Iannarino

JULY 11, 2024

Unlock the secret to skyrocketing your sales by shifting your focus from showcasing solutions to demonstrating strategic empathy.

Strategize 245

Strategize Sell Sales 245

Martech

DECEMBER 26, 2023

Marketers will improve customer experience in 2024 so brands can remain competitive and demonstrate to customers that they matter. In 2024, keys to customer success will include better personalization delivered at scale by ramped-up automation and generative AI. Every year the bar gets raised.

Customers 144

Customers Retail GTM B2B 144

Martech

AUGUST 14, 2024

This was a refreshing change from the air of pessimism that settled over the entire email marketplace in 2024. But even if you don’t rely on Q4 to hit your numbers, you’re likely getting ready to assemble your budget and strategic plan for 2025. Another third just did that, so they’re learning to use their services.

Strategic planning 121

Strategic planning Strategize Campaign Up-sell 121

Search Engine Land

FEBRUARY 26, 2024

A new report released this month by Intero Digital ( disclosure: I previously worked with Intero ), “Revolutionizing Reach: The 2024 Digital Marketing Landscape You Can’t Ignore,” checks the yearly pulse for the digital spending and marketing activities of its SMB client list. Top digital marketing goals for 2024. Influencer marketing.

Lead generation 125

Lead generation B2C Niche Growth 125

Martech

DECEMBER 28, 2023

Attention metrics will capture marketers’ attention and meaningful engagement As seen in our 2024 data predictions , the phasing out of third-party cookies is almost certain. In 2024 IAB is partnering with the Media Rating Council to roll out standardized attention measurement guidelines.

Click Through Rate 124

Click Through Rate Sports Campaign Service 124

Martech

NOVEMBER 6, 2024

HubSpot’s October 2024 updates cover everything from flexible email editing to new mobile app capabilities, as well as big upgrades for merchants. October 2024 also brought upgrades for anyone using Microsoft Teams and made managing support tickets a whole lot easier. Let’s recap the biggest HubSpot updates for October 2024.

Objectives and Key Results 92

Objectives and Key Results CRM Pipeline Contact 92

Martech

JANUARY 25, 2024

Welcome to 2024! 3 words for 2024 Before I signed off on 2023, I shared my views on trends and takeaways from 2023 and how we could use what we learned to inform our 2024 planning. Here are my three words for the email industry in 2024. Having AI as my first word for 2024 also signifies its importance.

Government 129

Government Strategize Start-ups Technique 129

Martech

DECEMBER 13, 2023

I want you take a little time to look back at three of the big lessons we learned in 2023 and how they could affect your planning for 2024. Here are three takeaways from 2023, based on my own agency work and what I learned from my conference observations, along with my thoughts on how to apply them to planning for and working in 2024.

A/B testing 116

A/B testing Strategize Retail Clients 116

Martech

JANUARY 11, 2024

In 2024, this channel will grow in importance as marketers deal with the deprecation of third-party cookies and other privacy challenges. Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year. The post 2024 Predictions: Email captures marketers’ attention appeared first on MarTech.

Profit margin 123

Profit margin B2B Campaign Retail 123

Martech

JANUARY 18, 2024

To manage this complexity, you need an integrated martech stack that boosts efficiency, drives revenue growth, encourages data-driven innovation and aligns with strategic goals. However, obstacles like misalignment and poor collaboration can slow things down if not handled strategically. Enabling personalized content.

Strategize 100

Strategize Growth Technology Technology 100

Martech

JANUARY 12, 2024

As we slide into 2024, B2B marketing leaders face new challenges: deals are harder to close, budgets are shrinking, and expectations are rising. Is 2024 about doing more of the same? 2024 is the year to consider a different route — not just fine-tuning efficiency but aiming for a significant leap in effectiveness. Get MarTech!

B2B 126

B2B Construction Strategize Growth 126

Martech

MAY 3, 2024

The April 2024 HubSpot updates introduce a variety of features designed to streamline your team’s workflows and improve customer interactions through advanced automation and integration capabilities. Here’s what we’re covering today for HubSpot’s April 2024 updates: Flexible meeting allocation with weighted rotation option.

