Martech

FEBRUARY 1, 2024

Here is a roundup of the top social media opportunities where brands will confidently see momentum in 2024. 2024 is poised to be the year of properly putting AI to work , particularly in social media. This is especially important given that 2024 ushers the final death of third-party cookies.

Strategize 141

Strategize Trust Launch Retail 141

Martech

NOVEMBER 13, 2024

In his words, marketing leaders must evolve into strategic contributors whose insights drive core business results. A similar sentiment was echoed at another industry gathering — the 2024 MASB (Marketing Accountability Standards Board) Summer Summit. Instead, it should be positioned as a strategic driver of growth and long-term value.

Drivers/motivators 128

Drivers/motivators Growth Objectives and Key Results Strategize 128

Martech

AUGUST 15, 2024

It’s a strategic powerhouse intersecting with every aspect of the business. Marketing, at its best, is the strategic intelligence fueling sales growth,” said Allen Richey, Chief Operating Officer at PacTech. “By This facilitates the sales process, promotes broader adoption, and maximizes the return on technology investments.”

Growth 116

Growth Entertainment Sports Strategize 116

Martech

JULY 10, 2024

No marketing technology series would be complete without discussing the ever-important measurement of success or KPIs. Today, you would get no argument on the importance of building relationships with influencers across social platforms, as social media marketing ROI and KPIs have become well-established within strategic frameworks.

Clients 125

Clients Strategize Launch Technology 125

Martech

JANUARY 9, 2025

The good news is that as more AI agents come to market, the use of this technology to improve engagement and drive revenue will become clearer. During the 2024 holidays , traffic to retail sites from genAI-powered chatbots increased 13X over the previous year. Adoption is already underway.

Drivers/motivators 124

Drivers/motivators Represent Contact Campaign 124

Martech

AUGUST 13, 2024

The essentials of operational maturity involve management practices, process improvement, technology and how it’s used, and staff capabilities, including existing skill sets, training opportunities, and identifying personnel or skill gaps. For example: Strategic performance measures. Are your technology tools integrated?

Objectives and Key Results 108

Objectives and Key Results Strategize Follow-up Technology 108

Veloxy

NOVEMBER 30, 2023

This includes having up-to-date info about what they’re selling and being equipped with technology that aids their sales pitches. On the other hand, inside sales teams leverage technology-driven solutions. Analyze territories strategically, considering factors like customer density, buying behaviors, and competition.

Objectives and Key Results 279

Objectives and Key Results Territory Inside sales Cross-sell 279

Martech

DECEMBER 9, 2024

Then 2024 was the year of genAIs integration into marketing automation solutions. Technology can handle compliance, but accountability is a human responsibility. Marketers are the stewards of ethical practices, ensuring technology serves both customers and brands.

Strategize 116

Strategize Campaign Technology Technology 116

Veloxy

DECEMBER 28, 2023

Tools and Technology for Modern Outside Sales Teams Modern outside sales teams depend on important tools and technology to enhance their sales performance and maintain competitiveness in the current dynamic sales environment.

Outside Sales 242

Outside Sales Cold Call Represent Objectives and Key Results 242

Martech

JULY 17, 2024

Strategic deployment. Technological integration. Take our brief 2024 MarTech Replacement Survey Email: Business email address Sign up now Processing. To get a clearer understanding of the results, we spoke with Jonathan Moran, head of martech solutions marketing at SAS. Expert guidance. Are you getting the most from your stack?

Government 143

Government Technique Strategize Process 143

Martech

JULY 24, 2024

The 2024 Summer Olympics open in Paris on Friday. Leverage digital channels to create unique fan experiences Engaging sports fans in 2024 goes far beyond the site of the competition. Strategic use of social media allows brands to boost engagement and drive awareness within a new segment of fans.” Image: Bose. In the U.S.,

Sports 112

Sports Gambling Entertainment Hospitality 112

SaaStr

JANUARY 26, 2025

Everyone knew mobile commerce was exploding (from 15% in 2014 to 75% in 2024), but reaching customers on mobile was broken. Their patented TwAP technology that lets customers opt-in with a single click, automatically opening their messages app with a pre-composed text. The result?

Education 107

Education Legal Promote Growth 107

Martech

AUGUST 14, 2024

Quarterly Stack Reviews : Every three months, gather key stakeholders to a) Review the entire stack’s performance; b) Identify tools for potential elimination or upgrade; and c) Discuss new technologies that might fill gaps in functionalities. Whatever you do, don’t be a hyper-consumer. Are you getting the most from your stack?

