Martech

NOVEMBER 6, 2024

HubSpot’s October 2024 updates cover everything from flexible email editing to new mobile app capabilities, as well as big upgrades for merchants. October 2024 also brought upgrades for anyone using Microsoft Teams and made managing support tickets a whole lot easier. Let’s recap the biggest HubSpot updates for October 2024.

Objectives and Key Results 114

Objectives and Key Results CRM Contact Pipeline 114

Search Engine Land

AUGUST 19, 2024

Are you intrigued by the world of video production and creation within advertising and digital media? The evolution of video production and creation for advertisers To create such impactful, fast-moving change, a collection of advancements is needed: Technology needs to move quickly. Who should produce video for these platforms?

User Experience 102

User Experience Technology Technology Product 102

Martech

JULY 29, 2024

Unlike other recently hyped technologies (e.g., What happens when adopting a technology such as AI outpaces leaders’ understanding of its potential, its current application and its potential for harm? Gartner’s 2024 CMO Spend Survey shows that marketing budgets have fallen to 7.7% of revenue in 2024 compared to 9.1%

Technology 139

Technology Technology Education Follow-up 139

Martech

SEPTEMBER 6, 2024

HubSpot’s August 2024 updates focus on helping your teams work more efficiently, connect with customers in a more personalized wa, and make better decisions backed by solid data. This makes it significantly easier to evaluate the effectiveness of your marketing strategies.

User Experience 112

User Experience Campaign Contact CRM 112

Martech

OCTOBER 23, 2024

The number of new product releases in the martech sector slowed in Q3 2024, while investment shrunk and M&A activity increased. That’s according to CabinetM’ Q3 2024 MarTech Innovation Report. That’s still more product announcements than the report found this time in 2023 (65 in Q3 2023, an 11% increase for 2024).

Product 114

Product Process Technology Technology 114

Martech

JULY 17, 2024

Marketing must drive the transition from problem-market fit to product-market fit. Fast-forward to 2024, and Emma’s reality has shifted. As Emma’s company navigates from problem-market fit to product-market fit, understanding the differences between marketing and go-to-market (GTM) strategy becomes vital.

GTM 101

GTM Product Strategize Drivers/motivators 101

Search Engine Land

JULY 17, 2024

Wunderkind’s 2024 Consumer Insights Report is a survey of over 1,503 consumers across the United States and United Kingdom about several topics from personalization to online shopping habits, advertising and more. For instance, 34% of consumers aged 18-24 value early access to new products, and 32% appreciate exclusive content.

E-commerce 73

E-commerce Drivers/motivators Networking Technology 73

Salesforce

OCTOBER 3, 2024

Just-in-time (JIT) inventory management is a streamlined inventory management philosophy that aims to minimize inventory waste and optimize production efficiency. JIT operates on a fundamental principle: Produce goods only when needed to avoid excess inventory and optimize production processes.

Manufacturing 111

Manufacturing Transportation Technique Meeting 111

Martech

AUGUST 29, 2024

Salesforce expects the 2024 holiday season to be shorter and more competitive with brands facing the challenge of attracting consumers with less purchasing power. Over half (53%) of shoppers are interested in using AI to find products. Use AI to power product recommendations and tailored promotions. Processing.

Retail 68

Retail Price Promote Growth 68

Veloxy

NOVEMBER 30, 2023

Download Now: The Big Blue Book of Field Sales Sales Managers — be sure to read the 3 chapters on sales productivity and sales acceleration! This includes having up-to-date info about what they’re selling and being equipped with technology that aids their sales pitches. Grab a warm coffee or tea and let’s get started!

Objectives and Key Results 279

Objectives and Key Results Territory Inside sales Cross-sell 279

Martech

JULY 23, 2024

The sale of counterfeit products is a $2 trillion criminal enterprise that impacts virtually every industry, according to the National Crime Prevention Council (NCPC). As the NCPC states, counterfeit products can cause “fires, skin rashes and even death.” Brands today face a new and formidable threat: AI-powered dupes.

