Martech

DECEMBER 30, 2024

As 2024 comes to a close, its impossible to ignore the central theme that has shaped marketing and technology this year: artificial intelligence. Ive seen first-hand how businesses, marketers, and students grapple with the demands of evolving technology and the relentless pace of change.

Strategize 119

Strategize Trust Technology Technology 119

Martech

NOVEMBER 6, 2024

HubSpot’s October 2024 updates cover everything from flexible email editing to new mobile app capabilities, as well as big upgrades for merchants. October 2024 also brought upgrades for anyone using Microsoft Teams and made managing support tickets a whole lot easier. Let’s recap the biggest HubSpot updates for October 2024.

Objectives and Key Results 112

Objectives and Key Results CRM Contact Pipeline 112

Martech

JULY 29, 2024

Additionally, AI is too broad a term to focus on, with generative AI taking much of the oxygen in conversations, yet with other forms of artificial intelligence, such as predictive analytics and robotic process automation (RPA), having a larger existing footprint. Unlike other recently hyped technologies (e.g.,

Technology 137

Technology Technology Education Follow-up 137

Search Engine Land

AUGUST 19, 2024

The evolution of video production and creation for advertisers To create such impactful, fast-moving change, a collection of advancements is needed: Technology needs to move quickly. This shift emphasizes the importance of data analysis in the process, particularly for improvement.

User Experience 102

User Experience Technology Technology Product 102

Martech

SEPTEMBER 6, 2024

HubSpot’s August 2024 updates focus on helping your teams work more efficiently, connect with customers in a more personalized wa, and make better decisions backed by solid data. How it helps you Ideal for Sales Ops and Admins without BDR or SDR capacity, Prospecting Agent automates the research and outreach process.

User Experience 110

User Experience Contact Campaign CRM 110

Martech

JULY 26, 2024

Just over a third of respondents (36%) said AI is now infused into their daily workflows — up 7 percentage points from last year, according to the 2024 State of Marketing AI Report. Marketers really, really want AI to free up time: 80% said they want the technology to “reduce time spent on repetitive, data-driven tasks.” Processing.

Technology 119

Technology Technology Strategize Follow-up 119

Martech

JANUARY 9, 2025

Since this fall 2024 survey does not ask the exact same questions as the spring edition, this analysis wont be able to make a direct, question-by-question comparison between the two. in Fall 2024 from a three-year high of 13.8% in spring 2024 to 7.7% in Fall 2024, the lowest level in over three years. from spring 2024.

Government 116

Government CRM Technology Technology 116

Salesforce

OCTOBER 3, 2024

JIT operates on a fundamental principle: Produce goods only when needed to avoid excess inventory and optimize production processes. By constantly striving to minimize waste and optimize processes, companies can enhance their overall productivity and quality. This can lead to reduced rental costs and increased operational efficiency.

Manufacturing 111

Manufacturing Transportation Technique Meeting 111

Martech

JANUARY 9, 2025

For many marketers, handing over customer interactions to an automated genAI-powered process requires a leap of faith. The good news is that as more AI agents come to market, the use of this technology to improve engagement and drive revenue will become clearer. Adoption is already underway.

Drivers/motivators 125

Drivers/motivators Represent Contact Campaign 125

Veloxy

NOVEMBER 30, 2023

Highlighting the enduring significance of in-person interactions in the sales process. This includes having up-to-date info about what they’re selling and being equipped with technology that aids their sales pitches. On the other hand, inside sales teams leverage technology-driven solutions.

Objectives and Key Results 279

Objectives and Key Results Territory Inside sales Cross-sell 279

Martech

AUGUST 14, 2024

Left to right: Lilit Davtyan, CEO, Phonexa and Kristen Haines, CEO, MailCon kick off MailCon New York 2024. The state of email has been evolving more than ever, especially in 2024 due to Google and Yahoo’s new bulk sender requirements,” said Talar Malakian, CMO of Phonexa, the lead gen technology company that hosts MailCon.

Campaign 117

Campaign Start-ups Follow-up Customers 117

Martech

AUGUST 29, 2024

Salesforce expects the 2024 holiday season to be shorter and more competitive with brands facing the challenge of attracting consumers with less purchasing power. Processing. The post Salesforce sees a shorter, more competitive holiday season in 2024 appeared first on MarTech. Email: Business email address Sign me up!

Retail 66

Retail Price Promote Growth 66

Veloxy

DECEMBER 28, 2023

Successful outside sales requires strong communication and problem solving skills as well as flexibility to navigate autonomy, build customer relationships and execute the sales process. This level of personal connection helps to establish trust and rapport, making the sales process smoother and more successful.

