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Overcoming Solution Bias: Strategies for Elevating Your Sales Approach in 2024

Iannarino

Discover the pivotal shift from product obsession to strategic selling that can set you apart in the competitive landscape of 2024. Join us in unraveling the art of winning without the blinders of solution love.

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Lessons from AI’s 2024 rise and a pragmatic path for marketing in 2025

Martech

As 2024 comes to a close, its impossible to ignore the central theme that has shaped marketing and technology this year: artificial intelligence. The year of AI: hype and hope Its no exaggeration to say that 2024 will be remembered as a watershed moment for AI. Iterative innovation in action Take Zara as an example. Their idea?

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The 14 HubSpot updates from October 2024 you don’t want to miss

Martech

HubSpot’s October 2024 updates cover everything from flexible email editing to new mobile app capabilities, as well as big upgrades for merchants. October 2024 also brought upgrades for anyone using Microsoft Teams and made managing support tickets a whole lot easier. Let’s recap the biggest HubSpot updates for October 2024.

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How marketers can go beyond random acts of AI and why they should

Martech

I’ve just returned from MAICON 2024, one of the best, if not the best, conferences focused on AI and marketing. According to the 2024 State of Marketing Report , 99% of respondents say they use AI in some fashion. For those who have started, they are falling into the trap of using AI for isolated tasks without a strategic framework.

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Prepare Now: 2025s Must-Know Trends For Product And Data Leaders

Speaker: Jay Allardyce, Deepak Vittal, Terrence Sheflin, and Mahyar Ghasemali

Our esteemed speakers will discuss the emerging trends shaping the future of product management and business intelligence. We’ll explore how recent developments are impacting strategic planning and decision-making processes, as well as practical strategies to leverage these trends to the benefit of your organization.

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How marketing fuels the shift from problem-market fit to product-market fit

Martech

Marketing must drive the transition from problem-market fit to product-market fit. Fast-forward to 2024, and Emma’s reality has shifted. As Emma’s company navigates from problem-market fit to product-market fit, understanding the differences between marketing and go-to-market (GTM) strategy becomes vital.

GTM 101
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Why brands must bridge the knowledge gap in AI adoption

Martech

Gartner’s 2024 CMO Spend Survey shows that marketing budgets have fallen to 7.7% of revenue in 2024 compared to 9.1% When asked how they will deal with this, nearly two-thirds of respondents said that, despite lacking the budget to execute their strategies in 2024, they are hopeful that generative AI can make up some of the gaps.

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How to Optimize the Developer Experience for Monumental Impact

Speaker: Anne Steiner and David Laribee

As an innovative concept, Developer Experience (DX) has gained significant attention in the tech industry, and emphasizes engineers’ efficiency and satisfaction during the product development process. Attendance of this webinar will earn one PDH toward your NPDP certification for the Product Development and Management Association.

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Digital Adoption Platform Fundamentals: The Key To Product Innovation And Elevated CX

Speaker: Pulkit Agrawal

As digital transformation advances at a rapid pace, Digital Adoption Platforms (DAPs) have become essential tools for enhancing user experiences and redefining product management strategies. 📆 August 15, 2024 at 11:00 am PT, 2:00 pm ET, 7:00 pm GMT Use Product Management Today’s webinars to earn professional development hours!