Martech

SEPTEMBER 9, 2024

Buyers increased their 2024 ad spend projections to +11.8%, up from +9.5% The report, “The 2024 Outlook Study: August Update,” finds that the resilient economy, marked by a 2.3% rise in consumer spending in Q2 2024, has eased buyers’ concerns about economic instability. Source: IAB “The 2024 Outlook Study: August Update.”

Retail 112

Retail Strategize Follow-up Growth 112

Martech

FEBRUARY 1, 2024

Here is a roundup of the top social media opportunities where brands will confidently see momentum in 2024. 2024 is poised to be the year of properly putting AI to work , particularly in social media. This is especially important given that 2024 ushers the final death of third-party cookies.

Strategize 141

Strategize Trust Launch Retail 141

Martech

JULY 26, 2024

Just over a third of respondents (36%) said AI is now infused into their daily workflows — up 7 percentage points from last year, according to the 2024 State of Marketing AI Report. Source: Marketing AI Institute’s 2024 State of Marketing AI Report More AI, fewer jobs? Processing. Here’s some of what they wrote.

Technology 118

Technology Technology Strategize Follow-up 118

Veloxy

NOVEMBER 30, 2023

Highlighting the enduring significance of in-person interactions in the sales process. By providing streamlined processes and support, enablement boosts the efficiency and productivity of sales representatives. Provide immediate assistance and guidance during the transition period to new processes or tools.

Objectives and Key Results 279

Objectives and Key Results Territory Inside sales Cross-sell 279

Martech

JANUARY 9, 2025

For many marketers, handing over customer interactions to an automated genAI-powered process requires a leap of faith. During the 2024 holidays , traffic to retail sites from genAI-powered chatbots increased 13X over the previous year. Adoption is already underway. According to Adobe, chatbot use peaked on Cyber Monday, up 1,950% YoY.

Drivers/motivators 124

Drivers/motivators Represent Contact Campaign 124

Martech

AUGUST 15, 2024

It’s a strategic powerhouse intersecting with every aspect of the business. Marketing, at its best, is the strategic intelligence fueling sales growth,” said Allen Richey, Chief Operating Officer at PacTech. “By This facilitates the sales process, promotes broader adoption, and maximizes the return on technology investments.”

Growth 116

Growth Entertainment Sports Strategize 116

Martech

SEPTEMBER 11, 2024

We also found that attendee-to-lead conversion was increasingly more difficult in late 2023 and 2024. Using GA, Demandbase and 6Sense, we found that buyers hit the web at the beginning and end of the sales process. Processing. Research Research performed well in certain industries. However, we didn’t find a consistent pattern.

B2B 131

B2B Campaign Represent Presentation 131

Martech

JULY 17, 2024

Strategic deployment. It goes on to say: “…GenAI must be seamlessly embedded within business processes and systems. “Many senior tech decision-makers admit that they don’t fully understand generative AI or its impact on business processes, right? Technological integration. Expert guidance.

Government 143

Government Technique Strategize Process 143

Martech

AUGUST 13, 2024

The essentials of operational maturity involve management practices, process improvement, technology and how it’s used, and staff capabilities, including existing skill sets, training opportunities, and identifying personnel or skill gaps. For example: Strategic performance measures. Process performance measures.

Objectives and Key Results 108

Objectives and Key Results Strategize Follow-up Technology 108

Martech

NOVEMBER 13, 2024

In his words, marketing leaders must evolve into strategic contributors whose insights drive core business results. A similar sentiment was echoed at another industry gathering — the 2024 MASB (Marketing Accountability Standards Board) Summer Summit. Instead, it should be positioned as a strategic driver of growth and long-term value.

Drivers/motivators 128

Drivers/motivators Growth Objectives and Key Results Strategize 128

Martech

JULY 10, 2024

Today, you would get no argument on the importance of building relationships with influencers across social platforms, as social media marketing ROI and KPIs have become well-established within strategic frameworks. Email: Business email address Sign up now Processing. I wish it were that simple when it comes to AI.

Clients 125

Clients Strategize Launch Technology 125

Veloxy

DECEMBER 28, 2023

Successful outside sales requires strong communication and problem solving skills as well as flexibility to navigate autonomy, build customer relationships and execute the sales process. This level of personal connection helps to establish trust and rapport, making the sales process smoother and more successful.