Service 114

Service E-commerce Strategize Campaign 114

Partners in Excellence

SEPTEMBER 3, 2024

Rather than managing all the accounts in their territories (which could have been hundreds), they were now focused on about 20-30 strategic accounts in each of their territories. The sellers were provided training and tools to help them in focusing on the strategic accounts. We have to do the work.

Territory 116

Territory Pipeline Quota Strategize 116

Search Engine Land

FEBRUARY 16, 2024

Here are six marketing strategies to help you grow your sales on Amazon in 2024. In 2024, this has become even easier with generative AI. By strategically directing traffic from other sources, sellers can enhance their product’s discoverability and competitiveness on Amazon, standing out in a crowded marketplace.

Profit margin 124

Profit margin Promote Campaign Price 124

Search Engine Land

MARCH 21, 2024

The difference in 2024? However, there are other key initiatives paid and organic teams need to incorporate into their joint 2024 strategies to help everyone navigate the early days of AI. Collaboration Collaboration – which includes its close cousin, communication – has high stakes in 2024. There’s an elephant in the room: AI.

Teamwork 101

Teamwork Click Through Rate Education Campaign 101

Salesforce

MAY 20, 2024

Find out now Key takeaways from our new State of Marketing report Successful AI implementation leads 2024 marketing trends Trustworthy data powers genuine customer connection Marketers are all in on personalization To some, the words “new era” mean big ideas and fresh innovations. Let’s take a look at highlights from the report.

Territory 126

Territory Follow-up Trust Start-ups 126

Search Engine Land

DECEMBER 21, 2023

We expect to see its full potential unleashed on Google Search in 2024. Bottom line: futureproofing digital presence for AI search should be a major priority for all brands in 2024. Read on to discover seven key trends that should influence your roadmap in 2024, as well as three must-haves for success. Web stories.

Real Estate 119

Real Estate UX Customer Relationship Management Relationship Management 119

Martech

APRIL 19, 2024

Insights into the shifting privacy landscape The recently released IAB State of Data 2024 report (registration required) , titled “How the Digital Ad Industry is Adapting to the Privacy-By-Design Ecosystem,” offers insights into how the industry is responding to privacy changes.

Strategize 106

Strategize Trust Legal Retail 106

Veloxy

NOVEMBER 30, 2023

Analyze territories strategically, considering factors like customer density, buying behaviors, and competition. The post Field Sales Enablement: What Is It & How to Measure Success in 2024 appeared first on Veloxy. To maximize success, steer clear of certain pitfalls.

Objectives and Key Results 279

Objectives and Key Results Territory Inside sales Cross-sell 279

Martech

NOVEMBER 14, 2023

As you do, let’s think about some events that shaped decision-making and will likely factor into your planning for 2024. In 2024, I expect select ESPs will launch significant applications that will reduce time and increase sophistication to increase relevance for customer messaging. These three developments stood out for me this year.

Retail 124

Retail Niche Objectives and Key Results Technology 124

Veloxy

DECEMBER 28, 2023

Structuring Your Sales Team for Success Structuring a sales team for success requires a strategic approach that considers the unique strengths and challenges of both inside and outside sales representatives. Everything You Need to Know in 2024 appeared first on Veloxy. The post What is Outside Sales?

Outside Sales 242

Outside Sales Cold Call Represent Objectives and Key Results 242

Search Engine Land

MARCH 6, 2024

This article explores top practices and insightful tips for creating successful paid search ads in 2024, leveraging historical data, incorporating engaging visuals and aligning messaging across multiple channels. Many accounts in 2024 are still serving both standard text ads and expanded text ads.

A/B testing 120

A/B testing Campaign Networking Engineering 120

Search Engine Land

MAY 14, 2024

Here’s a rundown of everything you should know about RSAs in 2024. After much online discussion, in April 2024, Google’s Ginny Marvin confirmed that Ad Strength is not used by Ad Rank, meaning that a low-scoring ad could still perform well. Remember to pin sparingly and strategically whenever possible.

CTR 100

CTR Campaign Legal Launch 100

Veloxy

FEBRUARY 15, 2024

Listening to these top sales podcasts can help professionals enhance their skills, stay informed about new developments in the field, and gain strategic advice from seasoned sales experts for career advancement and sales success. The post The Best Sales Podcasts to Elevate Your Selling Game in 2024 appeared first on Veloxy.

