Martech

DECEMBER 30, 2024

As 2024 comes to a close, its impossible to ignore the central theme that has shaped marketing and technology this year: artificial intelligence. Ive seen first-hand how businesses, marketers, and students grapple with the demands of evolving technology and the relentless pace of change.

Strategize 120

Strategize Trust Technology Technology 120

Martech

AUGUST 12, 2024

The post HubSpot’s July 2024 updates: Big moves toward better efficiency and security appeared first on MarTech. This month, the big news is all about improved data management, making customer interactions smoother and cutting down the time you spend on busy work. Sales teams, get ready to level up with awesome new tools for managing leads.

CRM 118

CRM Pipeline Contact Conversion 118

Martech

NOVEMBER 6, 2024

HubSpot’s October 2024 updates cover everything from flexible email editing to new mobile app capabilities, as well as big upgrades for merchants. October 2024 also brought upgrades for anyone using Microsoft Teams and made managing support tickets a whole lot easier. Let’s recap the biggest HubSpot updates for October 2024.

Objectives and Key Results 113

Objectives and Key Results CRM Pipeline Contact 113

Search Engine Land

AUGUST 19, 2024

The evolution of video production and creation for advertisers To create such impactful, fast-moving change, a collection of advancements is needed: Technology needs to move quickly. Let’s explore the powerful forces driving its continuous transformation. A low bar of regulation for test-and-fail projects and companies.

User Experience 102

User Experience Technology Technology Product 102

Martech

JULY 29, 2024

Unlike other recently hyped technologies (e.g., What happens when adopting a technology such as AI outpaces leaders’ understanding of its potential, its current application and its potential for harm? Gartner’s 2024 CMO Spend Survey shows that marketing budgets have fallen to 7.7% of revenue in 2024 compared to 9.1%

Technology 138

Technology Technology Education Follow-up 138

Martech

SEPTEMBER 6, 2024

HubSpot’s August 2024 updates focus on helping your teams work more efficiently, connect with customers in a more personalized wa, and make better decisions backed by solid data. This makes it significantly easier to evaluate the effectiveness of your marketing strategies.

User Experience 111

User Experience Campaign Contact CRM 111

Search Engine Land

JULY 16, 2024

The 2024 Search Engine Land Salary and Career Survey was conducted between December and February. The survey included more than 20 questions related to career roles, salary, technology, job satisfaction and challenges/frustrations. We used the “median” results for salaries to filter out values that might skew the results.

Territory 88

Territory Engineering Technology Technology 88

Martech

JULY 26, 2024

Just over a third of respondents (36%) said AI is now infused into their daily workflows — up 7 percentage points from last year, according to the 2024 State of Marketing AI Report. Marketers really, really want AI to free up time: 80% said they want the technology to “reduce time spent on repetitive, data-driven tasks.” Processing.

Technology 120

Technology Technology Strategize Follow-up 120

Iannarino

MAY 3, 2024

A deep dive into the perils and promises of technology from the lens of a tech enthusiast.

Technology 256

Technology Technology Sales 256

Search Engine Land

JULY 17, 2024

Wunderkind’s 2024 Consumer Insights Report is a survey of over 1,503 consumers across the United States and United Kingdom about several topics from personalization to online shopping habits, advertising and more. Personalization has always been a buzzword in marketing, but not every brand does it the way consumers want.

E-commerce 73

E-commerce Drivers/motivators Networking Technology 73

Martech

JULY 15, 2024

CabinetM’s Q2 2024 Martech Innovation Report reveals a surge in martech investments to $10.8 We are once again seeing a steady uptick in new products since the end of last year, with the number jumping to 88 in Q2 2024 — but not nearly as much as we saw this time last year (128 in Q2 2023, a 31% decrease). billion in Q2 2024.

Product 111

Product Technology Technology Closing 111

Martech

JANUARY 9, 2025

Since this fall 2024 survey does not ask the exact same questions as the spring edition, this analysis wont be able to make a direct, question-by-question comparison between the two. in Fall 2024 from a three-year high of 13.8% in spring 2024 to 7.7% in Fall 2024, the lowest level in over three years. from spring 2024.