Negotiate 110

Negotiate Objectives and Key Results Technology Technology 110

Martech

AUGUST 9, 2024

These urban centers are leveraging technology to modernize their infrastructure, preserve their rich histories and rebrand themselves for the future. How to achieve an Austin-style rebrand Rebranding is a strategic process that requires careful planning and execution. Are you getting the most from your stack?

Territory 110

Territory Transportation Electricity Government 110

Martech

DECEMBER 12, 2024

As the economic landscape remains uncertain, marketing leaders face a challenging dilemma: how to invest in technology that drives results while navigating frozen or reduced budgets. 2025 is not the year for bold leaps into expensive platforms but a time for strategic caution. The answer? You’re not alone. Up to 72% of U.S.

Government 107

Government Technology Technology B2C 107

Martech

JULY 17, 2024

Fast-forward to 2024, and Emma’s reality has shifted. Considerations for a successful transition By following this checklist, Emma can make marketing a strategic partner on the GTM team and help navigate the transition to product-market fit effectively. Here’s why it matters and how it can be done.

GTM 101

GTM Product Strategize Drivers/motivators 101

Martech

DECEMBER 26, 2023

Marketers will improve customer experience in 2024 so brands can remain competitive and demonstrate to customers that they matter. In 2024, keys to customer success will include better personalization delivered at scale by ramped-up automation and generative AI. Every year the bar gets raised.

Customers 145

Customers Retail GTM B2B 145

Salesforce

SEPTEMBER 9, 2024

The Mulesoft Connectivity Benchmark Report 2024 found that 88% of IT decision makers across FSIs agree that data silos create challenges. 2024 continues to be a landmark year in financial services, marked by significant changes in digital transformation. But many FSIs are held back by data silos and integration challenges.

Service 97

Service Customer Relationship Management Clients Relationship Management 97

Martech

SEPTEMBER 24, 2024

Much of this goes back to the conversation I began in my previous MarTech column, “ How to gear up email for a strong finish to 2024 ,” in which I gave several tactics for increasing or at least preserving, budget for 2025 email marketing programs. The average marketing budget is 7.7%

Promote 122

Promote Represent Technology Technology 122

Martech

JANUARY 2, 2025

Growing in-store networks While retail media networks have gained some attention [in 2024], I believe their full potential remains largely untapped, said Melanie Babcock, Vice President, Orange Apron Media and monetization at The Home Depot. These models mix in-house technology with third-party solutions. This is likely to continue.

Retail 114

Retail Networking Transportation Hospitality 114

Martech

AUGUST 6, 2024

It makes strategic recommendations to the marketing organization rather than just following instructions. Does that mean all marketing is reducible to technology? It means that — today — marketing and technology are inextricably intertwined. Take our brief 2024 MarTech Replacement Survey Email: Business email address Sign me up!

Promote 107

Promote Campaign Follow-up Strategize 107

Martech

JULY 10, 2024

Emerging technology, like generative AI, has increased expectations for personalized content, but modular content creation isn’t tied to a specific technology or platform. You can manually break content into useful components and then restructure them for personalization. Are you getting the most from your stack?

Government 110

Government Legal Pipeline Technology 110

Veloxy

FEBRUARY 15, 2024

Listening to these top sales podcasts can help professionals enhance their skills, stay informed about new developments in the field, and gain strategic advice from seasoned sales experts for career advancement and sales success. The post The Best Sales Podcasts to Elevate Your Selling Game in 2024 appeared first on Veloxy.

Gaming 233

Gaming Sell GTM Technique 233

Heinz Marketing

SEPTEMBER 26, 2024

Strategic clarity and focus. Early planning ensures that financial decisions support the company’s strategic initiatives and growth objectives for the upcoming year. Technology & Tools: AI, analytics, automation, CRM, and other Martech tools. Benefits of Early Budget Planning There are many benefits to getting started early.

Objectives and Key Results 98

Objectives and Key Results Strategize Growth Start-ups 98

Martech

JULY 30, 2024

While startups often kick off with agile, cost-effective tactics, large corporations typically have extensive resources and cutting-edge technologies. Identifying variations in strategic approaches Where similarities exist, so do distinctions. Are you getting the most from your stack?

