Iannarino

JULY 10, 2024

Discover the hidden ways technology is eroding our personal connections and learn actionable steps to reclaim meaningful relationships.

Technology 229

Technology Technology 229

Martech

SEPTEMBER 23, 2024

Memo To : Marketing directors, VPs, SVPs and CMOs Re : Recommendations to optimize your automated marketing campaigns Your investment in technology to support marketing automation was smart. Warning Don’t be held back by an over-reliance on technology. Here are my recommendations — along with a warning. Sadly, this is not the case.

Technology 130

Technology Technology Consult Campaign 130

Martech

DECEMBER 28, 2023

Attention metrics will capture marketers’ attention and meaningful engagement As seen in our 2024 data predictions , the phasing out of third-party cookies is almost certain. In 2024 IAB is partnering with the Media Rating Council to roll out standardized attention measurement guidelines. for digital media technology company Adlook.

Click Through Rate 136

Click Through Rate Sports Campaign Service 136

Martech

FEBRUARY 1, 2024

Here is a roundup of the top social media opportunities where brands will confidently see momentum in 2024. 2024 is poised to be the year of properly putting AI to work , particularly in social media. This is especially important given that 2024 ushers the final death of third-party cookies.

Strategize 143

Strategize Trust Launch Retail 143

Martech

JANUARY 11, 2024

In 2024, this channel will grow in importance as marketers deal with the deprecation of third-party cookies and other privacy challenges. A full 58% of consumers say they’re positively influenced by email about purchase decisions, according to a new survey of 1,000 consumers by media technology company Adlook.

Profit margin 135

Profit margin B2B Campaign Retail 135

Martech

DECEMBER 27, 2023

Those cookies are retiring in 2024. Google will remain firm on third-party cookie deadlines “While it’s been pushed back in the past, Google will remain firm on its 2024 deadline to remove cookies in Chrome,” said Yahoo’s Chief Revenue Officer, Elizabeth Herbst-Brady.

B2B 134

B2B Government Technology Technology 134

Veloxy

FEBRUARY 15, 2024

Additionally, these podcasts share impactful strategies on: recruiting training embracing technology leadership consistency All of which are crucial for ensuring team success. They discuss the importance of adapting to market changes and leveraging new technologies, giving listeners a glimpse into the future of sales.

Gaming 233

Gaming Sell GTM Technique 233

Martech

FEBRUARY 7, 2024

Almost every business today has access to similar AI tools, but outcomes are going to differ significantly based on how they apply the technology. When we talk about AI in the context of business, it’s easy to get caught up in the excitement of the technology. Take HubSpot and Lavender AI, for instance.

Technology 134

Technology Technology CRM Finance 134

Martech

MARCH 7, 2024

My goal for the three-day event was to check out and learn more about new technologies from the sponsors and gain insight into the top issues that practitioners are wrestling with day-to-day. Ironically, Scott Brinker’s Chiefmartec newsletter came out during the event and announced that SaaS martech stacks shrunk 8% from 2023 to 2024.

Entertainment 124

Entertainment Presentation Contract Pitch 124

Martech

JANUARY 25, 2024

Welcome to 2024! 3 words for 2024 Before I signed off on 2023, I shared my views on trends and takeaways from 2023 and how we could use what we learned to inform our 2024 planning. Here are my three words for the email industry in 2024. Having AI as my first word for 2024 also signifies its importance.

Government 138

Government Strategize Start-ups Technique 138

Martech

OCTOBER 10, 2024

As a result, many companies invested less in technology than they had in previous years. The post What are marketers’ investment priorities as 2024 winds down? Many marketing organizations spent the last couple of years watching their budgets carefully as interest rates rose and VC money dried up. Processing.

Technology 132

Technology Technology Process 132

Martech

JULY 17, 2024

Take our brief 2024 MarTech Replacement Survey Advertisers can match ads to the context in which they are viewed, ensuring that the right message reaches the right audience based on location, time and situation. The post Why digital out-of-home advertising is summer 2024’s marketing powerhouse appeared first on MarTech.

