Martech

JULY 30, 2024

Take our brief 2024 MarTech Replacement Survey Why GEO is important Impact on organic search Evolution in user search behavior What is GEO? Continuous adaptation: Both involve ongoing adaptation to changes in algorithms and technology to maintain and improve content visibility and performance. How is GEO different from SEO?

Engineering 110

Engineering Objectives and Key Results User Experience Trust 110

Martech

DECEMBER 4, 2024

trillion in 2024 to $8 trillion by 2027. Many brands now use digital technology to simplify returns, yet ensuring customers feel positive about the process remains essential. Many brands are turning to digital technology to streamline the return process.

Customers 117

Customers Retail Represent Contact 117

Martech

JANUARY 2, 2025

Growing in-store networks While retail media networks have gained some attention [in 2024], I believe their full potential remains largely untapped, said Melanie Babcock, Vice President, Orange Apron Media and monetization at The Home Depot. These models mix in-house technology with third-party solutions. This is likely to continue.

Retail 117

Retail Networking Transportation Hospitality 117

Martech

SEPTEMBER 24, 2024

Much of this goes back to the conversation I began in my previous MarTech column, “ How to gear up email for a strong finish to 2024 ,” in which I gave several tactics for increasing or at least preserving, budget for 2025 email marketing programs. The average marketing budget is 7.7%

Promote 125

Promote Represent Technology Technology 125

Martech

NOVEMBER 13, 2024

A similar sentiment was echoed at another industry gathering — the 2024 MASB (Marketing Accountability Standards Board) Summer Summit. They overwhelmingly believed that well-executed marketing initiatives represent capital investments (rather than mere operating expenses).

Drivers/motivators 131

Drivers/motivators Growth Objectives and Key Results Strategize 131

Martech

AUGUST 19, 2024

New technologies and changing buyer behaviors demand that marketers stay adaptable and innovative. Real-time optimization : Leveraging technology and data analytics, ABM enables real-time tracking and optimization of campaigns, boosting effectiveness in a competitive landscape. Are you getting the most from your stack?

B2B 115

B2B Objectives and Key Results Campaign Contact 115

Sales Hacker

NOVEMBER 29, 2024

A common misconception is that the name is representative of the type of software we invest in. According to HighAlpha’s 2024 SaaS Benchmarks Report , 76% of founders are most concerned about go-to-market execution. Net loss for that period totaled $92 million in 2024, down 12% from a year ago.

GTM 113

GTM Real Estate Represent Territory 113

Salesforce

AUGUST 6, 2024

One is a new lineup of products and services for homeowners: smart home technology, sustainable living solutions like solar panels, and predictive maintenance on big-ticket systems like internet-connected HVACs. Smart home technology is just what homeowners are looking for. The other is its push into commercial real estate maintenance.

Real Estate 128

Real Estate Non-Profits Click Through Rate CRM 128

Martech

DECEMBER 26, 2023

Marketers will improve customer experience in 2024 so brands can remain competitive and demonstrate to customers that they matter. In 2024, keys to customer success will include better personalization delivered at scale by ramped-up automation and generative AI. Every year the bar gets raised.

Customers 145

Customers Retail GTM B2B 145

Martech

AUGUST 9, 2024

” Improvements in deep learning technology and the development of generative AI have enabled a deeper dive. Supercharging customer acquisition “In a nutshell, we supercharge customer acquisition for our clients,” explained Aniketh Parmar, EVP technology at Centerfield. We could not mine every single call. Processing.

Technology 113

Technology Technology Clients Campaign 113

Martech

OCTOBER 1, 2024

In other words, we can claim agency (control) to use these technologies to benefit customers AND our business processes. Sample file structure To demonstrate this, I constructed sample data files (using ChatGPT) that would represent a typical set of customer data. Let’s dive into how we claim agency over AI agents. Sample account data.

Construction 117

Construction CRM Contact Follow-up 117

Martech

AUGUST 12, 2024

Side note: I learned very quickly not to use acronyms in my queries because I found that the generative AI tools would make a random assessment of what they represented and, in acting on that, return completely bogus information. Take our brief 2024 MarTech Replacement Survey Email: Business email address Sign me up! Processing.

Meeting 134

Meeting Objectives and Key Results Sports Follow-up 134

Martech

FEBRUARY 7, 2024

Almost every business today has access to similar AI tools, but outcomes are going to differ significantly based on how they apply the technology. When we talk about AI in the context of business, it’s easy to get caught up in the excitement of the technology. Take HubSpot and Lavender AI, for instance.