Government 117

Government CRM Technology Technology 117

Martech

AUGUST 29, 2024

Salesforce expects the 2024 holiday season to be shorter and more competitive with brands facing the challenge of attracting consumers with less purchasing power. The post Salesforce sees a shorter, more competitive holiday season in 2024 appeared first on MarTech. billion global shoppers across more than 64 countries. Processing.

Retail 67

Retail Price Promote Growth 67

Veloxy

NOVEMBER 30, 2023

This includes having up-to-date info about what they’re selling and being equipped with technology that aids their sales pitches. On the other hand, inside sales teams leverage technology-driven solutions. The post Field Sales Enablement: What Is It & How to Measure Success in 2024 appeared first on Veloxy.

Objectives and Key Results 279

Objectives and Key Results Territory Inside sales Cross-sell 279

Martech

OCTOBER 9, 2024

Snowflake’s annual Modern Marketing Data Stack report highlights marketing and advertising trends and identifies which technologies are helping organizations like yours use their data to understand their customers and run campaigns that lift the bottom line. 22, 2024, where we’ll unveil the 2025 report’s key findings.

Technology 110

Technology Technology Campaign Product 110

Iannarino

JULY 10, 2024

Discover the hidden ways technology is eroding our personal connections and learn actionable steps to reclaim meaningful relationships.

Technology 251

Technology Technology 251

Salesforce

OCTOBER 3, 2024

Invest in technology and software solutions that provide real-time visibility, data analytics, and automated replenishment capabilities. JIT inventory management requires robust inventory management systems to track inventory levels, manage supplier relationships, and optimize production schedules.

Manufacturing 111

Manufacturing Transportation Technique Meeting 111

Martech

JANUARY 9, 2025

The good news is that as more AI agents come to market, the use of this technology to improve engagement and drive revenue will become clearer. During the 2024 holidays , traffic to retail sites from genAI-powered chatbots increased 13X over the previous year. Adoption is already underway.

Drivers/motivators 126

Drivers/motivators Represent Contact Campaign 126

Martech

AUGUST 14, 2024

Left to right: Lilit Davtyan, CEO, Phonexa and Kristen Haines, CEO, MailCon kick off MailCon New York 2024. The state of email has been evolving more than ever, especially in 2024 due to Google and Yahoo’s new bulk sender requirements,” said Talar Malakian, CMO of Phonexa, the lead gen technology company that hosts MailCon.

Campaign 118

Campaign Start-ups Follow-up Customers 118

Veloxy

DECEMBER 28, 2023

Tools and Technology for Modern Outside Sales Teams Modern outside sales teams depend on important tools and technology to enhance their sales performance and maintain competitiveness in the current dynamic sales environment.

Outside Sales 242

Outside Sales Cold Call Represent Objectives and Key Results 242

Martech

JULY 23, 2024

The tech battle against brand fraud Fortunately, the same technology powering these sophisticated dupes is also at the forefront of brand protection. They’ve developed an invisible encryption technology that seamlessly integrates into product packaging or the products themselves. .

E-commerce 120

E-commerce Legal Pharmaceutical Trust 120

Martech

DECEMBER 6, 2024

Other areas of the organization, including security, legal and compliance will also present challenges to adoption of these new technologies. This discussion from the Fall 2024 MarTech Conference was led by Craig Schinn , Co-founder and COO, Actable, and Michelle Simone, Principal Consultant, Pepper Foster Consulting.

Government 128

Government Legal Consult Presentation 128

Martech

OCTOBER 15, 2024

The following checklist distills actionable strategies for digital marketers from Lotame’s “The 2024 State of Data Collaboration: A Global Perspective” research report, fielded by Cint. Tech stack : Surge in technology adoption, particularly in marketing automation and data collaboration platforms.

