Martech

JANUARY 11, 2024

In 2024, this channel will grow in importance as marketers deal with the deprecation of third-party cookies and other privacy challenges. A full 58% of consumers say they’re positively influenced by email about purchase decisions, according to a new survey of 1,000 consumers by media technology company Adlook.

Profit margin 130

Profit margin B2B Campaign Retail 130

Martech

DECEMBER 13, 2023

I want you take a little time to look back at three of the big lessons we learned in 2023 and how they could affect your planning for 2024. Here are three takeaways from 2023, based on my own agency work and what I learned from my conference observations, along with my thoughts on how to apply them to planning for and working in 2024.

A/B testing 122

A/B testing Strategize Retail Clients 122

Veloxy

DECEMBER 28, 2023

Tools and Technology for Modern Outside Sales Teams Modern outside sales teams depend on important tools and technology to enhance their sales performance and maintain competitiveness in the current dynamic sales environment.

Outside Sales 242

Outside Sales Cold Call Represent Objectives and Key Results 242

Martech

JANUARY 25, 2024

Welcome to 2024! 3 words for 2024 Before I signed off on 2023, I shared my views on trends and takeaways from 2023 and how we could use what we learned to inform our 2024 planning. Here are my three words for the email industry in 2024. Having AI as my first word for 2024 also signifies its importance.

Government 136

Government Strategize Start-ups Technique 136

Veloxy

JULY 23, 2024

Start for free The Role of Technology in Predictive Sales Analytics The technology behind Predictive Sales AI is sophisticated yet accessible. Benefits of Predictive Sales AI Predictive Sales AI is more than just a technological upgrade. Another example might be a technology company that sells software solutions.

Technology 130

Technology Technology Sales Healthcare 130

Martech

FEBRUARY 7, 2024

Almost every business today has access to similar AI tools, but outcomes are going to differ significantly based on how they apply the technology. When we talk about AI in the context of business, it’s easy to get caught up in the excitement of the technology. Take HubSpot and Lavender AI, for instance.

Technology 129

Technology Technology CRM Finance 129

Martech

NOVEMBER 6, 2024

HubSpot’s October 2024 updates cover everything from flexible email editing to new mobile app capabilities, as well as big upgrades for merchants. October 2024 also brought upgrades for anyone using Microsoft Teams and made managing support tickets a whole lot easier. Let’s recap the biggest HubSpot updates for October 2024.

Objectives and Key Results 104

Objectives and Key Results CRM Pipeline Contact 104

Martech

NOVEMBER 14, 2023

As you do, let’s think about some events that shaped decision-making and will likely factor into your planning for 2024. In 2024, I expect select ESPs will launch significant applications that will reduce time and increase sophistication to increase relevance for customer messaging. These three developments stood out for me this year.

Retail 132

Retail Niche Objectives and Key Results Technology 132

Martech

APRIL 19, 2024

Insights into the shifting privacy landscape The recently released IAB State of Data 2024 report (registration required) , titled “How the Digital Ad Industry is Adapting to the Privacy-By-Design Ecosystem,” offers insights into how the industry is responding to privacy changes.

Strategize 118

Strategize Trust Legal Retail 118

Martech

FEBRUARY 27, 2024

It is the enabling technology that will give us the ability to manage, analyze, and act upon the customer data we’ve collected to truly personalize and enhance the customer experience and journey. 2024 is the year to prepare 2024 is going to be a preparatory year for the marketing evolution and innovation to come.

Technology 110

Technology Technology Consult Strategize 110

Veloxy

NOVEMBER 30, 2023

This includes having up-to-date info about what they’re selling and being equipped with technology that aids their sales pitches. On the other hand, inside sales teams leverage technology-driven solutions. Analyze territories strategically, considering factors like customer density, buying behaviors, and competition.

Objectives and Key Results 279

Objectives and Key Results Territory Inside sales Cross-sell 279

Partners in Excellence

SEPTEMBER 3, 2024

Things like, using the sales process, maintaining high quality/healthy pipelines, leveraging the tools and technologies we put in place, coaching/developing our people, and on and on. The sellers were provided training and tools to help them in focusing on the strategic accounts. The examples are rampant. We have to do the work.

Territory 109

Territory Pipeline Quota Strategize 109

Martech

JUNE 27, 2024

On June 12 and 13, 2024, Emarsys went live with the Omnichannel and AI Masterclass , a digital event featuring fireside chats and expert-led sessions from digital leaders who are blazing a trail in the world of omnichannel marketing. The post Emarsys Omnichannel & AI Masterclass 2024 recap – and now available on-demand!