Technology 128

Technology Technology CRM Finance 128

Martech

MARCH 7, 2024

Toss in representatives from about 75 vendors and the event was thick with pitches, presentations and promotions. My goal for the three-day event was to check out and learn more about new technologies from the sponsors and gain insight into the top issues that practitioners are wrestling with day-to-day. Here are my takeaways.

Entertainment 115

Entertainment Presentation Contract Pitch 115

Martech

SEPTEMBER 18, 2024

The 2024 U.S. Unlike in 2020, the flood of political ads across traditional and digital channels in 2024 presents brands with an unprecedented challenge: how to maintain visibility and engagement amid this deluge. Our Optimove research on 2024 holiday shopping shows that 67% of consumers will have “marketing fatigue” by November.

Campaign 71

Campaign Represent Strategize Trust 71

SaaStr

FEBRUARY 3, 2025

You’re winning true enterprise workloads, not just “fins” (side projects or experimental business lines that don’t represent real adoption). They came to SaaStr Annual to share what theyve learned about making the move to go more enterprise actually work. Going Enterprise Is a Company-Wide Decision The #1 mistake?

Hospitality 106

Hospitality Price Manufacturing Engineering 106

Search Engine Land

FEBRUARY 16, 2024

Here are six marketing strategies to help you grow your sales on Amazon in 2024. Do the photos and copy represent that? In 2024, this has become even easier with generative AI. In 2024, leveraging high-quality, informative videos that address customer pain points, demonstrate product use, and highlight unique features is key.

Profit margin 124

Profit margin Promote Campaign Price 124

Martech

JULY 19, 2024

We’ve had other tools in the marketing technology stack, things like Salesforce Marketing Cloud. The key thing we’re trying to drive is personalization in the customer experience and we think those audiences represent the most value for that.” .” What came before Data Cloud? Processing.

B2C 107

B2C Government Represent Consult 107

Veloxy

JULY 23, 2024

Start for free The Role of Technology in Predictive Sales Analytics The technology behind Predictive Sales AI is sophisticated yet accessible. Benefits of Predictive Sales AI Predictive Sales AI is more than just a technological upgrade. Another example might be a technology company that sells software solutions.

Technology 130

Technology Technology Sales Healthcare 130

Martech

OCTOBER 5, 2023

The Salesforce Winter 2024 release brings many enhancements designed to improve user experience and streamline business operations in content management, customer engagement and marketing strategy. Read the full Salesforce Winter 2024 release notes here. Get MarTech! In your inbox. Business email address Subscribe Processing.

Cross-sell 122

Cross-sell B2B User Experience Represent 122

Hubspot

JANUARY 14, 2025

According to HubSpots 2024 State of Sales Report , 17% of high-performing sales teams favor making sales team performance available, so it shouldnt come as a surprise if a really good sales professional asks for feedback and results. Sales champions take crushing it to a whole new level. And this isnt an exaggeration, either.

Negotiate 78

Negotiate Cross-sell Drivers/motivators Strategize 78

Search Engine Land

OCTOBER 4, 2024

Here are the key points he raised in his presentation, exploring the paradigm shift in search technology and its implications for advertisers and marketers. From: To: This physical enlargement represents a fundamental shift in how users can interact with search engines. We’ve made the box bigger.”

Click Through Rate 102

Click Through Rate Engineering Represent Start-ups 102

Martech

DECEMBER 10, 2024

HubSpot’s November 2024 updates focus on helping you capture cleaner data, engage contacts more effectively and streamline everyday tasks. Let’s take a look at the biggest HubSpot updates for November 2024. The post The 14 most impactful HubSpot updates from November 2024 appeared first on MarTech.

Objectives and Key Results 112

Objectives and Key Results Contact CRM Appointment 112

Martech

OCTOBER 9, 2024

The post Top 15 HubSpot updates for September 2024 include an AI overhaul, big productivity gains appeared first on MarTech. Whether you’re looking to simplify reporting, speed up content creation or gain a clearer view of your contacts and their activities, these updates have something for you.

Product 119

Product Real Estate CRM Pipeline 119

Salesforce

OCTOBER 2, 2024

According to a June 2024 Bizrate Insights survey, almost three-quarters of U.S. Retailers can also use technology to help overcome these challenges. Help associates manage the point of sale For retailers, the point of sale represents the location or system where sales are completed. consumers buy holiday gifts in person.