Campaign 125

Campaign Retail Gaming Promote 125

Martech

MARCH 7, 2024

The marketing technology landscape is rapidly evolving, driven by advancements in AI, personalization and an ever-increasing number of tools and platforms. Actively learn from more ‘human’ customer engagement technology Chatbots have been around since 1988 (wow!),

Technology 137

Technology Technology Intrinsic Cross-sell 137

Iannarino

APRIL 18, 2024

This introduces us to a profound exploration of balancing technology and real-world experiences. Just mentioning the number of weeks that may remain causes some people to recoil at the idea, as if ignorance might shield us from the inevitability of our end.

Technology 181

Technology Technology 181

Martech

JULY 17, 2024

Wunderkind’s 2024 Consumer Insights Report is a survey of over 1,503 consumers across the United States and United Kingdom about several topics from personalization to online shopping habits, advertising and more. The post The Rise of Personalization in E-commerce: 2024 Consumer Insights appeared first on MarTech.

E-commerce 117

E-commerce Drivers/motivators Networking Technology 117

Iannarino

FEBRUARY 23, 2024

Before that, it was technology. Before technology, it was the linear sales process. The Future of B2B Sales: Prioritizing Effectiveness over Trends B2B sales is a fashion show, and today’s fashion is artificial intelligence. The other dominant, yet slightly older fashion is pipeline coverage. Before that, it was SDRs and BDRs.

B2B 207

B2B Pipeline Sales Technology 207

Iannarino

FEBRUARY 28, 2024

Many of these distractions are technological, and others are fads that have no ability to improve your sales team’s effectiveness. 9 Questions B2B Sales Leaders Must Answer Why isn’t improving B2B sales effectiveness your most important initiative? It is impossible to identify anything more important than increasing sales win rates.

B2B 197

B2B Objectives and Key Results Pipeline Sales 197

Martech

AUGUST 12, 2024

The post HubSpot’s July 2024 updates: Big moves toward better efficiency and security appeared first on MarTech. This month, the big news is all about improved data management, making customer interactions smoother and cutting down the time you spend on busy work. Sales teams, get ready to level up with awesome new tools for managing leads.

CRM 128

CRM Pipeline Contact Conversion 128

Martech

MAY 3, 2024

The April 2024 HubSpot updates introduce a variety of features designed to streamline your team’s workflows and improve customer interactions through advanced automation and integration capabilities. Here’s what we’re covering today for HubSpot’s April 2024 updates: Flexible meeting allocation with weighted rotation option.

Service 130

Service E-commerce Strategize Campaign 130

Martech

MAY 28, 2024

We’ll look back at 2024 as the year AI made its way into the martech stack. In fact, as the martech landscape grew to more than 14,000 new applications in 2024, 77% of the 3,068 new tools introduced this year are based on genAI. Against this backdrop, we’re launching the 2024 MarTech Replacement Survey. 24 and 25, 2024.

Launch 115

Launch Presentation Process Customers 115

Martech

APRIL 11, 2024

“What marketing technologies should a (fill in the industry) company have in their martech stack?” Both provided a summary of the different categories of marketing technology and the purpose of each technology. The answers weren’t profound and didn’t explain why these were the technologies to use.

CRM 134

CRM Retail Technology Technology 134

Salesforce

MAY 20, 2024

Find out now Key takeaways from our new State of Marketing report Successful AI implementation leads 2024 marketing trends Trustworthy data powers genuine customer connection Marketers are all in on personalization To some, the words “new era” mean big ideas and fresh innovations. Let’s take a look at highlights from the report.

Territory 126

Territory Follow-up Trust Start-ups 126

Martech

APRIL 19, 2024

Insights into the shifting privacy landscape The recently released IAB State of Data 2024 report (registration required) , titled “How the Digital Ad Industry is Adapting to the Privacy-By-Design Ecosystem,” offers insights into how the industry is responding to privacy changes.

Strategize 130

Strategize Trust Legal Retail 130

Martech

NOVEMBER 6, 2024

HubSpot’s October 2024 updates cover everything from flexible email editing to new mobile app capabilities, as well as big upgrades for merchants. October 2024 also brought upgrades for anyone using Microsoft Teams and made managing support tickets a whole lot easier. Let’s recap the biggest HubSpot updates for October 2024.