Strategize 118

Strategize Technology Technology Process 118

Martech

JULY 24, 2024

The 2024 Summer Olympics open in Paris on Friday. Leverage digital channels to create unique fan experiences Engaging sports fans in 2024 goes far beyond the site of the competition. Take our brief 2024 MarTech Replacement Survey Email: Business email address Sign me up! Coca Gauff and Little Simz in a recent Bose campaign.

Sports 114

Sports Gambling Entertainment Hospitality 114

Search Engine Land

JULY 17, 2024

Men earn an average of 36% more than women in search marketing in 2024, according to a new Search Engine Land survey. However, Search Engine Land’s 2024 Salary and Career Survey indicates that isn’t happening. Men earned an average of $130,000 in 2024 (vs. Rather, pay inequality has widened. 83,265 in 2023).

Territory 89

Territory Promote Engineering Technology 89

Iannarino

APRIL 18, 2024

This introduces us to a profound exploration of balancing technology and real-world experiences. Just mentioning the number of weeks that may remain causes some people to recoil at the idea, as if ignorance might shield us from the inevitability of our end.

Technology 205

Technology Technology 205

Martech

AUGUST 8, 2024

Underutilization of existing tools: Marketers use only 33% of their martech stack’s capabilities, down from 58% in 2020, according to Gartner’s 2023 Marketing Technology Survey. Adapting to emerging technologies: Keeping pace with rapidly evolving technologies like AI and predictive analytics is an ongoing challenge.

Objectives and Key Results 118

Objectives and Key Results Strategize Technology Technology 118

Martech

AUGUST 19, 2024

I am the first generative AI chatbot for marketing technology professionals. Flexibility and customization: A headless CMS provides developers with the freedom to choose their front-end technologies, allowing for more tailored and innovative user experiences. Future-proofing: Technology is always evolving. Processing.

Territory 106

Territory Technology Technology Presentation 106

Martech

JULY 26, 2024

A pair of influencer marketing platforms were acquired by agencies this week, in a sign the advertising industry sees a future in influencer-led strategies that’s bright enough to attract investments in the technology behind them. billion in 2024 and expects it to grow at a compound annual growth rate of 38% from 2024 to 2030.

Launch 112

Launch B2B Campaign Follow-up 112

Martech

JANUARY 3, 2024

Here are some ways that marketers will leverage social media in 2024. Dig deeper: 2024 Predictions: Advertising and digital media Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year. For the modern marketer, recognizing and harnessing this shift in 2024 is paramount.”

Entertainment 139

Entertainment Sports Niche Retail 139

Martech

SEPTEMBER 30, 2024

2024 has brought us into the “trough of disillusionment” for generative AI. Improvements to agile marketing If we look in the rearview mirror, companies with process excellence and advanced use of technology always perform better. Again, these aren’t hand-waving claims — as of 2024 — the market has already proven them.

Engineering 138

Engineering Management Consulting Start-ups Conversion 138

Martech

SEPTEMBER 10, 2024

Today, geolocation technology company Foursquare introduced Sales Impact, a new offering in its campaign attribution suite. of total retail sales in February 2024 — down only 1.01% from the previous year. Dig deeper: Salesforce sees a shorter, more competitive holiday season in 2024 Email: Business email address Sign me up!

Retail 108

Retail Campaign Sales Represent 108

Martech

AUGUST 6, 2024

As AI-powered search technologies (like Search GPT) emerge, this ruling could lead to new solutions that pair speed, ease of use, and privacy protections that ultimately put Google on its heels,” Lance Wolder, head of strategy and marketing for digital media agency PadSquad, told MarTech. The same goes for Microsoft or Amazon. Processing.

Non-Profits 132

Non-Profits Engineering Price Market share 132

Martech

SEPTEMBER 25, 2024

Cost-conscious marketers are paying close attention to price when they’re considering replacement applications for their martech stack, according to the 2024 MarTech Replacement Survey. Source: 2024 MarTech Replacement Survey. Source: 2024 MarTech Replacement Survey. Source: 2024 MarTech Replacement Survey. Processing.

CRM 105

CRM Price B2B Follow-up 105