Retail 52

Retail E-commerce Promote Technology 52

Martech

JUNE 18, 2024

That’s the takeaway from the new “State of Personalization 2024” report from Twilio Segment. The full report, based on a survey of over 500 business leaders representing companies with over 500 employees in 12 countries can be found here (registration required). Why we care. Are you getting the most from your stack?

B2C 115

B2C Gaming Represent B2B 115

Hubspot

DECEMBER 12, 2023

But salespeople also had to work against a backdrop of economic uncertainty, which will likely carry into 2024. To help you stay ahead of the curve, I spoke with top sales professionals to get their tips for selling in 2024. Back to You There you have it: seven sales tips to carry with you into 2024. Let's dive in.

Objectives and Key Results 88

Objectives and Key Results Pipeline Sales Trust 88

Sales Hacker

SEPTEMBER 18, 2024

A huge thank you to Jason Saltzman and Live Data Technologies for generously allowing us to tap into their data to help surface the latest trends in go-to-market teams at startups. The TL;DR: Sales role hiring is rebounding in 2024 after a difficult 2023. to 2 years). We’ll see how this sticks through to 2025.

GTM 125

GTM Sales Growth Represent 125

Search Engine Land

JANUARY 9, 2024

As we begin to navigate our SEO strategies in 2024, it’s time to embrace these tools and supercharge our SEO tool stack. Don’t think of this as the robot uprising, another chapter in a long history of technologies that have “threatened” SEO as we know it. Instead, consider this an empowering evolution.

SQL 109

SQL Start-ups Price Engineering 109

Search Engine Land

NOVEMBER 30, 2023

Between an impending recession, sluggish sales cycles and clients looking to cut budgets, 2024 poses fresh challenges for agencies looking to thrive. Ideally, your top client should represent 10% or less of your business. That last part is critical. For the agency to thrive, you should only take on work that you can be great at.

Contract 92

Contract Clients Pitch Growth 92

Sales Hacker

JANUARY 30, 2024

Only one month into 2024, we’re already seeing a significant shift in the marketing metrics world. On the other hand, pipeline represents genuine prospects with a vested interest in your offerings. Efficiency Every MQL handed over to a sales representative requires a human review.

Pipeline 124

Pipeline Represent Pitch CRM 124

Smarter With Gartner

JULY 13, 2021

Gartner estimates that remote workers will represent 32% of all employees worldwide by the end of 2021, up from 17% in 2019. remote workers will represent 52% of its workforce in 2022, while remote workers in China and India will account for 28% and 30%, respectively. The adoption of cloud technologies is also increasing.

Represent 116

Represent Technology Technology Service 116

Martech

JANUARY 23, 2024

Two-thirds (66%) of marketing decision-makers say they plan to increase their technology spend, according to Forrester’s Marketing Survey, 2023. This represents a turnaround from 2023, when growth slowed after coming out of a sharp pandemic-era acceleration. This share of the budget is expected to grow. Why we care. Need to integrate.

B2C 114

B2C Drivers/motivators Technology Technology 114

Salesforce

OCTOBER 29, 2024

This was a huge shock — but as my company’s VP of global technical support, I quickly saw an opportunity to improve our technology. We looked thoroughly at five customer support management technologies. So that June 2023 phone call telling us our CSM was being deprecated as of February 2024 was a big deal.

Service 69

Service Customers X-functional Pharmaceutical 69

Veloxy

APRIL 12, 2023

The solar industry is growing rapidly, and by 2024, it’s estimated that 2.5% Be prepared to answer common questions about the technology, financing options, and the installation process. Use Sales Technology As a solar salesperson, you can leverage sales technology to help you close more deals. of all U.S.

Referrals 246

Referrals Finance Objectives and Key Results Sales 246

Martech

JUNE 10, 2024

The next-highest priority, at 61%, is integrating technology. Take our brief 2024 MarTech Replacement Survey Reaching the audience. These marketers represent B2B organizations with 250 or more employees targeting a variety of company sizes. The survey was done in February 2024. Are you getting the most from your stack?

B2B 95

B2B GTM Niche Represent 95

Martech

JANUARY 14, 2025

HubSpot launched 97 updates in December 2024. Let’s dive into some of the biggest HubSpot updates for December 2024. Its always easy to miss things like software updates in December because the end of the year and the holiday season consume a lot of our attention. Get detailed insights on meetings with custom report builder.

Objectives and Key Results 63

Objectives and Key Results CRM Campaign Pipeline 63