Outside Sales 242

Outside Sales Cold Call Represent Objectives and Key Results 242

Martech

JULY 25, 2024

In marketing, understanding what drives consumer behavior separates the strategic from the box-checkers. Take our brief 2024 MarTech Replacement Survey For example, while scarcity can drive sales, creating false scarcity is deceptive and can erode trust — often leading to negative repercussions that are impossible to track. Processing.

Drivers/motivators 120

Drivers/motivators Technique Price Trust 120

Martech

AUGUST 8, 2024

Addressing these challenges requires a strategic approach, improving integration, enhancing team capabilities, managing costs and staying current with technological advancements. This is where the Pareto principle can become a powerful strategic tool for you and your team. Processing. Are you getting the most from your stack?

Objectives and Key Results 117

Objectives and Key Results Strategize Technology Technology 117

Martech

JULY 24, 2024

The 2024 Summer Olympics open in Paris on Friday. Leverage digital channels to create unique fan experiences Engaging sports fans in 2024 goes far beyond the site of the competition. Strategic use of social media allows brands to boost engagement and drive awareness within a new segment of fans.” Processing. Image: Bose.

Sports 112

Sports Gambling Entertainment Hospitality 112

Veloxy

FEBRUARY 15, 2024

Listening to these top sales podcasts can help professionals enhance their skills, stay informed about new developments in the field, and gain strategic advice from seasoned sales experts for career advancement and sales success. Podcasts such as The Amazing Seller Podcast and Hardcore Closer offer a solid foundation for beginners.

Gaming 233

Gaming Sell GTM Technique 233

Martech

DECEMBER 26, 2023

Marketers will improve customer experience in 2024 so brands can remain competitive and demonstrate to customers that they matter. In 2024, keys to customer success will include better personalization delivered at scale by ramped-up automation and generative AI. Every year the bar gets raised.

Customers 145

Customers Retail GTM B2B 145

Search Engine Land

JANUARY 10, 2024

As we kick off 2024, it’s time to rethink our SEO strategy. This article outlines key strategic aspects you must review, from high-level business considerations to the specific data, tools, content and technical elements that drive results. Gain insight into potential strategic moves, new products, markets, audiences and pivots.

Strategize 132

Strategize Launch Start-ups Engineering 132

Martech

AUGUST 1, 2024

They also offer new customer insights with strategic value.” Take our brief 2024 MarTech Replacement Survey Email: Business email address Sign me up! Processing. Identity solutions can help tie conversions to ads, which is essential to proving their value. Are you getting the most from your stack?

Retail 110

Retail Networking Legal Campaign 110

Salesforce

SEPTEMBER 9, 2024

The Mulesoft Connectivity Benchmark Report 2024 found that 88% of IT decision makers across FSIs agree that data silos create challenges. 2024 continues to be a landmark year in financial services, marked by significant changes in digital transformation. Automated processes ensure data is consistent and accurate. Back to top.)

Service 97

Service Customer Relationship Management Clients Relationship Management 97

SaaStr

JANUARY 26, 2025

Everyone knew mobile commerce was exploding (from 15% in 2014 to 75% in 2024), but reaching customers on mobile was broken. The traditional “Text WHY to 12345” SMS opt-in process was clunky and killed conversion rates. Solve The Hard Problem First And Patent It The first key insight?

Education 107

Education Legal Promote Growth 107

Martech

JULY 17, 2024

Fast-forward to 2024, and Emma’s reality has shifted. Considerations for a successful transition By following this checklist, Emma can make marketing a strategic partner on the GTM team and help navigate the transition to product-market fit effectively. Email: Business email address Sign up now Processing.

GTM 101

GTM Product Strategize Drivers/motivators 101

Martech

SEPTEMBER 24, 2024

Much of this goes back to the conversation I began in my previous MarTech column, “ How to gear up email for a strong finish to 2024 ,” in which I gave several tactics for increasing or at least preserving, budget for 2025 email marketing programs. Processing. The average marketing budget is 7.7% appeared first on MarTech.

Promote 122

Promote Represent Technology Technology 122

Search Engine Land

SEPTEMBER 18, 2024

Backlinks are still essential in SEO today, but there’s a stronger focus on their quality and strategic placement. The process Implementing a successful podcast link building strategy involves a series of well-planned steps. Processing. Business email address Sign me up!