E-commerce 121

E-commerce Legal Pharmaceutical Trust 121

Martech

OCTOBER 9, 2024

Snowflake’s annual Modern Marketing Data Stack report highlights marketing and advertising trends and identifies which technologies are helping organizations like yours use their data to understand their customers and run campaigns that lift the bottom line. 22, 2024, where we’ll unveil the 2025 report’s key findings.

Technology 112

Technology Technology Campaign Product 112

Martech

JULY 19, 2024

The following is based on earnings for the first quarter of calendar year 2024, which for some companies is fiscal year 2025. Dig deeper: 14,106 martech tools reveal 3 trends you should master HubSpot’s Q1 2024 results In summary: Total revenue: $617.4 Free users are upgrading to starter products. SMB products are growing.

Cross-sell 114

Cross-sell Growth CRM Up-sell 114

Martech

JANUARY 9, 2025

The good news is that as more AI agents come to market, the use of this technology to improve engagement and drive revenue will become clearer. During the 2024 holidays , traffic to retail sites from genAI-powered chatbots increased 13X over the previous year. Adoption is already underway.

Drivers/motivators 127

Drivers/motivators Represent Contact Campaign 127

Martech

SEPTEMBER 30, 2024

2024 has brought us into the “trough of disillusionment” for generative AI. Improvements to agile marketing If we look in the rearview mirror, companies with process excellence and advanced use of technology always perform better. Better conversion rates across personas, segments, channels, industries and products.

Engineering 139

Engineering Management Consulting Start-ups Conversion 139

Veloxy

DECEMBER 28, 2023

Download Now: The Big Blue Book of Field Sales Outside Sales Reps — flip to the chapters on outside sales productivity, mastering the art of in-person selling, and how to shorten your sales cycle. and embark on this journey to master the art of field selling together! Grab a warm coffee or tea and let’s get started!

Outside Sales 242

Outside Sales Cold Call Represent Objectives and Key Results 242

Veloxy

JANUARY 2, 2024

Therefore, you must work smarter to improve sales productivity to help your organization increase revenues. So, if your team has been wondering ‘how can we improve sales force productivity’, you’re in the right place. Get Your Free Ebook What Is Sales Productivity?

Product 246

Product Territory Objectives and Key Results Sales 246

Martech

JULY 24, 2024

The 2024 Summer Olympics open in Paris on Friday. Procter & Gamble will activate over 30 brands through an exclusive partnership in the Personal Care and Household Products category. Leverage digital channels to create unique fan experiences Engaging sports fans in 2024 goes far beyond the site of the competition.

Sports 115

Sports Gambling Entertainment Hospitality 115

Martech

AUGUST 1, 2024

It is 2024, and we’ve all heard how AI can improve our email marketing efforts. They become obsessed with how it can create productivity. Yet, it’s important to recognize AI’s proper role — a technology that saves you time and grows the business by enhancing your work, not entirely replacing it. Just look at the example above.

Campaign 131

Campaign Launch Gaming Sports 131

Martech

AUGUST 6, 2024

As AI-powered search technologies (like Search GPT) emerge, this ruling could lead to new solutions that pair speed, ease of use, and privacy protections that ultimately put Google on its heels,” Lance Wolder, head of strategy and marketing for digital media agency PadSquad, told MarTech. The same goes for Microsoft or Amazon. Processing.

Non-Profits 132

Non-Profits Engineering Price Market share 132

Martech

JULY 10, 2024

No marketing technology series would be complete without discussing the ever-important measurement of success or KPIs. In both cases, brand-new technology caught on like wildfire, affording marketers the opportunity to reach audiences in new ways. I wish it were that simple when it comes to AI. The simple answer is that it depends.

Clients 128

Clients Strategize Launch Technology 128

Martech

JULY 19, 2024

However, if marketers fail to adjust their overall marketing systems, productivity gains from AI can easily be lost. How AI changes marketing systems However, as marketing becomes more automated through AI, traditional systems that include multiple handoffs and manual approvals stymie productivity gains. Workflows become automated.

Manufacturing 127

Manufacturing Assembly Line Technology Technology 127

Martech

AUGUST 15, 2024

Through clear communication, marketing ensures the product features land as promised, maximizing its value.” By partnering with product development, marketing provides critical insights and competitive intelligence to inform product strategy. Consider this view from IT, via Warren Street, former SVP of Cloud Engineering at U.S.