Gaming 233

Gaming Sell GTM Technique 233

Martech

JUNE 27, 2024

On June 12 and 13, 2024, Emarsys went live with the Omnichannel and AI Masterclass , a digital event featuring fireside chats and expert-led sessions from digital leaders who are blazing a trail in the world of omnichannel marketing. The post Emarsys Omnichannel & AI Masterclass 2024 recap – and now available on-demand!

Strategic partnership 79

Strategic partnership A/B testing Strategize Growth 79

Martech

FEBRUARY 7, 2024

Three ways to be more strategic about AI integrations in 2024 No more vague goals Any AI-based marketing effort needs to have specific and clear objectives. The post Why integrations will be critical to AI in 2024 appeared first on MarTech. So how do you make sure your organization is getting the most from AI?

Technology 121

Technology Technology CRM Finance 121

Search Engine Land

JANUARY 16, 2024

We entered 2023 talking about GA4 and we’re doing the same thing in 2024. Having said that, I have managed to hone in on a few extremely valuable GA4 reports that I’m using to help my clients set their course for organic growth in 2024. When you’re finished, you’ll clearly see which segments need attention in 2024.

UX 107

UX Represent Niche Clients 107

Heinz Marketing

NOVEMBER 21, 2023

In a recent chat with our President & Founder, Matt Heinz and CMO AI Advisor Nicole Leffer , we uncovered some timely insights as we gear up for 2024. Embracing Artificial Intelligence (AI) strategically is no longer an option—it’s a necessity. So, let’s dive into the highlights of an incredible conversation.

B2B 114

B2B Strategize Clients Consult 114

Search Engine Land

SEPTEMBER 27, 2023

Strategize ways to develop trustworthiness with an audience and establish topical authority. Envision different paths for the search landscape and strategize how to position your brand in this evolving environment. More than just a means to pool resources, strategic collaborations can: Bring a fresh perspective. Add credibility.

Strategize 129

Strategize Entertainment Engineering Trust 129

Search Engine Land

DECEMBER 4, 2023

As we wrap up 2023 and look ahead to 2024, now is the time to evaluate our marketing strategies to ensure we are fully prepared for what’s to come. This article discusses six pivotal areas B2B marketers should focus on to kick off 2024 proactively. A strategic content approach helps build lasting connections with your audience.

B2B 108

B2B Represent Campaign Strategize 108

Martech

FEBRUARY 27, 2024

2024 is the year to prepare 2024 is going to be a preparatory year for the marketing evolution and innovation to come. The following characteristics will separate the enterprise winners and losers at the end of 2024. The post MarTech in 2024: Who will be the enterprise and vendor winners and losers? Get MarTech!

Technology 103

Technology Technology Consult Strategize 103

Martech

DECEMBER 4, 2023

As we wrap up 2023 and look ahead to 2024, now is the time to evaluate our marketing strategies to ensure we are fully prepared for what’s to come. This article discusses six pivotal areas B2B marketers should focus on to kick off 2024 proactively. A strategic content approach helps build lasting connections with your audience.

B2B 106

B2B Represent Campaign Strategize 106

Highspot

JULY 18, 2024

The newly-released State of Sales Enablement Report 2024 reveals strategies to enable your reps to drive your go-to-market initiatives and achieve your revenue goals this year. By doing so, you empower your teams to land your strategic initiatives and achieve your desired results. We’d love to hear from you.

Objectives and Key Results 52

Objectives and Key Results Quota Go To Market Strategize 52

Search Engine Land

OCTOBER 31, 2023

However, as we approach 2024, examining where generative AI content falls short is equally important as where it goes right. Dig deeper: SEO scalability: We have a problem Finding machine balance in 2024: Humans in the loop A harmonious balance between humans and machines is key to a successful content strategy.

Objectives and Key Results 120

Objectives and Key Results A/B testing Strategize Angle 120

Search Engine Land

JUNE 20, 2024

Google’s 2024 updates Year to date, Google’s updates have been mostly AI-focused (like fully phasing out Discovery campaigns in favor of Demand Gen) and relatively underwhelming, impact-wise. LinkedIn’s 2024 updates LinkedIn has continued to roll out useful advertiser features this year. Business email address Subscribe Processing.

B2B 75

B2B Territory Campaign Strategize 75