X-functional 109

X-functional Territory Customer Relationship Management CRM 109

Search Engine Land

JULY 16, 2024

Daron Acemoglu, an economics professor from MIT, has analyzed past industrial revolutions and highlighted that technological progress is not inherently beneficial; its impact depends on its direction and the institutions shaping it. While everyone understands this new technology’s potential benefits, no one can predict the future.

Click Through Rate 110

Click Through Rate User Experience Promote Technology 110

Martech

OCTOBER 1, 2024

In other words, we can claim agency (control) to use these technologies to benefit customers AND our business processes. Now for the prompts The following are direct excerpts and results from my conversational prompts and testing with Google Gemini Advanced in September 2024. Let’s dive into how we claim agency over AI agents.

Construction 114

Construction CRM Contact Follow-up 114

Martech

DECEMBER 28, 2023

Attention metrics will capture marketers’ attention and meaningful engagement As seen in our 2024 data predictions , the phasing out of third-party cookies is almost certain. In 2024 IAB is partnering with the Media Rating Council to roll out standardized attention measurement guidelines. for digital media technology company Adlook.

Click Through Rate 128

Click Through Rate Sports Campaign Service 128

Martech

JANUARY 18, 2024

To manage this complexity, you need an integrated martech stack that boosts efficiency, drives revenue growth, encourages data-driven innovation and aligns with strategic goals. Integrating your martech tools isn’t just about technology — it’s crucial for long-term business success. Enabling personalized content.

Strategize 114

Strategize Growth Territory Technology 114

Search Engine Land

SEPTEMBER 18, 2024

Backlinks are still essential in SEO today, but there’s a stronger focus on their quality and strategic placement. Link acquisition The final piece of the puzzle is the strategic acquisition of links through the content created. The site is still new, so the growth might seem small now.

Niche 88

Niche Promote Lead generation Growth 88

Martech

JANUARY 11, 2024

In 2024, this channel will grow in importance as marketers deal with the deprecation of third-party cookies and other privacy challenges. A full 58% of consumers say they’re positively influenced by email about purchase decisions, according to a new survey of 1,000 consumers by media technology company Adlook.

Profit margin 127

Profit margin B2B Campaign Retail 127

Hubspot

JANUARY 14, 2025

When it comes to B2B sales, relationships, strategic alignment, and trust determine the success of everything, from initial prospecting to long-term client retention. Instead, they should be recognized as strategic thinkers, relationship builders, and growth drivers. Sales champions take crushing it to a whole new level.

Negotiate 78

Negotiate Cross-sell Drivers/motivators Strategize 78

Martech

MAY 3, 2024

The April 2024 HubSpot updates introduce a variety of features designed to streamline your team’s workflows and improve customer interactions through advanced automation and integration capabilities. Here’s what we’re covering today for HubSpot’s April 2024 updates: Flexible meeting allocation with weighted rotation option.

Service 119

Service E-commerce Strategize Campaign 119

Martech

JANUARY 25, 2024

Welcome to 2024! 3 words for 2024 Before I signed off on 2023, I shared my views on trends and takeaways from 2023 and how we could use what we learned to inform our 2024 planning. Here are my three words for the email industry in 2024. Having AI as my first word for 2024 also signifies its importance.

Government 133

Government Strategize Start-ups Technique 133

Martech

NOVEMBER 14, 2023

As you do, let’s think about some events that shaped decision-making and will likely factor into your planning for 2024. In 2024, I expect select ESPs will launch significant applications that will reduce time and increase sophistication to increase relevance for customer messaging. These three developments stood out for me this year.

Retail 130

Retail Niche Objectives and Key Results Technology 130

Martech

APRIL 19, 2024

Insights into the shifting privacy landscape The recently released IAB State of Data 2024 report (registration required) , titled “How the Digital Ad Industry is Adapting to the Privacy-By-Design Ecosystem,” offers insights into how the industry is responding to privacy changes.

Strategize 118

Strategize Trust Legal Retail 118

Martech

DECEMBER 13, 2023

I want you take a little time to look back at three of the big lessons we learned in 2023 and how they could affect your planning for 2024. Here are three takeaways from 2023, based on my own agency work and what I learned from my conference observations, along with my thoughts on how to apply them to planning for and working in 2024.

A/B testing 119

A/B testing Strategize Retail Clients 119