Objectives and Key Results 124

Objectives and Key Results CRM Pipeline Contact 124

Martech

MARCH 20, 2024

Visit Digital Marketing Depot to download the 2024 Guide to Email Deliverability and learn why your emails might not be making it to your customers inboxes and what you can do about it. The post The 2024 guide to email deliverability appeared first on MarTech.

Campaign 124

Campaign Customers Technology Technology 124

Veloxy

JULY 23, 2024

Start for free The Role of Technology in Predictive Sales Analytics The technology behind Predictive Sales AI is sophisticated yet accessible. Benefits of Predictive Sales AI Predictive Sales AI is more than just a technological upgrade. Another example might be a technology company that sells software solutions.

Technology 130

Technology Technology Sales Healthcare 130

Martech

SEPTEMBER 6, 2024

HubSpot’s August 2024 updates focus on helping your teams work more efficiently, connect with customers in a more personalized wa, and make better decisions backed by solid data. This makes it significantly easier to evaluate the effectiveness of your marketing strategies.

User Experience 121

User Experience Campaign Contact CRM 121

Sales Gravy

OCTOBER 15, 2024

Victor offers valuable insights on how to leverage cutting-edge technology to boost your sales productivity, overcome common challenges, and achieve peak performance in 2024 and beyond. The OutBound Conference, taking place from November 6th-8th, 2024, at the J.W. On this episode of The Sales Gravy Podcast, Jeb Blount Jr.

Sell 77

Sell Pipeline Lead generation Networking 77

SaaStr

APRIL 20, 2024

" @searchbrat @zapier @kippbodnar @HubSpot @jasonlk pic.twitter.com/dUudpe9s2Q — SaaStr (@saastr) April 16, 2024 HubSpot and Zapier’s CMO had us on their “Marketing Against the Grain” pod / videocast. The post The State of Startup Marketing in 2024 with CMOs of HubSpot and Zapier appeared first on SaaStr.

Drivers/motivators 122

Drivers/motivators Growth Product Technology 122

Search Engine Land

AUGUST 19, 2024

The evolution of video production and creation for advertisers To create such impactful, fast-moving change, a collection of advancements is needed: Technology needs to move quickly. Let’s explore the powerful forces driving its continuous transformation. A low bar of regulation for test-and-fail projects and companies.

User Experience 102

User Experience Technology Technology Product 102

Martech

JULY 29, 2024

Unlike other recently hyped technologies (e.g., What happens when adopting a technology such as AI outpaces leaders’ understanding of its potential, its current application and its potential for harm? Gartner’s 2024 CMO Spend Survey shows that marketing budgets have fallen to 7.7% of revenue in 2024 compared to 9.1%

Technology 140

Technology Technology Education Follow-up 140

Martech

JUNE 27, 2024

On June 12 and 13, 2024, Emarsys went live with the Omnichannel and AI Masterclass , a digital event featuring fireside chats and expert-led sessions from digital leaders who are blazing a trail in the world of omnichannel marketing. The post Emarsys Omnichannel & AI Masterclass 2024 recap – and now available on-demand!

Strategic partnership 109

Strategic partnership A/B testing Strategize Growth 109

Partners in Excellence

SEPTEMBER 3, 2024

Things like, using the sales process, maintaining high quality/healthy pipelines, leveraging the tools and technologies we put in place, coaching/developing our people, and on and on. For example, leveraging tools and technology was a critical accountability. Too often, it seems that we treat many of our accountabilities as optional.

Territory 127

Territory Pipeline Quota Strategize 127

Martech

JULY 26, 2024

Just over a third of respondents (36%) said AI is now infused into their daily workflows — up 7 percentage points from last year, according to the 2024 State of Marketing AI Report. Marketers really, really want AI to free up time: 80% said they want the technology to “reduce time spent on repetitive, data-driven tasks.” Processing.

Technology 129

Technology Technology Strategize Follow-up 129