

Objectives and Key Results Territory Inside sales Cross-sell 279

Martech

AUGUST 29, 2024

Salesforce expects the 2024 holiday season to be shorter and more competitive with brands facing the challenge of attracting consumers with less purchasing power. Over half (53%) of shoppers are interested in using AI to find products. Use AI to power product recommendations and tailored promotions. Processing.

Retail 66

Retail Price Promote Growth 66

Martech

SEPTEMBER 30, 2024

But now, marketing processes are shifting even more rapidly, with generative AI emerging as the top catalyst. 2024 has brought us into the “trough of disillusionment” for generative AI. Better conversion rates across personas, segments, channels, industries and products. How do you combine agile marketing and generative AI?

Engineering 137

Engineering Management Consulting Start-ups Conversion 137

Martech

JANUARY 7, 2025

Since its launch at the Dreamforce conference in September 2024, Salesforce Agentforce changed the conversation around AI, customer experience and customer service. Buyer, which helps B2B customers find products, make purchases and track orders. Personal Shopper , which recommends products and helps with search.

Launch 123

Launch Represent Engineering CRM 123

Veloxy

JANUARY 2, 2024

Therefore, you must work smarter to improve sales productivity to help your organization increase revenues. So, if your team has been wondering ‘how can we improve sales force productivity’, you’re in the right place. Get Your Free Ebook What Is Sales Productivity?

Product 246

Product Territory Objectives and Key Results Sales 246

Martech

NOVEMBER 27, 2024

increase expected for the entire 2024 holiday shopping season. retail site visits across 18 product categories. Adobe found that traffic to retail sites from genAI-powered chatbots skyrocketed 1,700% for the first three weeks of November 2024 versus the same period in 2023. Processing. ecommerce sales were up 9.6%

Sports 121

Sports Retail Start-ups Up-sell 121

Search Engine Land

OCTOBER 1, 2024

March 2022 : They launched product grids that show products directly. January 2024: Now, they show five product grid results instead of four. September 2024: They began to integrate product results in AI Overviews. Included directly in the SERP experience are: Scrollable product images. Processing.

Retail 124

Retail E-commerce Price Engineering 124

Martech

AUGUST 26, 2024

And smooth our selling process — their buying process — to its digital best. Traditionally, only simple products were suited to “mail order” (now ecommerce); products like copier paper and replacement parts. But programs with more modest production values can be very effective, too. Produce the content they love.

B2B 132

B2B X-functional Cross-sell B2C 132

Martech

AUGUST 5, 2024

Google Ads continues to experience a significant outage affecting multiple reporting tools and product management features. Affected: Products, Product Groups, Listing Groups pages across the web, API, and Google Ads Editor. Data breach: Unrelated item IDs, product titles, and Merchant Centre information visible to competitors.

Campaign 105

Campaign Product Process Advertising/ Marketing 105

Martech

JANUARY 9, 2025

For many marketers, handing over customer interactions to an automated genAI-powered process requires a leap of faith. During the 2024 holidays , traffic to retail sites from genAI-powered chatbots increased 13X over the previous year. Processing. Adoption is already underway. How does this work?

Drivers/motivators 125

Drivers/motivators Represent Contact Campaign 125

Martech

MARCH 26, 2025

A new report found that 41% of brands now use AI for video creation, up from 18% in 2024. The report attributes the surge in the use of AI for video to the increasing accessibility of AI tools, empowering marketers to streamline production and enhance video quality. Processing. How AI is used in video creation. Click to enlarge.

Lead generation 111

Lead generation Launch Follow-up Product 111

Veloxy

DECEMBER 28, 2023

Download Now: The Big Blue Book of Field Sales Outside Sales Reps — flip to the chapters on outside sales productivity, mastering the art of in-person selling, and how to shorten your sales cycle. This level of personal connection helps to establish trust and rapport, making the sales process smoother and more successful.

Outside Sales 242

Outside Sales Cold Call Represent Objectives and Key Results 242

Martech

JULY 12, 2024

Advertisers input their product URL, and Accelerate analyzes the website, company LinkedIn page, and prior ad accounts; builds creatives and targets relevant audiences; integrates Microsoft Designer to draft engaging creatives. Take our brief 2024 MarTech Replacement Survey Email: Business email address Sign up now Processing.