Niche 88

Niche Promote Lead generation Growth 88

Martech

JULY 10, 2024

Take our brief 2024 MarTech Replacement Survey Modular content maximizes customer relevance while isolating personalization efforts to as few and small components as possible. Some CMPs have begun to automate tagging as part of the content creation process. Email: Business email address Sign up now Processing. See terms.

Government 110

Government Legal Pipeline Technology 110

Martech

AUGUST 12, 2024

You may need to change a setting or process in your CRM or cross-platform processes. Companies with no owner by target account : Identifies target accounts without assigned ownership, crucial for strategic account management. Processing. Is there a disproportionate amount from “Direct” that you need to review?

CRM 116

CRM Contact Account management Follow-up 116

Martech

AUGUST 13, 2024

As a result, marketing roles emphasizing strategic planning are being reduced or eliminated. This led him to GetResponse, a Polish email marketing company seeking a marketing leader who could represent the brand as a local face in the United States, form strategic partnerships and drive awareness through public speaking and industry events.

Strategic partnership 128

Strategic partnership Strategic planning Represent Sports 128

Search Engine Land

JULY 17, 2024

In 2024, brands are encountering a variety of challenges that can impact their reputation. Their decisions are under close scrutiny and require strategic foresight to effectively manage these issues. 29 to March 15, 2024. Business email address Subscribe Processing.

Drivers/motivators 79

Drivers/motivators Government Legal Price 79

Martech

DECEMBER 28, 2023

Attention metrics will capture marketers’ attention and meaningful engagement As seen in our 2024 data predictions , the phasing out of third-party cookies is almost certain. In 2024 IAB is partnering with the Media Rating Council to roll out standardized attention measurement guidelines.

Click Through Rate 128

Click Through Rate Sports Campaign Service 128

Heinz Marketing

SEPTEMBER 26, 2024

Strategic clarity and focus. Early planning ensures that financial decisions support the company’s strategic initiatives and growth objectives for the upcoming year. Preparing your budget early allows time needed to involve key stakeholders in the process so that everyone’s priorities are considered. Informed decision-making.

Objectives and Key Results 98

Objectives and Key Results Strategize Growth Start-ups 98

Martech

AUGUST 9, 2024

How to achieve an Austin-style rebrand Rebranding is a strategic process that requires careful planning and execution. Intelligent document processing (IDP) is key for cities wanting to preserve important paper archives. Processing. Consider Dublin, a city with over a thousand years of history.

Territory 110

Territory Transportation Electricity Government 110

Martech

OCTOBER 1, 2024

In other words, we can claim agency (control) to use these technologies to benefit customers AND our business processes. When you combine natural language with the ability to process data — both structured and unstructured — the capabilities start to open up even further. Let’s dive into how we claim agency over AI agents.

Construction 114

Construction CRM Contact Follow-up 114

Martech

JANUARY 25, 2024

Welcome to 2024! 3 words for 2024 Before I signed off on 2023, I shared my views on trends and takeaways from 2023 and how we could use what we learned to inform our 2024 planning. Here are my three words for the email industry in 2024. Having AI as my first word for 2024 also signifies its importance.

Government 133

Government Strategize Start-ups Technique 133

Martech

AUGUST 14, 2024

Annual Strategic Alignment : At the start of each fiscal year: a) Align your martech capabilities with business, marketing, customer experience, and technology goals; b) Forecast technology needs based on growth projections; and c) Plan major upgrades, migrations or eliminations 7. Processing. Are you getting the most from your stack?

Negotiate 110

Negotiate Objectives and Key Results Technology Technology 110

Hubspot

JANUARY 14, 2025

When it comes to B2B sales, relationships, strategic alignment, and trust determine the success of everything, from initial prospecting to long-term client retention. Now that Ive identified what sales champions do during the process, lets take a closer look at how they elevate your sales strategy and help elevate your teams performance.

Negotiate 78

Negotiate Cross-sell Drivers/motivators Strategize 78

Martech

AUGUST 6, 2024

It makes strategic recommendations to the marketing organization rather than just following instructions. Take our brief 2024 MarTech Replacement Survey Email: Business email address Sign me up! Processing. For example, let’s say MOps is marketing if it fulfils at least two of these conditions: It reports to the CMO.

Promote 107

Promote Campaign Follow-up Strategize 107