Strategic partnership 89

Strategic partnership A/B testing Strategize Growth 89

Salesforce

MAY 20, 2024

Find out now Key takeaways from our new State of Marketing report Successful AI implementation leads 2024 marketing trends Trustworthy data powers genuine customer connection Marketers are all in on personalization To some, the words “new era” mean big ideas and fresh innovations. Let’s take a look at highlights from the report.

Territory 126

Territory Follow-up Trust Start-ups 126

Search Engine Land

FEBRUARY 16, 2024

Here are six marketing strategies to help you grow your sales on Amazon in 2024. In 2024, this has become even easier with generative AI. By strategically directing traffic from other sources, sellers can enhance their product’s discoverability and competitiveness on Amazon, standing out in a crowded marketplace.

Profit margin 124

Profit margin Promote Campaign Price 124

Search Engine Land

DECEMBER 21, 2023

We expect to see its full potential unleashed on Google Search in 2024. Bottom line: futureproofing digital presence for AI search should be a major priority for all brands in 2024. Read on to discover seven key trends that should influence your roadmap in 2024, as well as three must-haves for success. Web stories.

Real Estate 119

Real Estate UX Customer Relationship Management Relationship Management 119

Search Engine Land

MARCH 6, 2024

This article explores top practices and insightful tips for creating successful paid search ads in 2024, leveraging historical data, incorporating engaging visuals and aligning messaging across multiple channels. So, how do we create winning ads when two layers of technology promote less human involvement?

A/B testing 120

A/B testing Campaign Networking Engineering 120

Martech

FEBRUARY 29, 2024

In the last article we looked at who would win and who would lose in the enterprise and vendor community in 2024 with AI on the horizon. Services range on a continuum from the full design, implementation and management of clients’ technology stacks to isolated, finite, very specific projects.

Consult 112

Consult Technology Technology Clients 112

Veloxy

FEBRUARY 15, 2024

Listening to these top sales podcasts can help professionals enhance their skills, stay informed about new developments in the field, and gain strategic advice from seasoned sales experts for career advancement and sales success. The post The Best Sales Podcasts to Elevate Your Selling Game in 2024 appeared first on Veloxy.

Gaming 233

Gaming Sell GTM Technique 233

Search Engine Land

APRIL 29, 2024

These advancements in marketing technology let you scale your ABM efforts effectively, leveraging automation and predictive analytics to identify and prioritize high-potential accounts. These strategies blend cutting-edge technologies with customer-centric experiences to capture attention and drive conversions.

B2B 86

B2B Lead generation Education Campaign 86

Search Engine Land

SEPTEMBER 27, 2023

Strategize ways to develop trustworthiness with an audience and establish topical authority. This agility is complemented by an eagerness to harness the latest technological advancements, whether that’s AI-driven analytics or immersive VR experiences, Google Perspectives or SGE. Add credibility. Remember, adaptability is crucial.

Strategize 129

Strategize Entertainment Engineering Trust 129

Martech

NOVEMBER 12, 2024

Here’s a peek at the challenges, trends, and strategic shifts that could make or break marketing success in 2024 and beyond. Want to know which technologies marketers are prioritizing in 2024, and which are on the chopping block? Curious about the evolving role of clean rooms and their impact on data strategies?

Territory 110

Territory Strategize Technology Technology 110

Search Engine Land

OCTOBER 31, 2023

However, as we approach 2024, examining where generative AI content falls short is equally important as where it goes right. Leaning too heavily on technology can undermine quality, customer trust and employee morale, as AI lacks humans' creativity, adaptability and nuanced decision-making.

Objectives and Key Results 120

Objectives and Key Results A/B testing Strategize Angle 120

Highspot

JULY 18, 2024

The newly-released State of Sales Enablement Report 2024 reveals strategies to enable your reps to drive your go-to-market initiatives and achieve your revenue goals this year. Similarly, those that harness technology to analyze sales conversations and deliver coaching feedback are 46% more likely to increase rep quota attainment.

Objectives and Key Results 52

Objectives and Key Results Quota Go To Market Strategize 52

Search Engine Land

JUNE 27, 2024

On June 12 and 13, 2024, Emarsys went live with the Omnichannel and AI Masterclass , a digital event featuring fireside chats and expert-led sessions from digital leaders who are blazing a trail in the world of omnichannel marketing. If you missed it you can access it all on-demand for free now. Who are your advocates?