Launch 110

Launch Campaign B2B Process 110

Martech

SEPTEMBER 5, 2024

The customer journey for B2B software is long and complex for everything but the most basic, inexpensive products. Regardless of the complexity of the product or process, it’s safe to say most B2B SaaS buyers want to see the product in action before they invest. Processing. Sales teams are expensive.

B2B 121

B2B Non-Profits CTR Click Through Rate 121

Martech

JANUARY 7, 2025

The 2024 holidays delivered on, and in fact surpassed, record-breaking projections for ecommerce. Dig deeper: 2024 holiday sales live up to record-breaking projections Inflation. Apparel was down nearly 8% YoY in November 2024, according to the Index. The 2024 holidays were the most mobile ever, according to Adobe.

Retail 108

Retail Price Up-sell Sell 108

ClickFunnels

SEPTEMBER 28, 2021

The post How To Effectively Run Digital Marketing Campaigns For Any Product appeared first on ClickFunnels. Having a product is not enough. Create a Sales Funnel for Your Product Use Facebook Ads to Drive Traffic to Your Lead Magnet Landing Page Tap Into Other People’s Audiences Build Traffic-Generating Assets Never Stop Optimizing!

Campaign 256

Campaign Product Niche Promote 256

Search Engine Land

OCTOBER 3, 2024

For example, the blog post you’re planning to write might work better as an individual FAQ on a product or category page or as bullet points with product details or another type of formatted list. Processing. My process for understanding content depth looks to reduce that dependency a bit by changing what we review first.

Intrinsic 116

Intrinsic Engineering Consult Process 116

Martech

AUGUST 29, 2024

Marketers are tapping into AI’s analytics and research capabilities in higher numbers than for genAI content production, according to a new survey of over 1,200 marketers by adtech platform Mediaocean. Dig deeper: 3 reasons why digital video and CTV are booming in 2024 Why we care. Processing.

Retail 125

Retail Campaign Technology Technology 125

Hubspot

SEPTEMBER 12, 2024

That process has changed dramatically. A 2024 HubSpot Blog Survey of 422 B2B professionals in the U.S. who make purchasing decisions for their teams (hereafter the 2024 B2B Buyer survey) found that half of them find the B2B buying experience outdated. Also, they overwhelmingly prefer to do independent research.

B2B 81

B2B B2C Tradeshows Contract 81

Martech

JULY 17, 2024

It goes on to say: “…GenAI must be seamlessly embedded within business processes and systems. Performance should be reliable, transparent and ethical, accelerating productivity and improving customer experience, while adding measurable value to stakeholders.” Technological integration. Expert guidance.

Government 143

Government Technique Strategize Process 143

Martech

AUGUST 1, 2024

It is 2024, and we’ve all heard how AI can improve our email marketing efforts. They become obsessed with how it can create productivity. They are both fast food companies using AI technology during the food ordering process. The prompt was to write a sales email for a new product in the pickleball industry.

Campaign 129

Campaign Launch Gaming Sports 129

Salesforce

SEPTEMBER 19, 2024

Earlier this year, Salesforce launched the Marketing Cloud Growth Edition , a version of our product that is designed with the challenges and goals of small businesses in mind. At Dreamforce 2024, we took another step forward with the launch of Marketing Cloud Advanced Edition, which will be available in November 2024.

Territory 126

Territory Launch Growth Contract 126

Martech

JULY 24, 2024

The 2024 Summer Olympics open in Paris on Friday. Procter & Gamble will activate over 30 brands through an exclusive partnership in the Personal Care and Household Products category. Leverage digital channels to create unique fan experiences Engaging sports fans in 2024 goes far beyond the site of the competition.

Sports 113

Sports Gambling Entertainment Hospitality 113

Martech

OCTOBER 2, 2024

For instance, a product image with a blank or single-color background can be enhanced with relevant “lifestyle” imagery that places the product shot in context. Dig deeper: 2024 online holiday spending set for record year with $240 billion in sales Email: Business email address Sign me up! Processing.

Campaign 117

Campaign Promote Price Conversion 117