Growth 119

Growth Entertainment Sports Strategize 119

Martech

AUGUST 8, 2024

As these ecosystems grow bloated and more complex, challenges related to integration, utilization and ROI compound, becoming significant blockers to productivity. Adapting to emerging technologies: Keeping pace with rapidly evolving technologies like AI and predictive analytics is an ongoing challenge. Processing.

Objectives and Key Results 120

Objectives and Key Results Strategize Technology Technology 120

Martech

AUGUST 29, 2024

Marketers are tapping into AI’s analytics and research capabilities in higher numbers than for genAI content production, according to a new survey of over 1,200 marketers by adtech platform Mediaocean. The same marketers are also keeping a watch on consumer interest in AI and other trending technologies.

Retail 127

Retail Campaign Technology Technology 127

Martech

AUGUST 19, 2024

Robinson described the churn problem as a result of being “in a high churn product category with a high churn buyer persona.” I knew about high-churn products. They tend to be relatively inexpensive and easy to deploy, usually project-based tools or products that are relatively easy for competitors to replicate.

B2B 117

B2B Contract Consult Price 117

Martech

JANUARY 10, 2025

A Gartner consumer survey of 2,001 respondents in April and May 2024 revealed that 63% acknowledge that brands are good at guessing what they might be interested in buying, indicating progress in personalization efforts. Bridging the gap between marketing and advertising technology is crucial for seamless integration and compliance.

Manufacturing 125

Manufacturing Legal Retail Trust 125

Martech

JANUARY 7, 2025

Since its launch at the Dreamforce conference in September 2024, Salesforce Agentforce changed the conversation around AI, customer experience and customer service. Buyer, which helps B2B customers find products, make purchases and track orders. Personal Shopper , which recommends products and helps with search.

Launch 125

Launch Represent Engineering CRM 125

ClickFunnels

SEPTEMBER 28, 2021

The post How To Effectively Run Digital Marketing Campaigns For Any Product appeared first on ClickFunnels. Having a product is not enough. Create a Sales Funnel for Your Product Use Facebook Ads to Drive Traffic to Your Lead Magnet Landing Page Tap Into Other People’s Audiences Build Traffic-Generating Assets Never Stop Optimizing!

Campaign 256

Campaign Product Niche Promote 256

Martech

JULY 29, 2024

I am the first generative AI chatbot for marketing technology professionals. What are other technology options? Digital asset management (DAM) and content management systems (CMS) are two essential components of a marketing technology stack, especially for a high-end jewelry brand like ours. I am trained with MarTech content.

Objectives and Key Results 116

Objectives and Key Results Customer Relationship Management CRM Technology 116

Martech

JULY 30, 2024

Take our brief 2024 MarTech Replacement Survey Why GEO is important Impact on organic search Evolution in user search behavior What is GEO? GEO positions your brand to appear in AI-generated results when users search for queries related to your products, services or areas of expertise. How is GEO different from SEO?

Engineering 110

Engineering Objectives and Key Results User Experience Trust 110

Martech

AUGUST 9, 2024

These urban centers are leveraging technology to modernize their infrastructure, preserve their rich histories and rebrand themselves for the future. Take our brief 2024 MarTech Replacement Survey Atlanta, facing rapid population growth, expects to add nearly 2 million more residents by 2050. Are you getting the most from your stack?

Territory 113

Territory Transportation Electricity Government 113

Salesforce

AUGUST 6, 2024

To jumpstart growth, Sandstone has expanded its product portfolio, and has decided to break into the more lucrative commercial real estate market. Smart home technology is just what homeowners are looking for. This enables more precise audience targeting, and helps marketing teams bring products to market faster.

Real Estate 128

Real Estate Non-Profits Click Through Rate CRM 128

Martech

AUGUST 12, 2024

I am the first generative AI chatbot for marketing technology professionals. Personalized marketing campaigns Tailored content delivery: Use insights from the CDP to deliver personalized content and product recommendations across various channels (email, social media, website) based on individual customer preferences and behaviors.

Customers 113

Customers A/B testing B2C Cross-sell 113