Strategic partnership 67

Strategic partnership A/B testing Strategize Growth 67

Martech

MARCH 5, 2024

HubSpot’s February 2024 releases are paving the way for a transformative leap in digital marketing, sales efficiency and customer service excellence. It’s a strategic move to enhance both the effectiveness of your sales and service emails and the integrity of your brand’s email practices.

Strategize 105

Strategize User Experience Contact Service 105

Martech

NOVEMBER 13, 2024

In his words, marketing leaders must evolve into strategic contributors whose insights drive core business results. A similar sentiment was echoed at another industry gathering — the 2024 MASB (Marketing Accountability Standards Board) Summer Summit. Instead, it should be positioned as a strategic driver of growth and long-term value.

Drivers/motivators 123

Drivers/motivators Growth Objectives and Key Results Strategize 123

Martech

OCTOBER 9, 2024

It reduces the time spent analyzing reports, enabling you to focus more on strategic actions. The post Top 15 HubSpot updates for September 2024 include an AI overhaul, big productivity gains appeared first on MarTech. How it helps you This update is ideal for busy managers looking to quickly interpret complex data.

Product 115

Product Real Estate CRM Pipeline 115

Martech

JULY 29, 2024

Unlike other recently hyped technologies (e.g., What happens when adopting a technology such as AI outpaces leaders’ understanding of its potential, its current application and its potential for harm? Gartner’s 2024 CMO Spend Survey shows that marketing budgets have fallen to 7.7% of revenue in 2024 compared to 9.1%

Technology 138

Technology Technology Education Follow-up 138

Salesforce

JANUARY 29, 2024

Using insights from market analysis and customer conversations, here are what I think will be the top education trends in 2024. According to Tom Green, industry advisor for strategic enrollment management at Salesforce, many are looking at key enrollment indicators (KEI). Want to strengthen institution-student connections?

Education 59

Education Government Strategize Technology 59

Martech

JULY 26, 2024

Just over a third of respondents (36%) said AI is now infused into their daily workflows — up 7 percentage points from last year, according to the 2024 State of Marketing AI Report. Marketers really, really want AI to free up time: 80% said they want the technology to “reduce time spent on repetitive, data-driven tasks.”

Technology 118

Technology Technology Strategize Follow-up 118

Search Engine Land

NOVEMBER 30, 2023

Between an impending recession, sluggish sales cycles and clients looking to cut budgets, 2024 poses fresh challenges for agencies looking to thrive. The small accounts should ideally be strategic. Over the years, I’ve seen many agencies struggle and even shut down – including long-time players and heavily funded startups.

Contract 92

Contract Clients Pitch Growth 92

Martech

AUGUST 8, 2024

Underutilization of existing tools: Marketers use only 33% of their martech stack’s capabilities, down from 58% in 2020, according to Gartner’s 2023 Marketing Technology Survey. Adapting to emerging technologies: Keeping pace with rapidly evolving technologies like AI and predictive analytics is an ongoing challenge.

Objectives and Key Results 115

Objectives and Key Results Strategize Technology Technology 115

Highspot

JUNE 1, 2022

The Strategic Enablement Framework is the definitive model to drive rep behavior change at scale and accelerate business growth. “With the Strategic Enablement Framework, and our technology that supports it, enablement leaders have a powerful combination to unlock rep success in any selling environment.”

Strategize 98

Strategize Government Pitch Territory 98

Martech

JULY 3, 2024

Based on my conversations across the marketing technology landscape, we’re at saturation. of overall company revenue in 2024, down from 9.1% of the budget in 2024, spending fell across martech, labor and agencies. Net new deals are dwindling, with the market resembling a stagnating pond instead of a dynamic ecosystem.

Strategic partnership 121

Strategic partnership Cross-sell Niche Customer Relationship Management 121

Martech

JUNE 24, 2024

I am the first generative AI chatbot for marketing technology professionals. Prompt: How does digital experience transformation connect to strategic capabilities? Answer: Digital experience transformation is closely connected to strategic capabilities within an organization. I am trained with MarTech content.

Strategize 103

Strategize Technology Technology Repeat business 103

Martech

APRIL 4, 2024

The March 2024 HubSpot updates include tools that will help your team leverage AI for better email marketing, along with better ways to visualize and understand your data. All told, the March 2024 update aims to make your interactions more insightful and your strategies more impactful. But that’s just the beginning.

CRM 53

CRM Objectives and Key Results Contract Strategic planning 53