Outside Sales 242

Outside Sales Cold Call Represent Objectives and Key Results 242

Martech

JULY 19, 2024

What use is it for a graphic designer to create images 10 times faster if it still takes a week to get through the approvals process? Data can be created, processed and analyzed in near real-time. As the marketing team starts to flatten, skill sets become broader, and marketers will need to upskill their data and technology skills.

Manufacturing 125

Manufacturing Assembly Line Technology Technology 125

Martech

SEPTEMBER 30, 2024

But now, marketing processes are shifting even more rapidly, with generative AI emerging as the top catalyst. 2024 has brought us into the “trough of disillusionment” for generative AI. Real-world examples have shown that marketing productivity can improve by three times for many processes and even 10 times for others.

Engineering 137

Engineering Management Consulting Start-ups Conversion 137

Martech

JULY 23, 2024

The tech battle against brand fraud Fortunately, the same technology powering these sophisticated dupes is also at the forefront of brand protection. They’ve developed an invisible encryption technology that seamlessly integrates into product packaging or the products themselves. . Processing.

E-commerce 119

E-commerce Legal Pharmaceutical Trust 119

Martech

AUGUST 29, 2024

The same marketers are also keeping a watch on consumer interest in AI and other trending technologies. Dig deeper: 3 reasons why digital video and CTV are booming in 2024 Why we care. What many marketers can verify, however, is the ability for AI to help “sift through the data you often can’t fully process,” Weide said.

Retail 125

Retail Campaign Technology Technology 125

Martech

DECEMBER 6, 2024

Other areas of the organization, including security, legal and compliance will also present challenges to adoption of these new technologies. This discussion from the Fall 2024 MarTech Conference was led by Craig Schinn , Co-founder and COO, Actable, and Michelle Simone, Principal Consultant, Pepper Foster Consulting. Processing.

Government 128

Government Legal Consult Presentation 128

Martech

JULY 17, 2024

Technological integration. It goes on to say: “…GenAI must be seamlessly embedded within business processes and systems. “Many senior tech decision-makers admit that they don’t fully understand generative AI or its impact on business processes, right? Strategic deployment. Expert guidance.

Government 143

Government Technique Strategize Process 143

Martech

SEPTEMBER 25, 2024

Cost-conscious marketers are paying close attention to price when they’re considering replacement applications for their martech stack, according to the 2024 MarTech Replacement Survey. Source: 2024 MarTech Replacement Survey. Source: 2024 MarTech Replacement Survey. Source: 2024 MarTech Replacement Survey. Processing.

CRM 110

CRM Price B2B Follow-up 110

Martech

OCTOBER 15, 2024

The following checklist distills actionable strategies for digital marketers from Lotame’s “The 2024 State of Data Collaboration: A Global Perspective” research report, fielded by Cint. Tech stack : Surge in technology adoption, particularly in marketing automation and data collaboration platforms.

Strategize 117

Strategize Technology Technology Process 117

Martech

NOVEMBER 14, 2024

Ninety-four percent of marketers say AI technologies positively impacted revenue in 2024, and 95% plan to increase AI investment in the year ahead, according to a new study of 600 U.S. Ninety percent of marketers, all at companies of 100 employees or more, said they have dedicated budgets for AI technology for 2025. Processing.

Growth 127

Growth Technology Technology Follow-up 127

Martech

JULY 10, 2024

No marketing technology series would be complete without discussing the ever-important measurement of success or KPIs. In both cases, brand-new technology caught on like wildfire, affording marketers the opportunity to reach audiences in new ways. Email: Business email address Sign up now Processing.

Clients 126

Clients Strategize Launch Technology 126

Martech

AUGUST 1, 2024

It is 2024, and we’ve all heard how AI can improve our email marketing efforts. Yet, it’s important to recognize AI’s proper role — a technology that saves you time and grows the business by enhancing your work, not entirely replacing it. They are both fast food companies using AI technology during the food ordering process.

Campaign 129

Campaign Launch Gaming Sports 129

Martech

AUGUST 8, 2024

Underutilization of existing tools: Marketers use only 33% of their martech stack’s capabilities, down from 58% in 2020, according to Gartner’s 2023 Marketing Technology Survey. Adapting to emerging technologies: Keeping pace with rapidly evolving technologies like AI and predictive analytics is an ongoing challenge.

