Iannarino

MARCH 4, 2024

There are people who still believe that the sales contest is between two companies and their solutions. The truth is that the contest is between the salespeople vying for the opportunity.

Strategize 267

Strategize Clients Sales 267

Martech

SEPTEMBER 20, 2024

I’ve just returned from MAICON 2024, one of the best, if not the best, conferences focused on AI and marketing. According to the 2024 State of Marketing Report , 99% of respondents say they use AI in some fashion. For those who have started, they are falling into the trap of using AI for isolated tasks without a strategic framework.

Profit margin 126

Profit margin Objectives and Key Results Strategize Legal 126

Iannarino

JULY 11, 2024

Unlock the secret to skyrocketing your sales by shifting your focus from showcasing solutions to demonstrating strategic empathy.

Strategize 270

Strategize Sell Sales 270

Martech

JULY 29, 2024

Gartner’s 2024 CMO Spend Survey shows that marketing budgets have fallen to 7.7% of revenue in 2024 compared to 9.1% When asked how they will deal with this, nearly two-thirds of respondents said that, despite lacking the budget to execute their strategies in 2024, they are hopeful that generative AI can make up some of the gaps.

Technology 138

Technology Technology Education Follow-up 138

Iannarino

MARCH 11, 2024

Navigating the world of strategic selling comes with its unique set of challenges. For those dedicated to mastering strategic-level sales, understanding and overcoming these barriers is crucial to executing a sophisticated approach to selling. Here’s a deeper dive into the major hurdles and how to overcome them.

Strategize 255

Strategize Sell Sales 255

Martech

FEBRUARY 1, 2024

Here is a roundup of the top social media opportunities where brands will confidently see momentum in 2024. 2024 is poised to be the year of properly putting AI to work , particularly in social media. This is especially important given that 2024 ushers the final death of third-party cookies.

Strategize 142

Strategize Trust Launch Retail 142

Search Engine Land

JULY 22, 2024

Navigating a compressed holiday shopping season With just 27 days between Thanksgiving and Christmas and the added complexity of multiple overlapping holidays, this year’s compressed timeline demands a strategic approach to SEO and marketing.

Niche 98

Niche Retail Promote Follow-up 98

Martech

SEPTEMBER 9, 2024

Buyers increased their 2024 ad spend projections to +11.8%, up from +9.5% The report, “The 2024 Outlook Study: August Update,” finds that the resilient economy, marked by a 2.3% rise in consumer spending in Q2 2024, has eased buyers’ concerns about economic instability. Source: IAB “The 2024 Outlook Study: August Update.”

Retail 113

Retail Strategize Follow-up Growth 113

Martech

JULY 26, 2024

Just over a third of respondents (36%) said AI is now infused into their daily workflows — up 7 percentage points from last year, according to the 2024 State of Marketing AI Report. Source: Marketing AI Institute’s 2024 State of Marketing AI Report More AI, fewer jobs? Here’s some of what they wrote. It can be downloaded here.

Technology 120

Technology Technology Strategize Follow-up 120

Veloxy

NOVEMBER 30, 2023

Analyze territories strategically, considering factors like customer density, buying behaviors, and competition. The post Field Sales Enablement: What Is It & How to Measure Success in 2024 appeared first on Veloxy. To maximize success, steer clear of certain pitfalls.

Objectives and Key Results 279

Objectives and Key Results Territory Inside sales Cross-sell 279

Martech

AUGUST 15, 2024

It’s a strategic powerhouse intersecting with every aspect of the business. Marketing, at its best, is the strategic intelligence fueling sales growth,” said Allen Richey, Chief Operating Officer at PacTech. “By Prioritizing initiatives that deliver on these KPIs lets marketers allocate resources strategically. Processing.

Growth 117

Growth Entertainment Sports Strategize 117

Martech

NOVEMBER 13, 2024

In his words, marketing leaders must evolve into strategic contributors whose insights drive core business results. A similar sentiment was echoed at another industry gathering — the 2024 MASB (Marketing Accountability Standards Board) Summer Summit. Instead, it should be positioned as a strategic driver of growth and long-term value.

Drivers/motivators 130

Drivers/motivators Growth Objectives and Key Results Strategize 130

Martech

JANUARY 9, 2025

During the 2024 holidays , traffic to retail sites from genAI-powered chatbots increased 13X over the previous year. Salesforce introduced Agentforce in September 2024, and most recently, SAP announced shopping assistant agents for later in 2025. Adoption is already underway.

Drivers/motivators 126

Drivers/motivators Represent Contact Campaign 126

Martech

SEPTEMBER 11, 2024

We also found that attendee-to-lead conversion was increasingly more difficult in late 2023 and 2024. Dig deeper: B2B content marketing: Driving success through strategic content creation Email: Business email address Sign me up! Most interest went toward topics related to industry trends or use cases that had the highest viewership.

B2B 133

B2B Campaign Represent Presentation 133

Sales Pop!

DECEMBER 15, 2023

As we watch our 2023 selling hours swiftly slip away, we look forward to the new year and the blank slate of promise that 2024 offers. But in terms of 2024, I’m hanging my hat on this well-known classic – “No one cares how much you know until they know how much you care”. 1 brings the ultimate reboot.

Manufacturing 147

Manufacturing Clients Strategize Prospecting 147

Martech

AUGUST 8, 2024

Addressing these challenges requires a strategic approach, improving integration, enhancing team capabilities, managing costs and staying current with technological advancements. This is where the Pareto principle can become a powerful strategic tool for you and your team. Are you getting the most from your stack?

Objectives and Key Results 118

Objectives and Key Results Strategize Technology Technology 118

Martech

AUGUST 13, 2024

Begin by evaluating your strategic objectives through the lens of data, considering the following questions: 1. For example: Strategic performance measures. Discovering your KPIs You’ve determined your strategic direction — now what? Identify the metrics that move the needle and directly influence your strategic goal.

Objectives and Key Results 109

Objectives and Key Results Strategize Follow-up Technology 109

Martech

JULY 25, 2024

In marketing, understanding what drives consumer behavior separates the strategic from the box-checkers. Take our brief 2024 MarTech Replacement Survey For example, while scarcity can drive sales, creating false scarcity is deceptive and can erode trust — often leading to negative repercussions that are impossible to track.

Drivers/motivators 122

Drivers/motivators Technique Price Trust 122

Veloxy

DECEMBER 28, 2023

Structuring Your Sales Team for Success Structuring a sales team for success requires a strategic approach that considers the unique strengths and challenges of both inside and outside sales representatives. Everything You Need to Know in 2024 appeared first on Veloxy. The post What is Outside Sales?

Outside Sales 242

Outside Sales Cold Call Represent Objectives and Key Results 242

Martech

JULY 24, 2024

The 2024 Summer Olympics open in Paris on Friday. Leverage digital channels to create unique fan experiences Engaging sports fans in 2024 goes far beyond the site of the competition. Strategic use of social media allows brands to boost engagement and drive awareness within a new segment of fans.” Image: Bose. In the U.S.,

Sports 114

Sports Gambling Entertainment Hospitality 114

Martech

JULY 10, 2024

Today, you would get no argument on the importance of building relationships with influencers across social platforms, as social media marketing ROI and KPIs have become well-established within strategic frameworks. I wish it were that simple when it comes to AI. The simple answer is that it depends. Are you getting the most from your stack?

Clients 127

Clients Strategize Launch Technology 127

Martech

JULY 17, 2024

Strategic deployment. Take our brief 2024 MarTech Replacement Survey Email: Business email address Sign up now Processing. To get a clearer understanding of the results, we spoke with Jonathan Moran, head of martech solutions marketing at SAS. Technological integration. Expert guidance. Are you getting the most from your stack?

Government 143

Government Technique Strategize Process 143

Martech

DECEMBER 26, 2023

Marketers will improve customer experience in 2024 so brands can remain competitive and demonstrate to customers that they matter. In 2024, keys to customer success will include better personalization delivered at scale by ramped-up automation and generative AI. Every year the bar gets raised.

Customers 145

Customers Retail GTM B2B 145

Search Engine Land

JANUARY 10, 2024

As we kick off 2024, it’s time to rethink our SEO strategy. This article outlines key strategic aspects you must review, from high-level business considerations to the specific data, tools, content and technical elements that drive results. Gain insight into potential strategic moves, new products, markets, audiences and pivots.