Objectives and Key Results 117

Objectives and Key Results Strategize Technology Technology 117

Martech

AUGUST 6, 2024

As AI-powered search technologies (like Search GPT) emerge, this ruling could lead to new solutions that pair speed, ease of use, and privacy protections that ultimately put Google on its heels,” Lance Wolder, head of strategy and marketing for digital media agency PadSquad, told MarTech. Processing.

Non-Profits 131

Non-Profits Engineering Price Market share 131

Martech

AUGUST 19, 2024

I am the first generative AI chatbot for marketing technology professionals. Flexibility and customization: A headless CMS provides developers with the freedom to choose their front-end technologies, allowing for more tailored and innovative user experiences. Future-proofing: Technology is always evolving. Processing.

Territory 107

Territory Technology Technology Presentation 107

Martech

SEPTEMBER 10, 2024

Today, geolocation technology company Foursquare introduced Sales Impact, a new offering in its campaign attribution suite. of total retail sales in February 2024 — down only 1.01% from the previous year. Dig deeper: Salesforce sees a shorter, more competitive holiday season in 2024 Email: Business email address Sign me up!

Retail 108

Retail Campaign Sales Represent 108

Martech

JULY 26, 2024

A pair of influencer marketing platforms were acquired by agencies this week, in a sign the advertising industry sees a future in influencer-led strategies that’s bright enough to attract investments in the technology behind them. billion in 2024 and expects it to grow at a compound annual growth rate of 38% from 2024 to 2030.

Launch 111

Launch B2B Campaign Follow-up 111

Martech

JULY 24, 2024

The 2024 Summer Olympics open in Paris on Friday. Leverage digital channels to create unique fan experiences Engaging sports fans in 2024 goes far beyond the site of the competition. Take our brief 2024 MarTech Replacement Survey Email: Business email address Sign me up! Processing. Image: Bose. In the U.S.,

Sports 113

Sports Gambling Entertainment Hospitality 113

Martech

JULY 30, 2024

Take our brief 2024 MarTech Replacement Survey Why GEO is important Impact on organic search Evolution in user search behavior What is GEO? Continuous adaptation: Both involve ongoing adaptation to changes in algorithms and technology to maintain and improve content visibility and performance. Processing.

Engineering 109

Engineering Objectives and Key Results User Experience Trust 109

Martech

JANUARY 7, 2025

Since its launch at the Dreamforce conference in September 2024, Salesforce Agentforce changed the conversation around AI, customer experience and customer service. 25, 2024, with pricing starting at $2 per conversation, with discounts available to large users Salesforce also announced the Agentforce Partner Network at the launch.

Launch 123

Launch Represent Engineering CRM 123

Martech

AUGUST 9, 2024

These urban centers are leveraging technology to modernize their infrastructure, preserve their rich histories and rebrand themselves for the future. How to achieve an Austin-style rebrand Rebranding is a strategic process that requires careful planning and execution. Consider Dublin, a city with over a thousand years of history.

Territory 112

Territory Transportation Electricity Government 112

Martech

AUGUST 15, 2024

“Marketing reframes complex technical offerings into easily understood value propositions, helping customers visualize the final product,” said Alan MacLeod, VP of Technology Operations at NBCUniversal. This facilitates the sales process, promotes broader adoption, and maximizes the return on technology investments.” Processing.

Growth 117

Growth Entertainment Sports Strategize 117

Martech

AUGUST 14, 2024

Quarterly Stack Reviews : Every three months, gather key stakeholders to a) Review the entire stack’s performance; b) Identify tools for potential elimination or upgrade; and c) Discuss new technologies that might fill gaps in functionalities. Processing. Whatever you do, don’t be a hyper-consumer.

Negotiate 111

Negotiate Objectives and Key Results Technology Technology 111

Iannarino

FEBRUARY 23, 2024

Before that, it was technology. Before technology, it was the linear sales process. Before the linear sales process, it was something else. The Future of B2B Sales: Prioritizing Effectiveness over Trends B2B sales is a fashion show, and today’s fashion is artificial intelligence. Before that, it was SDRs and BDRs.

B2B 233

B2B Pipeline Sales Technology 233

Martech

JULY 29, 2024

I am the first generative AI chatbot for marketing technology professionals. This integration allows organizations to streamline their content creation and publishing processes by leveraging the assets stored in the DAM. What are other technology options? I am trained with MarTech content. Here’s something somebody asked me!

Objectives and Key Results 114

Objectives and Key Results Customer Relationship Management CRM Technology 114