Strategize 132

Strategize Launch Start-ups Engineering 132

Veloxy

FEBRUARY 15, 2024

Listening to these top sales podcasts can help professionals enhance their skills, stay informed about new developments in the field, and gain strategic advice from seasoned sales experts for career advancement and sales success. The post The Best Sales Podcasts to Elevate Your Selling Game in 2024 appeared first on Veloxy.

Gaming 233

Gaming Sell GTM Technique 233

Sales Pop!

MAY 2, 2024

In 2024, the integration of social media marketing strategies into online sales platforms has become increasingly crucial for businesses looking to drive sales and enhance their market presence. Each post was strategically linked to a detailed blog post on their website, which then directed traffic to their Amazon services page.

E-commerce 130

E-commerce Niche Launch Education 130

Search Engine Land

JULY 17, 2024

In 2024, brands are encountering a variety of challenges that can impact their reputation. Their decisions are under close scrutiny and require strategic foresight to effectively manage these issues. 29 to March 15, 2024. For example, 399 articles about Five Guys’ prices got 285,100 engagements from Feb.

Drivers/motivators 79

Drivers/motivators Government Legal Price 79

Martech

DECEMBER 28, 2023

Attention metrics will capture marketers’ attention and meaningful engagement As seen in our 2024 data predictions , the phasing out of third-party cookies is almost certain. In 2024 IAB is partnering with the Media Rating Council to roll out standardized attention measurement guidelines.

Click Through Rate 130

Click Through Rate Sports Campaign Service 130

Martech

DECEMBER 9, 2024

Then 2024 was the year of genAIs integration into marketing automation solutions. Yet it lacks the strategic foresight and emotional resonance required for effective marketing. It will be the Position-less Marketer who embodies this shift, blending technical prowess with strategic vision, creativity, and empathy.

Strategize 117

Strategize Campaign Technology Technology 117

SaaStr

JANUARY 26, 2025

Everyone knew mobile commerce was exploding (from 15% in 2014 to 75% in 2024), but reaching customers on mobile was broken. CEO Amit Jhawar joined us at SaaStr Annual for a deep dive: 1. Solve The Hard Problem First And Patent It The first key insight? Attentive spent months with brands, consumers, and regulators to crack this.

Education 107

Education Legal Promote Growth 107

Martech

JANUARY 25, 2024

Welcome to 2024! 3 words for 2024 Before I signed off on 2023, I shared my views on trends and takeaways from 2023 and how we could use what we learned to inform our 2024 planning. Here are my three words for the email industry in 2024. Having AI as my first word for 2024 also signifies its importance.

Government 135

Government Strategize Start-ups Technique 135

Martech

AUGUST 1, 2024

They also offer new customer insights with strategic value.” Take our brief 2024 MarTech Replacement Survey Email: Business email address Sign me up! Identity solutions can help tie conversions to ads, which is essential to proving their value. Are you getting the most from your stack? Processing.

Retail 111

Retail Networking Legal Campaign 111

Salesforce

SEPTEMBER 9, 2024

The Mulesoft Connectivity Benchmark Report 2024 found that 88% of IT decision makers across FSIs agree that data silos create challenges. 2024 continues to be a landmark year in financial services, marked by significant changes in digital transformation. But many FSIs are held back by data silos and integration challenges.

Service 96

Service Customer Relationship Management Clients Relationship Management 96

Iannarino

MARCH 15, 2024

There is a logic to identifying and pursuing 60 dream clients. These 60 clients already buy what you sell; in fact, some of your competitors are supplying them now. Because your dream client is already spending a lot of money in your category, you don’t need to qualify them, nor do you need to wonder if they value what you sell.

Clients 243

Clients Strategize Sell Sales 243

Martech

SEPTEMBER 24, 2024

Much of this goes back to the conversation I began in my previous MarTech column, “ How to gear up email for a strong finish to 2024 ,” in which I gave several tactics for increasing or at least preserving, budget for 2025 email marketing programs. The average marketing budget is 7.7%

Promote 123

Promote Represent Technology Technology 123